Email Open Rates: What They Are & 9 Ways To Increase

Are you looking for ways to improve your email open rates?

If so, you’re in luck.

In this post, we’ll share some strategies that you can use to improve your open rates.

We’ll also provide tips for creating emails that are more likely to be opened.

So, whether you’re just starting or you’ve been blogging for a while, read on for some valuable insights.

Contents

What Is Email Open Rate?
10 Effective Strategies To Increase Your Email Open Rates:
Wrapping Up

What Is Email Open Rate?

Email open rate is a metric that measures the percentage of recipients who open an email.

The email open rate is calculated by dividing the number of people who open an email by the total number of people who received it.

These rates can be affected by several factors, including the perfect subject line, the time and day the email is sent, and whether or not the recipient is a subscriber.

Email providers often have algorithms that determine how likely an email is to be opened, which can also affect open rates.

Open rates can be used to measure the success of an email marketing campaign and to optimize future campaigns.

10 Effective Strategies To Increase Your Email Open Rates:

Below is the detail of effective 10 strategies to increase your email open rates.

1. Keep Your Subject Lines Short And To The Point

Your email subject line is one of the most important elements of your message.

It is what determines whether recipients will actually open and read your email, or send it straight to the trash.

So how do you write a great subject line?

Keep it short and to the point.

In general, shorter subject lines have higher open rates than longer ones, so try to keep your subject line under 50 characters.

Also, make sure your subject line is relevant to the content of your email – recipients are more likely to open an email with a subject line that sounds interesting or useful.

Finally, avoid using common spam phrases like “free” or ” offer” in your subject line, as these will likely trigger spam filters and prevent your email from reaching its intended recipients.

2. Segment Your Email List Into Different Categories

Your email list is one of your most valuable marketing assets.

But, if your emails are not being opened, they are not doing you any good.

That is why it is important to segment your list so you can send targeted, relevant messages that will get read.

One way to segment your entire email list is by location.

This is especially useful if you are a brick-and-mortar business with multiple locations.

You can send emails that are specific to each location, which is more likely to be opened and read by recipients.

Another way to segment your list is by purchase history.

This allows you to send targeted messages to people who have bought certain products or services from you in the past.

For example, if someone bought a product from you that requires refill cartridges, you could send them an email reminding them to buy a new cartridge before they run out.

Finally, you can also segment your list by engagement level.

This means sending different types of content – such as special offers, coupons, or invitations to events to people who have recently interacted with your brand (Opened an email, clicked on a link, etc.).

This ensures that they’re seeing content that is relevant to them and more likely to be opened.

3. Personalize Your Emails

When you personalize your emails, you are more likely to get them opened.

Why?

Because people are more likely to open an email that is addressed to them by name.

Personalized emails have been shown to have 6 times higher transaction rates than non-personalized emails.

Personalized subject lines are also 26% more likely to be opened.

Personalization doesn’t have to be complicated.

You can start by simply addressing your recipients by their first name in the subject line and the body of your email.

But, if you want to take things a step further, you can also include other personal details like their city, state, or country.

When recipients see their name in the subject line of the greeting, they are more likely to open the email.

You can also include other personalization details, such as their location or purchase history.

By making your emails more relevant to the recipient, you can improve your chances of getting them to read.

Just make sure, next time to send the same email or marketing messages with a personalized subject line and see the difference in click-through rates.

A personalized subject line gives a sense of a personal connection to the active subscribers.

Many AI marketing tools can do this, but so can most of the most popular email marketing platforms.

4. Use Interesting And Eye-Catching Subject Lines

As we discussed earlier in the blog post that email open rates are a key metric for any Email marketer.

A high email open rate means that your recipients are engaged with your content and are more likely to click through to your website or take the desired action.

Interesting and eye-catching email subject lines will grab and re-engage the recipient’s attention and encourage them to open the email.

Including personalization in the subject line is also a great way to increase email open rates.

Studies have shown that including the recipient’s name in the subject line can increase open rates by up to 26%.

So, if you’re looking to increase your Email open rates, make sure you’re using interesting and eye-catching subject lines.

Did You Know?

An easy way to come up with email subject lines or body content is to use an AI writing tool.

Not only are they creative, they are very effective in suggesting messaging that will resonate with readers.

5. Experiment With Different Send Times

One of the best ways to determine what time works best for your audience is to experiment with different send times.

Try sending emails at different times of the day or on different days of the week and see how your open rates respond.

You may find that certain times work better than others.

It’s also important to keep in mind that different types of content will perform better at different times.

For example, promotional emails are more likely to be opened on weekdays during business hours, while informative or educational emails may perform better on weekends or evenings.

The best way to determine what works best for your audience is to experiment with different send times and see how your open rates respond with new subscribers.

Also, ensure to experiment with a specific audience with new email messages, and send emails with a better subject line with a company name.

Mobile-friendly emails are also important as over 50% of emails are now opened on mobile devices.

6. Incentivize People To Open Your Emails:

If you want more people to open your emails, you need to give them a reason to do so.

Fortunately, there are several strategies you can use to incentivize recipients and increase your open rates.

One approach is to offer a discount or special offer in the subject line.

This can be an effective way to entice recipients, especially if they’re already interested in your product or service.

Another strategy is to include a personal message in the body of your email.

This could be something as simple as a short note letting the recipient know that you’re thinking of them.

Or, you could include a more detailed message sharing some news or updates from your company.

Either way, adding a personal touch can help increase the likelihood that someone will open your email.

Finally, make sure you’re sending relevant and targeted emails.

If people feel like they’re receiving valuable information from you, they’re more likely to open your messages.

So, take some time to segment your list and send content that’s specifically tailored to each group of recipients.

By taking these steps, you’ll be well on your way to increasing your email open rates.

Related: The best times to post on social media for maximum engagement

7. Provide Valuable Content

If you want people to open your emails, you need to give them a reason to do so.

Fortunately, there are several strategies you can use to incentivize recipients and increase your open rates.

vector graphic showing an illustration of how to write a blog post