When technology is constantly evolving, it isn’t a shock to see marketing transforming too.
One of the most exciting changes in marketing is the rise of artificial intelligence (AI).
AI has already begun to play a huge role in online marketing.
Its influence will grow in the years to come.
This article will discuss the benefits of using AI for your marketing campaigns.
In addition, you will learn the costs and challenges you may encounter along the way.
Finally, we’ll also give you tips on using AI for your marketing efforts.
Contents
What Is Artificial Intelligence (AI) Marketing?
AI marketing is a form of marketing that uses artificial intelligence technology to automate and improve marketing tasks.
Some common examples of AI marketing include the following.
- Automated customer segmentation
- Predictive analytics
- Automated email marketing
- Chatbots
The Five W’s of AI Marketing
You can put AI marketing to good use by using the same questions that reporters use to find out details about a story.
In other words, when considering using AI marketing for your business, ask yourself the following questions.
- Who is my target audience?
- What are their needs and wants?
- When do they need or want my product or service?
- Where do they live or work?
- Why would they buy from me instead of my competitor?
AI technology can help you in these areas because it learns how to improve over time.
For example, a chatbot can segment customers and send them automated emails based on their needs and wants.
Predictive analytics can help determine when someone will buy from you or use your service.
You can also use AI marketing to create targeted ads that reach potential customers where they are most likely to see them.
For instance, if you know that your target audience is women who live in a specific city and work in a particular industry, you can use AI marketing to create ads that target them specifically.
Is AI Marketing an MLM?
No, AI marketing is not an MLM.
MLM stands for multi-level marketing.
Others call it network marketing.
AI marketing has nothing to do with network marketing companies, building a business by selling products, or recruiting a team of salespeople.
Will AI Marketing Reshape Traditional Marketing?
AI marketing is already reshaping traditional marketing.
In the past, a team of marketing professionals would manually conduct customer segmentation or email marketing tasks.
Now, AI can do them automatically and sometimes even better than a human could.
For example, a tool like AdRoll can analyze purchase history and web-browsing behavior to create custom audiences.
The process used to be incredibly time-consuming for digital marketing teams.
AI has made it easier and more effective.
Benefits of AI Marketing
AI marketing provides several benefits, including the following.
- Increased accuracy: AI can provide more accurate results than humans.
- For example, it can analyze large data sets to identify patterns a human might miss.
- Automation: AI can automate tasks that humans traditionally do, such as sending emails or creating targeted ads.
- Improved customer service: AI can improve customer service by providing quick and accurate answers to customer questions.
- Lower costs: AI can lower the cost of marketing campaigns by reducing the need for human labor.
- Time savings: Automating tasks with AI can save a lot of time for marketing teams.
- Improved ROI: AI can help improve return on investment (ROI) by making marketing campaigns more targeted and efficient.
Challenges for AI Marketing
There are also some challenges associated with AI marketing.
- High initial investment: The upfront cost of AI can be expensive.
- As a result, it may take some time to see a return on investment.
- Lack of understanding: Few people know how AI works.
- It will remain hard to sell its benefits to clients until that changes.
- Bias: AI can reflect the bias of a marketer.
For example, if you use a data set to train a machine learning algorithm, the algorithm will learn those biases and could produce inaccurate results.
How to Use AI in Marketing
Despite the challenges, it’s a good idea for businesses to begin using AI in their marketing campaigns.
Is AI Marketing Expensive?
AI marketing can be expensive, especially if a company does not already have the infrastructure to support it.
However, the long-term benefits of artificial intelligence marketing may outweigh the initial costs.
More AI platforms continue to get released into the market.
Many offer trial periods so marketers can ensure that the platforms meet their needs.
However, the costs can add up when you factor in ongoing monthly fees and expensive add-ons.
You’ll need to weigh these costs against the benefits your business can take away from artificial intelligence.
When used correctly, you should find that AI can help your company use marketing automation that overcomes the technology’s upfront costs.
How AI Is Used in Marketing
- Content creation: AI can create custom content for a target audience.
- Customer segmentation: You can segment customers based on their behavior and preferences.
- Predictive analytics: Using predictive analytics, AI can identify trends and patterns in customer data.
- Doing this helps businesses make better decisions about marketing strategies and campaigns.
- Lead scoring: AI will score leads based on their likelihood to convert.
- Ad targeting: Ads can automatically target a specific audience based on their interests and behavior.
- Chatbots: Chatbots can communicate with customers or answer their questions.
- Personalized recommendations: AI makes recommendations to customers based on their past behavior.
Top AI Marketing Platforms
If you’re thinking about using AI in your marketing campaign, be sure to do your research.
Consult with experts to ensure that you’re making the best decision for your business.
Using the best marketing AI platform for your needs will become a big part of decision-making.
1. Drift
Drift is a conversational marketing platform that helps businesses automate their customer interactions.
It uses AI technology to make it easy to engage with customers naturally.
Drift offers an intuitive dashboard. It’s helpful and easy to use.
It helps businesses automate their pipelines, retain more clients, and increase ROI.
You can use the free plan to start.
However, once you start using all the main Drift features, you can spend up to $1,500 per month.
2. Salesforce Einstein
Salesforce Einstein is an AI marketing platform that helps businesses automate their marketing tasks.
The software offers a range of features, including predictive analytics, lead scoring, and automated ad targeting.
It also offers a free trial, so you can try the platform before committing to a paid plan.
Salesforce Einstein has a pay-as-you-go pricing model, which means you only pay for the features you use.
Although you need to contact the Salesforce team for pricing, you can expect to pay $100 to $500 per month, depending on the features you need.
3. Klaviyo
Klaviyo is a platform that helps businesses automate their email marketing.
It uses AI to segment customers, personalize content, and make recommendations.
Klaviyo bases its pricing model on the number of contacts you have in your account.
Pricing starts at $20 per month for up to 500 contacts and goes up to $1,200 per month for 100,000 contacts.
4. Blueshift
Blueshift is a customer data AI tool that automates your marketing tasks.
It’s an effective tool for small businesses that don’t have the workforce to do all their marketing tasks manually.
Using Blueshift, you can collect data from your CRM, product catalogs, real-life transactions, offline events, and other transactions.
Blueshift’s AI technology uses personalized recommendations, advanced segmentation, and predictive intelligence as it uses the data to provide recommendations.
Use the AI’s output as you put together multi-channel campaigns.
You might utilize the information with the following campaigns.
- Direct mail
- SMS
- SEO
Expect to pay $1,000 to $4,000 per month with Blueshift.
5. Netbase
Netbase can analyze real-time data inside your social media marketing campaigns.
You can quickly parse data from your social media followers via artificial technology.
For example, the platform will provide analytics from reviews and ratings.
Using Netbase, you can see how your social media results compare to competitors.
It will also help you create client reports.
Request a demo to learn about pricing.
6. Exceed.ai
Exceed.ai is an AI marketing solution that will help you automate your customer service tasks.
It uses artificial intelligence and natural language processing to understand customer sentiment.
You can use Exceed.ai to create a chatbot for your website or Facebook Messenger.
The chatbot will engage with customers, answer their questions, and provide recommendations.
You can also use Exceed.ai to create a customer service ticketing system, which will help you keep track of customer issues and resolve them promptly.
Like Netbase, you’ll need to contact Exceed.ai to learn about the best pricing options for your company requirements.
Wrapping Up
AI software can be a powerful marketing tool, but it’s essential to understand the benefits and challenges associated with it.
AI can help businesses create better content, segment their customers more effectively, and score leads more accurately when used correctly.
Start using AI in your marketing campaigns today to stay ahead of the competition.
