Do you know what is a sticky website?
If you’re like most bloggers, you want your website to be as sticky as possible.
In other words, you want your website visitors to stick around on search engines for a while and explore all that your site has to offer.
Luckily, there are a few things you can do to make your website more engaging and keep website visitors coming back for more.
We will share tips to make your website sticky but it is necessary to understand what a sticky website is.
Further, sticky sites help you make more money, and website stickiness helps you in digital marketing by spreading marketing messages on your home page.
Let’s read more about a sticky site!
Contents
What Is A Sticky Website?
As the name suggests that a sticky website is one that encourages visitors to stick around for a while.
In other words, it helps to reduce the Bounce Rate.
A website with a high bounce rate means that people are leaving your site quickly after landing on it.
This could be because they didn’t find what they were looking for or they found your site difficult to navigate.
On the other hand, a website with a low bounce rate means that people are staying on your site and exploring it.
This is what you want; you actually want to attract visitors to your web pages.
Sticky sites give a positive user experience when you provide relevant content, and interactive content and update your content regularly.
What Is Bounce Rate?
Bounce rate is the percentage of people who visit your site and then leave without taking any further action.
For example, someone might land on your website after doing a search on Google.
They might take a quick look around and then leave. This would count as a bounce.
Or, someone might land on one of your blog posts and then click on a link to another page on your site.
This would not count as a bounce because they took an action, even if it was just to click another link.
Essentially, a high bounce rate means that people are coming to your site and quickly leaving without taking any further action.
A low bounce rate means that people are staying on your site and exploring it.
Search engine optimization helps to lower your website’s bounce rate.
What Causes A High Bounce Rate?
There are a number of things that can cause a high bounce rate.
Here are some of the most common:
- Your site is difficult to navigate
- People can’t find what they’re looking for
- Your content is not relevant to what they were looking for
- Your site is not mobile-friendly
- Your site takes too long to load
What Causes A Low Bounce Rate?
There are a number of things that can cause a low bounce rate.
Here are some of the most common:
- Your site is easy to navigate
- People can find what they’re looking for
- Your content is relevant to what they were looking for
- Your site is mobile-friendly
- Your site loads quickly
Why Sticky Websites Are Becoming More Popular?
A sticky website is one that encourages visitors to stick around for a while.
In other words, it helps to reduce the Bounce Rate.
A website with a high bounce rate means that people are leaving your site quickly after landing on it.
On the other hand, a website with a low bounce rate means that people are staying on your site and exploring it.
This is what you want!
There are a number of reasons why sticky websites are becoming more popular.
Here are some of the most common:
- People are spending more time online
- The average attention span is getting shorter
- There is more competition for attention online
- People are more likely to take action on a website that keeps their attention
- Sticky websites are more likely to rank higher in search engines
- Sticky websites are more likely to convert visitors into customers or subscribers
- Sticky websites are more likely to be shared on social media
- Sticky websites create a better user experience
- Sticky websites build trust and credibility
- Sticky websites are more memorable
How To Make Your Website Sticky: 20 Essentials Tips
Now we have read much more about a sticky website, let`s get into how to make your website sticky in 2020.
These are the 20 essentials tips.
1. Make Sure Your Site Is Easy To Navigate
If you want your blog to be sticky, make sure to make it easy to navigate.
No one wants to be on a website that is difficult to navigate.
You want to make it easy for your readers to find what they are looking for.
2. Use Attractive Visuals
A picture is worth a thousand words.
This is especially true when it comes to websites.
Use attractive visuals on your website to help make it sticky.
For example, you can use images, infographics, videos, and more.
If you are writing content about kids’ toys, you can add images and visuals of the toys.
3. Write Compelling Headlines
Your headlines need to be compelling if you want people to stick around.
A headline that is boring or doesn’t make sense is not going to keep people on your site for long.
Your headline needs to be attention-grabbing and make people want to read more.
How can you make your headlines compelling?
4. Write Great Content
This should go without saying, but if you want people to stick around, you need to write great content.
Your content needs to be well-written, interesting, and informative.
No one wants to read poorly written articles or boring content.
If you want people to stick around, make sure your content is worth reading.
5. Use Short And Concise Paragraphs
No one wants to read huge blocks of text.
If you want people to stick around, use short and concise paragraphs.
This will make your content easier to read and more enjoyable to consume.
Related post: 60 Beauty Blog Ideas to Keep Your Blog Looking Gorgeous
6. Use Bullet Points And Lists
People love bullet points and lists.
They are easy to read and digest.
If you want your website to be sticky, use bullet points and lists in your content.
7. Use Subheadings
Subheadings help to break up your content and make it easier to read.
They also help people to find the information they are looking for quickly and easily.
If you want your website to be sticky, use subheadings in your content.
8. Use Keywords
Use keywords throughout your content to help people find your site.
If you use the right keywords, your site will come up when people search for those terms.
This will help to increase traffic to your site.
The blog post “How To Write A Blog Post” will help you more.
9. Promote Your Content
If you want people to see your content, you need to promote it.
You can promote your content on social media, in forums, on other websites, and more.
The more people that see your content, the more likely they are to visit your site.
10. Use Social Media
Social media is a great way to promote your content and get people to visit your site.
If you use social media, you can share your content with a wider audience.
You can also use social media to interact with your readers and build relationships.
11. Use Email
Email is another great way to promote your content and get people to visit your site.
You can send out emails to your subscribers with links to your latest content.
This will help to increase traffic and keep people coming back for more.
12. Use Forums
Forums are a great way to promote your website and interact with potential readers.
You can participate in discussions, answer questions, and more.
If you use forums, make sure to include a link to your website in your signature.
13. Give Away Freebies
People love free stuff. If you want to make your website sticky, give away freebies.
This can be anything from ebooks to courses to software.
Giving away freebies will help to increase traffic and keep people coming back for more.
14. Use Contests And Giveaways
Contests and giveaways are another great way to increase traffic and keep people coming back to your site.
You can use contests to promote your content and give away prizes.
This will help to increase traffic and keep people engaged.
15. Use Images And Videos
Images and videos are a great way to break up your content and make it more engaging.
People are more likely to stick around if they can see visuals.
Use images and videos throughout your content to keep people interested.
16. Be responsive
In today’s world, people expect instant gratification.
This means that you need to be responsive to your readers.
If you take too long to respond to comments or questions, people will lose interest and move on.
17. Regularly Update Your Content
If you want people to stick around, you need to regularly update your content.
This means adding new articles, videos, and more on a regular basis.
If you don’t update your content, people will get bored and move on.
18. Make It Easy To Share
If you want people to share your content, you need to make it easy for them to do so.
Add social media buttons to your site so that people can share your content with ease.
You should also make sure that your content is shareable by using catchy headlines and descriptions.
19. Interact With Your Readers
If you want to build a relationship with your readers, you need to interact with them.
Answer their comments and questions.
Share their content.
Connect with them on social media.
The more you interact with your readers, the more likely they are to stick around.
20. Use Data
Use data to improve your website. Look at your analytics to see which pages people are spending the most time on.
See which articles are being shared the most.
Use this data to improve your website and make it more sticky.
Creating content with statistical data improves your website’s stickiness.
Further, try to create engaging content to make your website super sticky.
Wrapping Up
As mentioned earlier, if you are using WordPress to power your site, your options are pretty much limitless for what you can do with your site… all without needing to hire a custom designer or programmer.
Take a moment to look at your site and then run through the list of expert elements and page features we’ve listed above.
As you go through each of them, see if adding them in your site would make sense.
These are just general suggestions, but you would be surprised with how many sites and brands forget to add important pages to their site like the About, Contact and Disclaimer pages.
At the same time, don’t over clutter the site and always focus your efforts on providing a better user experience.
