Starting a blog isn’t easy, and neither is maintaining one.
You have to produce a steady stream of information-rich content to remain the go-to subject-matter expert in your niche, and you also have to compete with other bloggers for your audience’s attention.
You may have heard about blogs written by AI while searching for a solution to your content writing woes.
Perhaps you’re wondering how they work and what options are available.
Look no further, as this article has you covered!
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Artificial Intelligence-Powered Writing Tools Explained
So, what does artificial intelligence have to do with content writing?
Thanks to natural language processing, deep neural networks, and machine learning, AI can write blog posts and do content production almost as well as a human writer.
In particular, the GPT-3 artificial intelligence has trained on over 10% of internet data through deep learning, acquiring the ability to produce natural-sounding, keyword-rich content.
Most writing tools use GPT-3 to create content.
Usually, you can use these software by describing the content you want them to produce in a text field.
Then, once you hit the “enter” key, the AI will write content as though by magic.
Moreover, some advanced tools feature a command function you can use to “tell” the software what to write.
However, the technology isn’t perfect, meaning a degree of human intervention is required.
For example, you’ll need to proofread the AI-generated content, make edits where necessary, and fact-check the information so it fits your brand voice.
Examples of Content AI Can Write
Now, what kind of content can AI tools produce? Here are some examples:
- Blog posts
- Articles
- Social media copy
- Novels
- Website copy
How AI Can Help You Write
If you’re a content writer or digital marketer, you’ll benefit from AI tools in the following ways:
1. Beat Writer’s Block
For most writers, getting past the blank page is one of the most challenging aspects of the writing process, and content marketers, who need to be constantly creating content, have it especially hard.
AI tools fix this issue by giving writers a starting point for their blog posts and other long-form content.
Not only can they produce an entire blog post at the tap of a button, but they also help with generating new ideas for content.
2. Generate Blog Outlines
Sometimes, a blogger may only be inspired to write when they have a blog outline in front of them, with the outline headings serving as guideposts to the article’s first draft.
AI writing tools make writing blog posts much easier for these bloggers, thanks to an outline feature that generates outlines on the spot.
Usually, the AI produces an outline that can serve as an excellent starting point for producing higher-quality content.
3. Detect Errors
Unfortunately, grammatical and spelling errors are an inevitable aspect of blog writing.
If your blog specializes in long-form content, sifting through rows of text in search of mistakes can be excruciating and time-consuming.
AI-powered software is a game-changer in this regard, as it helps content writers produce error-free content by providing them with a second pair of eyes.
As a result, they can catch common mistakes and save time you’d otherwise spend editing.
Pros of Relying on AI Content Writing
Here’s a summary of the advantages you’ll get when using AI software:
- Generates content ideas fast based on your typed-in instructions
- Creates blog posts that rank on search engines and get more traffic
- Reduces the time spent editing content
- Provides an outline that can help with writer’s block
- Increases weekly output of blogs
- Provides templates for different written content
- Some software help create content for non-English speakers
Cons of Relying on AI Content Writing
As mentioned, the software that use AI to generate blog posts aren’t perfect.
The cons associated with relying on such software include:
- Some tools generate text that doesn’t sound natural
- Most of these software require a subscription and are expensive long-term
Tips for Using AI Writer Tools
Here are some tips that’ll help you get the most out of these tools:
1. Fact Check Always
Ensure you fact-check the content produced by an AI writer, as some software are known to make up facts or cite bogus sources.
Moreover, since GPT-3 “learns” using internet data, some of the content may feature hate speech and conspiracy theories (depending on what topic you’re writing about).
2. Keep SEO in Mind
Although it can be amazing to see AI turn your content briefs into full-fledged blog posts, you can’t leave your content marketing strategy to these tools.
For example, it’ll be impossible for your audience to find you without using search engine optimization techniques.
As such, you’ll need to make sure the content the AI produces is in line with your keyword research and search engine optimization strategy, entailing numerous editing rounds.
3. Stay On Brand
The primary purpose of niche marketing is to speak to a specific set of people in a language they use and understand.
So, for example, you’ll adopt a more serious tone if your blog caters to diabetic women over 45 than if it caters to male gun owners.
Therefore, remember to adjust the AI-written content to match your brand voice, or you’ll risk losing your audience.
Fortunately, some writing tools let you specify the tone you’d like the blog posts to be written in.
Recommended AI Writing Tools
There are a ton of AI writing software available. Some of the most notable ones include:
1. Jasper
Jasper (formerly Jarvis) is an excellent AI writing assistant.
This AI blog writing tool can create copy for landing pages and social media posts, write articles, develop a blog post outline, supply blog post ideas, and more.
And besides generating high-quality content, Jasper supports 25+ languages.
Also, it provides over 50 writing templates when you subscribe to a monthly plan.
As of the time of writing, this software is available in two subscription tiers: Starter plan and Boss Mode.
While the former tier caps your monthly word count at 20,000, you get 50,000 words with the Boss Mode plan.
More Options: Best AI writing software currently on the market
2. ShortlyAI
ShortlyAI provides features similar to Jasper.
You can use it for long and short-form content once you’ve given the software details about the content you’d like to write.
It has three main commands (“rewrite”, “shorten”, and “expand”) that give you complete control over the content’s length.
Also, you can subscribe to ShortlyAI’s annual or monthly subscription tiers.
And, unlike Jasper, ShortlyAI doesn’t impose a monthly word count limit.
As such, it’s highly recommended for writers who need to put out original content frequently.
3. Frase
Frase started as a search engine results page and content analyzer, so it has a strong SEO foundation.
Since its initial release, the software’s developers have added other features writers will appreciate, including AI that can produce written content.
Considering this software’s beginnings, its AI writer is a work in progress, meaning the content it outputs isn’t as top-quality as what you get with similar software (like Jasper).
Still, it’s worth a look if you’d like SEO tools with your AI writing assistant.
4. Ink
Ink AI tool is fantastic at rewriting content.
Its main target market is SEOs and bloggers, and you can use it to generate everything from thank you emails to social media call-to-actions.
It has three subscription tiers: Starter, Pro SEO, and Team SEO Unlimited.
Also, the software comes in a free version for Enterprise companies and a plan for Educational purposes.
And you get over 50 templates when you subscribe to the paid versions of the software.
5. Grammarly
Grammarly is excellent at checking written content for spelling errors and grammar mistakes.
This AI tool goes beyond what standard spell check software offers, pointing out issues like monotonous passages, complicated sentence structure, and the use of passive voice.
While Grammarly isn’t the tool you’d reach for to write a blog post, it’s indispensable when used alongside other AI writers for content enhancement.
You’ll need it in your arsenal if you want to keep your readers engaged with content that reads well.
More Options: Best grammar checkers currently on the market
Final Thoughts
AI writing tools provide many benefits to bloggers, including helping them get over writer’s block, create outlines, and detect errors.
Also, these tools can help you write blog posts, copy, and other written work, halving the time it takes to produce new content.
With that said, these tools are still a long way away from replacing human writers.
As such, when using them, you’ll need to consider factors like your brand voice and SEO and fact-check the produced content where necessary.
