Backlinko

Search engines are tools that everyone uses to find information on the internet.

When researching a topic for school, comparing prices of products to buy, or purchasing tickets for a show, you are using a search engine.

While you type, the search engine predicts your search terms.

Then, it searches web pages and ranks them to present you with a list of results.

When you design your website text and links to be found by these search engines, you have performed Search Engine Optimization to your site, known as SEO.

Business websites with effective SEO rank higher with search engines, appear on the first page of search results and increase website traffic organically.

SEO experts like Backlinko offer SEO training to newbies and seasoned web managers, giving proven and actionable SEO advice.

What Is Backlinko?

Backlinko is a marketing blog and training site offering exclusive SEO resources.

Backlinko was established in 2012 and is the brainchild of Brian Dean.

He shares lessons learned while building a company, failing to succeed, and then trying multiple times.

Dean shares practical strategies for link building internally and externally, getting the most out of social media marketing, and Search Engine Optimization training.

What Is Backlinko Used For?

Backlinko provides tips, strategies, and techniques to business owners who want higher rankings in search engine results.

These proven actions push your listing above your competitor’s listing.

Get found by your target audience when your business lists at the top of the results page.

Key marketing strategies addressed include Pay Per Click (PPC) and Search Engine Optimization (SEO) for brands looking to grow.

Relevant information about common marketing tenets is presented with an emphasis on creating high-quality backlinks.

How Backlinko Works

Brian Dean’s blog is available to anyone interested in driving more traffic to their business.

Read articles based on real-life cases with solutions to common marketing issues on the web.

Clients can sign up for emails and newsletters packed with information about internet marketing.

Backlinko also offers paid SEO courses made up of video lessons, blog articles, quizzes, and exclusive content for course members.

Notable Features of Backlinko

Brian Dean presents marketing content intended for both newbies and professional digital marketers.

1. Free Marketing Blog

On the Backlinko blog, Dean regularly updates posts about digital marketing and the best SEO practices.

These articles and posts are constantly updated to keep on trend with the dynamic nature of the internet and optimizing technology.

Backlinko provides detailed advice and proven strategies that are not offered by other SEO blogs.

User interest in this blog content generates almost 100,000 visits per month.

2. Free Email and Newsletters

Sign up for email and receive access to exclusive content at no charge.

Receive detailed information about key topics in internet marketing, and learn about new blog posts as Backlinko posts them.

3. SEO Training Courses

Backlinko is one of the most popular SEO training websites because of its customized training courses.

These courses include video lessons illustrating the optimization of your website.

Quizzes are positioned to bolster your knowledge and increase learning.

A subscription to the SEO courses includes access to numerous articles with vital instructions and information, and the chance to connect with other users in a supportive environment.

4. True-to-life Case Studies

Through his work on Backlinko, Dean has written a library of case studies and detailed industry tips for anyone wanting to know more about search engines, linking, and digital marketing.

 Extensive case studies compare different SEO strategies, analyzing how they affect the amount of traffic to a website, and who can benefit the most.

Clients can get a feel for choosing effective methods of boosting clicks and upgrading their internet reputations.

5. Specialized Techniques

Learn from the man who created the “Skyscraper Strategy” for generating quality content on your website.

Brian Dean originated this research and linking model that is redefining internet marketing.

Learn to create high-quality articles, use an extensive library of helpful resources, and build effective links to drive traffic and promote your brand.

Are There Any Minimum Requirements Necessary To Use Backlinko?

Backlinko.com is available for browsing on the web.

All you need is a computer, tablet, or mobile phone with a web browser to view.

Implement SEO changes in your website by changing the elements that work together to enhance performance.

You must have access to your hosted website, and have permissions that allow you to make changes to the code.

Some changes include adjusting your settings, customizing tags and links, and adding pages to ensure that your brand stands out from the crowd.  

How Much Does Backlinko Cost?

Backlinko.com is free to anyone who wants to learn about SEO and how easy it is to use linking strategies to boost visits, clicks, and sales.

These are practical steps that are easy to understand and intended for everyone interested in improving their site’s experience.

Find informative articles on the blog, and register for email and newsletters at no cost.

For in-depth knowledge and customized SEO guidelines, Backlinko offers SEO training courses for $5,964, paid in 12 monthly installments.

Each training module targets different aspects of internet marketing.

Does Backlinko Have an Enterprise Version Available?

Backlinko’s strategies for site optimization apply to giant Fortune 500 corporations as well as smaller organizations managing multiple brick-and-mortar sites.

Enterprise SEO with Backlinko takes into account scaling up your site, utilizing dedicated tools, and improving content.

Who Are Backlinko’s Main Alternatives?

1. Moz Academy

Moz Academy offers SEO training divided into 12 modules presented over one month.

Lessons begin with SEO basics, an overview of effective techniques, some specialized learning, and advice on targeting and marketing to your clients.

Get certified with Moz and their industry partner LinkedIn.

Moz SEO training costs $1,500.

Moz offers a well-defined training structure applied equally to all students.

You get the same experience as other Moz users so it is up to you how to best apply lessons learned.

On the other hand, Backlinko offers a customized experience when you purchase training.

Case studies and community support make their solutions relevant to your business.

2. The Blueprint Training Courses

The Blueprint Training courses can be completed in 12 weeks.

These courses combine custom learning plans with video lessons, action planning, and personalized Zoom consultations with industry experts.

Mid-level technicians and experienced freelancers will put this high-level knowledge and hands-on techniques to good use.

The Blueprint Training SEO course costs $2,999.

The Blueprint Training is aimed at users who want to improve their current SEO practices and learn better ways of bringing in clicks.

In comparison, Backlinko offers easy-to-understand resources for all levels.

Beginners can benefit from Dean’s blog posts until they are ready to take on paid training.

Professionals can jump into the training and gather actionable tips immediately.

3. Yoast SEO Academy

Yoast SEO Academy is practical training for everyone from beginners to advanced web technicians.

Yoast SEO training has a free level presenting optimization basics, an overview of WordPress, and training with the Yoast plugin.

Yoast Premium includes training on other components of web ranking like copywriting, block editor training, and keyword research.

Yoast is free for beginners, and the Premium level costs $99 per year for continuous access to training materials and support.

Yoast concentrates primarily on familiarizing the client with WordPress and the Yoast plugin.

Backlinko differs in that they refer to SEO strategies independent of the template, host, or browser used.

The skills you gain from Backlinko are compatible with all web hosts and development environments making them the most versatile SEO training option.

How Does Backlinko Differentiate Itself From Competitors?

Dean breaks his content up into easily understood, actionable steps.

The material is accessible for all readers, giving Backlinko the edge over competitors.

They are fully invested in training you to use SEO to catapult your website to the top of the search engine results.

Their popular newsletter offers proprietary SEO advice from Brian Dean himself.

His case studies are a recommended source for anyone with a business website.

Backlinko was recently acquired by Semrush, an industry leader in the analysis of domains and links in visibility management.

Semrush reported that its corporate goals for 2022 include creating comprehensive training platforms to serve the digital marketing and education sectors globally.

Who Is Backlinko Best for?

Backlinko is for the business owner who wants to rank higher in search results driving more traffic to their site.

A good reputation on the web and high search engine rankings are essential to every “Mom and Pop” operation.

Backlinko also attracts professional marketers and large corporations like Amazon who continuously seek to grow their online business.

Why Is Backlinko Best for NICHE?

Niche businesses and providers are often overlooked by search engine crawlers during general searches.

Backlinking is a strategy perfected by Backlinko for getting results that advertising dollars don’t produce.

Learn to generate more sales and leads with the information that digital marketers need to be successful.

Is Backlinko Easy To Use?

Backlinko is easy to access, has loads of blog articles written in understandable language, and has a handy contact form for questions and comments.

What Features Do Some Users Love?

1. Easy To Understand

Users who are new to the concepts of search engine optimization and backlinking will find the blog posts fun and informative.

Users can build their knowledge based on the free blog posts, starting with the basics and moving into more advanced knowledge as the user learns.

2. Practical Knowledge

An important feature for users is the ability to immediately apply the fundamentals of content marketing to their sites.

Backlinko fully explains optimization techniques and provides case studies to show how these ideas work in real-time.

What Features Do Some Users Find Frustrating?

1. Pricing

Prices for the SEO training courses are not available on the website.

Potential clients can sign up for newsletters and then fill in the contact form to get particulars about courses and scheduling.

2. Visibility

You might have to dig to find Backlinko on Wikipedia or your favorite social media accounts like Pinterest.

Some internet marketing websites have proven to be fraudulent.

As a result, this site and others like it might be marked as a “scam” site by browser filters or malware software.  

Frequently Asked Questions

Wrapping Up

In a nutshell, Brian Dean gives every business owner the knowledge to explore SEO techniques, assess whether they are appropriate for their purposes, implement new SEO strategies, and boost brand recognition.

Backlinko consistently receives positive reviews from happy users all over the world who have grown and monetized their sites thanks to the resources and training at Backlinko.com.

Your thoughts on Backlinko and SEO training are important.

Share your recent experience with Backlinko or another SEO training company in the review section below.

By Brett Helling

Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.