Semrush Academy

Semrush is a marketing powerhouse that offers a wealth of SEO and digital marketing tools.

You’ve likely come across Semrush if you’re in the digital marketing or blogging field.  

If you’re new to the field and want to test this tool out, don’t worry.

Semrush knows many of its users are unfamiliar with its features and offerings.

So, to give everyone a leg up, the company developed Semrush Academy.

Online continuing education is an excellent way to broaden your industry skills.

That’s where Semrush Academy comes in.

It’s an online resource that can help you gain expertise in new areas with dozens of course and certification options.

So, if you want to learn all there is to know about this free online academy, you’re in the right place.

Keep reading to learn everything you need to know about this valuable tool.

What is Semrush Academy?

Semrush is a trusted online digital marketing service that helps business owners broaden their online reach.

Since digital marketing is a vast and varied field, Semrush created Semrush Academy to help you navigate the waters.

Learners have more than 30 courses and certificates to choose from on Semrush’s website.

The certification exams that accompany the courses are each available through Semrush Academy.

Once you pass your exam, you’ll be able to add your certificate to your resume.

What is Semrush Academy Used for?

Semrush Academy is an excellent option for business owners and marketing professionals who want to expand their digital marketing skills.

The academy offers courses and certification exams that teach proven marketing strategies.

How Semrush Academy Works

Anyone who wants to use Semrush Academy should start with a Semrush account.

Then, simply peruse the course selection and choose the ones that suit your needs.

For best results, take a look at Semrush’s certificate options, first.

It’ll be easier to choose your courses once you know which certificate you’re after.

Semrush Academy at a Glance

Here’s a brief breakdown of Semrush Academy’s basics.

Market Segment: Digital marketing professionals

Best For: Busy professionals

Plans & Pricing

One of Semrush Academy’s best features is that it’s completely free.

In other words, you won’t have to pay for courses, certification exams, or your certificates.

There aren’t any plans you need to choose from or free trials.

Instead, you just create your account and start learning.

The only costs you might incur are equipment or software-related if you feel you’ll need them.

In most cases, you shouldn’t need more than a computer or mobile device with an internet connection.

However, there are no purchase requirements.

Notable Features of Semrush Academy

Since Semrush is a well-established name in digital marketing, its academy has several notable features.

Cost

The free courses and content are two main selling points for most users.

You’ll get everything you need to boost your CV or resume with no out-of-pocket cost.

Time Commitment

Semrush Academy is an excellent tool for busy professionals.

Most courses only take a few hours to complete, and quite a few only take an hour.

For example, Semrush’s SEO Crash Course offers 5 lessons in 1 hour.

On the other hand, content-Led SEO consists of 28 classes over 4 hours.

Of course, you can go at your own pace.

But if you want to earn a few certificates quickly, you won’t have any trouble doing so in just a few hours.

Course and Certificate Selection

As of June 2022, Semrush Academy offers its users 32 courses.

You can focus on SEO, content marketing, analytics, advertising, blogging, and more.

There’s no limit to how many classes you can take or certificates to earn.  

In addition to its impressive course selection, you also have 36 skills certificates to choose from.

The offerings are pretty granular, with options including Semrush Amazon Seller Certification, a Competitive Analysis and Keyword Research Test, and Semrush Social Media Toolkit exam.

Well-Designed Courses

Poor course design is one of the most significant downsides to many online courses.

Fortunately, bad design isn’t something Semrush suffers from.

Instead, Semrush Academy’s courses are designed with e-learners in mind.

Semrush Academy specificity allows users to choose only the content they want with no filler.

You won’t have to worry about sitting through videos that don’t apply to you because you’ll only get ones that do.

Go at Your Own Pace

Semrush Academy’s courses allow you to learn at your own pace.

So you won’t have to rush through lessons or worry about due dates.

Instead, you can sit down when you have an hour or two and view the lesson.

Then, once you’re ready, you can take your exam.

You won’t have to schedule it ahead of time.

However, since the exams are timed, you won’t be able to pause and restart.

Make sure you have enough time to sit for the exam uninterrupted.

Are There any Minimum Requirements Necessary to Use Semrush Academy?

There aren’t any minimum requirements for Semrush Academy.

However, those with a basic knowledge of SEO, blogging, advertising, and digital marketing will be well-equipped to succeed.

If you don’t have a background in any of those areas, there are introductory courses you can take to get you started.

Once you get through those, you’ll be ready to move on to the more advanced courses.

Who are Semrush Academy’s Main Alternatives?

Semrush Academy has several competitors.

The three you’re most likely to come across are Moz, Ahrefs, and Google Garage.

Moz Academy offers online digital marketing courses that can lead to certifications.

Users can complete most courses at their own pace in under two hours.

The course selection is relatively broad, but none of the classes are free.

Ahrefs Academy offers many free courses similar in content and structure to Semrush Academy.

The main difference is that many of the courses focus on how to use Ahrefs tools.

A few courses focus on general topics, but the overall selection is quite small.

Google Digital Garage is another Semrush Academy competitor.

Its setup is a bit different, though.

Instead of offering all its courses directly through Google, the platform works with outside institutions, too.

Specifically, you’ll find classes run by Google through Coursera, Future Learn, and others.

The other downside is that Google Garage has a much longer time commitment.

Some courses take as long as 40 hours to complete.

Google also only offers one certificate option.  

How Does Semrush Academy Differentiate Itself from Competitors?

The main area in which Semrush stands out is cost savings.

Moz Academy’s courses can run more than $200, while Semrush offers similar courses and more certificates for free.

Semrush also outshines its competition in terms of certificate options.

Google only offers one certificate, while Ahrefs doesn’t offer any. Moz offers a few, but its selection is much smaller than Semrush.

Who is Semrush Academy Best for?

Semrush Academy is an invaluable tool for anyone who wants to learn more about blogging, SEO, and digital marketing.

It’s also ideal if you already have a career in marketing or want to pursue one.

Semrush is helpful for learners still getting used to SEO, blogging, and digital marketing.

These areas are each a key focus at Semrush.

Why is Semrush Academy Best for Digital Marketing Professionals?

Digital marketing professionals will find great benefits in Semrush Academy.

If you want high-quality course content from competent and talented instructors, you’ll find what you need with Semrush.

Semrush Academy is also ideal for learners with very little free time.

You won’t have to dedicate much of your time to your coursework.

Instead, you’ll be able to take your courses, get your certificate, and move on.

Digital marketing professionals who are still new to the field will benefit from Semrush Academy’s broad selection of courses.

First, introductory courses will get you started with the basics.

Then, more advanced classes will provide the skills you need to give your resume a boost.

Is Semrush Academy Easy to Use?

Semrush Academy is easy for users of all skill levels to use.

You won’t need much, if any, background knowledge on your topic.

In addition, since each course runs at your pace, you’ll never feel rushed to learn how to use any features.

Another nice thing about Semrush Academy is that the platform is easy to navigate.

If this is your first foray into e-learning, Semrush Academy will be a great way to get your feet wet.

What Features do Some Users Love?

Most users love the fact that Semrush courses are both free and high-quality.

As a result, you won’t have to worry about getting your money’s worth.

Instead, the only thing you’ll have wasted if you don’t like Semrush Academy is a few hours of your time.

Another great feature is that Semrush Academy is ideal for both newcomers and experienced professionals.

There’s no learning curve, so whatever knowledge you already possess is all you need to get started.

What Features do Some Users Find Frustrating?

One of the main things users weren’t crazy about with Semrush Academy was the videos.

Although they found the content interesting, many videos are simply someone speaking to the camera.

However, each video has a transcript you can read if you get bored watching.

Another feature users found frustrating is the lack of practical training.

Since each lesson is video-based, there aren’t any options for hands-on work.

Frequently Asked Questions

Is your interest in Semrush Academy piqued?

Here’s a bit more information about this beneficial online tool.

Wrapping Up

Semrush Academy is an easy-to-use digital learning platform that offers courses and certificates in digital marketing, SEO, advertising, content marketing, and more.

Its self-paced courses are free and filled with high-quality content.

What’s best is that its certificates allow you to demonstrate knowledge of a topic on your resume.

If you still have questions about Semrush Academy, leave a comment below.

We’ll respond ASAP and help you however you need.