Moz Pro

Moz (formerly SEOMoz) has a reputation as the pioneer of Search Engine Optimization (SEO) since bringing it to the market in 2004.

The company is also the pioneer of industry-standard metrics still in use in boardrooms today.

The explosion of the marketing technology industry has seen Moz develop several SEO tools that help marketers bring in more traffic.

One of their most popular products is Moz Pro, a monthly subscription service with many features to help you create more effective SEO campaigns and improve your digital marketing results.

This in-depth Moz Pro review focuses on the tool, so you decide whether it meets your business’ SEO requirements.

What is Moz Pro?

Moz Pro, from Moz, is a premium all-in-one tool that helps businesses manage several aspects of their search engine optimization campaign and improve search engine visibility.

Moz Pro collects, analyzes, and uses website visitor data to offer you the metrics that help spur growth.

The software and keyword explorer helps you understand how visitors find your business site, what they are looking for in content, and how you can reach the visitors better.

What is Moz Pro Used For?

Moz Pro helps you implement SEO strategies by gathering data on your website page optimization, rankings, and link metrics.

A Moz Pro campaign can help identify site errors affecting the visitors’ experience.

How Moz Pro Works

The web application tracks the performance of all inbound marketing efforts comprehensively using a suite of tools (more on them later).

You get information on how people share your content via social channels and how this drives traffic to your site.

Moz Pro also crawls each page and offers site monitoring warnings for issues affecting page authority and crawl depth.

Notable Features of Moz Pro

The tool offers you many features, but the most prominent are below.

1. Keyword Explorer

The Moz Keyword Explorer tool is excellent for doing keyword research.

It uses an impressive amount of SEO data to calculate metrics for marketers.

Some things you can do with the tool include analyzing keywords by search volume, generating and saving keyword lists, exporting the data, and predicting the ability to rank using specific keywords.

A Priority Score shows whether you should chase a keyword.

2. Rank Tracker

Use the tool to check the real-time ranking performance of any site for specific keywords you’re tracking.

You can also see the progress of target keywords in organic rankings, so you know what your web visitors are looking for.

3. Site Crawl

A Moz website crawling tool that does site spot checks and routine crawls.

The tool checks for technical issues preventing Google from crawling and indexing your content.

Some issues include missing title tags, faulty redirects, and response code errors.

4. Page Optimization

Moz’s on-page optimization tools offer a step-by-step guide for optimizing page content.

The tool also identifies areas that require improvement by assigning a Page Optimization Score for target keywords.

5. Link Explorer

Moz Pro’s Link Explorer provides an in-depth assessment of your site’s backlink profile so you can improve the entry links.

Some features include link viewing, researching competitor backlinks, discovering link-building opportunities, and checking backlink spam scores.

6. Customized Reports

The Moz custom reports cover your site’s SEO metrics such as links, search rankings, and crawl data.

Customizable report templates, pre-generated graphs, and charts make creating reports fast.

You can also set up the tool to deliver automatic weekly or monthly reports.

Are There Any Minimum Requirements Necessary to Use Moz Pro?

You don’t have to meet any minimum requirements before using Moz Pro.

Moz Pro targets marketers and site owners who want to improve their SEO campaigns.

As such, the tool is more helpful if you already have a working knowledge of keyword research and SEO.

How Much Does Moz Pro Cost?

Subscribing to Moz Pro gives you access to the complete SEO toolkit from Moz, and each price plan comes with:

• MozBar premium toolbar
• Access to the Moz Q&A forum where you connect with other SEO experts
• Keyword tracking across Google US and International, Google Mobile, Bing, and Yahoo
• 24-hour, 7-days-a-week support
• A personal walk through all the features and functionality of Moz Pro
• SEO insights and actionable recommendations depending on the content

We get various pricing plans to meet different SEO requirements, limits and features increase per plan level.

• Standard: $99/month—Includes up to 3 campaigns, 1,200 total search results, and several other website optimization tools.  
• Medium: $179/month—Includes up to 10 campaigns, 6,000 total search results, and offers more functionality than the standard plan.
• Large: $299/month—Offers 25 campaigns, 12,000 total search results, and builds on the functionality of the medium plan with unlimited branded reports, unlimited report templates, and 3 user seats.
• Premium: $599/month—You get up to 50 campaigns, 18,000 total search results, and 5 user seats.

Here is a detailed look at the pricing table from the Moz website:

Does Moz Pro Have an Enterprise Version Available?

Yes, Moz Pro has an enterprise version (Moz Pro Enterprise) that meets the requirements of marketers who want higher limits.

However, you’ll have to contact Moz to get an estimate based on your requirements.

Moz Pro Promotions & Savings

Moz Pro can be expensive, especially if you don’t have an in-house team of SEO experts.

However, you can get opportunities that will help you save.

Who are Moz Pro’s Main Alternatives?

Here’s a list of the top three competitors of Moz Pro along with a description and the difference.

1. SEMrush

SEMrush is a hugely popular SEO software with critical SEO features such as a rank tracker, on-page SEO checker, and a powerful keyword research tool.

How is Moz Pro Different From SEMrush?

The crawl limits of Moz Pro are more generous, making the software suitable for anyone working on numerous websites.

The Moz Pro entry-level is cheaper than that of the SEMrush equivalent.

Moz Pro also has a longer free trial period of 30 days compared to SEMrush’s 7 days.

2. Ahrefs

Ahrefs is an all-in-one search engine optimization and competitor analysis software.

How is Moz Pro Different From Ahrefs?

Moz offers you more items for the price when you consider the number of keyword and backlink data you get each month.

Further, Moz Pro has a spam score feature that makes evaluating the domain quality easy, and you also get a convenient list of potentially spammy links.

Find out more about the differences between the two tools in this Moz vs. Ahrefs review.

3. Spyfu

Spyfu is a competitive intelligence tool offering deep insights into SEO and Pay-per-Click (PPC) campaigns to improve search rankings by tapping into the competitor keyword strategies.

How is Moz Pro Different From Spyfu?

Moz Pro boasts a more powerful on-page optimization feature than Spyfu’s.

The software also offers deeper data compared to what you receive from Spyfu, enabling effective SEO planning.

How Does Moz Pro Differentiate Itself From Competitors?

Moz Pro lets you know what online users see by tracking national and local keyword searches across Google, Yahoo, and Bing search engines.

The platform adopts a proactive approach to tracking unlinked mentions and competitive link opportunities, giving you comprehensive data on keywords.

Further, Moz pro can help you rank target keywords by auditing your page content and recommending improvements.

Proprietary metrics such as Domain Authority (DA), Page Authority (PA), and Spam Score give you an edge over the competition.

Who is Moz Pro Best For?

Moz Pro is best for small to medium businesses looking to manage their organic search within a single interface.

The application also targets the marketing departments of businesses in various industries.

It can support small to medium established enterprises to streamline their digital marketing operations.

Some tools in Moz Pro allow limited free use, making the web application suitable for freelancers.

Why is Moz Pro Best For Small to Medium Businesses?

Moz Pro offers SMBs a dedicated all-in-one suite of SEO tools without requiring support from third-party integrations.

The tool also offers convenient recommendations on issues site owners can fix to rank higher in search results.

Moz Pro is also a useful tool for SMBs in the United States, so you can make use of the entire Moz database across the different products – including Moz Local.

Is Moz Pro Easy to Use?

The Moz Pro interface is easy to navigate and clean.

The platform is one of the easiest tools for novices looking for an overview of critical SEO metrics.

What Features Do Some Users Love

The reports and analytics Moz Pro offers are some of the most popular features for users because they are accessible and comprehensive.

Moz Pro provides fantastic customer support and even includes a customized 1-on-1 walkthrough session when you register.

The keyword tools are another Moz Pro strength, offering you impressive suggestions and creative new content ideas to explore.

What Features Do Some Users Find Frustrating?

However, the price tag is high for many uses, especially those not using the Moz Pro daily.

You also get a lot of data and too many options that can overwhelm novice users, and the learning curve is steep.

Some users complain the analytics are sometimes not available or even inaccurate.

Wrapping Up

Moz Pro is currently one of the best performing platforms for SEO marketing with a versatile toolkit that makes it ideal for small to medium businesses.

The platform offers an intuitive interface that is easy to navigate and offers easy access to tools critical to any digital marketing campaign.

Some users find Moz Pro too expensive because they don’t use it daily, but it is overall a critical tool for anyone looking for an all-in-one SEO marketing tool.

Are you using Moz Pro and want to share your experience? Leave your review below.

By Brett Helling

Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.