Semrush

As companies adjust to the online world, gaining new customers and retaining them is one of the most significant issues.

The online world is available to anyone, and competition has become worldwide.

To keep an online business afloat, you need a working knowledge of search engine optimization.

However, SEO is confusing and can be challenging to learn.

If you have a limited marketing or copywriting department and need to bring up views, you might consider using an external contractor like Semrush to assist with increased viewership.

What Is Semrush?

Semrush is an SEO tool that runs analytics, updates pages, and provides helpful hints for copywriters and website managers.

It has several features and is one of the most popular SEO tools in marketing today.

If you are considering Semrush as an add-on to your business, read this guide to discover more about the pricing, plans, and features of a standard Semrush account and whether it’s worth it for small businesses to sign up.

What Is Semrush Used For?

Semrush does all SEO work, from analytics to keyword research.

This includes data on what keywords are being used, how Google and other search engines rate the topic, and how to increase status on these search engines.

Semrush is used for SEO analytics, website audits, and other services to increase the overall efficiency of a site and make it easier for customers to find it.

Semrush can be used by marketing departments, writers, and any business to increase traffic.

How Semrush Works

Semrush offers a toolset for the marketing department or website developer.

Once your company makes a Semrush account, you can see all the available services for your account level.

From a Semrush dashboard, you can upload content, run a website audit, or search for keywords on a specific topic.

The user interface is simple, and each SEO task can be run multiple times.

Notable Features of Semrush

Semrush does multiple different SEO services, but here are the top five notable features of the SEO service:

• Keyword research
• Competitor analysis
• Local and national SEO
• Content marketing
• Content creation and distribution

Are There Any Minimum Requirements Necessary To Use Semrush? 

While there are no minimum requirements necessary for Semrush, it’s helpful to have some website and subscriber list set up.

Semrush isn’t essential without a pre-existing structure and becomes challenging to use.

However, beginning or tiny businesses can use Semrush’s free version to help set up a system before upgrading to any professional plan.

The free features are helpful for any size of company and can help you grow enough to make a pro plan worth it.

How Much Does Semrush Cost?

Semrush has a free version with only a few features.

It works for single users or small businesses but doesn’t have anything beyond basic keyword research and SEO needs.

For larger firms, a paid plan becomes necessary.

The three standard plans are Pro, Guru, and Business.

Ranging from $119.95 to $449.95 a month, these plans are expensive for an SEO business.

However, the number of features that Semrush offers and the customer service is more than other, cheaper competitors.

The Pro Plan

Semrush’s Pro plan is the best option for small teams or newbies to the SEO game.

The plan allows subscribers to work on five projects, track 500 keywords, and review 10,000 results per report.

Users will also access competitor analysis, keyword research, and website audits, among other beneficial features to boost their SEO campaign.

The pro plan costs $119.95 per month.

The Guru Plan

The Guru plan is the next step and is best suited for mid-size businesses and agencies.

With the Guru plan, subscribers can work on 15 different projects, track 1,500 keywords, and see 30,000 results per report.

The Guru plan costs $229.95 per month, offering added features such as access to a content marketing toolkit, GDS integration, and historical data.  

The Business Plan

The Business plan is top of the heap and is ideal for large enterprises and agencies.

With the Business Plan, subscribers can work on 40 projects, track 5,000 keywords, and utilize 50,000 results per report.

Users also benefit from extended limits, PLA analytics, API access, Shore of Voice, and free migration from third-party tools. The Business plan runs for $449.95 per month.

Does Semrush Have an Enterprise Version Available?

Semrush offers an even larger plan for giant corporations.

Their enterprise plan has served customers like eBay and Quora and requires a specific business size.

Semrush Enterprise offers even more data, custom reports, and more.

Semrush Enterprise is an excellent choice for larger companies that need more personalized data. However, to inquire about prices, you’ll have to go to the website and fill out a form.

A representative will help you with the details.

Who Are Semrush’s Main Alternatives?

Semrush is not the only SEO company available, of course.

Several other companies specialize in the same thing, for different prices and additional features.

Here are the top three alternatives to Semrush and how they stand out.

1. Google Analytics

For several years, the only options for SEO were Semrush and Google Analytics.

Google Analytics is part of the Google Suite and offers an in-depth analysis of your existing website’s SEO and keyword capabilities.

However, Google Analytics only focuses on your company and doesn’t look at competitors.

The main reason that Google Analytics is popular is that it is a free extension offered by Google.

It provides basic SEO packages and analyzes the viewers on a specific website.

Without going outside the company, Google Analytics is an excellent tool for beginning businesses and those who don’t need extra tools.

3. Ahrefs

For many years, Ahrefs was only a backlinking SEO company.

However, they recently updated their catalog to include many of the same services as Semrush.

Ahrefs focuses mainly on backlinking through websites and your domain for the most part.

Although Ahrefs is still the top backlinking service on the internet, its newly-added SEO services such as website audits, keyword research, and rank trackers are not updated as often as Semrush rank trackers and keyword placements are.

If you want a total package, Semrush is better.

However, Ahrefs excels at backlinks.

3. Serpstat

Serpstat is one of the most popular SEO analytics services because it is less expensive than Semrush.

Serpstat offers many of the same features that Semrush allows but does so at a lower monthly rate.

If you’re looking for an affordable option, Serpstat is a great choice.

Although it doesn’t have the same depth of analytics, especially regarding domain traffic and location, Serpstat has a broader range of keywords than Semrush.

With this ability, users can track a much higher volume of keywords and widen their search pool.

How Does Semrush Differentiate Themselves From Competitors?

Of course, these three are not the only competitors with Semrush.

However, they are the most commonly found, and Semrush has had to differentiate itself as a company from the competition.

Semrush is the most expensive of the significant competitors but makes up for it by offering a more extensive selection of services.

Semrush offers more of the best SEO services than any of these companies and maintains a high-performance rate in each category.

While some SEO companies focus on backlinking or interior statistics, Semrush can do all these with equal capacity.

The depth of the services offered is similar to the breadth.

Who Is Semrush Best For?

Semrush is best for medium to large or growing companies who want to expand to a more significant customer base.

Although it’s not the best if you haven’t started a website or subscriber list yet, Semrush can work with any level of preparation for the online world.

However, Semrush is probably best for the smaller and more niche businesses.

Because of the comprehensive capabilities of keyword analytics, it’s better for a company with more specific keywords than one with neutral or widespread keywords.

Why Is Semrush Best For Niche

Semrush works for any business level, but it’s the best for niche markets and those running small, unique companies.

If you have a product that doesn’t sell to many people, your key marketing strategy should be spreading your product to as many clients as possible.

Is Semrush Easy To Use?

Overall, Semrush is incredibly easy to use.

It advertises as a company for people who don’t know how to code, and it does the job of an SEO expert efficiently and unobtrusively.

Once you log in to your dashboard, you can choose which actions to pursue and which to leave alone.

The ease of use is a feature that most users are a fan of – it’s not clunky, and you can see the statistics you need immediately.

However, it also makes it less easy to customize using HTML.

The options aren’t always as visible as more experienced designers might like.

Customer service is always on hand.

What Features Do Some Users Love?

Most reviews on Semrush don’t necessarily speak about one specific feature but instead the entire range of features that Semrush does well.

Users love the app’s flexibility and its easy use.

The highest-rated feature on Semrush is keyword data tracking and analysis.

From inside your own website or on competitors, Semrush can take keywords and tell you which are performing well in searches and which aren’t.

What Features Do Some Users Find Frustrating?

However, Semrush doesn’t have entirely good reviews.

Some users have had technical issues with their accounts, and customer service has responded slowly.

However, the biggest complaint is about Semrush’s pricing system.

Users find the pricing system to be high and to have hidden feeds.

While a pro account can host up to three logins, extra charges may be incurred.

The most frustrating part about Semrush for many users is its lack of communication with the company.

Over to You: User Reviews

Of course, no company review is complete without reviews from actual users.

Instead of copying the positive-only reviews on the website, we allow you to speak on what you love or dislike about Semrush.

Now that we’ve done an in-depth review of Semrush, with all its pros and cons, it’s up to you.

Tell us what we missed, leave your own user reviews, and help others decide whether it’s the right choice for their SEO needs.

By Brett Helling

Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.