Ubersuggest

Ubersuggest is a free keyword tool by Neil Patel that allows you to find profitable keywords to target for search engine optimization.

I know that many of our readers are searching for a quality keyword tool they can use for their keyword research campaigns.

Therefore, I’ve put together this complete Ubersuggest review.

In it, I will explain the tool’s features, pricing, and more.

At the end of this article, you’ll have a good idea of whether Ubersuggest is the right keyword tool for your needs.

What Is Ubersuggest?

Ubersuggest is a popular keyword research tool for SEO.

Its owner is Neil Patel, a prominent blogger and internet marketing expert who bought the software in 2017.

The tool also has other features, such as a site audit.

What Is Ubersuggest Used For?

Most people use Ubersuggest to find profitable keywords to target to improve their site’s search engine optimization (SEO).

A big part of SEO is identifying keywords that are easy to rank for but have a high monthly search volume, guaranteeing a lot of traffic.

While that has traditionally been the primary function of Ubersuggest, Neil Patel has added additional features along the way.

Now, it’s a full-fledged SEO tool that allows you to discover new keyword opportunities, audit your site’s SEO, research your competitors, find backlink opportunities, and more.

How Ubersuggest Works

Ubersuggest is free to use, albeit with restrictive limitations.

To start, you’ll need to enter a keyword phrase or a URL, depending on the specific function you are using.

For example, if you’re researching keywords, enter a word or phrase you want to check.

If you’re trying to see your backlink profile, enter your site’s URL.

Neil Patel, the owner of Ubersuggest, put together a handy YouTube video tutorial explaining how to use Ubersuggest for SEO and content marketing.

Notable Features of Ubersuggest

Ubersuggest is about more than just keyword research.

Let’s go over its top features—while this isn’t a comprehensive list, it includes the most essential features that marketers tend to look for.

1. Keyword Research

Keyword research is Ubersuggest’s bread and butter.

The importance of keyword research cannot be understated.

Ubersuggest provides the following details for any keyword you’re researching:

• Search volume
• An SEO difficulty score
• A PPC difficulty score
• Average cost-per-click

Depending on your plan, you may have access to additional in-depth data, such as:

• Average age of people who search for the keyword
• A historical graph showing the popularity of this keyword over time
• Percentage of clicks in the search results

If you scroll down, you will see a list of related keywords that Ubersuggest thinks might be a good fit for you.

This list is crucial for your research, as each keyword comes with data such as its monthly search volume, SEO difficulty, paid difficulty, and average CPC.

You can also find this section by clicking on “Keyword Ideas” in the menu.

If search volume is your main concern, click on “Keywords by Traffic” in the menu to discover which keywords have the most traffic and see the search trends for each. Other functions include:

• Similar websites: Discover which websites you are competing against and which keywords they are ranking for.
• Content ideas: See popular blog posts for your input keyword, including how many estimated clicks and social media shares on different platforms each gets.
• Keyword lists: Create lists from your keyword research and save keywords for your projects.

2. Site Audit

Another popular Ubersuggest feature is the site audit.

It helps you identify issues on your site that are hurting your SEO rankings.

First, you’ll see data such as your:

• Organic monthly traffic
• On-page SEO score
• Number of organic keywords
• Number of backlinks

The tool will show you how many pages it has discovered on your site and point out broken or blocked links that you need to fix.

It will also list your top SEO issues, such as pages with low word counts or missing headers.

There is an entire section dedicated to site speed, a significant SEO factor.

You’ll see page load time, interactivity, and visual stability for both desktop and mobile.

If your page is loading slowly, consider compressing images, using a better theme, and employing AMP pages on mobile.

3. Traffic Analyzer

This tool helps you discover which of your competitors’ pages are generating the most traffic, letting you figure out which content ideas are most profitable.

In addition, you’ll learn their top keywords and historical traffic data.

You can drill down even further to discover more content ideas and see how many visits each of your competitors’ pages generate.

4. Backlinks Research

Building backlinks is essential for improving your site’s Domain Authority and increasing your rankings. Google likes websites with backlinks, as it demonstrates authority.

Ubersuggest reveals which sites are linking to your competitors (but not you) and see their link-building history over time.

That way, you can reach out to get backlinks from those same sites.

Click on “Backlink Opportunities” to drill down a bit more.

You’ll find specific URLs linking to multiple competitors.

Moreover, you can verify each link opportunity’s DA to ensure it is high-quality.

5. Ubersuggest Labs

Another feature is the Labs section, which includes advanced SEO tools.

Perhaps the most useful one is the AI writer, which generates an article outline from scratch based on a target keyword you enter.

The AI writer can create your meta title, meta description, and headline.

Furthermore, you can use it to rewrite paragraphs.

Another helpful tool is the Keyword Visualization tool, which allows you to see keyword suggestions broken down by what, where, how, why, who, etc.

Are There Any Minimum Requirements Necessary To Use Ubersuggest?

The minimum requirements (besides paying for a premium plan) are a working internet connection and a desktop or mobile device.

Ubersuggest works best on a desktop.

How Much Does Ubersuggest Cost?

Ubersuggest starts at $29/month (Individual) and goes up to $99/month (Enterprise), depending on your needs.

If you sign up for an annual plan and pay for the entire year upfront, you can get two months of each year free.

Regardless of which paid plan you opt for, you will have access to all features.

However, the cheaper plans have more limitations.

For example, the Individual option only allows you to set up one project, run 150 reports per day, and track 125 keywords.

Does Ubersuggest Have an Enterprise Version Available?

Yes. The Enterprise plan costs $99/month or $990/year.

It’s optimized for large businesses and enterprises that manage eight (or more) websites.

You can run 900 reports daily, create up to 15 projects, track 200 keywords per project, conduct 10,000 site audits per week, see up to 100,000 keyword suggestions, get 10,000 content ideas, and more.

Who Are Ubersuggest’s Main Alternatives?

Ubersuggest isn’t the only SEO and content marketing tool you can use.

If you don’t like the tool for whatever reason, try out these alternatives.

1. Answerthepublic

Answerthepublic is a search listening tool for keyword visualization and research.

Enter any keyword, and you will see a map showing suggested phrases based on who, what, where, why, etc.—just like Ubersuggest.

However, you’ll see further suggestions, including preposition-based and comparison-based keywords.

2. Ahrefs

Ahrefs is a popular content marketing tool that allows you to research keywords for SEO and PPC.

It’s a powerful site audit tool, giving you in-depth insights into your site’s SEO.

Furthermore, you can research competitors, discover backlink opportunities, and more!

Ahrefs also offers a rank tracker, helping you stay updated on your rankings for your target keywords.

3. Google Keyword Planner

Google Keyword Planner is Google’s own keyword tool.

It’s primarily for PPC research, but you can use it for SEO research.

Unlike Ubersuggests and Ahrefs, this is a free keyword research tool with no limitations.

While you will see each keyword’s monthly search volume, the competition score is for paid ads, not SEO.

How Does Ubersuggest Differentiate Itself From Competitors?

Ubersuggest differentiates itself from its competitors by offering a full-suite SEO tool with a limited, forever-free plan.

It has more features than Answerthepublic, which only lets you do keyword research.

It focuses on both SEO and PPC, unlike Google Keyword Planner.

Finally, in contrast to Ahrefs, Ubersuggest is affordable and includes an AI writer tool.

Who Is Ubersuggest Best For?

Ubersuggest is best for bloggers and small business owners.

However, large enterprises and marketing agencies will also find it helpful.

Why Is Ubersuggest Best for Bloggers?

Its ease of use and cheap plans make it affordable for bloggers and small business owners with limited budgets.

Paid plans are not as pricey as some competitors, such as Ahrefs, which starts at $99/month for the most basic plan.

In addition, its AI writer and content idea generator are ideal for blog inspiration.

Is Ubersuggest Easy To Use?

Yes. Ubersuggest is intuitive and doesn’t have a significant learning curve.

The menu options are clear, and it’s straightforward to find the function you’re looking for.

What Features Do Some Users Love?

People love the option to research keywords in different languages and locations.

Just choose your language and country when running your search.

Other uses point out the free site audit, which helps you quickly discover problematic SEO issues on your site.

What Features Do Some Users Find Frustrating?

Sometimes, the tool can be a bit slow to load, even if you have a decent internet connection.

Furthermore, the limit of three searches per day is pretty disappointing.

Frequently Asked Questions

Are you still wondering if Ubersuggest is for you?

Here are answers to common questions we see from readers.

Final Thoughts

Ubersuggest is one of the best keyword research, content marketing, and SEO tools on the market.

Its free plan, while limited, is ideal if you have a small blog and don’t need the premium features.

If you are a small business owner, you’ll find Ubersuggest’s paid plans to be competitive compared to alternatives.

Its site audit, competitor research, and backlink research tools will allow you to boost your SEO rankings and drive more organic traffic.

If you have used Ubersuggest, please share your own experiences with Ubersuggest in the review section below!

By Brett Helling

Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.