Whether you customize clothing, make eco-friendly cleaners, or craft trinkets, your products showcase your personality.

Unfortunately, all your work is futile if you cannot reach your target audience.

Advertising is a cut-throat industry, but your social network should not determine your success.

With Amazon advertising, you can reach millions of customers worldwide. Learn how to get started below.

The Basics of Amazon Advertising

Amazon advertising may seem overwhelming at first.

Luckily, it is user-friendly once you break it down.

What Is Amazon Advertising?

Amazon advertising is a method of using data from Amazon to reach customers.

They may be on Amazon sites, third-party sites, apps, or any combination.

Advertisers pay when someone clicks on their ad.

How Does Amazon Advertising Work?

Amazon controls 49.1% of the e-commerce market, and it tracks each customer’s buying habits.

Thus, Amazon has data on the preferences and purchases of almost half of Americans who buy products online.

Once a seller teams up with Amazon, they have access to this data, allowing them to target the ideal buyers.

They can use sponsored ads, display ads, or video ads to attract customers.

Amazon Advertising Examples

Bounty’s sponsored product technique uses the popular keyword “paper towels” to reach many customers.

It also describes exactly how many rolls you will receive and runs a promotion to draw attention away from the competition.

Tork’s display ad appears above the results, forcing the customer to see this company’s product first.

Tork emphasizes products with high ratings to attract attention.

Types of Amazon Advertising

As discussed above, there are three types of Amazon advertising.

Each one addresses a different goal that sellers may set.

1. Sponsored Ads

Sellers select the keywords that apply to their product and bid on these terms.

In the example above, Bounty bid on the term “paper towels.”

Those who bid the highest sums on keywords will see their ads along the top.

Sponsored Products

Sponsored products appear on the search results pages and relevant product pages.

Sponsored Brands

Sponsored brands also appear on the search results page and relevant product pages.

They include a custom headline, the logo for the brand, and several products.

2. Display Ads

Display ads focus on images.

They can appear on Amazon sites, third-party sites, and third-party apps.

The products or services displayed may not appear on Amazon.

These ads allow the seller to find the most relevant audiences.

The seller may choose an audience himself or collaborate with Amazon.

3. Video Ads

Video ads can also appear on Amazon sites, third-party sites, and third-party apps.

Sellers may use video ads to tell a story and create an emotional connection with their audiences.

Like display ads, video ads may represent products or services that do not appear on Amazon.

Should You Advertise on Amazon?

Sellers have different preferences for advertising platforms.

Consider the following before making your decision.

Pros of Advertising on Amazon

Amazon reaches a vast audience. Around 100 million people shop on Amazon, the second most popular shopping app in the United States.

You can reach a vast pool of buyers by using Amazon advertising.

Amazon tracks the purchasing habits of its customers.

This information is available to sellers once they sign up for Amazon advertising.

Cons of Advertising on Amazon

You may need to spend extra money bidding on keywords.

If your keyword is popular, competitors could easily outbid you.

Then, your product will not appear at the top of the list and will receive less attention.

Conclusion: Is Amazon Advertising Worth It?

The pros of Amazon advertising outweigh the cons.

Although advertising for yourself may be less expensive, you will never reach as many customers as you could with Amazon.

How Much Does It Cost To Sponsor on Amazon?

When you advertise on Amazon, you will pay every time someone clicks on your ad.

You can choose your daily budget to ensure that you will not pay more than expected in a day.

The exact price will depend on a couple of factors.

You can use self-service ads, which are minimally customizable.

Premium ads, on the other hand, are personalized, visual banners.

Remember that you will also bid on a keyword as you see fit.

How To Optimize Your Amazon Ads

Sellers who advertise on Amazon use these techniques to improve their ads.

1. Campaigns by Product Category

The keywords in your ad campaigns should match those in your product listings.

You may choose to use the keyword makeup in your ad campaign.

A product labeled as a face wash is not a match, so Amazon may consider it irrelevant.

Include the word makeup in your product listing.

2. Compelling and Urgent Ad Copy

The ad copy is a short description of your product that explains the premise of your product in only a few words.

You want the reader to be intrigued by your product.

Include a call-to-action within your ad copy.

3. Make It Specific

Most customers will not click on an ambiguous ad.

Your ad should attract the attention of customers searching for products within the same category as yours.

4. Bid on Similar Products

Bidding on similar products gives you an edge over the competition.

If you sell Hefty trash bags, your products will likely appear under trash bags and Hefty trash bags.

If you bid on the keyword Glad, your products may also appear when customers search for Glad trash bags.

In this case, customers will notice your product even when shopping for a competitor’s products.

5. Try All Three Ad Formats

Your potential customers could be anywhere.

Although Amazon has a vast customer base, many people use other sites.

When you use all three ad formats, you can reach customers on Amazon and third-party sites.

Additionally, different people respond to different ads.

A short sponsored ad may catch a shopper’s attention, but a video ad may intrigue someone who is not actively shopping.

6. Use Negative Keywords

Negative keywords are those that do not relate to your product.

Customers who use these keywords are highly unlikely to buy your product.

Negative keywords allow Amazon to divert these customers away from your product pages.

What Is the Best Time To Run Ads on Amazon?

Prime Day and Black Friday/Cyber Monday bring the most new customers to sellers.

People who have never purchased from your brand are more likely to do so these days.

On Prime Day, sellers receive 2.1 times more new customers than on typical days.

On Black Friday/Cyber Monday, they receive 1.5 times more new customers.

How To Advertise on Amazon

Follow these steps to advertise on Amazon.

1. Create an account on Seller Central using the Advertising tab.
2. Choose a type of ad.
   1. If you are using Sponsored Products, choose the products you want to advertise. Select automatic or manual targeting. Choose an amount for pay-per-click.
   2. For Sponsored Brands, choose three or more products to advertise. Attach a logo and headline. Pick your targeted keywords and the amount you wish to spend on them.
   3. If you use Sponsored Display, choose an audience. Select your bid and a daily budget. Pick the products you will advertise and make a campaign.

3. Track your data.

Wrapping Up

Your products matter to you.

With proper marketing, you will find customers who love them.

Whether you provide a service in person or sell products on Amazon, you can promote your business with Amazon advertising.

If you have any questions about this process, please leave a comment.

Amazon advertising is a quick and efficient method to reach countless customers.

With customizable techniques and data on purchasing habits, Amazon allows sellers to reach buyers in various ways.

With the big boom of numerous streaming sites, advertising has, in a way, adapted to this new medium.

One of these sites that are synonymous with advertising would be Hulu.

Hulu is a top leading tv streaming platform, aside from others like Roku, Netflix, and Disney+.

They have used ads for live and on-demand streaming subscriptions.

As a result, their form of tv advertising works because when it comes to commercials, they give the customer complete control of what they watch.

Interested in Hulu advertising but don’t know where to start?

Don’t worry!

Today, we will go over the basics of advertising with Hulu, how to do it and what kinds of ads they offer that you can utilize and enhance your level of advertising.

Can You Advertise With Hulu?

Yes! Hulu offers a self-service advertising platform so your advertisements can reach out to potential customers for your business.

There are, of course, factors to consider when getting started with advertising on Hulu.

For instance, they offer different types of ads, and you have to think about pricing and budgeting, ad management, and how to reach out to your target audience.

What Is Hulu Advertising?

Before learning how you can advertise on Hulu, we would first have to go over what Hulu ads entails and what manages this specific section.

Hulu is one of the many streaming services that offer live tv and on-demand services, mainly shown on internet-connected devices.

With this in mind, like regular tv, Hulu utilizes 30-second commercial spots for its services.

Not only that but Hulu also uses over-the-top advertising (OTT) to bypass tv provider restrictions or schedules.

Hulu Ad Manager

With the importance of advertising, Hulu constructs a self-service solution called Hulu Ad Manager to help you keep track, manage and activate your advertisements.

Hulu Ad Managers allows you to manage your business with ads in an organized way.

Hulu Ad Manager helps your business’s advertisements reach out to your specific audience.

This tool helps with using various marketing tools to help promote your business.

You can control what advertisements your customers see and how you can strengthen your marketing strategy.

Disney Advertising

What does Disney have to do with advertising?

Believe it or not, Hulu is a part of Disney’s hub of advanced advertising solutions, even as far as bundling both Hulu and Disney as one of their subscription plans.

Aside from their customer subscriptions, they have enhanced their skills in marketing when it comes to advertisement.

Disney took complete control of Hulu in 2019.

Since then, as Hulu has its ad manager, Disney has implemented its ad and marketing organizing tool, Disney Select, which allows businesses to advertise to specific customers based on their algorithm, buyer interaction, and general behavior.

Why Advertise on Hulu?

Advertising is not just limited to television and word of mouth anymore.

Tv advertisements have, in a way, evolved since the introduction of several streaming services.

As a result, customers can see live tv, on-demand movies, Hulu originals, and other network shows on any of their electronic devices.

Having the ability to advertise on Hulu grants your business a chance to market and grow your customer range.

By using its ad manager, Hulu has made managing advertisements for your business not only accessible but easy to use as well.

As a result, it proves as highly effective in reaching your customers and makes it more likely for them to engage in your content afterward.

Wide Reach

Hulu’s steadily growing popularity increases the broad reach of viewers that can benefit your business.

More well known, large companies produce its advertisements.

However, due to its advertising service being open to smaller to medium-size companies, advertising can help diversify and grow your company by sales and customers due to the widespread amount of users Hulu has overall.

Hulu Users

If you are skeptical that your advertisements will reach a significant amount of your target audience, don’t worry!

As of now, Hulu has approximately 45.3 million paid subscribers currently using its streaming service.

If you are a Hulu user yourself, you know how constant the commercial spots are, so imagine one of those advertisements is for your own business.

Hulu Ad Selector

One of the popular features that Hulu offers is the ad selector.

Here’s how it works: first, a screen will ask which commercial you would like to view, giving you two to three advertisements.

The ads are about 15 seconds long, and if you do not select one in 10 seconds, it will randomly pick one for you.

The Ad Selector feature is beneficial for your business because if you have an ad selector for your advertisements, this provides an opportunity for active engagement for potential customers.

What Kinds of Ads You Can Run on Hulu

Ad Selectors are one of the many options you can choose from when managing your advertisements on Hulu.

These options, however, are if they are well within your business’s ad campaign budget.

Video Ads

One of the primary standards for advertising on Hulu would be video playing during full-length movies and tv show episodes.

The time frame for these tv ads can be as short as 7-30 seconds long.

Another factor of video ads is referred to as “does not accept stitched ads,” which means if you want to advertise your content that is 30 seconds long, you can’t have two stitched 15-second commercials.

Slate Ads

Slate ads, or Branded slate ads, as they are called, refer to the static, completely blank slate backgrounds with your logo in the center.

Slate Ads typically show before the movie or a tv episode as a voiceover presents your business as a sponsor.

Entertainment Selector Ads

Branded Entertainment Selector Ads, BES for short, refer to when viewers have a choice on their specific viewing experience.

Unlike ad selectors, BES lets the viewer choose if they want to continue with the usual 30-second commercial spot or watch a long commercial.

It’s kind of like a win-win situation for you and the viewer.

The viewer is engaged in your content and can go back to their binge-a-thon.

Ad Selector

As said previously, Ad Selectors grant the option to the viewer to choose their ad experience, which usually means having two or more commercials to pick from.

Either way, the viewer actively engages in your content no matter what they choose.

Binge Ads

Binge ads are advertisements that target people who are currently binge-watching.

They help viewers engage without being distracted by unrelated commercials.

If they’re binge-watching a show, what better way to get their attention than by advertising snacks?

Cover Story Ads

Cover story ads are similar to slate ads.

The only difference is that you integrate the brand with Hulu’s homepage, and it has a “presented by” notation by your business name.

Cover story ads will increase engagement and exposure with potential customers.

GatewayGo Ads

GatewayGo ads are more of a call-to-action type of advertisement.

GatewayGo ads allow your brand to utilize conversion goals to help customers shift from streaming tv to using their mobile devices.

Hulu does this by using QR codes, links, and push notifications.

Pause Ads

Pause ads are non-disruptive yet visible as they allow the viewer to see your advertisement only when they pause what they are watching.

This marketing tool helps advertise your brand without being as intrusive as other advertising types.

How Much Does Hulu Advertising Cost?

So with these advertising types in mind, there comes the topic of how much advertising your business costs.

Here, we will go over the different pricing for advertising on Hulu.

Pricing

Pricing for Hulu ads caters to both big to small businesses when it comes to budgeting for advertisements.

The lowest price for advertising is about $500.

The more expensive ads cost about $100,000 or more, like a cover story or brandslate.

Of course, there are factors to consider:

• Restrictions based on your ad marketing settings.
• Whether you are using Hulu directly or through a second side platform.
• Which type of ad types you use for your company.
• Seasonal costs based on advertising quarterly.

How to Advertise on Hulu

Before you can be an advertiser on Hulu, it is required to have an RSVP form, and once your request is accepted, you will be able to start advertising.

Here’s how it works.

Choosing the Dates

Although Hulu doesn’t allow you to advertise in specific timeframes, it does allow you to market to your target audience.

For instance, you can advertise to a particular set of viewers based on age, gender, and what they stream frequently.

Another factor you can also consider is targeting a specific region or city if you want to advertise locally.

Planning a Budget

Advertising on Hulu is not an inexpensive task, so planning your budget is essential.

As previously mentioned, the lowest cost for Hulu advertisement is $500.

However, it depends on what your budget is for certain ad types.

Upload Your Advertisement

After settling the budget and what ad types are ideal for your business, comes the exciting task of uploading your advertisement.

However, there are a few requirements to meet Hulu’s guidelines:

• Follows Hulu’s ad policies.
• It must be in MOV or MP4 format.
• It must have an HD setting and stereo sound
• It has to be 7-30 seconds long.

Payment And Tracking

Hulu doesn’t take debit cards or business accounts for payment.

However, it does accept credit cards.

If you choose to pause or cancel your ad campaign, you only be charged for the recently delivered impressions.

You can track your analytics and impressions of your advertisement on the ad manager.

Tips for Advertising on Hulu

There are ways to receive more attention in advertising your business on Hulu.

You can find more bang for your professional buck and gain more traction by honing the ad options Hulu has to offer.

Go For a 15 Second Ad

Advertising with Hulu is a synch as it means all you have to do, aside from the budgeting and planning, is upload your advertisement.

Going for a 15-second or shorter ad gives you a specific amount of time to grab the viewer’s attention while also providing information about your business.

Going for a 7-second advertisement might be wise, but with 15 seconds, you can have time to get your message across efficiently and have a more extended engagement with the viewer.

Use Hulu’s Custom Video Program

Sometimes creating an ad yourself can be time and money-consuming.

Fortunately, Hulu has a video program feature so you can create custom videos for your business.

Hulu’s custom video program will help ease the stress of creating an ad yourself.

You will only have to manage the views and the impressions the ad makes.

Stretch Your Budget For Multiple Ads

Budgeting for ads is essential, but you might have enough to stretch out for a few more ads.

For your business to gain attention, it has to attract more views.

So if you stretch your budget to create more ads than just one, be sure to experiment and see what works.

Make an Interactive Ad

Interactive ads are perfect for viewer engagement with your business.

The viewer will be able to click on your ad and be directed to your product page.

Run Your Ad Locally

Although it seems like you are minimizing your engagement, having your ads in a specific region or city will reach out to localized customers.

Wrapping Up

Hulu is an excellent opportunity to display advertisements for your business.

Whether you are just looking for a small advertisement or planning a big splash to increase sales, we hope this guide helps you advertise your business on Hulu.

The platform reaches hundreds of different markets and just about every demographic imaginable.

As a result, Spotify is an excellent service to advertise your business.

Since its launch in 2008, Spotify ads have helped increase brand awareness and profits for big corporations and small businesses alike.

Can You Buy a Spotify Ad?

Yes, you can buy ad spots on the Spotify streaming platform.

The platform provides a variety of helpful tools to build useful campaigns, understand ad analytics, and successfully grow a business.

Spotify ads also come in different price points, making it an affordable way to reach new customers in a target audience.

What Kind of Ads Does Spotify Run?

Thanks to the wide range of audio content Spotify contains, the platform’s advertising options are expansive.

All of the available Spotify ad types allow businesses to connect with the right customers in the right formats.  

1. Audio Ads on All Platforms

Businesses can reach targeted audiences with scripted recordings, also called audio ads.

Audio ads are recorded messages that show up in between songs and play for between 15 to 30 seconds.

The ads can appear across a variety of platforms and devices, such as tablets, desktops, gaming consoles, TVs, and Bluetooth speakers.

A display ad provides visual accompaniment to the audio ads.

This image is a 640×640 JPG file that includes the advertiser name, a visually engaging banner, and a call to action button with a clickable URL that a business can use to direct customers to their websites.

Spotify’s audio ads are incredibly successful.

According to a Qualtrics Entertainment Study completed for Spotify, 61% of Spotify users have found new products and services by listening to audio ads.

The ads have a brand impact 19% higher than other media outlets, with 51% of users on the free platform paying more attention to Spotify audio ads.

2. Sponsored Sessions

Spotify also offers sponsored sessions to its listeners.

A sponsored session is a single commercial message delivered to a listener at the beginning of a 30-minute block of uninterrupted listening.

Watching the sponsored session allows the listener to go ad-free for the next half hour.

Sponsored sessions are specifically for mobile sessions when the app is open.

Each session is a max of 30 seconds long and contains a clickthrough URL to a specific page or website.

These sponsored videos are a part of the platform’s custom ad experiences, which also include specially curated playlists, image overlays, and more.

3. Video Ads on Mobile and Tablet

Spotify hosts 30-second video ads specifically for mobile devices like cell phones and tablets.

These are MOV or MP4 files with a maximum file size of 500 MB.

The video can appear in either a portrait or landscape aspect ratio.

Each ad must include sound and cannot have black bars or leaders.

The video ads can also not include interlaced videos.

Spotify also hosts branded end cards with their video ads.

These branded end cards are curated images embedded with third-party tags and tracking URLs.

4. Banner Ad

Spotify also offers visual-only ads on different areas of their platform’s home screen.

Banner ads are a more traditional image ad that can be seen at the top of the web browser being used to play Spotify.

These ads are seen when the user first logs in, and as the listening session go on, the banner ad moves to the bottom of the webpage.

It is constantly in view, making it a valuable display ad option.

5. Homepage Ad

Businesses can take advantage of large, colorful brand messaging on the Spotify platform homepage.

These clickable, rich media ads are not only large and prominent enough to capture users’ attention, but the ads are available for viewing in 24-hour segments.

There are many design specifics this type of Spotify ad requires, all of which can be found in Spotify’s available ad resources.

The homepage ads are only available on the desktop.

6. Leaderboard Ad

Leaderboard ads are simple clickable banner ad that shows up on both the Spotify desktop player and the Spotify app.

This image is shown exclusively for 30 seconds at a time but only when the listener has Spotify open and active.
Leaderboard ads can also include a short animation of up to 15 seconds for a more dynamic and eye-catching visual experience.

These ads can be hosted by Spotify or by third parties.

7. Sponsored Playlist

Businesses can also take advantage of more unique advertising options, including the sponsored playlist.

This sponsorship opportunity helps marketers get their ads in front of the people that align best with their products or services.

Spotify has thousands of unique playlists for a Spotify user to enjoy, and brands can take advantage of this by having their ad played specifically for users listening to said playlist.

In addition, the ad is always displayed within the playlist queue even when the ad’s audio and video aren’t playing.

How Much Do Spotify Ads Cost?

Anyone with a legitimate product or service to sell can launch a Spotify ad campaign.

Spotify ads only released their self-serve ad platform in 2017.

Before this, any ads on the platform were thousands of dollars per campaign, limiting the space to big corporations and established businesses with big marketing budgets.

The release of their self-serve platform brought along not only a wide range of choices in ad types but completely revamped the pricing structure.

Spotify ads range in cost depending on a variety of factors.

These can include the demographics being targeted, what devices the ad is run on, the ad type, and the length of time the ad is scheduled to be active.

Spotify’s self-serve ad platform also has a bidding component that can alter the prices of ads over time.

However, there are a few general pricing structures to keep in mind.

For example, most campaigns can be launched for around $250 with 1000 impressions ranging from $15 to $25.

That equates to an individual ad impression of between $0.015 and $0.025.

How Do You Create a Spotify Ad?

To create an ad on Spotify Ads Studio, users need to set up an account, set a budget, write a script for recording, and design an image to accompany it.

It is also important for marketers to figure out the ad type they are interested in purchasing, understand the ad’s objective, and know the audience they want to target.

How to Create an Account

To create a Spotify ad account:

• Create a free Spotify account using either a personal or a business email address
• Navigate to Spotify Ad Studio and sign up
• Select log in and choose an existing account

Users have the option to create multiple different ad accounts for different businesses or products.

Multiple team members can be added to a Spotify ad account and assigned different user permissions as well to allow for efficient collaboration within the platform.

For example, the admin is usually set as the person who created the ad account.

This person is responsible for editing account and payment details, as well as adding in other users.

A contributor is someone who is assigned to create, edit, and view ads.

They can also export them when they are ready to be published.

Other users can be assigned the role of Viewer.

This account type can only view or export the ad campaigns, but they can’t edit existing ads or create any new ones.

How to Record a Spotify Ad

Recording a Spotify ad is as simple as recording a podcast.

Spotify provides free creative services and resources that make it easy to create and record an ad for its platform.

Marketers with zero audio ad experience can take advantage of script guidance, art guidance, and even free voiceover actors in a matter of minutes.

Thanks to these tools, there are several different ways that marketers can record a Spotify ad.

To record a Spotify ad in-house:

• Write a script
• Choose background music and mixing tools
• Compile using any recording tool
• Log in to Spotify Ad Studio
• Click Create New Ad
• Upload ad content
• Submit the ad for review

If you would like to utilize Spotify’s voice artists to record your script, follow these steps:

• Log in to Spotify Ad Studio and click Help Me Create One under the Create New Ad step
• Name the ad and upload the script and background music
• Select a recording language
• Select a voiceover actor profile
• Submit the ad for review

Ads that use a voiceover actor are recorded and returned within 48 hours.

Marketers have the option to revise their ad during a review session, approve it, or reject it entirely.

Once an ad has been approved by the user who created it, the ad is sent to Spotify for approval.

Adas can be rejected if they do not adhere to Spotify’s advertising guidelines, are too long, or the ad is ineligible for the type selected.

How to Submit a Spotify Ad

Once an ad has been created, either in-house or using Spotify’s free marketing tools, it is time to submit the ad for approval.

To submit a Spotify ad:

• Log in to Spotify Ad Studio
• Create a new campaign and choose your campaign’s objective
• Select the ad type, budget, and placement
• Upload the created content
• Set a budget and schedule the ad

Most ads that are submitted to Spotify are approved or rejected within 48 hours.

Frequently Asked Questions

Before we go, let’s address a couple of frequently asked questions surrounding Spotify ads.

The Takeaway

Spotify ads are a unique and powerful advertising opportunity for businesses big and small.

The platform attracts millions of users across unique demographics, making it a perfect space to provide targeted ads that will have lasting benefits for marketers and businesses.

You may already monetize with Adsense, but maybe you should think about paying to promote your site with Google Adwords?

In this post I’m going to make the case for using Adwords to drive more targeted traffic to your site.

I believe that for almost every website there is an argument for using paid search, although I’m certainly not recommending spending lots of money.

To learn more about PPC and Adwords at Blogging Tips check out these 2 great posts.

Within Adwords you can use a huge variety of advertising methods and there is so much to do that it can be quite bewildering when you log into the interface.

You could advertise on keywords in paid search in Google and the search partner network, or you could advertise on the display network from sites such as YouTube or your local news website.

In most cases these are not going to be suitable for you, but there is one type of advertising within Google Adwords which is likely to be incredibly powerful and useful for bloggers.

This type of advertising is remarketing by Google. It’s incredibly powerful and in most cases very cheap.

I’d go as far as to say that it’s the highest ROI form of online advertising currently available today.

What Is Remarketing?

Remarketing (or retargeting as it’s called outside of Google) is the process of marketing to people that have already been to your site before.

The theory is very simple, if somebody has already visited your site in the past then they are much more likely to come back again in the future as they’ve already shown enough interest to have already found you previously.

Remarketing allows you to show adverts on Google’s display network to (only) people who have previously visited your site.

If they’ve already been on your site and read various blog posts then it would be great if you could cheaply get them to come back at a later date.

You will no doubt have various conversion goals for your blog (or at least you should!) and the more relevant visitors you have the greater the chances you’ll have of getting more conversions.

It’s likely that the vast majority of traffic you get from search engines will only visit you once.

If you can get this traffic to come back regularly then engagement should really increase.

By advertising to only people who you know have read your blog your advertising budget will go a long way as ultimately it will be a relatively small number.

We’re not talking here about advertising to anyone and everyone.

Setting Up Google Adwords

It’s far beyond the scope of this post to explain every advanced step in setting it up as this post is about why you should be doing this rather than how.

I’ll get you started though with showing how to get the coding element done and how to get a basic campaign running.

To set it up you’re going to need to have the Google remarketing code on every page on your site.

Getting the code is pretty easy. So if you haven’t got an Adwords account, go along and create one and then within Adwords you need to click on Shared Library and then Audiences.

Once you are here you Adwords has handily set up a new “main list” for you.

All you need to is to click on tag, and the code that needs to be put on your website will be shown.

It needs to be pasted before the closing </body> tag of your website template and you’re done.

If you’re using WordPress then there are plenty of plugins available that will do this for you easily.

Cookie length by default is set to 30 days and that should be about right for a blogger.

Assuming you publish once a week or more you should now be able to get people back to your site over a 30 day period.

You could set the cookie length to more than 30 days but I think that 30 days would be about right.

For more help with setting this up visit Google’s Remarketing Help page.

Running the Remarketing Campaign

OK so now you have the code on your site you can setup and run a remarketing campaign and bring back some of your blog visitors.

Firstly in the campaign view you need to click on new campaign and then display network only as show in the image below.

Next you will need to create the campaign. In the image below you can need to give the campaign a name (just something simple for you to remember it), make sure you select “remarketing”, and give it a budget.

It doesn’t have to be a lot, maybe try $3-5 to start with. You can see this in the image below.

The next step you are taken to is to create an AdGroup. If you’ve used adwords before for search you’ll know that adgroups normally contain keywords.

In this case you don’t have to use keywords and you just add your remarketing list that you created in the initial steps as shown in the following image. So go ahead and add your remarketing list, name your AdGroup, and set a bid amount.

Finally, all you need to do is write you advert as shown below, and you are done.

Getting some free Adwords Credits

If you’ve never used Adwords before then Google often offer free credits to new advertisers.

In the UK they’re currently offering £75 free when you deposit £25 and they do pretty much the same in other countries.

£100 (~$150) will go a long way as you will be advertising to such a relatively small number of people.

If you’re using a PPC management firm then they will have free credit vouchers for you, but they can easily be obtained by anyone simply by calling Google.

How To Manage Your PPC Ads In Google Adwords Network

Google has offered internet marketers and website owners a guaranteed method of reaching their ideal market goals and that is via the use of the Ad Words PPC advertising campaign, and this is via the usage of Google Adwords wide circle of sites as your advertisements being shown up on the most suitable sites.

Listed here are a couple of guidelines on how handling your advertisements in the Ad Words Pay Per Click advertising program.

The managing of your selected key terms/search phrases in the Adwords program is absolutely varied from what you are accustomed to since here, you do not have to use long tail keyword phrases and the more particular versions because your advertisements are routinely being dispersed to relevant websites, therefore, you can use the largest of keyword phrases that you want.

Actually, broad phrases may even have more affect and give better conversion rate as people are particularly looking for information about their problem and they usually type long tail keywords in Google to get the results.

In typical bum marketing, you initially choose the suitable keywords by doing a very in depth keyword research, and then you write articles based on those keywords, your keywords are the heart of your ads in article writing apart from the quality content.

It is also better to select the website where you want your ads to be shown up.

In this way, you can avoid those sites with poor content and can only display your ads on relevant websites to drive only highly motivated traffic to your own website.

Another thing that you should keep in mind is to make your ads attractive, the reason behind is that people who are looking for something on internet are not searching for your ads.

So, to grab their attention, make your ads appealing, which promote every potential visitor to click on them, hence, to land on your website.

If your ads are not appealing, they will be simple ignored and you will not be able to drive traffic to your own website.

Before you move further to optimize your land page, its better to spend a lot of time first in making your ads effective so, you can get the more conversions rather than just clicks.

Don’t try to cheat your visitors, always provide the relevant information in your ads that is matched with your website content.

Moreover, link your ads directly to your land page as it will save the time of your buyers and you will see an increase in your conversion rate.

Now, the last part is to tract the performance of your ads, either they are working according to your expectations or not.

If you are not getting the required conversion rate, make necessary changes in your ads or if your selected keywords are not performing well, choose the new keywords.

Always be proactive and do the necessary change so, you can get the best out of your PPC campaign.

Wrapping Up

Hopefully this short post has made you think that it might be worth spending a very small amount of money with Google for remarketing to the visitors of your blog.

It’s laser focused so there is very little wasted ad spend.

If you can get visitors back you can hopefully convert one time readers to long time subscribers and that’s going to make a huge difference the success of your blog.

Have you tried Adwords or remarketing specifically?

If you have any questions, let me know in your comments!

My personal blog advertising story and guidelines on sponsored blog post rates still get comments over a year after they were written and I continue to get emails from other bloggers about those posts.

Some bloggers just want to thank me for sharing that information and want to let me know they’ve put their rates up and have already sold advertising and sponsored blog posts at the higher price.

Other bloggers are still uncertain about the best way to work with advertisers and have more questions about dealing with advertisers or sponsored blog post rates.

What Blog Advertisers Want to Know

1. Unique monthly visitors

The number of unique visitors each month is the holy grail for advertisers and considered to be the equivalent of the monthly circulation for a magazine.

To get a fair tally of your unique monthly visitors take the total of unique visits for the last three months and divide it by three to give you an estimate monthly figure.

Make sure you use the correct figure for unique views, not page views which are different.

Mention where you got your statistics and ideally use Google Analytics because that’s the most reliable source of blog statistics.

Explain the number quoted is the monthly average of unique visits for (say) March, April and May.

Always be honest. It’s rare for advertisers to ask for a screenshot of Google Analytics but if they do you should be able to supply it.

Always tell the truth.

Although having a large number of monthly visitors is a great way to persuade advertisers to deal with you sometimes size is less important than being able to show your readers are from a specific place, in a certain age range or specifically interested in a certain topic or niche.

2. Reader demographics

Google Analytics can also tell you where your blog readers come from. In your emails or media kits list up to five of the countries the majority of your readers come from along with the percentage of readers who come from each country.

If you’re outside North America you might want to combine the USA and Canada into one percentage.

For example, 50% North America, 20% Australia and New Zealand, 10% UK, others from around the world.

It’s also important to be able to tell advertisers more details about your blog readers such as gender, age group, and socio-economic background.

The best way to do that is to create a reader survey.

Alternatively, you can use Alexa.

The free version of Alexa isn’t perfect but you can register your blog then check under the site info tab where you can get statistics on gender, browsing location (home or work) and education.

You can also subscribe to Alexa Pro to view all reader demographics including age, income, ethnicity and family situation.

Another alternative to get your reader demographics is Quantcast.com although you have to add code to every page of your blog.

Reader engagement is also important and you can show this to advertisers by mentioning the number of comments on blog posts and shares on other social networks.

3. Significant followings on social media outposts

Anything over 5,000 is significant.

If you can’t compete with that add up all your social media followings and use the total then explain the figure given as your combined followers on Twitter, Facebook, Google+, LinkedIn, Pinterest and Instagram.

4. Email subscribers

Advertisers love email subscribers. Include this statistic if you have over 1,000 subscribers and if you don’t have many email subscribers explain why.

For example, tell advertisers your blog is just not the type of blog people subscribe too but they do follow and engage deeply on Facebook.

5. Social proof

Social proof shows advertisers that you are trustworthy and worth backing.

If you’ve won any awards for your work, blog or writing mention it.

Also mention other brands you’ve worked with, even if you weren’t paid for the work.

So those are the five main things advertisers want to know.

Include that information and keep your media kit or emails short and simple to make sure blog advertisers can find that information fast.

If you do that blog advertising won’t  just be a hot topic, it will be a handy source of income too.