While you’ll find plenty of general conferences, you’ll also find ones focusing on digital advertising, social media marketing, and content marketing.

Keynote presentations often feature top experts and kick-off messages from well-known names to raise the excitement.

Separate learning sessions focus on developing skills you may already be executing.

Discover new tips and ways to execute digital or traditional campaigns.

Professionals can also meet others in the industry and check out vendors that may offer viable solutions.

Here are 15+ marketing conferences you’ll want to check out this year.

What is a Marketing Conference?

A marketing conference is an in-person, virtual, or hybrid gathering of marketing professionals and experts.

Conferences can last for one day or several days.

Each day contains presentations and sessions on various marketing topics, but attendees don’t have to attend all of them.

There are usually sessions on different topics that happen simultaneously and attendees can choose which sessions to go to.

However, they may pay a premium for in-depth learning or smaller sessions.

What are the Types of Marketing Conferences?

Besides general marketing conferences, some focus on specific disciplines.

Here are some of the more common ones.

1. Digital Marketing Conferences

These gatherings focus on online marketing strategies and tactics.

Digital marketing may include pay-per-click ads, websites and e-commerce, and ads on streaming platforms.

2. Social Media Marketing Conferences

A social media marketing conference discusses social media strategy, including leveraging online influencers.

Topics like targeting and creating audiences per platform are also on the table.

3. MarTech Conferences

MarTech is a combination of marketing and technology.

Experts often discuss how to use automation and other technical tools to promote products and build customer relationships.

4. SEO Marketing Conferences

SEO stands for search engine optimization and it’s how people find online content.

Blog posts, landing pages, you name it.

Topics may include keyword research and SEO best practices.

5. Advertising Marketing Conferences

Yes, traditional advertising is still alive.

Advertising marketing conferences discuss conventional strategies and tactics that apply to radio, television, and print.

The Best Marketing Conferences In 2022

With so many scheduled marketing conferences, it’s challenging to decide which ones are worth your time.

To make your choices easier, below are some of the best marketing conferences for 2022.

The list classifies each conference by type and title.

Digital Marketing Conferences

These three conferences represent the best of the digital marketing world.

All of these professional gatherings are well-renowned and known.

And more than one offers virtual and hybrid options.

1. Creator Economy Expo

Creator Economy Expo 2022 is now available to see on demand.

The speaker lineup includes best-selling authors Daniel Pink and Ann Handley, the Chief Content Creator for MarketingProfs.

Anyone who creates online or digital advertising content can benefit from this conference.

Viewable sessions include “How to Make Writing Your Superpower” and “Web3 Business Models: Everything Creators Need to Know.”

For digital marketers who would rather attend Creator Economy Expo in person, conference details for 2023 are forthcoming.

This year’s conference was in sunny Phoenix, Arizona, so expect a comparable location.

2. Content Marketing World

It’s not too late to sign up for 2022’s Content Marketing World.

You can attend in person from September 13th to 16th in Cleveland, Ohio.

Attendees can also choose the online option and catch all the sessions they want between September 21st and 22nd.

Keynote speakers include Jessica Bergman, Salesforce’s VP of Content Marketing, and Joe Pulizzi, the founder of The Tilt.

Speakers from content marketing leadership positions lead the individual sessions.

They represent companies like Bitly and Everyday Health.

3. digitalsummit

This conference is the largest conference series for digital marketers.

For starters, digitalsummit isn’t just in one location or city.

You can attend conferences in Seattle, Boston, Chicago, and Miami/Ft. Lauderdale.

People can also choose to attend virtual sessions or a mix of online and in-person events.

Spanning two days, in-person digitalsummit conferences include master workshop sessions, keynote presentations, and individual sessions that dive deep into various topics.

Categories include social media, analytics, and strategy.

Social Media Marketing Conferences

Dive into all things social at these three conferences.

Learn the ins and outs of social posts and content, strategic campaign integration, and working with influencers.

1. Social Media Marketing World

Social Media Marketing World covers the following areas:

• Content marketing
• Social strategies
• Organic social marketing
• Paid social marketing

While 2022’s conference is already done, 2023’s lineup promises to be amazing and knowledge-packed.

More than likely, it will be similar to 2022’s sessions and key speakers.

Learn how to get better results with Facebook ads and build an engaged community on TikTok.

2. Social Fresh

Social Fresh 2022 is available for replay on-demand.

The conference’s organizers have been at this since 2008.

Touted as one of the original social media meetups, Social Fresh educates marketing pros about building Twitter content and the future of Web3 and social.

This is one of those conferences social media managers, social content specialists, and marketing directors won’t want to miss.

Get tips on how to tell engaging stories on social platforms and perfect an influencer strategy.

3. Influencer Marketing World

Influencer Marketing World takes place in North America and Europe.

North America’s 2022 agenda takes place in October at the Santa Clara Convention Center in California.

This year’s engaging sessions include how to market in the Metaverse and understanding the DNA of customers’ journeys.

2022’s Influencer Marketing World will happen on October 5th and 6th. Speakers come from top companies like Meta, Capital One, and Netbase Quid.

MarTech Conferences

Learning the technical side of marketing can be enlightening and challenging.

MarTech conferences expose marketing professionals to the possibilities technology can offer.

Here are some of the more useful gatherings so you don’t have to make your way through the weeds.

1. Marketing Analytics Summit

Marketing Analytics Summit is where you’ll make connections between data literacy and visualization and get the details on Google Analytics 4.

This is a conference for pros that pour over the numbers and interpret their meanings.

But beyond coming up with insights, digital marketing analysts need to convince the C-Suite.

At Marketing Analytics Summit, you’ll learn how to show executives the value and ROI of digital campaigns.

You’ll also become aware of tech hacks and digital technology tactics marketers are using to appeal to cross-cultural audiences and maintain privacy laws.  

2. ContentTECH Summit

This MarTech conference is for strategic marketing leaders and specialists who help execute digital campaigns.

Speakers include directors of content marketing, brand consultants, and loyalty program directors.

ContentTECH Summit 2022 is currently available for on-demand viewing.

Watch sessions about driving email metrics, personalizing the buyer’s journey, and leveraging website content.

Overall, ContentTECH Summit aims to help marketers answer the question of how they can ensure they’re using the right marketing technology.

3. #MarTechFest Global

#MarTechFest Global is exactly what it sounds like.

It’s several days of breakout and learning sessions about how to align marketing and technology initiatives.

Last year’s sessions included deets on the “4 Ps of Marketing Technology” and “Listening to Your Smart Speaker.”

While this year’s agenda is still in the works, you can hear from leaders in the MarTech space.

Think companies like Gartner, Twitter, and Marketo.

This is a meetup where you’re bound to gather actionable insights.

SEO Marketing Conferences

Content creators can learn everything SEO-related at these conferences.

From strategy to optimizing keywords on the page, it’s all there.

1. Friends of Search Conference

This is an international marketing conference that brings SEO and SEA specialists and experts together.

The speaker lineup for 2022 includes SEO strategists, product marketing leads, and founders of digital marketing agencies.

Sessions focus on pay-per-click ad management, using first-party data, and operating in a cookieless world.

Since the Friends of Search Conference is international, its gatherings take place throughout the world.

For instance, 2022’s June conference was in Amsterdam.

Stay tuned for more details on 2023’s agenda and location.

2. MozCon

MozCon boasts that it’s not your typical marketing conference and that it’s like a summer camp for marketers.

That may mean it’s more fun and games than serious presentations.

But hey, why not?

Everything you need to know about SEO can become boring if you’re simply digesting what someone’s saying.

After all, keywords aren’t the only piece of the search engine puzzle.

Link building, topic maps, and Moneyball are part of SEO’s future direction.

3. brightonSEO

This SEO conference is in Brighton, U.K.

Yes, it’s over the pond.

From what I can see, you can still pitch a presentation and speak at 2022’s brightonSEO.

The finalized agenda is not on the website.

But you can bet that you’re going to learn the tools you need to master search engine optimization.

There’s also a free online option for those who can’t make the journey to England.

Advertising Marketing Conferences

Get the lowdown on the advertising world at these marketing conferences.

Some of the top advertising publications sponsor the gatherings and content.

1. AdWeek: Outlook

AdWeek: Outlook offers insights and predictions into the world of advertising.

Learn about connecting with consumers, meeting customers’ expectations, and defining a brand’s values.

The job of advertising is to tell stories.

It’s these stories that motivate consumers to purchase your products and services.

But you can’t do that effectively if you don’t know the basics of how to communicate and appeal to consumers in an ad.

You’ll also get the details about market and advertising trends, including what’s here to stay and what may fizzle out.

2. ANA Content Marketing Conference

The ANA Content Marketing Conference offers in-person and virtual options.

Speakers explore topics like maximizing your content results and reinventing advertising.

Most of this conference deals with creating content that’s of value to your audiences.

Sponsors include big names like Google, Meta, and A&E Networks.

Learn from the best of the best before you go back to the campaign drawing board.

3. Ad World

Ad World is the number one online marketing conference for advertisers.

You don’t have to jet-set anywhere for this event.

Watch all the sessions you want in your PJs from home.

Choose from different tracks like lead generation and media buying.

You can also see what’s on the schedule and mix and match various subjects.

Some of the speakers hail from companies like Spotify and Hawke Media.

Frequently Asked Questions

Are you a newbie to the world of marketing conferences?

You probably have lots of questions.

Find those answers below!

Wrapping Up

Marketing conferences can be insightful, add tools to your toolbox, and offer networking opportunities.

Whether you want to focus on digital marketing tactics or SEO, there are many meetups to attend.

Navigating through the sea of options is sometimes difficult, but you’re bound to learn something if you stick to well-known conferences.

Have questions or thoughts about the conferences on this list?

Share your comments below.

The best marketing conferences are those that offer flexibility and helpful content.

It’s also a great way to establish relationships with other relevant bloggers and build your online community.

But, before you can start outreach, you need to understand the different types of outreach and the best practices for each.

In this blog post, we’ll discuss the four most common types of blog outreach and share some tips for each.

Let’s get started!

What Is Blog Outreach?

Blog outreach is a process where businesses attempt to build relationships with bloggers to get exposure for their brand or product.

By reaching out to bloggers and offering content that is relevant to their blog, businesses can gain valuable backlinks, traffic, and brand awareness.

Additionally, blog outreach can also help to build relationships with influencers who can help to promote your business to a wider audience.

In a world where social media and word-of-mouth are increasingly important, blog outreach can be an invaluable tool for businesses of all sizes.

Blogger outreach is also called influencer marketing, and it’s a form of marketing that focuses on building relationships with individuals who can influence your target audience.

Readable: How To Write A Blog Post

Why is Blog Outreach So Important?

There are several reasons why blog outreach is important for businesses today.

It Can Help You Reach A Wider Audience

As a business owner, you know the importance of reaching a wider audience.

After all, the more people you can reach, the more potential customers you have.

And one of the best ways to reach a wider audience is through blog outreach.

Blog outreach involves working with bloggers in your industry to promote your brand.

This can be done in several ways, such as guest posting, arranging sponsored posts, or simply providing helpful content that the blogger can share with their readers.

Whatever approach you take, blog outreach can be an incredibly effective way to reach new people and promote your business.

Of course, blog outreach takes some time and effort.

But it can be well worth it in the long run.

So if you’re looking for a way to reach a wider audience, don’t forget about the importance of blog outreach.

It Can Help You Build Relationships With Influencers

When you’re first starting, it can be difficult to get your voice heard in the blogging world.

One way to give your blog a boost is to reach out to other bloggers and influencers in your niche.

By building relationships with these key players, you can increase your visibility and get access to a whole new audience.

Blog outreach is all about making connections and forming partnerships.

It’s important to remember that you’re not just looking for a one-time promotion; you want to create lasting relationships that will benefit both parties.

When you take the time to connect with other bloggers, you’ll find that doors start to open up for you.

You may be surprised at how much influence you can have simply by reaching out and making friends.

It Can Help You Increase Traffic and Rankings

When done correctly, blog outreach can be a powerful tool for increasing traffic and improving your search engine rankings.

How does this work?

Well, when you reach out to other bloggers and offer helpful content, you’re also building valuable backlinks to your website.

These links act as votes of confidence from other websites, telling search engines that your site is worth ranking.

Additionally, blog outreach can also lead to an increase in social media traffic.

When your content is shared on social media, it has the potential to reach a whole new audience.

This can quickly lead to a spike in traffic as people click through to read your content.

It Can Help To Increase Your Brand Awareness

Blog outreach is the process of building relationships with bloggers to get your brand or product featured on their blog.

While this may seem like a lot of work, it can be extremely beneficial for your business.

For starters, it can help to increase your brand awareness.

After all, when your brand is featured on a popular blog, it will be seen by thousands of people.

In addition, blog outreach can also help to build relationships with influencers in your industry.

These relationships can be extremely valuable, as influencers can help to promote your brand to their large audience.

Finally, blog outreach can also lead to increased sales and traffic for your business.

So, if you’re looking for a way to take your business to the next level, consider investing in blog outreach.

Read the blog post “What Is A Blog? Definition, Types of Blogs, Examples & More”

What Are The Different Types Of Blog Outreach?

Different types of blog outreach can be used to your advantage.

For example, you can use guest blogging to get your name and brand out there.

You can also use sponsored posts to promote your products or services.

Another type of blog outreach is to collaborate with other bloggers in your niche.

This can help you reach a wider audience and build relationships with other influencers.

Whatever type of blog outreach you choose, make sure it aligns with your goals and objectives.

Otherwise, you won’t be able to maximize its potential.

1. Guest Posting

Guest posting is a type of blog outreach in which businesses or individuals write articles to be published on another person’s blog.

This is usually done to promote a product, service, or website, and can be an effective way to reach a new audience.

In most cases, guest posts are written by people who are experts in their field, and who can provide valuable information to the blog’s readers.

However, it’s important to make sure that the guest post is relevant to the blog’s content, and that it is well-written and informative.

Otherwise, it may do more harm than good.

Guest posting can be a great way to reach a new audience, but it should be done carefully and with quality in mind.

2. Sponsored Posts:

Sponsored posts are a type of blog outreach in which businesses or individuals pay to have their article published on another person’s blog.

This is usually done to promote a product, service, or website.

In most cases, sponsored posts are written by people who are experts in their field, and who can provide valuable information to the blog’s readers.

However, it’s important to make sure that the sponsored post is relevant to the blog’s content, and that it is well-written and informative.

Otherwise, it may do more harm than good.

Sponsored posts can be a great way to reach a new audience, but they should be done carefully and with quality in mind.

3. Collaboration With Other Bloggers In Your Niche

Collaborating with other bloggers in your niche is a great way to reach a new audience.

This can be done by guest posting on each other’s blogs, or by writing articles together.

In most cases, collaborations are between people who are experts in their field, and who can provide valuable information to the blog’s readers.

However, it’s important to make sure that the collaboration is relevant to the blog’s content, and that it is well-written and informative.

Otherwise, it may do more harm than good.

Collaborating with other bloggers can be a great way to reach a new audience, but it should be done carefully and with quality in mind.

The above three types of blog outreach are some of the most popular and effective ways to reach a new audience.

However, there are other types of blog outreach that can be used as well.

For example, you could try to get your articles featured on popular blogs or websites.

You could also try to guest post on popular podcasts.

Whatever type of blog outreach you choose, make sure it aligns with your goals and objectives.

Otherwise, you won’t be able to maximize its potential.

Also related: How To Monetize A Blog In 2022

How to Create an Effective Outreach Strategy

When creating an effective blogger outreach strategy, there are a few things to keep in mind.

1. Identify Your Target Audience

The first step is to identify your target audience.

Who do you want to reach with your blog outreach?

Once you know who your target audience is, you can begin to identify the blogs that they read.

2. Research Relevant Blogs

The next step is to research relevant blogs.

Once you know who your target audience is, take some time to find the blogs that they read.

You can use Google, social media, or other online tools to find relevant blogs.

3. Reach Out To Bloggers

Once you’ve identified relevant blogs, it’s time to reach out to the bloggers.

The best way to do this is to send a personalized email.

In your email, introduce yourself and your brand, and explain why you think the blogger would be interested in featuring your product or service in their blog post.

4. Follow Up

After you’ve sent your initial email, it’s important to follow up.

You can do this by sending additional emails, or by reaching out to the blogger on social media.

5. Offer Quality Content

When reaching out to bloggers, it’s important to offer quality content.

This can be in the form of a guest post, sponsored post, or simply helpful information.

The most important thing is that the content is relevant and well-written.

6. Be Patient

Finally, it’s important to be patient.

Bloggers are busy people, and it may take some time for them to respond to your request.

Don’t be discouraged if you don’t hear back right away; keep trying, and eventually, you’ll find a blogger who’s interested in featuring your brand on their blog.

Important blog: 7+ Free Tools to Help You Increase Website Traffic Exponentially

Blog Outreach Best Practices to Consider

1. When reaching out to bloggers, always introduce yourself and your brand.
   Explain why you think the blogger would be interested in featuring your product or service on their blog.
2. Always offer quality content.
   This can be in the form of a guest post, sponsored post, or simply helpful information.
   The most important thing is that the content is relevant and well-written.
3. Be patient.
   Bloggers are busy people, and it may take some time for them to respond to your request.
   Don’t be discouraged if you don’t hear back right away; keep trying, and eventually, you’ll find a blogger who’s interested in featuring your brand on their blog.
4. Follow up.
   After you’ve sent your initial email, follow up with additional emails or by reaching out to the blogger on social media.
5. Always be professional when reaching out to bloggers and other online content creators.
   Remember that you’re representing your business or brand, and you want to make a good impression.

What Are Blogger Outreach Campaigns?

Blogger outreach campaigns are a type of online marketing where businesses or individuals reach out to bloggers and other online content creators to promote their products or service.

They contact bloggers and offer them quality content in exchange for featuring their brand on their blogs.

The goal of a blogger outreach campaign is to build relationships with relevant bloggers and other online influencers, in hopes that they will promote your product or service to their audience.

A blogger outreach campaign can be very effective, but it requires a lot of time and effort.

To be successful, you need to carefully plan your blogger outreach campaign, reach out to the right bloggers, and offer quality content.

A successful blogger outreach campaign can result in increased traffic, brand awareness, and even sales through outreach efforts by implementing any blogger outreach strategy.

There are many blogger outreach best practices, such as you can find a blogger outreach email template as a part of a marketing strategy.