Maybe you want to know some of the best ways to increase blog traffic.

Or you want to sell more of your products and services.

Then, you clicked on the right article.

We’ll talk about the best link-building services and the absolute best option for you, Page One Power.

Ready to start?

Let’s go!

An Overview of Link-Building Services

We need to establish what link-building services are and why you should consider using them for expanding your business.

What Is a Link-Building Service?

A link-building service is an SEO strategy you can use to seek opportunities.

Search engine rankings improve when you include valuable inbound links to your website.

Google, Bing, and Yahoo determine trustworthy and authoritative websites.

You improve your website performance by including respectable links.

You reach your target audience better, gain more followers, and build strong relationships.

Why Are Link-Building Services Important?

Link-building services were the backbone of Google’s original algorithm.

Links tie relevant websites together, making a cohesive and easy-to-understand format.

When considering link-building, focus on quality, not quantity.

You want to grow followers with naturally placed links.

Most importantly, you want to provide the best information possible.

Then, users will come back to your site again.

Types of Link-Building Services

Take a look at the following sections to better understand how link-building services differ.

SEO Link-Building

A specialist link-building agency is the best option overall.

They offer various strategies to help you get the most high-quality backlinks for your website.

The process involves hyperlinking from other websites to your own.

Netizens will see the relationship between different pages.

In other words, you’ll gain more authority and traffic.

Digital Marketing Link-Building Services

Digital marketing involves advertising delivered through digital channels.

Digital marketing promotes brands and connects with potential customers.

Digital marketing happens through search engines, websites, social media, email, and mobile apps.

Digital marketing uses many strategies, such as SEO and pay-per-click, to sell products and gain sales.

Content Marketing Link-Building Services

Content marketing focuses on your website specifically.

Content marketing regularly produces high-authority articles that cover specific and interesting topics.

This process requires time and research to create content readers want.

Additional benefits of content marketing include higher rankings and fewer updates.

You get more natural backlinks that build credibility.

Black Hat vs. Gray Hat vs. White Hat

White hat SEO follows the rules, using ethical tactics and following search engine guidelines.

Black hat SEO employs risky practices.

These techniques may work, but only for a short time.

Black hat SEO goes against guidelines and involves more dangerous activities.

If they backfire, you could face legal issues.

Gray hat SEO is a mixture of white and black hat tactics.

For instance, those who employ the gray hat approach will adapt when search engines change.

We recommend working with search engine guidelines regardless.

Link-Building Services To Avoid

You can try plenty of awesome link-building services.

But be cautious of the following:

Fiverr

Fiverr is a platform for freelancers who can buy and sell services.

But Fiverr has issues with not delivering orders on time or completing sloppy jobs.

Many customers complain about fake reviews and getting service that is not as advertised.

The worst part is these experiences often happen with SEO and backlinks.

Buying backlinks is not a safe choice for your online business.

Plus, you go against Google’s terms of service.

PBNs (Private Blog Networks)

PBNs involve building a network designed to link to other websites.

This process attempts to manipulate search engine rankings.

Websites rent links on their pages, but you won’t see long-term results with private blog networks.

Paid Guest Posts

Guest posts are a popular link-building method, as long as you get links from reputable sources.

The posts should be high-quality and relevant, or the search engine won’t accept them.

Your website could be flagged or taken down.

Pay attention to the quality of the sites and your backlinks.

Spam from the Past

Here are a few other link-building services with more red flags than green.

• Web 2.0: an outdated link-building strategy that creates a blog on a specific platform and attempts to ride on the success of the domain authority. It’s ineffective and causes spam.
• Blog commenting: causes unrelated comments. Avoid services that offer backlinks from blog commenting. Never click suspicious links, or you could face other problems.
• Directories: used to rank highly on search engines at one point. You could post for free, and directories were a cheap option to get links. Google penalizes keyword-stuffed content.

Are Link-Building Services Worth It?

Link-building services improve page and domain authority.

By implementing backlinks, you could see a higher ranking on web pages.

Search engines can easily determine what your website is about, meaning you get more visibility and can grow your audience.

High-quality links are a key factor in how well your website performs.

You get more traffic and can grow your presence online.

Link-building services help drive success to your business in the long run.

Therefore, the investment is worth it.

Product Reviews

Now that we finished explaining everything you should know beforehand, here are the 11 best link-building services in 2022.

1. Best for Personalized Service – HARO

Our Pick

HARO gets links from respectable domains.

This service offers more exposure and backlinks from trustworthy websites.

HARO is where journalists and bloggers ask for input and subject matter on different topics.

Visit HARORead HARO reviews

HARO gets links from respectable domains.

This service offers more exposure and backlinks from trustworthy websites.

Overview

HARO is where journalists and bloggers ask for input and subject matter on different topics.

HARO links to the source’s website in the article.

That way, the journalist and website both benefit from respectable content creation.

Our Rating

Four stars because of its strong overall design and average pricing.

Notable Features

What should you know before purchasing HARO?

• Boost SEO with high-quality backlinks – HARO guarantees high authority links. You get notified when specific media features you in a professional activity thread.
• Great reputation – HARO values delivering outstanding content with internal expertise.
• Small team – HARO is a small-scale business, but they tackle complex projects. They spend hours on pitches to confirm they give you exactly what you want.

Pros

Here are some of the best qualities of HARO.

• Transparency – HARO clarifies that you get small packages and long-term engagements. No hidden surprises.
• Safety – HARO never employs sketchy techniques to get you more traffic.
• Only pay for qualifying links – Once HARO publishes the links, they stay on social media and websites. You only have to pay for links that fit certain criteria and meet their highest expectations.
• Works for almost every business – Apart from adult-related content, HARO accepts plenty of companies.
• Single-use email – The source can’t contact you directly with any question or concern, and the message expires after one time.

Cons

What are some downsides to HARO?

• Might encounter slow publication– Some projects happen in two days. Others could take up to six months.
• Requires prepayment in the onboarding process – You must choose a spokesperson to represent your company. Then, HARO needs a working email and a down payment for the package.

Pricing & Plans

HARO has a few prepaid plans. They begin pitching after you complete the onboarding process.

• Three qualifying links ($975)
• Seven qualifying links ($1,995)

Our Take

HARO is a solid first pick for any business owner who wants to get more out of their website.

The only downside is their services might take a while to complete.

However, their honesty and versatility earn them a top spot.

2. Best for Control – LinksThatRank

Runner Up

LinksThatRank is a trustworthy site that gets you high-quality links and guaranteed results.

LinksThatRank delivers professionally written content with relevant internal and external links.

You must provide the keywords, and they’ll take care of the rest.

Visit LinksThatRankRead LinksThatRank reviews

LinksThatRank is a trustworthy site that gets you high-quality links and guaranteed results.

Overview

LinksThatRank delivers professionally written content with relevant internal and external links.

You must provide the keywords, and they’ll take care of the rest.

They take quality very seriously, so you’re guaranteed the best of the best.

Our Rating

Four stars because of the manual review feature and easy access.

Not being able to pay via online banks like PayPal knocks off a point.

Notable Features

Here’s what to expect before purchasing from LinksThatRank.

• No risky pages – They never include author bios or existing links. They help you blend in and satisfy search engine requirements.
• Manual review – Their team reviews the content length and double-checks for any problems before you submit your order. You still have control over how many links and other specifications.
• Keyword tracking – They include URLs and keywords so you can get repeat customers. The links are relevant to the site and industry, following strict guidelines.

Pros

What are some of the plus sides to their services?

• Strict blacklist policy – LinksThatRank updates its sources monthly to confirm you get the highest quality.
• 23-point quality control review – You get a manual and a rigorous, multi-step review.
• Unique high-quality content – LinksThatRank guarantees articles with properly placed internal and external links, images, and metrics.
• Less on your plate – You juggle multiple responsibilities daily as a business owner. You don’t need to review the content; let them do the hard work.
• Simple to use – The team gives you peace of mind with definite quality control before delivery.

Cons

LinksThatRank has a couple of negatives.

• Expensive – LinksThatRank has individual pricing that adds up the more links you need.
• No PayPal payments – They accept all major credit cards. However, some companies want the option to pay via online banks.

Pricing & Plans

Below is the list of the cost per link.

LinksThatRank has a steeper price range than some of the other link-building services.

• One low power link ($177)
• Two mid-power links ($247)
• Three high power links ($327)

So, for nine links, or three of each, the total would be $2,235.

Our Take

Do your research before purchasing LinksThatRank.

We covered the basics, but consider all the gritty details for the amount of money you spend per link.

Despite that, this link-building service offers a ton for the price you pay.

3. Best for Simplicity – FAT JOE

Also Great

FAT JOE offers SEO and marketing services you need to grow your website.

FAT JOE helps you with blog and article writing.

They also supply website copywriting, press releases, keyword research, and product descriptions.

Visit FAT JOERead FAT JOE reviews

FAT JOE offers SEO and marketing services you need to grow your website.

Overview

FAT JOE helps you with blog and article writing.

They also supply website copywriting, press releases, keyword research, and product descriptions.

Their powerful dashboard capabilities make it easy to place, track and manage orders.

Our Rating

Three stars; scalability and user-friendliness are great features.

But no money-back guarantee and a long wait time negatively affect the score.

Notable Features

Here’s what you can expect from FAT JOE link-building services.

• Scalable – Say you have five clients. Maybe you have 100. FAT JOE can accommodate and transform to fit your needs.
• Easy to order – All you have to provide is your website link, the name, and the job title of your spokesperson. Then, they handle all of the other responsibilities.
• UK, US, Canada, and Australia agencies and teams – FAT JOE is based in several countries. You can access their services regardless of your location.

Pros

What are some advantages of FAT JOE?

• Natural, in-content links – Their services guarantee you can get traffic to your website without using any black hat techniques.
• All-in-one dashboard – You can manage the link-building process easily. Multi-task with clients and accomplish other work.
• Genuine outreach – The link placements will be from websites FAT JOE corresponded with and never anything fishy.
• No duplication – FAT JOE ensures the links are secure and keeps a history.
• No contract – You can create a free dashboard and order services as you like.

Cons

What about the negatives?

• No refunds – FAT JOE has a money-back guarantee if they can’t secure placements. Otherwise, they don’t offer refunds.
• Up to 130 days for 70 pitches – You may not want to wait that long for your link-building service; in some cases, it can take even longer.

Pricing & Plans

Below is how much you can expect to pay when using FAT JOE.

• 30 pitches and two links ($1,214)
• 50 pitches and four links ($2,124)
• 70 pitches and six links ($2,731)

Our Take

FAT JOE gets the job done, but it wouldn’t be our first pick.

A long wait time is the main reason for a lower score.

Give their link-building services a whirl, and you may like FAT JOE.

4. Best Overall – Page One Power

Page One Power gives you better links, meaning better content and results.

Page One Power helps you improve your search rankings and grow your presence online.

Page One Power gets you white hat links with sustainable solutions.

Visit Page One PowerRead Page One Power reviews

Page One Power gives you better links, meaning better content and results.

Overview

Page One Power helps you improve your search rankings and grow your presence online.

Page One Power gets you white hat links with sustainable solutions.

Our Rating

Five stars because it provides everything you could hope for in a link-building service.

The downsides are minimal, and you can expect great service after consultation.

Notable Features

What makes Page One Power stand out?

• Designed to fit your business needs – Their team develops custom link-building based on your experience. Page One Power focuses on organic outreach to high-authority and quality websites relevant to your industry.
• Flexible and credible – Page One Power designs the link-building packages and services. They help grow your website ranking and improve traffic.
• High-quality standards – Page One Power delivers valuable results from a team of SEO writers and researchers.

Pros

Here’s why you should consider using Page One Power.

• Over 1,000 partners and over 15,000 links earned each year – You can trust Page One Power with those stats and over a decade of experience under their belt.
• Prioritize business goals – They work with you, not for you, to get the highest quality and long-lasting links.
• Manual approach – Sometimes, you can’t let robots do the work for you. Page One Power ensures people get results so you can be proud of your website.
• Google friendly links – Page One Power follows the unspoken rules and creates websites that rank highly.
• Focused and competitive – Page One Power dedicates time, resources, and energy to give you support throughout the link-building process.

Cons

Page One Power has some negatives, but they’re minor compared to other services.

• No pricing on the website – You have to contact them to get an estimate. Calling might be frustrating when you want to browse different link-building services.
• Office hours are Monday through Thursday – What happens if you have an emergency on Friday and need to contact them? Their office is closed for a three-day weekend!

Pricing & Plans

Page One Power customizes the price to fit your business.

They align the cost depending on the service and your goals.

How much you spend depends on the industry and competitors.

You get support from a project manager alongside strategic and transparent reporting.

You’re guaranteed high-quality links and a hands-on approach.

The only downside is you have to call or shoot them a message to discuss more.

Our Take

Even though it’s annoying that Page One Power doesn’t list their pricing and you have to give them a call, the benefits outweigh the negatives.

5. Best Quality – E-Commerce Link Builders

Ecommerce Link Builders supplies white label, link-building packages that satisfy your outsourcing needs.

Ecommerce Link Builders has no-hassle link-building packages.

They help you obtain readers or customers with outreach and website quality control.

Visit E-Commerce Link BuildersRead E-Commerce Link Builders reviews

Ecommerce Link Builders supplies white label, link-building packages that satisfy your outsourcing needs.

Overview

Ecommerce Link Builders has no-hassle link-building packages.

They help you obtain readers or customers with outreach and website quality control.

Our Rating

Four stars as a great choice for English-speaking bloggers and business owners.

Notable Features

Why should you consider Ecommerce Link Builders over the other options?

• Strict quality control – The in-house brand uses a white-label building solution. They negotiate topics and link placements.
• Free keyword tracking – You can see how specific keywords rank and get ROI (return on investment) proof.
• Premium content creation – Ecommerce Link Builders offers 1,000 words of content in a well-formatted structure. Their team includes internal and external links with no tags, bios, or write-for-us pages that could arouse Google’s suspicion.

Pros

What’s so good about Ecommerce Link Builders?

• Digital agencies – You get an ROI-driven ranking test and account support. Additionally, you get link-building, reseller pricing, and free reporting from knowledgeable teams.
• Advanced editing – Ecommerce Link Builders goes over 35 checks and strict content proofing before your site is up and running.
• Global blacklist free – No links from advertised sites. No guest post farms.
• Real sites, real traffic – You get traffic from new and established domains. You avoid sketchy content from illegitimate sites.
• Analysis – You get a complete overview to ensure the quality is top-notch.

Cons

What’s bad about this link-building service?

• Only English – Ecommerce Link Builders doesn’t support other languages. The target audience is in the US, UK, Australia, and Canada.
• Lacking customer support – You can only contact them through message or book a service call. Their website didn’t list a phone number or email address to get a hold of someone directly.

Pricing & Plans

How much are Ecommerce Link Builders?

• Starter – Starter is for new and growing sites. For $1,497 per month, you get one low-power link, two medium-power links, and three high-power links.
• Growth– Growth is the most popular package for small businesses. For $2,997 per month, you get an increase of two low-power links, six medium-power links, and five high-power links.
• Takeover – Takeover is the best option for medium to large businesses. For $4,997 per month, you get four low-power links, eight medium-power links, and ten high-power links.

Our Take

Ecommerce Link Builders has reasonable pricing and great analysis features for those who want to make the best content.

6. Best for Curated Links – RhinoRank

RhinoRank excels in link outreach that guarantees increased rankings, traffic, and revenue.

Over 200 agencies worldwide trust RhinoRank.

RhinoRank works with various companies from freelancers to small business owners.

Visit RhinoRankRead RhinoRank reviews

RhinoRank excels in link outreach that guarantees increased rankings, traffic, and revenue.

Overview

Over 200 agencies worldwide trust RhinoRank.

RhinoRank works with various companies from freelancers to small business owners.

They deliver white-label solutions at an affordable cost.

Our Rating

Three stars due to its forgettable services and limited customization.

Otherwise, RhinoRank offers some of the best ways to get more traffic with authoritative web pages.

Notable Features

What makes RhinoRank unique?

• Curated links – RhinoRank makes content that fits your market and encourages lasting results.
• Control over campaigns – You can choose the URLs and keywords. This process ensures 100% natural backlinks and improved traffic to your content.
• Done by humans – RhinoRank tailors to your needs. They manually outreach to websites and achieve the results you want to see for your company.

Pros

What’s great about RhinoRank?

• Secure more clients – You can establish returning clientele through your existing content. You can link to relevant pages and posts.
• Full report to email – Once finished, RhinoRank sends a full report explaining the order. They want to be sure you’re happy with the results.
• Reputability – RhinoRank finds the most authoritative websites that will benefit you both.
• Anchor text inclusion – Including URLs and anchor words builds the most strength and quantity.
• Handle volume well – RhinoRank scales to your business, large or small.

Cons

What’s not-so-great about RhinoRank?

• Can’t pre-approve link placements – Their teams spend most of the time outreaching and securing link placement. Even though they naturally place the links and guarantee you’ll be impressed, you lose some control over the design.
• Only two services – Those looking for a simplified approach will appreciate RhinoRank’s limited services. But those who have a large business might need to look elsewhere.

Pricing & Plans

RhinoRank lists their pricing on their website, starting at $35.

Our Take

RhinoRank is a good beginner link-building service due to its simplistic design and limited products.

The curated and manual link selecting process is beneficial for growing businesses.

7. Best for Quick Turnaround – Authority Builders

Authority Builders helps you grow your website traffic with high-quality and natural links.

You can boost your website ranking with their link-building services.

They reach out to websites manually to ensure the links are of the utmost quality.

Visit Authority BuildersRead Authority Builders reviews

Authority Builders helps you grow your website traffic with high-quality and natural links.

Overview

You can boost your website ranking with their link-building services.

They reach out to websites manually to ensure the links are of the utmost quality.

Our Rating

Three stars.

While they offer additional services that can help your business, they have a lower visitor count.

Notable Features

Why should you consider using Authority Builders?

• Link audits – Authority Builders analyzes what hurts and helps for an additional charge. You can decrease failures and keep everything running smoothly.
• Guarantee – Authority Builders claims that you’ll get the minimum monthly traffic or the link is for free.
• Quick turnaround time – Their team makes custom campaigns from scratch. Authority Builders estimates to complete your campaigns between four to six weeks. You can see updates via online documents.

Pros

What are some positives about Authority Builders?

• Pre-select anchor text – If Authority Builders can’t use the anchor text, they’ll let you know before making the page live.
• Secure best prices for you – Authority Builders goes over price specifications beforehand. They do their best to fit your niche, metric, and traffic requirements.
• Quality sites with organic traffic – No links are hacked and found through genuine outreach.
• No repurposed domains – Google ranks websites with legit traffic highly. You’ll have a website that clients will love with no reused fluff.
• Since 2016 – Authority Builders communicated with credible website owners and established good relationships.

Cons

What are some negatives?

• Relatively limited features – You get each link at an unchanging price. You don’t have as many capabilities as some of the former options.
• Fewer visitors per month – Authority Builders helps you meet 1,000 visitors monthly.

Pricing & Plans

You can opt to go up to 50 links per package.

The DR 45+ package is the most popular.

The links are permanent and active for one year.

• DR 20+ ($177 per link)
• DR 45+ ($197 per link)
• DR 60+ ($297 per link)

Our Take

Authority Builders works if you want fast results with a respected link-building service.

They’ve worked with countless people to get you the best links and more traffic.

8. Best for Single Payments – Get Me Links

Get Me Links works with clients all over the world.

Get Me Links takes the hassle out of link-building campaigns.

They believe in complete transparency and reliability.

Visit Get Me LinksRead Get Me Links reviews

Get Me Links works with clients all over the world.

Overview

Get Me Links takes the hassle out of link-building campaigns.

They believe in complete transparency and reliability.

Our Rating

Four stars because of its rich background and single payment options (no monthly pay).

However, you can only unlock customizations after spending a certain amount.

Notable Features

Let’s review some of the best features Get Me Links offers.

• Scientifically tried and tested – They experimented with different link-building strategies for years. Finally, they came up with solutions that suit you and your business.
• One and done payments – You don’t have to worry about payments piling up. You can focus on other areas of your business instead of continuous costs.
• 21-day turnaround time – You don’t have to wait as long to get your project back to you.

Pros

Here are some of the perks when using Get Me Links.

• High-quality, spam-checked links – Get Me Links aims to deliver the best links that help build your website.
• British SEO supported – Reach another audience with a different version of English.
• Over 100,000 sites – Get Me Links has access to websites with various backgrounds and experiences. Their services apply link-building strategies related to your niche.
• Customized to your business – Get Me Links creates links based on the industry from respectable sites.
• Choose the number and type of links – You can also transform the anchor text and individualize the experience.

Cons

What should you know before committing?

• No phone support – Customer service is only through a message on their website or via email. You can schedule a free consultation; otherwise, their website lists no number.
• Unlock certain options after paying – You can only pick the anchor text and target URLs after paying $1,500 in orders. They offer discounts only after purchasing ten or more links.

Pricing & Plans

Get Me Links is affordable.

The services select links that compliment each other and the website.

These are the main packages, but you can browse other plans on their website.

You get the same features with a steady increase of links depending on the plan.

• Slow burner package ($600)
• Foundation package ($950)
• White Knight package ($1,250)
• Black Knight package ($1,350)

Our Take

Get Me Links ranks highly due to its versatility.

They have limited customer support but many packages to choose from to fit your needs as a business owner.

9. Best for Multiple Languages – The Hoth

You can grow your business with SEO services, content, and pay-per-click via The Hoth.

The Hoth hopes to scale and improve your business.

You can get a free account with access to multiple tools, training, and resources.

Visit The HothRead The Hoth reviews

You can grow your business with SEO services, content, and pay-per-click via The Hoth.

Overview

The Hoth hopes to scale and improve your business.

You can get a free account with access to multiple tools, training, and resources.

Their personalized service helps increase traffic and create a tailored strategy for you.

Our Rating

Four stars because of how many plans they offer and the ability to use foreign keywords.

Notable Features

What makes The Hoth a good choice for link-building?

• Fully managed service – Increase your traffic with over 20 tools and a full suite of SEO products that make research easy.
• Content creation – Create blog posts and videos with in-content links that act as a foundation for your entire website.
• Campaign dashboards – A comprehensive dashboard accesses all the necessary info and more.

Pros

What are the good parts of using The Hoth?

• Amazing support – The Hoth is available via phone, email, and chat.
• Multiple orders with bulk buying form – If you need additional projects completed within a reasonable time, The Hoth could do that for you.
• White label reports – No logos, no phone numbers, no taglines. You can resell without issue.
• Can use foreign keywords – The Hoth accepts any language with Roman characters.
• Control over anchor text – You add authority and diversity to your site with original and relevant content.

Cons

Here are the bad parts of using The Hoth.

• Requires email address – You need to provide your email address before you can get assistance. You’ll receive newsletters, but that’s the cost of getting a free account.
• 30 days to contact support with issues – After receiving the final product, you only have limited time to address any questions or concerns.

Pricing & Plans

Get the most out of your money with organized and scaled campaigns.

Every plan includes links, URLs, anchors, and top-level blogs.

You could opt for premium packages that offer advanced English.

You still get everything from the following packages.

• Foundations Small ($60, 6 authority links)
• Foundations Medium ($200, 32 authority site links)
• Foundations Large ($250, 48 authority site links)

Our Take

The Hoth has various plans that work for any business owner.

You can access an account for free (if you’re comfortable sharing your email address).

From there, browse the SEO tools and learn how their team can help you succeed.

10. Best for Big Companies – Loganix

Loganix approves all sites before placement.

They aim to meet strict quality criteria and analyze the website metrics, history, and content.

Visit LoganixRead Loganix reviews

Loganix approves all sites before placement.

They aim to meet strict quality criteria and analyze the website metrics, history, and content.

Overview

Loganix has a reliable turnaround, and you only pay for the approved links you receive.

Their link-building services choose the most relevant links on high traffic and relevant sites.

Our Rating

Four stars because it offers replacements and refunds.

Loganix has excellent features that help big companies expand.

Notable Features

Here are the best features for Loganix.

• Good for large industries – Loganix crafts and executes a complete content marketing campaign. You get real sites with organic traffic.
• Completed outreach – The team provides content creation. Loganix reports to clients and searches for relevant sites to get you the most benefits.
• Manual processes – Their team hand picks and scrutinizes links and citations. They follow the guidelines and instructions. They place reputation and good delivery at the top of the list.

Pros

Here are other positives to keep in mind.

• Replacement or refund – If Loganix can’t get the links you requested, they will return your money. Or they find a suitable replacement.
• Expert level articles – Each post has premium domains and aims to get an average of 10,000 visitors.
• Well-established sites – Loganix only uses domains with over 50,000 visits per month. They approve of the site before placing the link into your article.
• Tackles various industries – Loganix can help in marketing, business, and technology.

Cons

Nothing is without faults.

• Up to two months average waiting time – Compared to other link-building services, it’s not the worst or the best.
• Expensive – Loganix can get pricey, but for some people who want more visits, the cost is worth it.
• Can’t get links requested – Loganix naturally places links on your website, so you have less control over what’s going into your article.

Pricing & Plans

The following features like relevant sites or articles, SEO review, 500 words, US and Canadian writers, and white label apply to all the plans.

• Tier 1 (up to 5,000 visits, $400 per link)
• Tier 2 (up to 10,000 visits, $500 per link)
• Tier 3 (up to 50,000 visits, $600 per link)

Our Take

Consider using Loganix if you want to expand your business.

For the price, you must have an established company with a reasonable revenue before committing.

11. Best for Time Management – Love To Link

You can get more visitors to your website with Love To Link and its high-quality sources.

You won’t be as stressed or worried about taking the time to execute a successful website.

They handle everything from choosing the anchor text to finding relevant blogs.

Visit Love To Link

You can get more visitors to your website with Love To Link and its high-quality sources.

Overview

You won’t be as stressed or worried about taking the time to execute a successful website.

They handle everything from choosing the anchor text to finding relevant blogs.

Our Rating

Three stars.

This link-building service offers nothing unique about its packages and charges an additional $100 to set up the plan.

Notable Features

Love To Link uses simple and client-friendly solutions.

• Backlink packages – These plans have several links and deliver more power to your blog. You have control of the SEO, access to the database, and backlinks.
• Genuine blogs – Love To Link looks only for high-traffic websites that manage links well.
• No private blog networks – No repurposed domains, no labeled or sponsored posts, and no author bios. Wear a white hat, not black!

Pros

Here are some pros to using Love To Link.

• Guaranteed for the lifetime of your blog – You have peace of mind that the links will remain active until you say so.
• Save time and avoid problems – Spend more energy on the things that matter.
• High-quality articles – You work hard to make your website stand out. You expect and deserve the best. Love To Link provides top-notch posts.
• Track backlinks – Love To Link monitors all links so you can rest easy knowing they come from reputable sources.
• Reliable – Over 6,000 clients trust their team to deliver quality work.

Cons

Here are some cons to consider before purchasing.

• Customer support – You can only contact them via email or message on their website.
• Additional $99 – You have to spend more for a one-time set-up fee regardless of the plan.

Pricing & Plans

All the plans include authority, link velocity, and anchor text analysis.

You can save up to 10% if you opt for the largest package.

• Three links per month ($499)
• Six links per month ($949)
• 12 links per month ($1,799)

Our Take

There’s nothing wrong with wanting to try out Love To Link.

They offer some great benefits, but we simply determined that for the price, you deserve something better.

Features To Look for in a Link-Building Service

Are you still reading?

Good!

That was a lot, but thanks for sticking with us!

Here are some features you should look for before working with a link-building service.

Promotes High-Quality Links

The link-building service should offer link-building tactics relevant to the industry.

The team should elaborate on how they structure the campaigns and ensure they get links from high-quality websites.

Uses a Variety of Promotion Tactics

Who you decide to partner with should do a detailed competitor analysis and outdo their services.

They must determine what link types to use for successful website building.

They have discounts on certain packages to entice more customers.

Pricing Is Fair

A link-building service should have multiple packages with different pricing.

If you see some that are too good to be true compared to other companies, then you might want to tread lightly.

Samples From Previous Successful Campaigns Are Available

Ask for samples of their linking projects beforehand or see if they posted case studies on their website.

Read testimonials and evaluate the quality of their work before purchase.

Wrapping Up

Page One Power is the clear winner here.

They have customizable pricing, various discounts, successful testimonials, and high-quality links.

Other link-building services like The Hoth, Get Me Links, and Ecommerce Link Builders were close runner-ups.

Check out these websites to see if they match your needs or if you’re curious to learn more.

Each of the services on this list has various benefits with minor downsides.

Think about how they could benefit your company.

Or, send them an inquiry today.

We’ve done the hard part; it’s up to you to decide what service is best for you!

Proponents of backlink building swear that it’s the most critical strategy for ranking high on SERPs.

On the other hand, critics of link-building claim that it will destroy your website.

So which is it?

In this article, we will dispel any myths about backlinking and teach you how to use backlinking as a way to boost your SEO and SERP in 2022.

What Are Backlinks?

Backlinks are links between one website to another.

You receive backlinks when someone adds a link to your website onto their website.

Likewise, you can give backlinks by linking to other websites.

Backlinks are sometimes called “inbound links,” “inlinks,” “inward links,” or “incoming links.”

An essential distinction of backlinks is that they must come from another website.

Backlinks differ from internal links when a web page links to another page on the same website.

Why Are Backlinks So Important?

Quality backlinks are essential for search engine optimization, as they are one of the key indicators search engines use to determine the value of a webpage.

Search engines see backlinks as “votes of approval” from one website to another.

Additionally, backlinks help with discoverability.

Search engines crawl web pages they know to keep themselves up-to-date with the content on that page.

Popular websites are crawled more often.

As a result, you can get discovered by search engines faster when popular pages link to you.

Do Backlinks Help SEO?

Back in the day, Google’s PageRank system determined where a website would be placed on search engines.

The plan entirely rested on backlinks, seen as “votes of confidence” from one website to another.

However, “linkspam” became an issue, as companies would add as many inbound links as possible regardless of the context to increase their SEO.

As a result, Google changed its algorithm to devalue irrelevant linking strategies.

Even though Google has changed its original algorithm, backlinks continue to be one of the three most important factors for a ranking on google’s search engine.

Are Backlinks Still Important in 2022?

Absolutely! Backlinking is still essential in 2022.

However, implementing backlinking for search engine optimization has changed drastically.

In 2022, quality backlink building needs to pair with other SEO-building strategies.

Specifically, your web content quality needs to be worthy of receiving organic backlinks.

We still consider backlinks as “votes of confidence.”

They still signal to search engines that your website is trustworthy, authoritative, and helpful.

However, backlinks need to be high quality because google, and other search engines, can tell when your backlink is authentic or part of a link scheme.

What Do Backlinks Look Like?

To regular internet users, backlinks generally look the same.

They are hyperlinks from one webpage to another.

A backlink is clickable and might have a different color or style from the other text that surrounds it.

Sometimes, backlinks are displayed like buttons.

On the development side of a website, backlinks are hyperlinks defined by <a> tags.

These <a> tags contain attributes such as an href and rel.

The href attribute or the hyperlink reference informs the tag to link to a certain website destination.

On the other hand, the rel attribute describes the relationship between the current page and the linked page.

The information in rel attributes can tell search engines how to interact with the hyperlink.

For instance, is rel=” nofollow” indicates that the author does not endorse the link.

Google search spiders know not to follow links with “nofollow” relationships.

In recent years, Google has introduced new rel attributes to communicate the purpose of certain hyperlinks better.

Rel=” sponsored” indicates that the link was paid for or sponsored.

These can be used to identify affiliate links.

Links from user-generated content such as comments and forums can use implement rel=” UGC” to inform Google that the link was placed by a user and not the website’s author.

Types of Backlinks

Earlier, we touched upon a few of the different types of backlinks.

In this section, let’s take a deeper dive into all of the different types of backlinks.

1. Spam Backlinks

Spam backlinks are backlinks that originate from an out-of-context website or webpage.

The links might originate from low-quality websites with little domain authority or websites designed for spamming, such as a link farm.

2. Organic or Editorial Backlinks

Editorial backlinks are the most ideal form of backlink.

They are mentions or references to your website, placed as a citation or source of specific information within high-quality content.

Editorial backlinks can be hard to receive and require your website to demonstrate itself as an industry leader and go-to-resource.

3. Earned Backlinks

Earned backlinks are any backlinks that a website has earned through means other than spam or paid links.

There are many ways to earn backlinks, such as guest blogging, infographic backlinks, editorial backlinks, and more.  

4. Guest Blogging Backlinks

Guest Blogging is an important and valuable way to earn backlinks.

If you provide a guest post to a well-established website, you can add editorial backlinks to your own website.

You can find guest blogging opportunities by building relationships with other bloggers in your industry or searching for options on google.

5. Niche Edit Backlinks

Niche edit backlinks are backlinks to your website placed on old web content.

It differs from guest blogging or editorial blogging, which puts your backlinks on new web content.

Niche edit backlinks have a leg up on guest blogging and editorial backlinks because the web page is already established.

6. Link-Bait Backlinks

Link Bait Backlinks are backlinks from content specifically curated to attract backlinks.

Link-Bait content commonly includes controversial news, guides, statistics, and visuals.

7. Press-Release Backlinks

Press-Releases for websites are much like press releases for governments and companies.

They are prepared to document for the media that contains a newsworthy announcement.

Unlike regular press releases, there is no speaker at a podium surrounded by news reporters and camera operators.

Instead, a company distributes the press-release documents for other news platforms to publish.

The links in the document point back to your website from a number of news outlets, thereby earning backlinks.

8. Comment Backlinks

Comment Backlinks are somewhat self-explanatory.

They are backlinks posted in the comment sections of web content or forums.

They do not help with building SEO and can even result in your website being penalized by Google.

VIDEO: “The Types of Backlinks You Need to Know for SEO | SEO for Beginners” by Stan Ventures

How Do I Get Free Backlinks?

Paying for backlinks is against Google’s Policy and can result in getting shadow banned by Google and other search engines.

Fortunately, there are plenty of ways to build backlinks for free.

However, good strategies take time, effort, and dedication to see results.

Let’s take a look at how you can build backlinks for free.

VIDEO: “How to Build Backlinks Without Paying for Them” by Neil Patel

Build Quality Content and User Experience

Google values editorial backlinks above all other backlinks because editorial backlinks actively demonstrate that your page contains valuable content to its users.

So naturally, you need to produce quality content so others can use you as their preferred reference.

There is a caveat.

The internet is already filled with helpful information for your content to stand out from everything else.

You must produce the best quality content that enhances the user’s experience.

UX writing is a vast topic on its own.

For the purpose of generating more organic backlinks, you can implement many of its principles to enhance your reader’s experience.

Researching your audience, using a consistent tone and voice, and testing your content for comprehension before publishing are all UX writing principles that help your content stand out from your competitors.

You also need to ensure that the content on your page is of the highest quality.

Look at your competitors receiving editorial backlinks and find the gaps in their content.

Then, generate your own article on the same topic, but make sure to fill in the gaps your competitor left out.

NEVER Rely on Free Backlinks

Free backlinks are not inherently bad. In many cases, they’re terrific.

However, they can be unreliable because you don’t have much control over them.

You don’t have control over organic backlinks like editorials references.

The free backlinks you can control, like social media posts and profile links, are often “nofollow” links and will not do anything to bolster your SEO.

Beyond this, free links are hard to get.

Most website owners understand the value of linking to their website.

Consequently, they will not link to your website without proper compensation in the form of sponsored posts.

In fact, for many bloggers, sponsored posts make up a sizable portion of their annual revenue.

The downside of paying for a backlink is that Google may not be happy with your website and can potentially carry out manual action towards you.

However, manual action is generally reserved for link spam attempts.

In other words, the occasional sponsored post usually goes unnoticed by Google.

The Ones That TRULY Matter: High-Quality Backlinks

Purchasing a backlink doesn’t necessarily mean you will improve your SEO.

For instance, many directory sites will allow you to purchase the ability to link your website to your online listing.

However, directory links are usually “no follow” links, so google will probably ignore them.

Directories, forums, and comment sections are a quick way to build a large number of backlinks.

But they lack the quality needed to help you rank high on search engines.

On the other hand, you can purchase a sponsored post from an already established website.

However, if that website is outside of your niche or has low domain authority, it may not improve your performance on SERPs.

If you want to use backlinking to improve your SEO, you need to focus on receiving high-quality backlinks from domains that are relevant to your niche and have high domain authority.

Relevancy and Authority Are Key

Relevance and authority are the two main qualities that a backlink must possess in order for it to be considered a high-quality backlink.

Relevance refers to the context that the backlink is being placed in.

An ideal backlink with relevance would be placed within a body of content.

The author would literally be recommending your page as a resource or listing it as a reference.

A relevant backlink alone cannot help your web page rank higher.

The backlink also has to come from a source with authority.

Authority, or domain authority, relates to how well a page ranks on search engines and dictates the power a web page has on providing links.

Pages with higher authority can pass on that authority to websites they link to.

VIDEO: “What makes a backlink “Good”? – 3.3. SEO Course by Ahrefs” by Ahref

Quality Link-Building Takes Time

Rome wasn’t built in a day, and neither are high-quality backlinks.

Building high-quality backlinks takes considerable time and requires a lot of patients.

If you expect results as soon as you receive a quality backlink, you’re in for some disappointment.

Backlink campaigns can take 6 months to see results, and up to a year to reach peak performance.

Google takes a considerable amount of time to index the links.

Indexing links is done by google spiders that scrape through webpages it already knows to refresh itself on new content.

This can take anywhere between 4 days and 4 weeks.

Generally speaking, the lower the website’s authority, the longer it takes.

Once google indexes your webpage, it still takes time for them to determine your rank.

Now that Google is acquainted with your webpage, its algorithm will gradually increase your exposure, while testing to understand how users interact with the page.

In the meantime, it’s important to not lose hope in the process of building SEO with backlinks.

Use the time in between to focus on building high quality content.

Most importantly, never cut corners.

It takes months for Google to improve your ranking with high-quality backlinks and hours for Google to destroy your ranking with poor-quality links.

How to Build High-Quality Backlinks

Now that we’ve established the importance of earning high-quality backlinks let’s explore ways to build them.

Guest Blogging

You need to find and secure guest blogging opportunities before you get started.

Searching on google or social media is a good place to start.

However, your ideal websites for guest blogging are your competitors.

Join communities in your niche and reach out to your competitors for guest blogging opportunities.

Once you find an opportunity, make it count by delivering high-quality content.

Remember, even though they gave you a chance, they can still reject your post if it doesn’t deliver on quality.

Broken Link Blogging

Broken-link Blogging requires some extra effort but is worth it for the results.

To build broken-link backlinks, you need to find web content with links to 404 errors, write posts that can address what’s missing in the error, and then reach out to the original authors with your proposition to replace the broken link with your link.

Finding broken links in articles can be challenging on its own.

Luckily, tools like ahref can help by finding backlinks to broken pages.

Unlinked Mentions

If you find unlinked mentions, you can reach out to the original author and ask if they can link your website to the mention.

This tactic is beneficial for companies that sell products or services.

Let’s take Apple Inc as an example. Every time a person uses the terms “iPad”, “iPhone”, or “MacBook,” that’s a brand mention, and you can ask the author to add links.

Tools like Ahref, Content Explorer and Keyword Explorer can help you easily locate brand mentions.

Link Reclamation

Link Reclamation is finding and fixing broken links that are supposed to point back to your own website.

A good place to start looking for broken links is on your own website.

Tools like Majestic can help you find broken internal links.

Unfortunately, reclaiming broken backlinks can be much more challenging.

However, if you produce a lot of high-quality visual content, you can use reverse image search to find potential broken links.

Redirect Outdated Content

If the content on a page is outdated, but the page also has a lot of backlinks, you can simply redirect the page to an updated source of information.

By redirecting to a page with better content, you are able to provide better value and an enhanced user experience without losing your backlink.

Community Sites

Spamming community sites like forums won’t do too much for backlink building.

However, engaging your thoughtful conversation on topics within your niche can help you build an authoritative reputation in the community.

When other websites respect you, they’ll be more inclined to link to you.

Link-Worthy Content

If you want websites to link to you, you need to provide quality content that’s worth linking to.

Unfortunately, information is worth a dime a dozen on the internet.

Nowadays, the goal is to present high-quality information in an easy-to-understand way.

Infographics

Infographics are a great way to visually represent complex topics.

They also help with engaging the reader at a deeper level.

Canva is a wonderful tool for making visually stimulating infographics quickly and easily.

Stats & Data

Statistics and Data are incredibly link-worthy because they add empirical proof that needs to be cited to be taken seriously.

You can conduct your own case studies as a way to generate data and statistics only available on web content.

Answer Niche Questions

Nowadays, search engines are all about answering questions.

But people aren’t at ease until they receive easy-to-understand answers with lots of detail.

When answering niche questions, look at how your competitors address the question and fill in any gaps they leave out.

Link Outreach

Reaching out to possible backlink prospects is possibly one of the best ways to build backlinks.

Interactions are straightforward, both parties can negotiate on their terms, and backlinks are reliable.

You can reach out to backlink prospects with PR emails and social media messages.

HARO

VIDEO: “How to Use HARO for SEO & Link Building” by First Page Strategy

What is HARO?

HARO, “Helping A Reporter Out,” is an online community where reporters can connect with industry experts for sources.

Website owners can use this great resource to gain backlinks and industry credibility.

How Does HARO Work?

HARO offers free and paid versions of their subscriptions.

In the free version, community members are sent emails with upcoming reports that they can contribute to with sources.

Does Haro Actually Work for Backlinking?

There’s no guarantee that your response will be selected in the news report.

However, your website will receive a backlink from a domain with a high Page Rank, brand awareness, and media recognition if it does.

Buy Backlinks

Although buying backlinks is risky, it’s still a very effective strategy for boosting SEO.

Let’s take a look at some options for buying links.

Link Brokers

Link Brokerages are risky but can yield good results.

If your Link Broker stays up-to-date with proper link-building protocols, they will find link-building opportunities to keep you under Google’s radar.

Unfortunately, most Link Brokers continue to use old-school techniques that result in Manual Action from Google.

Links That Rank

Links That Rank is a link-building service that ensures that backlinks are high quality and risk-free.

Links That Rank has 23 quality control checkpoints to ensure that each link will deliver results.

They also have a strict blacklist policy on sites, guest post sites, resellers, PBNs, and hack links.

Logix

Logix makes it easier for website owners to participate in guest posts, authority links, editorial links, and content marketing.

The best part is that website owners can approve or deny anything before it’s published.

Authority Builders

Authority Builders act as the middlemen between bloggers and websites.

They negotiate prices and placements to ensure you get the best link for your dollar.

Serp Pro

Serp Pro easily connects bloggers, websites, and guest posting opportunities at wholesale prices.

You can pick from their content list, and Serp Pro will deliver the content.

SerpTrust

SerpTrust delivers quality guest posts and niche edits without hassle.

You pick a from their database of relevant websites, and they will deliver a 1000-word article within 4 weeks.

Crowdo.net

Crowdo.net delivers natural backlinks, including a mix of “dofollow” and “nofollow” links from high-ranking relevant domains.

Their websites receive over 350,000 monthly visits, and their forums are heavily moderated for quality assurance.

Agencies

Rather than using a service to purchase paid links, you can opt for hiring a Backlink Agency.

Agencies deliver results with more holistic strategies to maximize your results.

Stackers Studio

Stackers Studios has a network of over 3000 reputable publications.

They work with their network to deliver newsworthy, research-driven articles.

Stackers Studios’ data-driven approach ensures that articles are SEO-friendly, authoritative, newsworthy, and objective.

The Upper Ranks

The Upper Ranks does link building correctly.

They have assisted some of the largest brands in the world and featured on Semrush, Inc Magazine, and Ahref.

Page One Power

One page power is a service focused on link building, strategic content and SEO.

They are a white label SEO company with over 1000 clients.

Fat Joe

Fat Joe is an all-around marketing and SEO agency.

The agency offers services in blogger outreach, niche edits, HARO links, blog writing, copywriting, and more.

Wrapping Up

Even though link building has caused some controversy in recent years, it’s still essential to every SEO strategy.

However, staying on top of link-building strategies and protocols is essential to ensure that your website stays in Google’s good grace.

In its simplest form, link building is the process of reaching out to other websites and bloggers in your niche to ask them to feature a link to your website or blog post.

Outreach is a great way to get more links back to your site, which can help improve your search engine ranking results.

In this blog post, we’ll explain what link outreach is and how you can use it effectively to improve your SEO strategy. Stay tuned!

Link Outreach In Search Engine Optimization (SEO)

Link outreach is a process whereby a website owner or SEO professional reaches out to other websites in an attempt to secure links back to their site.

Link outreach can take many forms, but typically involves some combination of email, social media, and direct contact.

Worth Reading Blog: How To Write A Blog Post

What Is The Goal Of Link Outreach?

The goal of link outreach is to build relationships with other webmasters and convince them that your site is worthy of a link.

In the SEO world, links are seen as a valuable commodity, as they can help to improve search engine rankings and drive traffic to a site.

Link outreach is, therefore, an important part of any SEO strategy.

It is a link-building technique that should not be overlooked.

However, it is important to note that link outreach should be just one part of a wider SEO plan; if all you focus on is securing links, you may find that your results are short-lived.

Link outreach takes time and effort, but when done correctly, it can be an extremely effective way to boost your site’s visibility and traffic levels.

If you are new blogger the read the blog post “What Is A Blog? Definition, Types of Blogs, Examples & More”

Benefits Of Links Outreach For Businesses And Website Owners

Link outreach is the process of actively seeking out opportunities to place links to your website on other websites and online resources.

Linking to your website from high-quality websites can help to improve your website’s search engine optimization (SEO), making it easier for potential customers to find you online.

In short, the link outreach offers the following benefits to the business and website owners:

1. Link Outreach Helps Improve Website SEO

One of the main benefits of link outreach is that it can help improve your website’s SEO.

Search engine optimization is the process of making your website more visible and easy to find in search engines such as Google, Yahoo, and Bing.

By securing links from high-quality websites, you can help improve your website’s ranking in search engine results pages (SERPs), making it easier for potential customers to find you online.

In addition, link outreach can also help to increase the number of inbound links to your web pages, which is another factor that search engines take into account when determining rankings.

2. Link Outreach Helps Build Relationships

Another benefit of link outreach is that it can help to build relationships with other businesses and website owners in your industry.

By reaching out to other websites and offering to link to them, you can create mutually beneficial relationships that can lead to increased traffic and sales.

Google search algorithm prefers the sites which have more quality backlinks from relevant and reputed websites.

So, if you want your website to rank higher in SERPs, then focus on building relationships and gaining links from high-quality websites.

In addition, by building relationships with other webmasters, you can also make it more likely that they will link to your website in the future, further increasing your website’s visibility and search engine ranking.

Read: “How To Monetize A Blog In 2022“

3. Link Outreach Helps Create Brand Awareness

Link outreach can also help to create brand awareness for your business by increasing the visibility of your website and online presence.

When you secure links from high-profile websites, your website and business will be seen by a wider audience, which can help to increase brand awareness and name recognition.

In addition, by increasing your website’s visibility, you can also attract more inbound links from other websites, further boosting your website’s SEO.

This will help you in building links and relationships with the other website owners.

Remember broken links hurt your website’s SEO.

Ways To Using Link Outreach Effectively

There is no one-size-fits-all approach to link outreach; what works for one site may not work for another for link-building purposes.

However, some general tips can help you to get the most out of your link outreach efforts:

1. Do Your Research

Before reaching out to other websites, it’s important to do your research and target sites that are relevant to your business or website.

Relevant sites are more likely to be interested in linking to your website, and they will also be more likely to have audiences that are interested in what you have to offer.

2. Make Sure Your Site Is Link-Worthy

Before you start reaching out to other websites, make sure that your site is link-worthy.

This means ensuring that your site is well-designed, informative, and up-to-date.

If your site is not link-worthy, other website owners will be less likely to link to it.

3. Create valuable content

Another way to make sure your site is link-worthy is to create valuable content that other website owners will want to link to.

This could include blog posts, infographics, white papers, or other types of content that are informative and useful.

4. Reach Out To Multiple Sites

When doing link outreach, it’s important to reach out to multiple sites.

This will increase the chances of your efforts being successful and also help to diversify your link profile, which is important for SEO.

5. Personalize Your Outreach

When reaching out to other websites, be sure to personalize your outreach.

Generic or mass emails are less likely to be successful, so take the time to tailor your outreach to each website.

6. Follow Up

After reaching out to a website, be sure to follow up.

This shows that you’re interested in working with them and helps to increase the chances of a response.

Important blog: 7+ Free Tools to Help You Increase Website Traffic Exponentially

Best Tools For Conducting Successful SEO Outreach Campaign

The outreach process can be time-consuming, so it’s important to have the right tools in place to make the process as efficient as possible.

Here are two of the best tools for conducting successful link outreach campaigns.

1. BuzzStream

Link outreach is essential for any website looking to improve its search engine optimization.

However, it can be a time-consuming and tedious process.

That’s where BuzzStream comes in.

BuzzStream is a link outreach tool that helps you to find and contact potential link partners easily and quickly.

It also provides templates and follow-up tools to help streamline the process.

In addition, BuzzStream offers detailed reports so you can track your progress and measure your results.

With its extensive features and easy-to-use interface, BuzzStream is the perfect tool for anyone serious about improving their website’s SEO.

2. Moz Pro

Moz Pro offers several helpful SEO resources, including a link research tool and an extensive link directory.

The Moz Link Explorer is a powerful link research tool that provides data on over 300 million links.

It also includes a range of features to help you find the best link partners for your website.

In addition, the Moz Link Directory contains over 4 million websites, making it a great resource for finding potential link partners.

Moz is a powerful link outreach tool that can help you to get high-quality links from authority websites.

The best thing about Moz is that it allows you to personalize your emails and messages, so you can build relationships with potential link partners.

In addition, Moz provides detailed reports and analytics, so you can track your progress and see which strategies are working best.

Overall, Moz is an essential tool for any serious link builder.

Common Mistakes Made During Link Outreach

There are several common mistakes made during link outreach, which can hinder your success.

Mistake 1: Failing to personalize your outreach

As mentioned above, it’s important to personalize your outreach when contacting potential link partners.

Generic or mass emails are less likely to be successful, so take the time to tailor your outreach to each website.

Mistake 2: Not doing your research before reaching out

Before reaching out to potential link partners, it’s important to do your research and make sure that the website is a good fit for your own.

Otherwise, you’re just wasting your time.

Mistake 3: Sending the same email to every website

When conducting link outreach, it’s important to vary your approach and not send the same email to every website.

This shows that you haven’t taken the time to research the website and tailor your outreach accordingly.

Mistake 4: Failing to follow up

After reaching out to a website, be sure to follow up.

This shows that you’re interested in working with them and helps to increase the chances of a response.

Mistake 5: Ignoring responses from websites

If a website does respond to your outreach, be sure to follow up and thank them for their time.

This helps to build relationships and could lead to further opportunities down the line.

Mistake 6: Being too pushy or aggressive

When reaching out to potential link partners, it’s important to be polite and professional.

Being too pushy or aggressive is likely to turn them off and could damage your chances of success.

Rejection is hard, but when in doubt, use these tips for how to deal with rejection if it happens to you.

Mistake 7: Focusing on quantity over quality

When conducting link outreach, it’s important to focus on quality over quantity.

It’s better to have a few high-quality links than a large number of low-quality links.

We hope the blog was helpful.

But what is link bait, and how can you create content (link bait content) that will irresistibly tempt people to click?

In this post, we’ll explore everything you need to know about link bait – from the basics of what it is, to creating irresistible hooks that will generate links.

So read on if you want to learn how to boost your blog traffic with some strategically placed link bait!

What Is Link Bait?

Link bait is a term used to describe content that is designed to generate links from other websites.

Link bait can take many forms, but it typically contains some combination of original research, controversial opinions, or eye-catching visuals.

The goal of link bait is to attract attention and get people talking, with the hope that other websites will link to the content as a result.

While link bait can be an effective way to build links, it’s important to remember that not all link bait is created equal.

For link bait to be successful, it needs to be interesting and relevant to your target audience.

If it’s neither of those things, then it’s likely to do more harm than good.

Why Is Link Bait Important For SEO?

In the world of SEO, link bait is an important tool to get people to link to your content.

By creating link-worthy content, you increase the chances that other websites will link to yours, giving you a boost in the search engine rankings.

Additionally, link bait can help to build brand awareness and generate traffic to your website.

With so many benefits, it’s no wonder that link bait is an essential part of any SEO strategy.

So what makes for good link bait?

Generally, it should be unique, interesting, or useful.

It should also be relevant to your target audience.

By creating compelling content that appeals to your audience, you’ll be well on your way to success with link bait.

What Makes A Piece Of Content Link-Worthy?

There’s no magic formula for creating link bait, but there are certain elements that tend to make it more successful.

In general, the best link bait is original, controversial, or visually appealing.

It should also be relevant to your target audience, as this will make it more likely to be shared and linked.

You can use any of the effective link-building tactics mentioned below.

1. Creating Original Content

The most effective link-building tactic to generate links is to create original content that is not available anywhere else.

This could be in the form of research, data, or even a unique opinion.

If you can offer something truly unique, you’re more likely to get people talking – and linking.

2. Controversial Opinions

Another effective way to generate links is to share a controversial opinion.

This could be a hot-button issue, or even something more light-hearted.

The key is to get people talking, and the best way to do that is to stir up some controversy.

This was of link baiting is common these days.

3. Visually Appealing Content

Another type of content that is often successful as link bait is visually appealing content.

This could be in the form of infographics, videos, or even just beautiful photographs.

People are more likely to share and link to content that is easy on the eyes, so make sure your link bait is visually appealing.

4. Relevant To Your Target Audience

It’s also important to make sure that your link bait is relevant to your target audience.

If it’s not, then it’s likely to fall flat.

Be sure to consider who you are trying to reach with your content, and tailor your link bait accordingly.

Types Of Link Bait And How To Use Them

Now that we’ve gone over what link bait is and how to create it, let’s take a look at some of the most popular types of link bait.

1. Infographics

Infographics are a great way to get people talking.

They’re often shared and linked to, making them an excellent choice for link bait.

When creating an infographic, be sure to make it visually appealing and relevant to your target audience.

2. Videos

Videos are another great option for link bait.

People love watching videos, so if you can create a compelling one, you’re sure to generate some links.

Just be sure to promote your video and get it in front of as many people as possible.

3. Original Research

Original research is always a great choice for link bait.

People are interested in new data and findings, so if you can provide some, you’re sure to generate links.

Just be sure to make your research easy to understand and digestible.

4. Data-Driven Posts

Data-driven posts are another great option for link bait.

People are interested in data, so if you can provide some, you’re sure to generate links.

Just be sure to make your data easy to understand and digestible.

5. Controversial Opinions

Controversial opinions are always a great choice for link bait.

People love reading them and they often generate a lot of discussions.

Just be sure to back up your opinion with data or research.

These are just a few of the most popular types of link bait.

So get out there and start creating some irresistible link bait of your own!

How To Create Irresistible Link Bait

Now that we’ve gone over what makes for good link bait, it’s time to learn how to create it.

Follow these tips and you’ll be well on your way to creating irresistible link bait that will generate links and boost your SEO.

Below is the list of link-building strategies / great link bait ideas that will help you create link-worthy content

1. Identify Your Target Audience

The first step to creating effective link bait is to identify your target audience.

Who are you trying to reach with your content?

Once you know who your target audience is, you’ll be able to create content that appeals to them.

2. Know What They Want

Another great link bait strategy is to know what your target audience wants.

What type of content are they looking for?

What would they find useful or interesting?

By understanding the needs of your target audience, you’ll be better able to create content that they’ll want to link to and attract links.

3. Create Compelling Content

Once you know who your target audience is and what they want, it’s time to start creating compelling content.

This could be in the form of original research, data, or even a controversial opinion.

The key is to create something that is truly compelling and will get people talking.

4. Promote Your Content

Once you’ve created your link bait, it’s time to start promoting it.

Get the word out on social media, in forums, and on other websites.

The more people you can reach, the better chance you have of generating links.

5. Monitor Your Progress

Finally, it’s important to monitor your progress and see how your link bait is performing.

Check your website’s analytics to see how much traffic you’re getting from your link bait.

If it’s not performing as well as you’d like, then make some adjustments and try again.

By following these tips, you’ll be well on your way to creating truly irresistible link bait.

So get out there and start generating those links!

Benefits Of Using Link Bait And Ways To Measure Its Success

When used correctly, link bait can be an extremely effective way to generate links and boost your SEO.

But what are the benefits of using link bait?

Let’s take a look at some of the most important ones.

1. Increased Traffic

Link bait can result in increased traffic to your website.

This is because people will click on the links to your content, which will then take them to your website.

The more people that visit your website, the higher your chances are of generating leads and sales.

2. Improved SEO

Link bait can also result in improved SEO.

This is because the links that you generate will help to improve your website’s ranking in search engines.

The higher your ranking, the more likely people are to find your website.

3. Increased Social Shares

Link bait can also result in increased social shares.

This is because people will share your content on social media, which will then expose it to a wider audience.

The more people that see your content, the higher the chances are of it being shared.

4. Improved Brand Awareness

Link bait can also result in improved brand awareness.

This is because people will see your content and your website’s name when they see it shared on social media or other websites.

The more people that see your content, the higher the chances are of them remembering your brand.

5. More Inbound Links

Link bait can also result in more inbound links.

This is because people will link to your content from their websites or blogs.

The more inbound links you have, the higher your website’s ranking will be.

Wrapping Up

These are just a few of the benefits of using link bait.

So if you’re looking for a way to improve your SEO and generate more traffic, link bait is a great option.

It’s also a great way to establish relationships with other relevant bloggers and build your online community.

But, before you can start outreach, you need to understand the different types of outreach and the best practices for each.

In this blog post, we’ll discuss the four most common types of blog outreach and share some tips for each.

Let’s get started!

What Is Blog Outreach?

Blog outreach is a process where businesses attempt to build relationships with bloggers to get exposure for their brand or product.

By reaching out to bloggers and offering content that is relevant to their blog, businesses can gain valuable backlinks, traffic, and brand awareness.

Additionally, blog outreach can also help to build relationships with influencers who can help to promote your business to a wider audience.

In a world where social media and word-of-mouth are increasingly important, blog outreach can be an invaluable tool for businesses of all sizes.

Blogger outreach is also called influencer marketing, and it’s a form of marketing that focuses on building relationships with individuals who can influence your target audience.

Readable: How To Write A Blog Post

Why is Blog Outreach So Important?

There are several reasons why blog outreach is important for businesses today.

It Can Help You Reach A Wider Audience

As a business owner, you know the importance of reaching a wider audience.

After all, the more people you can reach, the more potential customers you have.

And one of the best ways to reach a wider audience is through blog outreach.

Blog outreach involves working with bloggers in your industry to promote your brand.

This can be done in several ways, such as guest posting, arranging sponsored posts, or simply providing helpful content that the blogger can share with their readers.

Whatever approach you take, blog outreach can be an incredibly effective way to reach new people and promote your business.

Of course, blog outreach takes some time and effort.

But it can be well worth it in the long run.

So if you’re looking for a way to reach a wider audience, don’t forget about the importance of blog outreach.

It Can Help You Build Relationships With Influencers

When you’re first starting, it can be difficult to get your voice heard in the blogging world.

One way to give your blog a boost is to reach out to other bloggers and influencers in your niche.

By building relationships with these key players, you can increase your visibility and get access to a whole new audience.

Blog outreach is all about making connections and forming partnerships.

It’s important to remember that you’re not just looking for a one-time promotion; you want to create lasting relationships that will benefit both parties.

When you take the time to connect with other bloggers, you’ll find that doors start to open up for you.

You may be surprised at how much influence you can have simply by reaching out and making friends.

It Can Help You Increase Traffic and Rankings

When done correctly, blog outreach can be a powerful tool for increasing traffic and improving your search engine rankings.

How does this work?

Well, when you reach out to other bloggers and offer helpful content, you’re also building valuable backlinks to your website.

These links act as votes of confidence from other websites, telling search engines that your site is worth ranking.

Additionally, blog outreach can also lead to an increase in social media traffic.

When your content is shared on social media, it has the potential to reach a whole new audience.

This can quickly lead to a spike in traffic as people click through to read your content.

It Can Help To Increase Your Brand Awareness

Blog outreach is the process of building relationships with bloggers to get your brand or product featured on their blog.

While this may seem like a lot of work, it can be extremely beneficial for your business.

For starters, it can help to increase your brand awareness.

After all, when your brand is featured on a popular blog, it will be seen by thousands of people.

In addition, blog outreach can also help to build relationships with influencers in your industry.

These relationships can be extremely valuable, as influencers can help to promote your brand to their large audience.

Finally, blog outreach can also lead to increased sales and traffic for your business.

So, if you’re looking for a way to take your business to the next level, consider investing in blog outreach.

Read the blog post “What Is A Blog? Definition, Types of Blogs, Examples & More”

What Are The Different Types Of Blog Outreach?

Different types of blog outreach can be used to your advantage.

For example, you can use guest blogging to get your name and brand out there.

You can also use sponsored posts to promote your products or services.

Another type of blog outreach is to collaborate with other bloggers in your niche.

This can help you reach a wider audience and build relationships with other influencers.

Whatever type of blog outreach you choose, make sure it aligns with your goals and objectives.

Otherwise, you won’t be able to maximize its potential.

1. Guest Posting

Guest posting is a type of blog outreach in which businesses or individuals write articles to be published on another person’s blog.

This is usually done to promote a product, service, or website, and can be an effective way to reach a new audience.

In most cases, guest posts are written by people who are experts in their field, and who can provide valuable information to the blog’s readers.

However, it’s important to make sure that the guest post is relevant to the blog’s content, and that it is well-written and informative.

Otherwise, it may do more harm than good.

Guest posting can be a great way to reach a new audience, but it should be done carefully and with quality in mind.

2. Sponsored Posts:

Sponsored posts are a type of blog outreach in which businesses or individuals pay to have their article published on another person’s blog.

This is usually done to promote a product, service, or website.

In most cases, sponsored posts are written by people who are experts in their field, and who can provide valuable information to the blog’s readers.

However, it’s important to make sure that the sponsored post is relevant to the blog’s content, and that it is well-written and informative.

Otherwise, it may do more harm than good.

Sponsored posts can be a great way to reach a new audience, but they should be done carefully and with quality in mind.

3. Collaboration With Other Bloggers In Your Niche

Collaborating with other bloggers in your niche is a great way to reach a new audience.

This can be done by guest posting on each other’s blogs, or by writing articles together.

In most cases, collaborations are between people who are experts in their field, and who can provide valuable information to the blog’s readers.

However, it’s important to make sure that the collaboration is relevant to the blog’s content, and that it is well-written and informative.

Otherwise, it may do more harm than good.

Collaborating with other bloggers can be a great way to reach a new audience, but it should be done carefully and with quality in mind.

The above three types of blog outreach are some of the most popular and effective ways to reach a new audience.

However, there are other types of blog outreach that can be used as well.

For example, you could try to get your articles featured on popular blogs or websites.

You could also try to guest post on popular podcasts.

Whatever type of blog outreach you choose, make sure it aligns with your goals and objectives.

Otherwise, you won’t be able to maximize its potential.

Also related: How To Monetize A Blog In 2022

How to Create an Effective Outreach Strategy

When creating an effective blogger outreach strategy, there are a few things to keep in mind.

1. Identify Your Target Audience

The first step is to identify your target audience.

Who do you want to reach with your blog outreach?

Once you know who your target audience is, you can begin to identify the blogs that they read.

2. Research Relevant Blogs

The next step is to research relevant blogs.

Once you know who your target audience is, take some time to find the blogs that they read.

You can use Google, social media, or other online tools to find relevant blogs.

3. Reach Out To Bloggers

Once you’ve identified relevant blogs, it’s time to reach out to the bloggers.

The best way to do this is to send a personalized email.

In your email, introduce yourself and your brand, and explain why you think the blogger would be interested in featuring your product or service in their blog post.

4. Follow Up

After you’ve sent your initial email, it’s important to follow up.

You can do this by sending additional emails, or by reaching out to the blogger on social media.

5. Offer Quality Content

When reaching out to bloggers, it’s important to offer quality content.

This can be in the form of a guest post, sponsored post, or simply helpful information.

The most important thing is that the content is relevant and well-written.

6. Be Patient

Finally, it’s important to be patient.

Bloggers are busy people, and it may take some time for them to respond to your request.

Don’t be discouraged if you don’t hear back right away; keep trying, and eventually, you’ll find a blogger who’s interested in featuring your brand on their blog.

Important blog: 7+ Free Tools to Help You Increase Website Traffic Exponentially

Blog Outreach Best Practices to Consider

1. When reaching out to bloggers, always introduce yourself and your brand.
   Explain why you think the blogger would be interested in featuring your product or service on their blog.
2. Always offer quality content.
   This can be in the form of a guest post, sponsored post, or simply helpful information.
   The most important thing is that the content is relevant and well-written.
3. Be patient.
   Bloggers are busy people, and it may take some time for them to respond to your request.
   Don’t be discouraged if you don’t hear back right away; keep trying, and eventually, you’ll find a blogger who’s interested in featuring your brand on their blog.
4. Follow up.
   After you’ve sent your initial email, follow up with additional emails or by reaching out to the blogger on social media.
5. Always be professional when reaching out to bloggers and other online content creators.
   Remember that you’re representing your business or brand, and you want to make a good impression.

What Are Blogger Outreach Campaigns?

Blogger outreach campaigns are a type of online marketing where businesses or individuals reach out to bloggers and other online content creators to promote their products or service.

They contact bloggers and offer them quality content in exchange for featuring their brand on their blogs.

The goal of a blogger outreach campaign is to build relationships with relevant bloggers and other online influencers, in hopes that they will promote your product or service to their audience.

A blogger outreach campaign can be very effective, but it requires a lot of time and effort.

To be successful, you need to carefully plan your blogger outreach campaign, reach out to the right bloggers, and offer quality content.

A successful blogger outreach campaign can result in increased traffic, brand awareness, and even sales through outreach efforts by implementing any blogger outreach strategy.

There are many blogger outreach best practices, such as you can find a blogger outreach email template as a part of a marketing strategy.

And How did I score guest posts on top blogs like Zen Habits, Problogger, Copyblogger and Dumb Little Man?

Those are questions many new and not-so-new bloggers ask me and they’re smart questions because guest posting on top blogs has helped me grow my blog more than anything else.

I’m not really a genius of any kind but writing guest posts and getting them published on top blogs has helped me connect with hundreds of engaged readers who’d never have heard of me otherwise so I recommend guest posting to all bloggers.

As a blogger you want people to visit and read your blog.

If no one does what’s the point in writing a blog? It’s like talking to a wall.

So how can you find new and targeted readers when you’re just starting out blogging?

If you’re a new blogger you’ve probably been studying how to write good blog copy because you’ve heard that content is king.

It’s partially true.

As a blogger you need to understand how to write well.

You need to write with your readers in mind and help them solve their problems, but that’s not all. You also have to learn how to:

• write killer blog headlines;
• draw your readers into the blog post;
• make your blog posts scannable;
• persuade people to subscribe to your blog.

Guest Posting for Blog Power

Let’s say you’ve spent six months studying and practicing writing guest posts and you’re getting good at it now.

Of course, there’s still room for improvement, there always is when you’re a writer, but let’s assume that your blog posts are B+ material.

You have some subscribers too but they’re growing slowly.

Absurdly slowly in fact.

Maybe you’re aiming for 1000 subscribers after the first 12 months of blogging, like I did, but at your current rate of growth you’ve worked out it’ll take you five years of blogging to get them.

It’s tough and you need things to pick up fast.

In your heart you know what you really need is advertising.

When your blog’s got more subscribers and readers the quality of your writing will mean that word of mouth (or mouse) advertising will kick in, but until then you need a break.

You need something to give you and your blog a kick start.

Imagine a pay-per-click campaign with Google adwords where any time someone searches for your topic they see an ad for and link to your blog.

It’d be great to see your blog advertised on the side of a bus or twenty.

A slot on prime time TV would help too, preferably during that doggy show when all the dog lovers you’re targeting with your dog training tips blog will see it.

But get real.

These types of ad campaigns are expensive and you shouldn’t spend too much money on a blog that probably won’t earn you any money in the short term.

Or ever if you can’t get more people to visit it.

So let’s go back to your blog writing skills.

If I asked you to give away your very best writing to someone else for them to use on their blog would you? It’s not very appealing I know.

You’ve probably spent a while writing your blog post, even longer editing and polishing it to perfection, not to mention that the expertise you’ve drawn on took a lifetime to come by.

Now, I bet if I said I could get you a free advertising deal which put your brand or blog in front of your target audience you’d be more interested.

Well, with blogging giving away your best writing and getting free advertising are the same thing ~ it’s called guest posting.

You just need to change your mentality and stop thinking of guest posting as giving away your best work and start thinking of it as free prime time advertising.

It’s definitely worth giving away your best blog posts because one guest post on a top blog like Zen Habits or Problogger may send a few thousand new readers your way.

Choosing a Blog for Your Guest Post

Ideally, you should pick a blog with a similar audience to the one you’re looking for and readers who are interested in the topic you blog about.

Find out which blogs have the most subscribers.

Some blogs kindly advertise their RSS subscribers to make it easy for you.

If not you can use Technorati or Alexa to give you an idea. I’ve also found that if you write bloggers a quick email telling them you love their blog, would like to write a guest post for them and wonder how many subscribers they have, most of them will spill the beans.

Don’t focus on just one blog for your guest posts. Run with them as many suitable blogs as you can find to reach as wide an audience as possible.

Try creating a list of potential blogs to host your guest posts, ranking them in order of the most to least desirable then start at the top and work your way down.

Don’t worry if you can’t find enough blogs in your niche.

Even if you have a surf blog you could still find more readers by writing a guest blog post about blogging with a surf slant called The Surfer’s Guide to Blogging.

My blog has two main topics – empowerment and entrepreneurship – which allows me to cover a lot of different topics.

The main key to consistency is my writing style.

I focus on helping people get what they want in life and try to keep the tone of my writing positive and inspiring.

That upbeat tone ogf my blog has helped many upbeat readers or people who want inspiration and motivation to find me.

No matter what the topic, every blog post I write helps people get what they want out of life.

Guest Posting on Top Blogs – How to Score One

1. Read their blog

Really study the language and style they use, the headlines, the spacing and length of paragraphs.

Some bloggers have buzz words that they use again and again. If you can spot some and use them in your guest post for them, subconsciously they might relate more to your writing and feel it makes a good fit for their blog.

When you write your guest post for them use the same style, language and formatting they do so they can instantly see that your post fits in and will appeal to their readers.

2. Leave comments for the blog owner

It’s like a virtual calling card that lets a top blogger know you visit their blog.

Better yet if you can add to their blog post by leaving an interesting comment they’ll know you read their posts carefully.

This will naturally endear you to them but beware that comments with links in or key words instead of your real name will probably annoy them and have the opposite effect.

The aim is to make them notice you’re an engaged reader, not to make them think of you as a pain in the butt.

3. Connect on Twitter or Facebook

Retweet their posts and answer their questions on Twitter or comment on their Facebook page.

4. Arouse their curiosity

After a respectable amount of time, when you’re sure they know who you are and what you blog about try sending them a quick tweet suggesting a guest post.

Hopefully you’ll get a reply to something like “@BlogGod Got a cool guest post idea for your blog. Would you like to hear more?”

5. Email the whole guest post

Even if they don’t get back to you on Twitter you can still email them your guest post.

Make sure it really is an example of your best work then edit and check it carefully.

It needs to be word perfect. You want to make sure that you minimise work for the host blogger so you can format the post in simple HTML by writing it in a draft blog post on your blog then pasting the HTML into the body of the email for them.

Copy how they present guest posts on their blog with a byline like “Editor’s note: guest post by Annabel Candy” and a couple of sentences about you at the end of the post including one or two links to your blog.

Write a short email like this:

Subject line: Guest post – TITLE HERE (Anything in capital letters you need to customise)
Dear BLOG GOD,
Here’s a guest post I’ve written specially for NAME THEIR BLOG – TITLE OF YOUR POST (XXXX words). I think it will go down well with your readers and give them some useful information about THE TOPIC OF YOUR POST.
I write a blog called NAME YOUR BLOG about YOUR TOPIC and I’d love to have my writing featured on NAME THEIR BLOG.
I’ve pasted the post below. It’s all formatted in HTML which I hope will make it easy for you, but if there’s anything else I can do to help you just let me know.
Many thanks for taking the time to read my post. I’m really excited about working with you.
Best wishes,
YOUR NAME AND SURNAME

6. Keep trying

Hopefully this will work but if it doesn’t try again.

If you haven’t heard from them within two weeks they’re probably not interested but resend your email just in case.

If it still doesn’t work move down your list of blogs you’d like to guest post for, alter the post for the next best blog and keep trying. In the end you’ll succeed.

Now all you need to do is make sure your blog looks good, that it will appeal to the influx of new visitors and that you encourage them to subscribe so that they become regular readers.

Getting new readers is hard work but it’s worth it and if you want to get new readers for your blog, guest posting is the best way.

One of the most effective link-building methods, while a little sneaky, involves stealing competitor backlinks.

Here’s what you need to know about how to steal your competitors backlinks.

An Overview of Backlinks

Let’s start with a quick overview of what backlinks are, what constitutes a quality backlink, and why you need backlinks for SEO in addition to content.

What Are Backlinks?

Backlinks are simply links that lead back to your website.

They can come from blogs, directories, and various other websites.

Many backlinks happen organically.

However, you should also actively be seeking link-building opportunities for Google search engine optimization.

One way to do that is to steal your competitors’ backlinks.

Why Do You Need Backlinks?

Backlinks show Google that your site is relevant and offers quality content.

A high number of referring domains means that more people trust you enough to send their readers to your site and use you as a source.

A solid backlink profile will help increase your search engine rankings.

It’s important to note that the number of referring domains isn’t the only important factor.

A good link-building strategy will focus on getting quality links, not a high number of low-quality or spammy links.

Your backlink profile is one of the most significant ranking factors that decide your Google search positions, alongside quality content.

Can Backlinks Hurt Your Site?

Most of the time, backlinks will not hurt your site.

However, if you use an outdated SEO strategy that involves building link farms or high numbers of low-quality links, they can harm your site.

As a result, you may lose your rankings, or Google may penalize you and de-index you from the search engines altogether.

Therefore, when stealing backlinks from your SEO competitors, it’s critical to ensure the backlink is coming from a high-quality site.

Reasons to Steal Your Competitors’ Backlinks

So, why steal the backlinks of competitors in the first place?

Aren’t there other ways of getting backlinks, like submitting guest posts, collaborating with others on social media, and just creating better content?

The answer is that stealing your competitors’ backlinks is often much more efficient than other methods.

The backlinks are already there; you just need to take them instead of leaving them on the table.

Here are the top benefits of competitor backlink stealing.

Get Industry Citations

Industry citations are critical.

You want to get citations from industry directories and other influential bloggers and writers in your niche.

When you steal your competitors backlinks, you’ll be able to get links from highly-relevant sites.

The relevancy of the referring domain is also critical, not just its DA score.

Higher Quality Backlink Profile

When using guest posting as your primary backlink strategy, it can sometimes be tough to get the very best of the best of backlinks.

Everyone covets links from the most influential sites in the niche.

Those sites get dozens or even hundreds of guest post submissions a day, and it can be hard to stand out from all that competition.

On the other hand, stealing your competitors’ backlinks gives you more flexibility.

Some methods may get you better results when targeting high-quality sites, leading to a higher-quality backlink profile overall.  

Increase Visibility

Finally, stealing your competitors’ backlinks will help you get more visibility.

People who would otherwise see your competitors’ links and visit their sites will be redirected to yours.

You’ll be able to get yourself in front of a larger target audience and potentially capture some of a competitor’s customer base.

Is It Worth It To Steal Your Competitors’ Backlinks?

Before deciding on this strategy, weighing the pros and cons is essential.

While there are benefits of stealing competitor backlinks, there are also some potential drawbacks compared to more traditional link-building methods.

Pros

Let’s first explore the advantages and benefits of stealing competitor backlinks.

This list is not exhaustive; instead, these are the main benefits to expect.

Beat Out the Competition

If you want to beat the competition, one of the best ways to do that and maintain your competitive edge is to steal their backlinks.

Building backlinks will help you increase your rankings.

On the other hand, losing backlinks can eventually lead to ranking loss.

If you snatch backlinks from competitors, you can easily outrank them, and it can be hard for them to recover.

You’ll get a larger portion of the search engine traffic for your main target keywords and increase sales.

It’s There for the Taking

Your competitors’ backlinks are sitting there, waiting for you to steal them.

You could argue that not stealing them is foolish.

If you can take advantage of a ranking opportunity, why turn your back and leave money on the table?

You Can Get a Better Response Rate

Reaching out to random bloggers can be effective, but you may not get the response rate you deserve.

Whether you’re using a guest posting strategy or some other strategy, you’ll find that only a small percentage of bloggers respond to your collaboration requests.

That can be frustrating.

On the other hand, if you reach out to someone who has already provided a backlink to a competitor, you’re likely to get a higher response rate.

At that point, one thing is sure – that particular blogger has provided a backlink in the past, and they’re probably happy to do it again.

As long as they can get something better out of linking to you instead of your competitor, there’s a good chance they will.

Cons

There are some potential downsides to stealing competitor backlinks.

Let’s quickly go over them – it’s essential to understand the risks before proceeding.

It May Not Work

I can’t guarantee that stealing competitor backlinks will work.

So while you will likely get a higher response rate than with your current backlink outreach strategy, I can’t promise that, in your particular case, it will work out the way you want it to.

Your success will depend on many factors, such as the particular bloggers previously linking to your competitors, the quality of your competitors’ websites, the way you try to steal the backlinks, and even the niche you are in.

Trigger Spam Detectors

While unlikely, there is a remote possibility that stealing competitor backlinks can trigger spam detectors.

However, this is only likely to happen if your competitor used a black hat SEO strategy and got links from low-quality or spammy sites.

For example, stealing those backlinks is a terrible idea if your competitor was getting links from link farms, new blogs with no content and authority, spun content, or any other type of spammy site.

Getting many of those types of backlinks at once is likely to trigger Google’s spam detectors.

What will probably happen next is that you’ll start losing rankings instead of gaining them (though you might see a slight increase at first).

Furthermore, Google may ban you altogether.

Conclusion: Is Stealing Competitors’ Backlinks Worth It?

Yes. Stealing competitors’ backlinks is usually worth it.

However, it’s essential to be intelligent about it.

Don’t steal a low-quality backlink. In addition, be patient, and take things slowly.

Don’t be in a rush to steal as many backlinks as possible in a short amount of time.

That will help your backlinks look more organic, and you’ll be less likely to trigger any spam detectors.

With that being said, here’s the full guide on how to find and steal your competitors’ backlinks.

How to Find Competitors’ Backlinks

The first step is discovering where your competitors are getting their backlinks from.

Then, an SEO tool or competitor analysis tool will come in handy.

SEO experts widely use SEMrush and Ahrefs, but there are some other excellent tools out there as well.

Run a backlink analysis on several of your competitors’ sites to determine which sites are linking to them the most.

What you’ll want to look for here are trends.

Are there any websites that are linking to multiple competitors?

Also, consider the type of website linking to your competitors – the niche they are in, and the style of blog posts linking to your competitors’ sites (how-to guides, blog posts, etc.).

If a website is linking to a competitor, there’s a good chance the website owner would link to you as well.

However, that’s not always the case.

It’s more likely if the referring page is a guest post or if the website accepts guest posts.

SEMrush also allows you to compare the backlink profiles of different domains and search for competitors with backlink profiles that are most similar to yours.

However, what I find more useful is seeing a competitor’s top-performing pages – which pages on their site are bringing in the most backlinks.

That will be useful, and I’ll explain why later.

When using SEMrush, you can export lists of websites you want to target in your “stealing competitors’ backlinks” campaign.

How To Steal Your Competitors’ Backlinks

Once you’ve figured out which websites are linking to your competitors and which blog posts on your competitor sites are getting the most links, it’s time for action.

Here are a few efficient ways to steal competitor backlinks.  

Reach Out to the Same Backlink Provider

If you see a backlink provider linking to a competitor multiple times or linking to multiple competitors, reach out to them!

They likely accept blog posts and are willing to collaborate with new bloggers.

Simply offering to write a new guest post will only put you alongside your competitors, however, as you won’t be removing existing backlinks.

However, there is a way to replace a competitor’s backlink with your own.

While not always guaranteed to work, read on to learn how to do it.

Create Better Content Than Your Competitors

If you have better content than your competitors, you can suggest that the link provider replace their link with your own.

For example, let’s say the backlink provider wrote a post on the most important aspects of digital marketing.

They mentioned email marketing, but they didn’t have room to include a complete guide on email marketing.

So instead, they linked to a competitor who had written a complete email marketing guide.

If you can write an email marketing guide that is even more comprehensive than your competitor’s, you can effectively steal your competitor’s backlink and replace it with your own.

The backlink provider will be happy to do that, as they want to offer their readers the most value.

Not only should your guide be more comprehensive than your competitor’s, but it should be better written, have better formatting, include better images, and so on.

Let’s go back to what I said about determining your competitors’ top-performing pages to attract organic backlinks.

The same strategy that I just mentioned applies to stealing organic links.

If your competitor’s top-performing page was their comprehensive email guide, and many other bloggers were linking to that whenever they mentioned email marketing, you know what to do next.

Create an email marketing guide that is better and a lot more comprehensive than your competitor’s.

You’ll be able to steal future backlinks that would otherwise organically go to your competitor.

Repurpose Competitors’ Broken Links

There’s another sneaky way to steal competitors’ links, and it doesn’t necessarily require you to have the best content or guide on a particular topic.

You’ll need to find people linking to your competitors’ old and broken URLs to do that.

Your competitor might have broken URLs for several reasons.

Perhaps they took down a blog post.

Perhaps they restructured their site but failed to redirect the blog post correctly, resulting in a 404.

However, you shouldn’t be too concerned about the reason for the broken URL.

Instead, what matters to you is that it is an opportunity ripe for stealing your competitors’ backlinks.

To start, you’ll want to run a broken link analysis on your competitor’s website.

Again, I recommend using SEMrush, as it includes a Broken Pages report listing all of your competitor’s broken URLs.

The next step is to sort the results by the number of backlinks each broken page gets.

The more backlinks it is getting, the more likely you will get results from what you’re about to do next.

Using SEMrush, click on the backlink section in the report next to each broken URL (it will be a number highlighted in blue).

That will bring up the specific URLs linking to the broken page.

You can then reach out to the bloggers linking to the broken page and let them know that a page they link to no longer exists.

They certainly don’t want to send their readers to a nonexistent page and inconvenience them.

That would reflect badly on them.

Therefore, they will likely be happy to replace the broken link with one of your functioning pages.

Be polite when reaching out.

Draft an email that goes something like this:

“Hi [Name],

I noticed that your blog post [Insert Hyperlinked Blog Post Here] links to a broken and nonexistent page [Insert the page it is linking to, in parentheses].

I happen to have an excellent resource on the topic myself – [Insert Your Blog post Here].

No pressure, though!

Just trying to be helpful.

All the best,

[Your Name]”

Not everyone will respond.

Some bloggers will ignore you or delete your email without reading it.

However, if you reach out to enough bloggers, you’ll get at least a few links.

So try it, and see if it works!

Steal Guest Posts

A great way to steal competitor backlinks is to steal their guest posts.

There are a few ways to do that, but I’m not talking about copying their blog post – that would be duplicate content – or spinning it.

Instead, you’ll simply want to find which websites they submitted guest posts to and then reach out and submit an even better guest post with better content, better links, and better writing.

When other bloggers see your guest post, they will be more likely to collaborate with you in the future rather than with your competitor, even reaching out to you proactively.

Track Competitors’ Links

Finally, make sure that you track your competitors’ backlinks so you are updated on new backlink opportunities to steal.

Some site crawler and backlink audit tools allow you to set up automated site crawls and backlink audits, and you will get automated email notifications for every new crawl.

Final Thoughts

Stealing competitors’ backlinks is not as nefarious as it sounds.

Instead, it is a solid and highly efficient SEO strategy that helps you get one up on your competitors.

It is simply smart SEO to find out where they are getting their links and target those same backlink providers.

At the same time, though, you should be focusing on creating awesome content, including infographics, blog posts, videos, and more.

That way, you will also get organic backlinks, critical for your backlink profile.

Millions – if not billions – of links get broken daily due to expired hosting, incorrect site migrations, and typing errors.
That’s not good news for the respective site owners.

For link builders, however, the broken links present huge opportunities.

In this article, you will learn how to leverage these opportunities in the form of broken link building.

I will show you the exact process of scouring the web for broken links that you can turn into a backlink to your site!

Why do broken link building?

Before we begin, you need to understand why broken link building is one of the best ways to build a formidable link profile for your site.

And here’s the answer:
It’s all about reciprocation.

If you do something nice for the site owner, there’s a good chance that s/he will return the favor in kind.

In this case, if you point out broken links on a site owner’s page, s/he could be more willing to link back to one of your pages as a way of thanking you.

This principle is well above other link building tactics where people demand links from sites without giving something in return.

Let’s put it this way:
If I don’t scratch your back, will you scratch mine?

(Answer: probably not)

And that’s the thing with broken link building. Both parties benefit from this tactic.

The site owner points to pages within the content that work.

You gain a backlink for your effort.

It’s a win-win!

Now that we’ve discussed the why, let’s hop onto how you can proceed with your broken link building campaign.

Below are the exact steps that you should follow to properly pull off this tactic for your blog:

Find resource pages

Have you heard of resource pages?

You know, pages with lots of outbound links related to a specific topic?

Here’s an example of one:

This page is a treasure trove for broken links!

The goal of resource pages is to provide visitors with information from third-party pages about a topic.

However, as the years go by, some of the sites no longer operate, which render their links broken.

And site owners don’t have the time to check each link on the page one by one and see if they work.

Therefore, consider this your job of helping them out.

By identifying the broken links, you can request to get one of your blog posts included in the page!

More importantly, site owners are more willing to link back to you on their resource pages.

This is only assuming that the blog post you want a link from is relevant to the topic.

But first, we need to find resource pages related to your blog’s niche.

Hop on to Google and use the following search query:
[Niche] resource page
Replace [niche] with your actual niche.

From here, Google will return results of resource pages that you comb through.

Click on each of the pages and keep the best ones in a spreadsheet.

Find broken links from pages

Here’s an example of a broken page.

It’s a page on a blog or site informing you that the link you visited no longer exists.

Your goal, therefore, is to find 404 pages or broken links from resource pages!

Using the Chrome extension, Check My Links, helps find broken links.

It’s what you need for quickly checking pages for broken links.

Install it and it’ll appear as a small checked icon alongside your address bar.

Clicking it automatically scans links in the page.

It gets highlighted in red if there’s a broken link, together with an error report at the text’s right side.

Using the same spreadsheet, keep the pages with broken links and remove the ones without.

Find the email of the site owner

The next step is to inform site owners about the broken link.

However, you can only do this if there is a contact page or an email address available on the site.

But what if they don’t have either?

Not to worry – there’s FindThatLead to the rescue!

It’s another Chrome extension that lets you find email addresses of people who own or work on the site.

By installing and clicking on its icon, you will see the different emails of people who are part of the organization.

To help verify their emails, you must click on the check icon.

It shows if it’s either GUESS or VALID. Filter out the guesses and keep the valid ones.

Inform site owner about the broken link

Once you have their emails, you need to craft a message informing them about the broken links.

Since you’ll be sending to as many site owners as possible, the process even becomes tedious and repetitive.

However, there’s a way you can automate the process to make the job easier for you.

Gmail’s Canned Response allows you to create an email template you can use for your broken link building campaign.

Therefore, instead of crafting new emails talking about the same thing, you can pull out the template and fill in the blanks for each new site owner!

In the email template, address the site owner by their first name.

It’s the first step of personalizing your campaign.

Next, talk about how you came across their page.

You were probably looking for resource pages to help you write a post about the topic they’re covering.

After that, point out the broken link on the page.

It’s the very purpose of the email, after all.

Now, here’s the most important part:
Mention that your blog has a similar page that can replace the broken one.

In this part, don’t make it sound like you’re forcing your link to be included in the page.

Just suggest your link to the site owner.

Give them the choice to either include your link or not.

You have to trust them to make the best decision for their page.

Here are other tips on help you write the template:

• Make your email short and sweet. Your recipient is more likely to read the entire email. It’ll also be easier for them to understand and follow your requests.
• Be professional by maintaining the proper grammar and punctuation.
• Follow up with another email once or twice if they don’t respond. But more than that, and you end up spamming someone.
• Be polite and know that you’re just asking a favor. If they ignore your emails after multiple times of reaching out to them, move on to the next site.

Finally, review the results of the campaign with the template you’re using.

If the response rate is low, maybe you need to tweak your template to generate better responses.

Conclusion

As you can see, broken link building is more about building relationships more than everything else.

Once you click “Send,” there’s nothing much you can do about it.

They may link to your site on their resource page.

They may not.

However, as mentioned earlier, you need to trust people to do the right thing.

If you pull off your broken link building campaign flawless, they will link to your blog posts 100% of the time!

If you’re not confident in developing and implementing this campaign, you can ask agencies like SEOExplode that offers SEO services with years of experience in link building.

They will help guide you in the process of broken link building.

This way, you can develop a link profile that will bolster your blog’s SEO performance.

It’s how you acquire links to your website from other websites.

Doing it well will help you rank higher in search engine results pages (SERPs).

In this article, we will teach you about the different types of link building strategies and show you how to deploy them effectively.

What Is a Link Building Strategy?

A link building strategy is a plan or system that helps you get high-quality links from other websites.

The most effective link building strategies usually involve creating excellent content and promoting it.

Why Are Link Building Strategies Important?

Link building is crucial because it can improve your search engine ranking and drive traffic to your site.

As you acquire more links from websites in your niche, it shows Google that your site is an authority on the subject.

Google places a lot of emphasis on links when determining where to rank a website.

What Are the Elements of Link Building?

There are four main elements of link building.

• Content Creation: Creating content that people will want to link to is the foundation of any good link building strategy.
• Promotion: Once you have created quality content, you need to promote it to get people to link to it.
• Links: The number and quality of links pointing to your site are a factor in determining your search engine ranking.
• Anchor text: The anchor text is the words used to link to your site. Using keywords in your anchor text can help improve your search engine ranking.

When these elements work together, they create a powerful force known as link building.

Let’s look at some of the most effective link building strategies.

12+ Best Link Building Strategies To Deploy In 2022

1. Outreach Link Building Strategies

One way to start generating backlinks to your website is to reach out to people who will naturally feel inclined to link to you.

This is called “link outreach” and it is highly effective in the world of niche websites.

Editorial Links (Niche Edits)

Editorial links are links you get as a result of creating excellent content.

You don’t pay for these links or actively request them.

Some people call these “natural” or “organic” links.

How Does Building Editorial Links Work?

You must remain patient to receive these types of links.

It can sometimes take years for your blog to gain the authority needed to attract links.

As your website’s authority grows, more and more websites will organically link to your pages.

For example, if you create a statistics post, you will start attracting links from other bloggers when they need to quote a stat on their websites.

HARO Outreach

HARO stands for Help a Reporter Out.

It’s a link building strategy that involves responding to journalists looking for sources for their stories.

How Does HARO Outreach Work?

You can sign up to receive daily, weekly, or even monthly emails from HARO with opportunities for press features.

After locating an opportunity, you respond to the journalist with your pitch.

Resource Links

A resource link is a link to your website from another website considered to be a trusted source of information.

These links appear on a Resource page created by the blogger linking to you.

Google looks upon these links as favorable because your link improves the page of the person linking back to your resource.

How Do Resource Links Work?

Most bloggers set up what they call Resource pages.

On these pages, the website owner attempts to link to resources they think their readers will want to explore.

In order to get a link from one of these Resource pages, you must also have valuable resources for their audience.

Link Building Roundups

Link building roundups are link building opportunities that arise when a blogger asks niche experts to contribute curated content on a particular topic.

The blogger building the roundup post offers to link out to the website of each contributor.

How Do Link Building Roundups Work?

Most link building roundups follow a similar format.

The blogger (or roundup curator) that is looking for contributors will email their list of experts and ask them to contribute their best tips on a particular topic.

The experts who agree to contribute will send their tips back to the roundup curator.

The curator will then compile all the received tips into a single blog post linked to each expert’s website and publish the post.

2. Content Link Building Strategies

Creating excellent content provides another opportunity to generate links to your website.

Guest Blogging

Guest blogging is when you write a blog post for another person’s website in exchange for a link back to your website.

Guest blogging allows you to get links from high-quality websites in your niche.

How Does Guest Blogging Work?

The process of guest blogging is relatively simple.

You find websites in your niche that accept guest blog posts, pitch them an article idea, write the article, and then link back to your website in your author bio.

You can also link to your blog inside the content of the article that goes on your partner’s blog.

Create and Publish Infographics

Infographics are linkable assets that consist of images and data visualizations.

They are a way to get links because they are easy for other website owners to link.

How Does Infographic Link Building Work?

The process of infographic link building is simple.

You create an infographic, publish it on your website, and then reach out to other websites in your niche and offer to let them link to your infographic.

Link Bait

Link bait is a linkable asset that you create for the sole purpose of getting links.

It is usually high-quality content that other website owners want to link.

How Do Link Bait Campaigns Work?

To run a successful link bait campaign, you need to create something link-worthy, such as an in-depth blog post or a statistics post.

After creating your link bait, reach out to other websites in your niche and let them know about it.

Provide them with the URL to your link bait so they can link to it if they wish.

Content Pillars

Content pillars are linkable assets that consist of a group of blog posts related to each other.

They are a way to get links because they offer lots of value to the reader.

How Does Content Pillar Link Building Work?

First, create a group of related blog posts, publish them on your website, and use a single “hub” page that links to all of them.

Make sure all the other posts also link to one another.

These content pillars will start attracting links as other bloggers link to what they consider as the authority content around your pillar content’s topic.

3. Social Media Link Building Strategies

Don’t forget about the power of social media to help you attract links.

Social Media

Many people love to use their social media profiles to link to industry blogs.

How Does Social Media Link Building Work?

Social media link building works by using your social media profiles to link to your website.

When you post something on social media, make sure to include a link back to your website.

It will help increase traffic to your website and also give people the opportunity to link to your content.

Social media also offers an opportunity to connect with other industry influencers to receive links to your blog from their social profiles.

4. Creative Link Building Strategies

Our final category includes creative ways to get links to your website.

Broken Link Building

Broken link building is a process where you find websites linking to resources that no longer exist.

How Does Broken Link Building Work?

Use a tool like Ahrefs to find websites with broken links.

Once you’ve found a few, reach out to the website owner and inform them about the broken link.

Finally, offer them your link as a replacement.

Replicate Competitor Links

Replicating competitor links is a process where you find websites linking to your competitors and then reach out to them to see if they’ll link to you instead.

How Does Replicating Competitor Links Work?

You can find websites linking to your competitor’s website using a tool like SemRush or Ahrefs.

Once you’ve found some link opportunities, reach out to the website owner to see if they’re interested in linking to your site instead of your competitor.

Link Reclamation: Mentions

Link reclamation is the process of finding mentions of you or your website where the owner of the blog mentioning you isn’t linking to your blog.

How Do Unlinked Mentions Work?

There are a few ways to find unlinked mentions of your website.

You can use Google Alerts, Mention, or BuzzSumo.

Once you’ve found some unlinked mentions, reach out to the website owner and let them know about it.

Finally, ask them to link to your website.

Recommendation: Track Your Backlinks

We recommend that you track the backlinks to your website.

It’s crucial to do so because you can lose link equity if you lose any of your links.

SEO tools like Majestic, Ahrefs, or Moz can help you accomplish this goal.

Frequently Asked Questions

Let’s answer two commonly asked questions about link building.

Wrapping Up

It’s essential to have a link building strategy because it will help you get more traffic to your website.

The most effective link building strategies include roundups, guest blogging, content pillars, and social media link building opportunities.

Do you have further questions about link building?

Let us know in the comments below.

If you’re ready to begin generating links to your blog, select two or three of the above strategies to get started.

On January 20 of that year, Matt Cutts declared the death of guest blogging for SEO because filthy marketers turned this respectable tactic into the infernal machine for poor link building.

Oh, those sweet memories…

I’ve rushed into guest blogging in 2013 to find myself in the hot seat: spammy content, keyworded anchors, random outreach, irrelevant SEO titles, and thin rewriting represented every second guest post looked back then.

Those unlucky bloggers – I was among them, to be honest – had no issues with plagiarizing ideas and writings from others to generate tons of mediocre articles for backlinks.

To be sure, not everything was rotten in the state of Denmark.

It’s absolutely true that you should build your online business on “land” that you actually own and control.

Broadly speaking, this means that you should be sharing high quality, valuable content with readers on your own website.

You have complete control over how that content is presented, and you are not at the mercy of fickle algorithms that are completely outside of your control.

At the same time, having the absolute best content on “land” that no one ever visits isn’t going to do you any good either.

It’s like the proverbial tree falling in the forest with no one around to hear it.

It doesn’t matter whether or not it makes a sound, because no one will hear it and no one will care.

Surely, you don’t want your online business to suffer the same fate.

To that end it means you need to go where your audience is.

And that’s where guest blogging — yes, even in 2021 and beyond — is still a very viable and robust strategy.

Why You Should Be Guest Blogging

Before we can talk about the “how” of guest blogging, we must first answer the question of “why.”

There’s a common misconception that guest blogging has become an outdated practice.

You might remember several years ago when just about everyone was trying to get their feet wet with guest blogging.

It didn’t take long before some individuals started to take advantage of the situation, keyword stuffing their articles and effectively buying high-value backlinks.

Google didn’t like that.

Building dofollow backlinks with keyword-rich anchor text via guest blogging is still frowned upon by the world’s largest search engine.

This doesn’t mean that guest blogging is dead; it just means that the way you think about it has to be different.

If you’re only setting out to game the system and rack up dofollow backlinks, guest blogging probably isn’t for you.

If you’re going to position your guest blog posts as advertisements for your business, that’s not the way to go about it either.

Instead, your objectives for guest blogging should be different.

Deciding on Your Objectives

The two biggest reasons why you should be guest blogging are closely related, but not exactly the same.

• Establishing yourself as an authority in your niche or industry
• Driving traffic to your website through direct links

If you’re working within the context of a company, then the first objective is more about establishing your brand as an industry leader.

This means demonstrating that you have a real handle on the market and customer needs, and that you have a forward-thinking perspective on how to tackle challenges and problems that customers face.

More likely, though, you’re interested in guest blogging from the context of building a personal brand.

You want to be known as the go-to expert in your field and that means getting your name out there in front of the right people.

That’s why you want to go to where your audience already is.

Let’s say that you want to establish yourself as a dog training expert, particularly with more difficult breeds.

To that end, you’ll want to be seen by people in the dog training community, as well as by dog owners who may be interested in learning more about training techniques and strategies.

And, really, this reputation building is the biggest benefit that you’ll reap from guest blogging.

By setting yourself up as the authority in your industry, you open up all sorts of other opportunities, including book deals or speaking engagements.

In this way, the second big objective — driving traffic — is mostly of secondary concern.

It’s not necessarily about getting readers to click the link in your guest blogger bio (more on that in a moment).

It’s about getting that elusive name recognition.

The SEO Benefits

I know that I said that getting high value backlinks via guest blogging isn’t really the point.

And while that’s still certainly true, there are also several SEO benefits that you can still gain from guest blogging.

No longer is it about rich anchor text and keyword stuffing, though.

It’s more about all the secondary signals that your guest posts send to Google.

A great example of this is exactly what was stated above as a primary objective.

Even if the links to your website are nofollow, as they typically should be in a guest blogging situation, Google still sees that as a signal.

If you’re looking to establish authority, when Google sees your name/brand and website attached to high quality content on high quality websites, that bodes well for the perceived value of your website too.

Similarly, even if the primary objective isn’t necessarily to garner organic traffic through links to your website, they are there and they do help.

More organic traffic, even if they’re through nofollow links, send further data and signals to search engines that what you have to offer is valuable and important.

It increases brand visibility and bolsters your online influence.

Just remember that you have to offer real value with high quality content in your guest posts.

As with all things in business, the devil is in the details.

So, you’ll want to keep track of all this data too.

SheerSEO actually has tools in place precisely for guest blogging.

What gets measured gets managed, right?

Finding Guest Posting Sites

Unsurprisingly, a quick Google search will yield a number of lists of websites where you can submit a guest blog post. Several websites even have a dedicated page for submitting your guest posts.

Search for “submit guest post” or some variation.

You can add in your industry keyword for greater specificity, like “dog trainer guest blog” or “guest post by + dog training” to find websites where other writers may have submitted their guest posts.

After all, if a website has accepted a guest post before, chances are that they’d be open to accepting more.

One resource that you should check out is MyBlogGuest.

It’s a “community of guest bloggers” where you can “reach new audiences” and “build your brand.”

Blog owners sign up to receive “free exclusive content” and “free targeted traffic.”

In other words, blog owners seeking guest posts are connected with guest bloggers.

It’s a win-win situation.

Another way to find guest posting opportunities is through analyzing your competitor backlinks.

You can do this through tools like the Moz Link Explorer or Ahrefs.

Once you see where your competitors have been getting their backlinks, you can see whether you can get backlinks from there too.

You may or may not be surprised that a number of big websites accept guest submissions all the time.

These include:

• Copyblogger
• Huffington Post
• Business Insider
• Hubspot
• Sitepoint
• ReadWrite
• Mashable
• The Good Men Project
• The Guardian
• …and more.

But, just because they accept guest post submissions doesn’t mean that they’ll publish your submission.

Approaching Individual Websites

It goes without saying that if you want your guest post to be accepted and published, especially on a higher profile website, you’ll need to bring your “A” game with the actual content.

Truth be told, the guest posts that you write for other websites almost have to be better than the content you create for your own website!

Remember that these guest posts should not be used or framed as advertisements; they should be providing real value to real readers on these real websites.

So, how do you get there?

It starts with the art of the pitch.

After you’ve decided on which website to approach, you’ll need to craft together an effective pitch.

As it’s more of an art than a science, you’ll find that not every process or strategy is going to work every time.

That being said, you should keep a few key pointers in mind.

1. Never copy and paste a “form letter” email to multiple websites with the same pitch. Custom tailor every pitch to each website individually, including finding the name of the editor in charge of content, clearly demonstrating that you have a real interest.
2. Show that you have some knowledge of the website and who their audience is. Point out how your article will be beneficial or useful to this target demographic.
3. Pitch the actual idea for your guest post. Keep it short, but make it clear the kind of article you’d like to write. Also indicate that you are open to collaboration or other ideas the site editor may think are more appropriate.
4. Offer a couple links to guest posts that you’ve written elsewhere (including on your own blog) so they have an idea of the quality they can expect.
5. Let them know who you are. This almost goes without saying, but you’d be surprised how many pitches get little more than just a name. Who are you, really, and what do you bring to the table? What is your own blog about? Why should they consider publishing your submission?

In putting together your idea or pitch for a guest post, remember to custom-tailor the pitch to that exact site.

What sort of content performs best or is the most popular there?

What have other guest bloggers submitted before?

How can you do it better or offer a relevant, but unique or different spin?

And be sure to read the submission guidelines very carefully.

Some sites ask you to submit a completed article up front, whereas others may just ask for an idea.

Some might ask for a Word doc and others may ask for HTML.

How are the posts formatted on the site in terms of headings or paragraph length?

And remember above all else that the guest post shouldn’t be about you, specifically.

It’s about the blog’s audience.

What value are you delivering and why should they care?

If you can include some internal links, that’s even better.

This demonstrates to the site owner that you know what they’ve been talking about too.

[su_note note_color=”#E5E5E5″]
Blogging Tip
Promote the stuffing out of top bloggers. Help them. Tweet their latest posts. Comment on their latest posts. Connect with them through email. After 3 or 6 months of bond-building, trust me, they will know who you are. This is the foundation-building act which sets everything into motion.
[/su_note]

Write a Killer Guest Blogger Bio

This goes back to the primary objectives you had when you wanted to get into guest blogging in the first place.

The goal is to establish authority and to get your name out there, but how do you want readers to find out more about who you are and what you offer?

If good backlinks and organic traffic to your website is best, then be sure to include that.

If you’re looking to build your social media presence, highlight your most important profile or platform.

If you have a specific product to pitch, or you want to encourage signups to your newsletter, include that link.

While you may be tempted to load up your guest blogger bio with multiple links, this is ill-advised.

It’s bad business practice, for starters, as it can leave a sour taste in the mouth of the site owner.

It’s also ultimately ineffective and will be seen as spammy.

Instead, keep to one or two links at most. Keep the focus crystal clear.

Remember to clearly and succinctly state who you are and why they should care who you are.

What makes you an expert they should follow?

Why do you matter?

And then, once the post is finally published, be sure to hang around the comment section (and across social shares) for some organic engagement with real readers too.

Forging these kinds of connections are really how you’ll “get your name out there” with guest posts.

The Bright and Dark Sides of Guest Blogging

Thus, Jon Morrow (Smart Blogger, ex-Boost Blog Traffic) relied on guest blogging to build the audience. And you know what? He managed to get 13,000 subscribers even before his blog had been launched! What Jon did was writing guest articles to authoritative websites and sending traffic to his landing page with a blog launch trailer.

Leo Widrich (Buffer) had published 150 guest posts in 9 months. Solely through those articles, BufferApp acquired around 100,000 of their first customers.

And here’s Aaron Orendorff. Guest blogging and a regular contributor to top dogs like Unbounce, Copyblogger, Fast Company, Business Insider, Entrepreneur, and many others helped him build the personal brand (IconiContent) and join the team of key influencers in marketing. Find out how he creates the most shared posts. These guys are heavy-hitters! Their stories are palmar examples of what stellar guest blogging should be. But the ugly truth of life is, we quickly give up on the good when a bad comes.
Did you hear that oldy-moldy verse about translators?

“Many critics, no defenders,
translators have but two regrets:
when we hit, no one remembers,
when we miss, no one forgets.”

Replace “translators” with “guest blogger” – and the meaning remains there still.

So when that squad of audacious marketers and hard sellers came and cracked the bright side of guest blogging, most webmasters went all out on escaping its dark side.

How?

• They suspect guest bloggers of ulterior motives (read: link building) and, therefore, stop accepting guest posts at their websites.
• They adjust the rel=”nofollow” attribute to all outbound links they publish at their blogs.

Sad but true:

Guest bloggers have a quite shaky reputation today.

But They Are Different in 2018

We all remember the case of Danny Iny whose guest blogging strategy allowed him to grow from 0 to 23,000 monthly page views, don’t we?

Specifically, he had to write over 80 guest posts of high quality (it matters!) for high-quality (yes, again!) publications to get this result.

As you can see, it depends.

I would say that modern guest bloggers write for traffic only when their personal blogs are not that huge to generate it.

But even in this case, some choose spending resources on epic content for own blogs in hopes for natural backlinks and brand authority rather than creating it for others in hopes for traffic.

This suggests that modern guest bloggers care about lead generation.

They don’t worry about Google algorithms updates because they know: Google is smart enough to tell the difference between writing for SEO and people.

They concentrate on blog posts quality, telling stories to trigger emotions and solve readers’ problems because they understand: value and emotions, not links, are what builds trust and generate leads.

Modern guest bloggers develop a personal brand and build their audience.

They contribute content for more people to know them and, therefore, back to them.

Networking is one of their primary goals because they realize:

Connections are what determines business success.

And what is the best way to connect with authoritative bloggers?

You name it: to write a guest post their audience will love!

Or better yet, write two guest posts for them.

Or even three.

I did it for many: Jeff Bullas, Michael Brenner, Jay Baer…

This is my second guest post for Sue (check the first one here), and I hope you love reading it. 🙂

Productive relations are the most valuable thing to get from guest blogging in 2018.

Writing for others, you come to the fore and make a lot of friends.

So…

Authority, brand awareness, lead generation, and networking with key influencers are the focus of a modern guest blogger.

Whether they get referral traffic or not, and whether they backlink from guest posts or not, they still profit from exposure and credibility.

Guest blogging allows them to build a solid portfolio to prove their awesomeness to prospective customers.

Who cares about backlinks when your work is live on Forbes or The New York Times, after all?

Not the worst way to have the better of your impostor syndrome, huh? 😉

Key Takeaways

Interpersonal relationships, loyal readers waiting for new blog posts from you, recognition, and, after all, an impressive portfolio of publications at top blogs – that’s what modern guest bloggers expect to get when spending their time and resources on writing for external resources.

Blog hosts and contributors understand: guest blogging is an exchange.

Always.

The former get comprehensive content, the latter – a wider audience, an opportunity to represent their brand, and a chance to show themselves to be skilled writers.

A modern guest blogger focuses on content quality and its value for the audience.

This guy or lady generates guest blog posts with the long-game in mind.

It’s your turn now.

Do you guest blog?

What are your expectations for this marketing tactic?

Or, maybe you don’t hold guest bloggers in high regard?

Join the discussion in the comments below.

Guest posting is a popular method of promoting your business, and for good reason. 

A high-quality post in a popular niche site can boost your credibility, increase your followers, and generate more traffic for your business. 

For example, Gregory Ciotti – a content marketing lead at Shopify—used guest posts to generate 36,733 email subscribers. 

Bryan Harris published a guest post in Okdork and got 1,782 total visitors within the first two days of publication.

His success in guest blogging helped him build a loyal following.

So, his recent product launch got $220,750 in invoice sales.

These success stories may inspire you to publish your own series of guest posts.

But if you’re still not convinced about guest posting?

Here is a list of benefits that you need to know. 

1. Guest Posts Can Increase Traffic

Guest posts can attract more visitors to your online store or website.

Publishing actionable advice that’s relevant to your target customers will generate publicity for your business.

Buffer—a social media management software—used a guest blogging strategy to acquire over 100,000 subscribers in a span of 9 months.

They published around 150 guest posts and gradually increased their signups as more posts were published. 

2. Boost Credibility

Imagine that you’re an entrepreneur and your article got featured in Forbes or Bloomberg Businessweek.

We bet that you’d feel a sense of accomplishment or pride for being recognized by a prestigious publication.

In addition, prominent publications have thousands of subscribers.

This means more publicity and the potential to grow your network.

Executives and businessmen in your industry may discover your business and reach out.

For example, Brian Dean—founder of Backlinko—published more than 200 guest posts in his career.

His works have been featured in Entrepreneur and Inc.

Needless to say, his series of posts led him to attract thousands of visitors to his website. 

3. More Brand Mentions in Social Media

Guest posts can drive social shares and brand mentions.

Some readers who love your guest posts may share it with their followers, which will undoubtedly lead to more traffic on your website.

If it is shared by a prominent influencer in your niche, then expect to reach more readers.

Studies show that influencer marketing can generate 11 times the return on investment, which could be in the form of traffic. 

4. Build Links

Many marketers love guest posts because it can boost SEO.

The more links that lead back to your site, the better your page rank.

When websites are crawled, those that have more links are perceived as more relevant.

Each link that you get from an external website can eventually boost the performance of your web page and lead to higher positions in web results.

However, note that there are two types of links that you can find in guest posts. 

• DoFollow link. Links that can pass on link juice and contribute to your site’s page rank.
• NoFollow link. Links that cannot pass on link juice and will have no impact on SEO rankings. 

Of course, DoFollows links are more preferred.

If you want to get a DoFollow link on external sites, then let the editors know beforehand.

This way, you get the guest blogging perks for your SEO.  

How to Get Started with Guest Posting

Publishing a guest post doesn’t involve rocket science.

Now, how do you launch you create guest blogs that let you reap benefits and grow your business?

Here is a three-step process to help you get started. 

1. Find Sites to Publish Guest Posts

First, conduct a Google search.

Find sites that accept guest posts in your industry.

For example, if your business is in the marketing industry, then here is a list of sites that accept guest posts:

• The Top 100 Marketing Blogs That Accept Guest Posts 
• 40 Marketing Blogs That Accept Guest Posts
• 20 Top Digital Marketing Blogs That Accept Guest Posts

You can also use Alltop.com to find the most popular sites in your niche.

Another alternative is searching on Twitter.

Type your “niche” + “guest post” in the search bar.

You may find posts from editors that are looking for contributors on their website. 

2. Write a Pitch Email to Editors

The next step is to pitch an idea to the editors.

You can share their website’s content on your social media account to get noticed by their marketing team.

Alternatively, you can post insightful feedback of the article in the comments section.

Submit a critique or provide additional information that may be useful for the article.

Once you’ve successfully reached out, send a pitch email.

Brian Dean—founder of Backlinko has a tried and tested pitch email that you can use for your website.

The email begins with a specific action that the aspiring blogger accomplished on the site.

Next, he directly conveys his motives for sending the message.

Since a single pitch may not be enough, the message has 3 specific topics that the editor can choose from.

To prove that he is qualified to finish the article, they provide examples of posts that have been published in the past. 

3. Submit a Relevant Guest Post

The final step is to start writing the article.

If you’re having trouble finding a perfect topic, take a look at their most popular articles.

What are the topics that their audience loves?

Do they like how-to articles or listicles?

Look at the most recent guest posts on the website.

This will give you an idea of the types of posts that readers will love.

Once you get a go-signal from the editor, ask if the site has a specific style guide.

This usually includes a set of guidelines regarding formatting such as the font, headings, capitalization, punctuation and writing style.

A good tip is to mimic the tone of voice and structure of their articles.

Ideally, your submission should look like it fits on their website. 

Ready to Try Guest Posting?

Guest posts provide a lot of benefits to your website.

You can grow your traffic, audience or network and build backlinks to improve your SEO.

Creating a guest post may seem like an intimidating process.

However, you can easily follow this three-step process:

• Find sites to publish guest posts 
• Write a pitch email to editors 
• Submit a relevant guest post

It may take some time until you get approved for prominent websites like Forbes or Entrepreneur.

However, if you start small by reaching out to business blogs in your niche, you’ll be able to consistently publish successful guest posts.

The role of Guest Posts in Blogging

People start blogs as a way to share their expertise on an important topic with a community of like-minded followers.

Many bloggers are surprised how much time it takes to successfully write posts, promote them on social media, and interact with a community of followers.

To spur growth and expand the conversation, the next logical step many bloggers take is to present high-quality content from other experts in the field as guest posts.

It’s About Adding Perspective, Not Saving Time

Although adding guest posts sounds like a timesaver, asking another expert to author a post simply shifts your investment of time.

Most bloggers spend about the same amount of time recruiting guest posters, sifting through submissions, and making edits as they once did authoring content.

If you’re wondering why it would be worth the effort, consider that it’s about adding a new perspective, expanding your audience, and offering a better experience for your followers.

Consider It a Marketing Expense

It requires a significant commitment of time and energy to accept and publish guest posts.

Depending on your time, passion, and work skills, you need to determine whether the value of expanding ideas and drawing new audiences is worth the investment.

It’s possible you could lose the strict control you’ve held over standards, goals, or brand identity.

High-quality guest posts are usually a result of a good networking relationship.

Reach out to a few active, engaged followers on your site or seek out industry influencers and ask them to contribute.

This will allow you to start slowly and with people who are familiar with your brand and style.

Promote your guest post program as a sale.

When you ask someone to write for you, explain how your site’s mission, audience, and SEO potential will benefit the author.

Pay the guest poster, whether you offer a backlink, cash, or a thank you gift.

Set Editorial Standards With a Style Guide

Set strict editorial standards before you seek your first guest post submission.

Establish a style guide that explains word count, image requirements, sentence length, keywords, and whether the post should be informative or convincing.

Keep the content quality high by rejecting essays that don’t meet your standards, or inform authors up front that you have editorial authority.

Most authors will vehemently object to having a heavily edited article published with their byline.

Benefits of Accepting Guest Posts

Once you’ve built an audience of engaged followers who appreciate your perspective and style, you can offer them a new experience.

A respected author can offer value and help your audience learn more and engage with another perspective, which can lead to new insights or opinions.

In addition, your blog will benefit from increased traffic, fresh content, and a chance to spread your brand.

Be a Guest Author for Other Publications

Consider participating as a guest blogger for another website to experience the process before you build a program.

Authoring content for another site will allow you to experience firsthand what it’s like to write under the constraints of a style guide and will open your eyes to the submission process.

Once published, your guest posts on other sites will help you gain status as an expert in your field, and open up your ideas to a new audience.

The more in-depth, well-researched posts you publish on authoritative blogs, the more chances that audience will follow you back to your site.

This helps distribute your name and expertise to a new audience and raises your authority as a topic expert, as well as resulting in increased traffic and conversion.

Working with other bloggers will open up business opportunities and provide valuable professional connections with industry influencers.

Pursue Guest Posts to Expand

After you’ve built a robust blog with a unique style and informative discussions, it might be time to allow input from guest authors as a way to add a new perspective to your content.

Hosting guest posts is a powerful way to expand your audience, build traffic through backlinks, and offer your community valuable insight from another expert.

It’s critical to create and implement high editorial standards to ensure that guest posts fit the temperament and style to which your readers have become accustomed.

Your standards shouldn’t be so imposing that others are forced to mimic your writing, but just strong enough to encourage writers to appeal to the community you’ve painstakingly built.

It’s up to you to ensure that guest posts add beneficial content and don’t dilute your brand.

The goal is to broaden your audience and add another perspective, not alienate your base.