So, it is important to think about how you can give your readers an incentive to stick around for more.

One way to do this is by offering them a content upgrade – a bonus piece of content that’s relevant to the article they’re reading.

Offering a content upgrade is a great way to boost website visits through search engines, and it can also help you capture leads and increase conversions.

In this post, we will share some ideas for creating compelling content upgrades.

Read on to learn more!

What Is A Content Upgrade?

A content upgrade is an additional piece of content that is related to the article a visitor is currently reading.

It is designed to offer more value to the reader and help convert them into a lead or customers.

For example, if you have a blog post about ways to improve your blog traffic, you could offer a content upgrade with a list of high-traffic blogs in your niche.

By offering more valuable content, you can increase your website’s traffic and engagement levels.

You already know that the more traffic the more you earn through digital marketing.

Why Content Upgrades are Useful

As already described above content upgrades are an effective way to increase website visits because they offer more value to the site visitors.

By providing a content upgrade, you are giving website visitors a reason to stick around and explore your site further.

Additionally, content upgrades can help you capture leads and convert them into customers.

For example, if you offer a content upgrade with a checklist of things to do to improve blog traffic, you can capture leads by requiring an email address to download the content.

Importance Of Content Upgrades For Your Website

There are several reasons why you should use content upgrades on your website.

1. Content Upgrades Help Increase Your Opt-in Rate

When you offer a content upgrade, it gives your readers an incentive to sign up for your email list.

The more valuable the content upgrade, the more likely people are to sign up.

This can help you increase your opt-in rate and grow your list quickly.

2. Content Upgrades Help Boost Your SEO Efforts

By offering content upgrades, you can encourage people to spend more time on your site.

This can help reduce your bounce rate and increase the number of pages per session, both of which are important ranking factors for Search Engine Optimization (SEO).

3. Content Upgrades Help Increase Your Conversion Rate

Content upgrades are designed to offer more value to your readers.

By offering a content upgrade, you can increase the chances that people will take the next step in your sales funnel.

This can help you boost your conversion rate and generate more leads and sales from your website.

Ideas For Types Of Content Upgrades You Can Create

There are many different types of content upgrades you can create.

Here are a few ideas to get you started:

eBooks

Content is the bread and butter of the internet.

Content is what people are looking for when they go online, and it’s what keeps them coming back for more.

That’s why every website owner should be always on the lookout for ways to upgrade their content and keep their visitors coming back for more.

One great way to do this is to offer an ebook as a content upgrade.

An ebook is a digital book that people can download and read on their computer, tablet, or phone.

By offering an ebook as a content upgrade, you can give your visitors something valuable that they can take with them and read at their convenience.

Plus, an ebook makes a great lead magnet to help you boost your website’s conversion rate.

Read: How To Write A Blog Post

If you’re not sure where to start, here are some ideas for ebooks you can offer as content upgrades: 

• A guide to your industry or niche 
• A collection of helpful tips and resources 
• An insider’s look at your company or products 
• A behind-the-scenes look at how you do what you do 
• An answer to frequently asked questions 
• A step-by-step guide to using your product or service 

No matter what topic you choose, make sure your ebook is well-written and informative.

You want it to be something that your readers will find valuable and worth reading.

Checklists

Content upgrade ideas can help to increase website visits and improve website engagement.

Checklists are a great way to provide readers with valuable content that they can use to improve their own website’s performance.

Content upgrade ideas can also be used to improve the overall design and functionality of a website.

By adding new features or redesigning existing ones, a website can become more user-friendly and engaging.

In addition, content upgrades can help to improve the search engine ranking of a website.

By providing fresh and relevant content, websites can attract more visitors from organic search traffic.

Ultimately, content upgrades can help to boost website visits and improve engagement.

Templates

Another great content upgrade idea is to offer templates.

Templates are a great way to provide readers with valuable content that they can use to improve their own website’s performance.

Content upgrade ideas can also be used to improve the overall design and functionality of a website.

By adding new features or redesigning existing ones, a website can become more user-friendly and engaging.

In addition, content upgrades can help to improve the search engine ranking of a website.

By providing fresh and relevant content, websites can attract more visitors from organic search traffic.

Ultimately, content upgrades can help to boost website visits and improve engagement.

Resource Lists

Content upgrades are a great way to offer your readers additional value.

By providing an incentive for visitors to opt-in to your email list, you can increase leads and conversions. One content upgrade idea is to create a resource list.

This could be a list of free tools, books, websites, or any other type of resources that would be useful to your readers.

For example, if you have a blog about gardening, you could create a resource list of the best gardening tools.

By including a content upgrade on your blog post, you can offer something of value to your readers in exchange for their email addresses.

This is a great way to grow your list and ensure that you’re only reaching those who are interested in what you have to say.

A resource list is a free tool for content upgrade ideas.

Printables

Content upgrades are a great way to spruce up your blog posts and add an extra element of value for your readers.

By offering something extra, such as a downloadable PDF, you can encourage your readers to subscribe to your email list or take another desired action.

Plus, content upgrades are relatively easy to create and can be tailored to match the theme of your blog post.

For example, if you’re writing about organization tips, you could offer a printable daily planner as a content upgrade.

Or, if you’re sharing a recipe, you could include a printable grocery list.

The possibilities are endless!

So, next time you’re looking for a way to add value to your blog post, consider creating a content upgrade.

Your readers will thank you for it!

Also read: 7+ Free Tools to Help You Increase Website Traffic Exponentially

Coupons

A content upgrade is a great way to offer your readers more value and an incentive to sign up for your email list.

And one of the best content upgrades you can offer is a coupon.

Coupons are an excellent way to show your appreciation for your readers while also providing them with a valuable discount on your products or services.

Plus, coupons can be used as an effective marketing tool to help promote your business and attract new customers.

Here are a few tips on how to use coupons as a content upgrade:

1. Offer a coupon code that is exclusive to your email subscribers.
   This will give them a reason to sign up for your list and ensure that they stay subscribed to take advantage of the discount.
2. Make sure the coupon code is easy to remember and enter.
   Use a simple code that can be easily typed or copied and pasted at checkout.
3. Promote the coupon code in your newsletter and on social media to help spread the word about your content upgrade offer.
4. Be sure to include an expiration date on the coupon to create a sense of urgency and encourage people to act quickly.

By following these tips, you can use coupons as an effective content upgrade that will help to boost your website traffic and conversion rates.

The more website traffic, the more successful your digital marketing therefore, try to bring more organic traffic to your website.

Discounts

Content upgrades are a great way to offer discounts to your readers.

By offering a discount for signing up for your email list, you can entice new subscribers and give them an incentive to stay on your list.

Additionally, by offering a discount code for sharing your content with their friends, you can encourage readers to spread the word about your blog or website.

Content upgrades can also be used to offer discounts on products and services.

For example, if you sell eBooks, you could offer a discount to readers who sign up for your email list.

By offering discounts and codes, you can encourage readers to engage with your content and take advantage of your offers.

How To Effectively Use Content Upgrades

Content upgrades can be a great addition to your overall marketing strategy.

Here are a few tips for using content upgrades effectively:

1. Offer content upgrades that are relevant to your target audience.
2. Make sure your content upgrade is high quality and adds value for your readers.
3. Include a content upgrade on every blog post or page on your site.
4. Link to your content upgrade from your social media accounts.
5. Promote your content upgrade in your email newsletter.

By following these tips, you can ensure that your content upgrades are working effectively as part of your overall marketing strategy.

What Is Organic Traffic?

Organic traffic is the traffic that comes to your website through search engines such as Google, Bing, and Yahoo.

This type of traffic is free and is based on the content of your site.

To increase the amount of organic traffic that comes to your site, you can optimize your content for the search engines.

This includes adding keywords to your content, making sure your content is well-written and informative and adding backlinks to your site.

You can also submit your site to directories and submit your content to article directories.

By taking these steps, you can help to increase the amount of organic traffic that comes to your site and improve your website’s visibility in the search engines.

Google ads can help increase organic traffic to your website in several ways:

• First, by appearing at the top of the search results, your ad will be one of the first things that potential customers see when they search for the products or services that you offer.
• Additionally, by including relevant keywords in your ad, you can attract customers who are searching for those keywords.
• Finally, by including a call to action in your ad, you can encourage customers to click on your ad and visit your website.

By following these tips, you can use content upgrades and Google ads to boost the organic traffic that comes to your site and improve your website’s visibility in the search engines.

What Is Inorganic Traffic?

Inorganic traffic is the traffic that comes to your website from sources other than search engines.

This type of traffic can come from social media, paid to advertise, or referrals from other websites.

Inorganic traffic can be a great way to increase the number of visitors to your site, but it is important to make sure that the traffic you are getting is targeted and interested in what you have to offer.

Google Analytics is a great way to measure your website traffic and see where it is coming from.

If you notice that most of your traffic is coming from inorganic sources, you may want to focus your efforts on optimizing your content for the search engines or increasing your social media presence.

How To Boost Your Website’s Visibility And Traffic Levels

There are several ways you can boost your website’s visibility and traffic levels.

Here are a few tips:

1. Submit your site to directories and search engines.
2. Add content regularly to your site.
3. Optimize your content for the search engines.
4. Submit your content to article directories.
5. Promote your site on social media.

By following these tips, you can help to increase the visibility of your site and attract more visitors.

In this article, we’ll discuss Warriorplus affiliate marketing and how it works.

By using the right language, you can encourage readers to explore your content further and learn more about what you have to offer.

So don’t wait any longer – read on to get started!

Warriorplus Affiliate Marketing: How Does It Work?

Warriorplus affiliate marketing is a type of online marketing that allows publishers to earn commission on sales generated by their referrals.

The way it works is simple – if a reader clicks on a publisher’s affiliate link and makes a purchase, the publisher will earn a commission.

There are many different types of affiliate programs, but Warriorplus is one of the most popular.

How to Use Words That Convert Views to Clicks

Now that you know a little bit more about how Warriorplus affiliate marketing works, let’s discuss how to use the right words to convert views into clicks.

Here are a few tips:

1. Use Active Language

When you’re writing, it’s important to use language that is active and engaging.

This means using words that provoke thought and encourage action.

For example, instead of saying “There are many ways to improve your blog,” try something like “Want to know how to make your blog better?

Here are some tips.”

This language change is subtle, but it can make a big difference in how readers perceive your content.

2. Use Powerful Words

Another way to encourage clicks is to use powerful words that pack a punch.

These are words that evoke emotion and create a strong response in the reader.

For example, instead of saying “This product is great,” try “This product is life-changing.”

These types of words are sure to grab attention and encourage readers to learn more about what you have to offer.

3. Use Benefits-Driven Language

When you’re writing, it’s also important to focus on the benefits that your reader will receive by taking action.

For example, instead of saying “Our product is the best on the market,” try “Our product will help you achieve your goals.”

This type of language is more likely to convert views into clicks because it focuses on what the reader will gain by taking action.

4. Use Urgency-Driven Language

Another way to encourage clicks is to use language that creates a sense of urgency.

For example, instead of saying “This sale ends soon,” try “Hurry – this sale ends in 48 hours!”

This type of language is effective because it encourages readers to take action before it’s too late.

5. Use Curiosity-Driven Language

Another great way to encourage clicks is to use language that elicits curiosity.

For example, instead of saying “This article is about marketing,” try “You won’t believe what we found out about marketing.”

This type of language is effective because it piques the reader’s curiosity and encourages them to click through to learn more.

By using these tips, you can start to write content that converts views into clicks.

So don’t wait any longer – get started today!

Benefits Of Warriorplus Affiliate Marketing

You have understood much about warrior plus affiliate marketing, now you might also want to know the benefits as well.

There are many benefits of Warriorplus affiliate marketing:

1. Additional Income

As an affiliate, you have the potential to earn a commission on sales that you generate.

This can be a great way to earn additional income, especially if you can generate a lot of sales.

2. Flexible Schedule

One of the great things about affiliate marketing is that you can do it on your own time.

This means that you can work around your schedule and still make money.

3. Passive Income

Once you have set up your affiliate marketing campaign, it can potentially generate income for you even while you are not actively working on it.

This is what is known as passive income and it can be a great way to make money.

4. Build Your Own Business

Affiliate marketing can be a great way to build your own business.

This is because you will be able to control your marketing campaign and build a brand that you can be proud of.

5. Be Your Boss

One of the great things about affiliate marketing is that it allows you to be your boss.

This means that you can work from home and set your hours.

6. Work From Anywhere

Another great thing about affiliate marketing is that you can work from anywhere in the world.

All you need is an internet connection and you can be up and running.

7. No Stock To Worry About

As an affiliate, you will not have to worry about stocking or shipping products.

This is because you will be promoting other people’s products and they will be responsible for shipping them to the customer.

8. No Customer Service

Another great thing about affiliate marketing is that you will not have to deal with customer service.

This is because the product owner will be responsible for dealing with any customer service issues that arise.

9. Low Start-Up Costs

One of the great things about affiliate marketing is that it can be started with very little money.

You can start an affiliate marketing campaign for free if you are willing to put in the time and effort.

10. Warriorplus Is Free To Join

Yes, you read that correctly. Warriorplus is free to join affiliate marketing program.

This means that you can start making money right away without having to invest any money.

These are just some of the many benefits of Warriorplus affiliate marketing.

As you can see, there are many reasons why you should consider this type of marketing.

So what are you waiting for?

Get started today!

Also read: 7+ Free Tools to Help You Increase Website Traffic Exponentially

How To Get Started With Warrioplus Affiliate Marketing

Now that you know the benefits of Warriorplus affiliate marketing, you might be wondering how you can get started.

There are a few things that you will need to do to get started with Warriorplus affiliate marketing.

Choose A Niche

First, you will need to choose a niche.

This is the market that you will be targeting with your affiliate marketing campaign.

There are many different niches to choose from and you will need to select one that you are familiar with.

You will also need to make sure that there is a demand for products in your chosen niche.

This can be done by doing some research on the internet.

Create A Website

The next thing that you will need to do is create a website.

This will be the platform that you will use to promote Warriorplus products through google ads.

You can either create a blog or a static website.

If you are not sure how to create a website, there are many tutorials available on the internet that can help you in learning digital marketing, online advertising, conversion rate optimization, online purchase, and google analytics.

You can learn how to measure conversions through a mobile device and many more free tools that are available online.

Promote Warriorplus Products

Once you have a website, you will need to start promoting Warriorplus products.

You can do this by writing product reviews, blog posts, and creating banner ads.

You will need to drive traffic to your website to make sales.

This can be done by doing SEO, social media marketing, and pay-per-click marketing.

Join Warriorplus

The last thing that you will need to do is join Warrior plus.

This can be done by visiting their website and signing up for an account.

Once you have joined, you will be given a unique affiliate link that you can use to promote Warriorplus products.

These are just a few of the things that you need to do to get started with Warriorplus affiliate marketing.

If you follow these steps, you will be well on your way to making money with this type of marketing.

You might also like to read: Best WordPress Hosting: Which One Should You Choose For Your Blog?

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take action on the desired goal, such as making a purchase or subscribing to a newsletter.

It is important to note that conversion rates will vary depending on the type of website and the specific goal.

For example, the conversion rate for a product page on an eCommerce website will be different than the conversion rate for a landing page designed to generate leads for a business.

The main goal of CRO is to increase the number of conversions, or sales, that a website generates.

This can be done by improving the design and layout of the website, making the purchasing process simpler, or by providing more relevant and targeted content to target users.

Basic Setup Of CRO

There are a few basic things that you need to get started with conversion rate optimization.

First, you will need to have a goal in mind. This could be anything from generating more sales to getting more newsletter subscribers.

Once you have a goal, you will need to set up a tracking system. This can be done with Google Analytics or another similar service.

Once you have a goal and a tracking system in place, you can begin to test different elements on your website to see what works best.

This could involve testing different headlines, images, or call-to-action buttons.

Once you have found an element that works better than the others, you can then implement it on your website.

What Is Click Through Rate?

Click-through rate (CTR) is a metric that measures how often people who see your ad text end up clicking it.

Most businesses use CTR as a way to gauge how effective their ad campaigns are, and whether or not they need to make any changes.

For example, if you have a CTR of 5%, that means that for every 100 times your ad is shown, 5 people will click on it.

Target users search ads and serve ads and go to source websites.

Click-through rates are important because they help you understand how well your ad is performing.

If your CTR is low, it could mean that your ad is not relevant to the keyword you are targeting, or that your ad is not appealing to users.

There are a few things you can do to improve your CTR, such as using more relevant keywords, making your ad text more appealing, or using a call-to-action.

Wrong keywords usage is one of the major CTR killers.

What Is Digital Marketing?

Digital marketing is the process of promoting a product or service online.

It can be done through a variety of means, such as search engine optimization, pay-per-click advertising, and social media marketing.

Many businesses use many free tools for digital marketing.

Digital marketing is a broad term that can be used to describe several different online marketing activities.

For example, a business could use digital marketing to create awareness of their product or service through online advertising, or they could use it to improve their search engine ranking and drive more traffic to their website.

Lastly, conversion tracking is a process by which businesses track and measure the number of conversions that their website generates.

This could be anything from sales to newsletter signups.

Google Analytics is a popular tool that businesses use to track conversion rates.

This is especially true when it comes to landing pages.

How good a landing page theme you choose can make or break your online business model.

Most businesses and marketers understand how relevant the landing page is.

There are still landing pages I stumble upon that look like stock themes with only different text.

Nowadays, you can get free themes easily on a CMS like WordPress or Joomla.

The problem, however, is that there will be tens of thousands of other people using the same theme.

If you don’t uniquely customize the themes you use, your landing page will fail!

Your conversion rate will suffer, which directly translates into bad business.

Pro Tip: Using Instapage allows bloggers to easily create landing pages on their blog, with minimal effort

What to keep in mind when building a high-converting landing page

Before you start a blog, it’s essential to keep page design in mind.

Before using a landing page theme for your business or personal interest, it’s important to understand what makes landing pages function in general.

Once you understand the “anatomy,” so to speak, of landing pages, you can then proceed onto making each part great.

The components of a landing page can be classified as the:

• headline
• subheading
• call-to-action button
• introduction text
• the list of benefits and features
• conclusion.

You may already be aware of the above components.

You shouldn’t choose themes that do not include all of the above-listed components, no matter how glossy they look.

Simply having a headline or several paragraphs of SEO-friendly text in the body does not make a good landing page, needless to say.

Now, let’s look at the critical factors that will help you choose a conversion-friendly landing page theme:

1. Prominent and Attention-Grabbing Title and Subheading

You need to show visitors right away on your landing page what makes your product or service unique and different from similar things offered by competitors.

The theme you choose should have a layout that communicates this message to the visitor right away.

Marketers refer to this as the “unique selling proposition” or USP.

The USP should be described with the headline and the subheading of the landing page.

The headline should be the SEO-friendly name of your business or organization.

The subheading is where you can send your USP through. It should be written in a manner to hook the reader.

For example, consider Uber’s “Get there: Your day belongs to you” hook.

Takeaway:

The headline and subheadings on your landing page must emphasize your USP.

Don’t pick a theme that uses boring fonts or hard to read fonts for these two landing page components.

Choose the theme that will best allow you to get your USP through to potential customers.

Suggested reading: How to write a blog post that readers and Google will love

2. Allows Eye-Catching Visuals

The visuals on your landing page are just as important as the textual USP to retain traffic, sometimes even more so.

Landing pages with gorgeous images have lower bounce rates than the pages without.

You may have noticed the giant images on popular landing pages of companies like Pizza Hut, McDonald’s, IKEA and Coca Cola.

These masters of advertising understand the importance of visuals in communicating the sales pitch to the user.

Takeaway:

Think of the images on your landing page as a visual USP.

The theme you choose must have a picture slider or a similar element that allows you to post pictures or videos.

The theme should not be cluttered with placeholder images.

Rather, it should have a big space above the fold for you to post breathtaking photos.

Suggested reading: How to create your blog’s visual marketing strategy

3. List Benefits and Advantages of Your Offer

You can write long paragraphs about the many benefits your company offers.

But no one will read that.

A good landing page has components for bullet point lists of benefits and advantages a business has to offer.

This summary of advantages usually follows a small introductory paragraph that follows up on the USP expressed in the subheading.

When you choose a landing page theme, look for this part especially.

Some landing pages only have placeholders for simple text lists. Others allow lists to accompany the small images.

Takeaway:

Make your landing page easier to read by using bullet points.

The theme should offer detailed list creation.

Meaning, you should be able to write two or three words about an advantage, which will be immediately attention grabbing, and then write two or three short sentences below describing the advantages.

Suggested reading: The 5-step process to writing viral blog posts

4. Showcase Customer Testimonials

Businesses must first build trust with potential customers before any conversions happen.

Online businesses build this trust by posting customer testimonials and reviews.

Let’s face it — you need testimonials to gain the trust of your audience.

These are unbiased words of your customers about your products and services.

Your visitors will gravitate from testimonials because it comes from their point of view as potential customers.

The testimonials will help them decide whether or not to buy or subscribe for you, if not click your CTA button (more on this later).

To maximize the conversion of your landing page, you need to gather as many reviews that give you a thumbs up as possible.

If you have no testimonial to show for or have terrible reviews from your customers, then bye-bye visitor!

Takeaway:

Your theme should allow you to post and easily update customer testimonials.

Essentially, the users of your landing page must be able to see customer testimonials as they scroll down to the bottom.

Some pages show customer testimonials above the fold or on a sidebar alongside the introductory text and benefits list. That’s not bad either.

What’s important is that there should be placeholders somewhere in the middle of the page for you to showcase your company’s social proof.

While some themes may not have a default section for testimonials, you can use plugins that allow you to manually set up and embed customer reviews within your content.

If you are having problems getting positive reviews from customers, you should consider using tools like Yotpo and MyRealKarma to gain the trust of visitors and increase your conversion.

Suggested reading: How to write and format a review blog post

5. Make Your CTA Pop Out

As mentioned, the purpose of your landing page is to increase conversion.

All the factors mentioned above are geared to convert your visitors into buyers or subscribers.

However, your traffic is all for naught if you cannot persuade them to convert to your chosen landing page.

This is the reason why you need to make the best call-to-action (CTA) button as possible for your landing page.

The CTA button is a standalone component surrounded by white space to make it stand out from everything else on your landing page.

The idea is to compel a visitor to take action on your landing page that directly leads to a sale.

It will be up to you to write the CTA button copy. However, your landing page must have the CTA button design done perfectly to make it easily clickable without a hassle.

Takeaway:

The theme you choose must have a highly conspicuous and can’t-miss CTA button.

Your CTA button relies on having a compelling design and optimized placement to make it visible for your visitors.

Having a CTA button that your visitor cannot ignore will increase your chances of conversion!

Suggested reading: How the money in blogging is related to the Call to Action (CTA)

Conclusion

Building a website from scratch writing code by hand is tough.

Therefore, your hope for generating leads with a great landing page relies immensely on the theme you choose.

You need to pick a theme wisely based on the relevant factors explained above.

You should not have any trouble designing a good landing page by selecting a theme that allows you to demonstrate your USP with the heading and subheading.

Then, the theme should have space for attention-grabbing visuals and a list of benefits.

The theme must have space for you to post customer testimonials that garner social proof.

Last but not least, the theme must have a cleverly designed CTA button to drive conversions.

It is both interesting and frightening how such a simple decision can, in a high enough volume, have an existential impact on the blogger that is trying to earn some money off of his work.

There is a common misconception that great content drives traffic just by “being there“.

While that may hold true for high authority sites and blogs that already have built up a stable base of regular readers, new and upcoming bloggers have another thing coming.

If you are planning to make a WordPress website or if you are already using WordPress, then you are in luck.

This platform has been with us for quite some time now.

That allowed it to develop a wide array of useful plugins.

One of them is Yoast.

You’ve probably all heard of it and chances are you are already using it.

The question is, are you using it to its full potential?

The only way to be sure is to click and see for yourself.

Here are several tricks you can start employing right away to increase the click-through rates of your articles.

1. Title Optimization

Let’s be honest, from the moment you skimmed upon this topic you knew we would eventually end up here.

If you mess this part up, incoming tips will not count for much.

Contents of your <title> tag have a major impact on both CTR and ranking in search results.

That should be reason enough to make sure your headline writing skills are on point.

Here is where the Yoast gives you a helping hand.

Click on the Edit snippet button in the Snippet preview and start writing your title.

You will notice that the line below it changes color according to your title length.

Aim for green.

This may seem like a minor point at first but you need to consider that title length can, in fact, have an impact on CTR.

Outbrain, a content discovery platform, crawled through 150 000 article headlines and one of their findings was that the titles consisting of 8 words received 21% higher click-through rate than average.

That is a percentage that shouldn’t be discarded lightly.

If you need further help with your title optimization there is one more plugin worth mentioning.

It is called YoRocket.

It actually works great with Yoast and is pretty easy to use.

You just write the title and let the plugin improve upon it.

It also allows you to split test multiple titles to see which one attracts the most clicks.

The only downside is that you will have to part ways with $40/month.

If you really struggle with your titles, this may be an option worth checking out.

2. Meta Description Optimization

The description is an ideal place to entice people to click on your post.

It’s an additional opportunity to grab attention.

Use it wisely.

You don’t have to take my word for it, here is what Neil Patel wrote in one of his posts:

It should provide a clear, well-written and interest-piquing description for your headline and for the content itself.
Think of it as writing subtle ad copy, you want to pique interest and arouse the desire for clicks.

To add Meta description you have to go back to Edit snippet button.

The length of your description should be around 150 characters.

Don’t worry, you don’t have to count every word.

Yoast does that for you.

Just follow the bar below the description box.

When it turns green, it means your word count has hit the sweet spot.

If you don’t use Yoast or if you didn’t bother to make a personalized description, you will probably have the so-called „automated description“.

WordPress will use the first sentence of your post as a description.

And this is rarely what you want if you want to maximize your rankings and click through rates.

If you ever came across a snippet featuring a description that doesn’t make any sense, well, now you know the reason behind it.

3. Adding Publishing Dates

Let’s say you are searching for the policy on medical marijuana use in your state.

You find 3 relevant articles in the first 4 results.

Then you notice that one of them doesn’t have a publishing date, one is from 2014 and the last one is from December 2016.

There’s a pretty good chance you’re first going to click on the latter one.

Of course, not every subject is as time sensitive as this one but people do have an innate desire to look at the newest information available to them.

Adding publishing dates to your articles is really simple.

Go to the Yoast settings and click on Titles & Meta’s.

After that, navigate to the Post Types tab and select Show under the Date in Snippet Preview.

If you encounter any trouble, refer to the pictures below.


When you select the Show button, don’t forget to scroll all the way down to the end of the page and Save changes!

Before we move on, there is one important thing left to discuss here.

If you are not careful, adding the publishing date for your articles can be a double-edged sword.

It should have a positive impact on your recently published articles and time-sensitive topics but it can actually have a negative impact on your older articles.

To combat this problem, you can reset publishing dates by simply updating the article.

You can do that for every article you ever published but don’t abuse it.

I would recommend doing it mostly on the ones where you can actually add new content and for the posts that are time sensitive since they are going to see the most benefits from it.

4. Bulk Editing Snippets

You may think to yourself by now

This is all great and dandy but I don’t have time to go back to every post I published to make these changes.

Don’t worry, Yoast has got your back.

To edit snippets in a bulk go to Yoast, select Tools and click on the Bulk editor.

Now, you should be able to see all of your posts in a list.

What is so convenient about this bulk editor is that it allows you to edit your titles and meta descriptions in one window.

It also has a number of filtering and sorting options so you will be able to quickly navigate to any of your posts when you get the hang of it.

If you plan to apply some of these changes to multiple posts, this will save you an enormous amount of time.

The only drawback of this approach is that you don’t have that “long bar line“ so you need to pay proper attention to the length of your titles and descriptions.

5. Featured Snippet

Before we wrap this up I’d like to mention featured snippets.

This isn’t directly connected to Yoast but since we focused so much on the snippet in this article it would be a shame not to mention it.

You have all probably came across it at some point during your googling efforts.

It looks something like this.
Whose page is chosen and what part of your post/page shows up is decided entirely by Google.

The neat thing is, is that all answers from the first page results are eligible to be featured in this snippet.

Here is a further read if you want to found out how to please the Big G and increase your chances of being selected.

Don’t forget…

There is no magic button that can skyrocket the number of your page visitors.

If there was one, everyone would be using it and we would quickly end up where we started.

Always have in mind that the snippets are the only information on which a reader evaluates his „clicking“ options.

Taking that into account, you should always make it as appealing as possible.

In the end, the only way to make money is to have visitors.

And it would be a shame to lose them by skipping these simple tweaks that can be easily incorporated in your article posting routine.

Coty Lance is a webmaster with 10+ years of experience in setting up and running successful websites.

As the editor of Hosting Manual, he is helping out both new and seasoned webmasters.

Being a WordPress advocate, he advised thousands of people how to jumpstart their online journey.