But in an increasingly virtual landscape of ever-evolving products and technologies, promotion is both more accessible and more complex.

That’s why modern businesses increasingly rely on the specialized services of advertising agencies to promote and sell their products and services effectively.

In the last decade, Facebook ad agencies have dominated the advertising sector.

Since Facebook is the second most popular site in the world, many businesses, both big and small, have benefited immensely from promoting on the social media platform.

Because you are likely busy managing your business, we did the research for you.

The Basics of Facebook Ad Agencies

As the advertising world progressively transitions to cyberspace, ad agencies are paying particular attention to heavily trafficked websites like YouTube and Facebook.

Facebook alone hosts over 9% of digital advertising and nearly 20% of global mobile digital advertising.

As of May 2022, 92% of social marketers use Facebook to promote products and services.

Facebook ad agencies are advertising firms that specialize in targeted social media promotion.

They vary in their services, but most offer data analysis, creative campaign design and management, brand expansion and awareness, and business growth strategies.

How Do Facebook Ad Agencies Work?

Once you partner with a Facebook ad agency, the company seeks to learn everything about your business, target market, and goals.

Skilled designers will create and manage effective marketing campaigns for Facebook, while data managers will consistently examine the efficiency of your advertisements and make the necessary adjustments.

How Can I Use Facebook Ads to Get Clients?

These firms can help you obtain clients by identifying more target markets for your business, expanding brand awareness, and reaching distant and previously inaccessible clients.

Research suggests that Facebook ads dramatically enhance the purchase intentions of customers, ensuring climbing profits.

Other experts have demonstrated that Facebook advertisements reliably capture the attention of prospective clients so that you can expand your loyal customer base.

What to Expect From a Great Facebook Ad Agency

Managing your advertising campaigns can be stressful and time-consuming.

Crafting successful marketing campaigns takes expertise—and few business owners are also advertising experts.

Externalizing this service can significantly benefit your business—and your mental health.

We’ve done all the research so you know exactly what to expect when working with a high-quality Facebook advertising agency.

Products & Services

Facebook ad agencies typically offer a variety of products and services.

They Will Clarify Your Sales and Growth Goals

As you begin work with an ad agency, you will likely meet with your team to discuss and clarify your goals for your company.

This is an immensely enlightening process and can help you to concentrate your efforts in the right place.

They Can Identify a Target Audience

Most ad agencies will hone in on your target audience(s) and direct ads at them.

This is more cost-effective than traditional advertising approaches since you don’t have to pay for broad exposure.

It also helps you to build a loyal customer base.

They Will Design Creative Campaigns

You want to focus your creativity on your business—not your advertising campaigns.

An ad agency will do all the designing for you (though they will vet their work with you before publishing it).

They Drive Leads and Sales

Facebook ad agencies can help you focus on the most effective advertisements to ensure you don’t waste any time or energy on moot campaigns or disinterested audiences.

This helps maximize your return on investment (ROI) since you only focus on leads that generate profit.

They Adjust to the Platform and Legal Changes

Social media advertising can be tricky since the virtual ad-scape is constantly changing.

Ad agencies have the expertise to manage these changes and save you time.

Do Facebook Ad Agencies Work With Small Businesses?

Most Facebook ad agencies will work with small businesses, though some are better than others.

Ad agencies use different strategies for promoting small businesses; since small businesses do not have the same brand awareness, advertisers will focus on strengthening and promoting their offers to clients.

Some of the most highly-rated Facebook ad agencies for small businesses include:

• KlientBoost – best overall
• Smart Sites – best for new companies and audience identification

• ROI Minds – best for e-commerce
• Brand Lume – best for small budgets

What’s the Typical Contract Length?

There is no set contract length.

Most ad agencies will determine your contract length based on your specific needs.

The average contract length is between 6-12 months, though shorter contracts (typically one month) are becoming increasingly common.

Who Owns the Data and Creativity?

Some Facebook ad agencies will assume control of data and promotion materials, while others will allow you to retain ownership.

For instance, Klient Boost allows clients to hold onto their data and advertisements.

Facebook’s directions maintain that owners of ad accounts should be those who created the accounts and paid the invoice to Facebook.

Experts recommend retaining as much ownership over your data as possible since starting over can be exhaustive.

Will I Know How My Ads Are Doing?

The Facebook ad agency you work with will typically share data reports, allowing you to determine which of your advertisements are most effective.

Facebook ads also offer comprehensive analytics, so you can learn to analyze your data yourself.

Whether you continue working with the agency, you will gain insight into effective marketing.

How Much Do Agencies Charge for Facebook Ads?

There are several different pricing models for ad agencies.

Most Facebook ad agencies will charge a percentage of the cost of your marketing campaign.

Some will accept fixed fees, while others will take performance-based pay.

If you pay a monthly retainer fee, expect it to fall between $1,000 and $3,000.

Do You Need a Huge Budget?

You do not necessarily need a large budget to hire a Facebook ad agency.

Some agencies will only charge based on performance, while others offer up-front wholesale pricing to accommodate small budgets.

Brand Lume, for instance, provides monthly services for as low as $79.

It is always a good idea to determine your budget size before spending on advertising.

Is the Fee Based on Spending?

Some companies charge a fee based on spending.

Those that do typically charge 10% of your total budget.

Why Do Facebook Ad Agency Prices Fluctuate?

Facebook ad agency prices fluctuate for several reasons.

First, your company’s needs likely shift from month to month, and many agencies will adjust their approach based on your fluctuating needs.

Second, the dynamics of Facebook advertising are often changing, and agencies must adapt.

Third, agencies will adjust their approach depending on what the data suggests.

Do Facebook Ad Agencies Charge a Setup Cost, and What Does it Include?

Most Facebook ad agencies will charge a setup cost.

This is typically a flat fee that includes audience analysis, strategy development, and campaign desire.

Setup costs can range from $75 to $5000, depending on the size of your business.

Top Facebook Advertising Agencies

Once you have decided on working with a Facebook advertising agency, you will face a dizzying array of options.

We have done the research, so you can simply select from the high-quality agencies below!

Disruptive Advertising

Disruptive Advertising offers a wide range of services—from content creation to advertisement management.

Though their prices are high (most projects are $5,000+), this company promises to increase leads by 40% and reallocate your funds to more effective campaigns.

Reviewers maintain that it is one of the most cost-efficient and comprehensive agencies.

Moburst – Best for Customized Approach

Moburst is a full-service company that harnesses the power of Facebook analytics to optimize your ad campaigns.

Expect your team to work tirelessly to create and adjust your approach to promotion to best suit your service.

Moburst is also best for larger budgets, with projects starting at $8,000.

Lyfe Marketing – Best for Advertising and Management

Lyfe Marketing is an award-winning social media marketing and management agency.

They offer a wide variety of services for scaled prices.

Their costs start at $650 a month, making this a more affordable option for smaller budgets.

Voy Media – Best for All Budgets

Voy Media is a full-service, performance-based marketing agency that tackles every element of social media advertising.

Because it is performance-based, prices are variable and flexible—so you can access expert service at the proper budget.

The website offers case studies and research to bolster its claims to increase client profits dramatically.

Skille – Best for Direct-to-Consumer Brands

This Montreal-based company caters mainly to DTC brands.

Their prices are reasonable—projects start at $1,000—and you can expect fluid and consistent communication with your team members.

Brand Lume: Best for Small Budgets

Brand Lume caters primarily to small businesses.

This social media marketing agency offers wholesale packages for as little as $79 a month—and no contracts, so you can terminate services anytime.

Which Agency Is Best for Business?

The best agency for your business is the one that best accommodates your needs and budget.

Disruptive Advertising and Skille are always good choices, but you may want to spend less on your services.

Check out this directory of the most highly rated social media marketing agencies to find the best fit.

Are Facebook Ads Worth It?

Experts maintain that Facebook advertising is highly effective when done correctly.

Facebook continues to increase ad spending yearly, indicating that the social media marketing sector continues to expand.

Advertising on Facebook is a good idea—but beware of trying to go at it yourself.

Harvard research maintains that expertise is vital in digital marketing.

Furthermore, experts also suggest that different platforms exhibit different advertising conditions and demands, so if you plan on advertising on Facebook, it is best to hire a company specializing in Facebook ads.

When Is the Right Time to Outsource to a Facebook Ad Agency?

You can outsource to a Facebook ad agency when you have the money.

Although advertising on Facebook is accessible to all, effective marketing requires domain-specific expertise.

Therefore, hiring experts to conduct your Facebook advertising campaigns is often wise.

However, if you already have a marketing expert on your staff or resist delegating responsibilities, working with a Facebook ad agency may not be for you.

If you have chosen to assume management of your ads, consider hiring an agency if you find that your leads and profits remain stagnant or your workload becomes unmanageable.

In Conclusion

Ultimately, the choice to hire a Facebook ad agency to manage your marketing campaigns is one only you can make.

Comment below with any questions or comments you have.

Also, consider reaching out to Disruptive Advertising (for larger businesses) or Voy Media (for smaller firms) for more information on how a Facebook ad agency can support your business.

Facebook ad agencies offer specialized marketing services that can dramatically expand your reach, strengthen your customer base, multiply your leads, and generate profits.

There is no time like the present!

That kind of growth means there are more opportunities than ever to create your products and sell them worldwide.

While this is fantastic news for sellers, it can also be overwhelming if you’re new to selling online.

To help you navigate this massive industry, we’ve gathered a list of the best print-on-demand companies for 2022.

You’ll be able to review information about how each one works so you can choose which services are perfect for your needs.

An Overview of Print-on-Demand Companies

The POD process is also known as digital printing or digital manufacturing.

It’s an ideal way to get your products made without having to invest in inventory or the expensive equipment required to produce them.

Let’s break down the basics of POD for you.

What is a Print-on-Demand Company?

Print-on-demand, or POD, is a manufacturing process that allows for small batches of products to be made on demand.

This is ideal for sellers with seasonal businesses or sellers who want to offer unique products.

Print on demand is a manufacturing process in which, rather than printing an entire run of something in one go, you print a single item when it’s requested.

This can be done with any digital file—from a book to a t-shirt.

Many websites offer print-on-demand services for their customers.

This means that you could upload your design and have it made into physical products that could be shipped anywhere in the world.

Is a Print-on-Demand Company Profitable?

Print-on-demand companies are highly profitable because they have low overhead, low inventory, and high margins.

They also offer customers a wide variety of products at competitive prices.

The other important factor that makes print-on-demand companies profitable is the fact that they don’t have any stores or warehouses to keep their products in.

They can even start selling their products right away after printing them, which means there isn’t any storage involved in this process as well is no need for a retail space either!

What is a Good Margin For Print On Demand?

A margin is the difference between your revenue and your cost of goods.

Profit is what’s left over after you’ve paid for all of your expenses and fixed costs, but it’s not necessarily the same thing as margin.

Print-on-demand companies have very high margins because they don’t have any inventory to store.

The products are printed only after an order has been placed, which means there is no storage cost involved in this process either.

This ensures that you get to keep all of your profit instead of losing some of it due to storage costs.

The average profit margin for print-on-demand companies is between 20% and 30%.

This means that for every $100 of revenue, you will be able to keep between $20 and $30 as profit.

The Best Print On Demand Companies For 2022

With so many print-on-demand companies out there, it can be difficult to choose the right one.

We have compiled a list of some of the best print-on-demand companies and reviewed them for you.

The list includes companies like Printful, CustomCat, Sellfy, and more.

1. Printful

Printful is a print-on-demand company that allows you to create your products.

You can make shirts, mugs, phone cases, and more through their platform.

Our Pick

Printful is a print-on-demand company that allows you to create your products.

You can make shirts, mugs, phone cases, and more through their platform.

Visit PrintfulRead Printful reviews

They offer an easy-to-use design tool that allows you to create your products in minutes.

The company makes it easy to get started and they offer a wide range of products.

They also have a large network of manufacturers, which means you can get your products made quickly.

Our Rating: 4.5

Best For:

Printful is best for artists or graphic designers ready to sell their work.

Notable Features

• Templates: Customizable templates for your products can be easily created with their software.
• Fulfillment: A wide variety of brands and products are available with fulfillment centers in California, North Carolina, Texas, Mexico, and Canada.
• Integrations: It works with Shopify, WooCommerce, BigCommerce, and Wix.
  Be aware that there may be additional costs associated with partnering with these other businesses.

Pros

• A simple, intuitive design that makes it easy to find what you’re looking for.
• The company offers great customer service.
• It doesn’t have to connect to an online store to start.
  So you need to manually go in and place orders, but as the business grows you’ll want to automate this process.
• Printful can set up your store for you.
  Or you can customize it however you’d like on your own.
• This mockup generator lets you choose a specific product and color, then drag and drop your design onto it.
  It’s a useful tool that prevents bad designs by letting them tell you if the image is low resolution.

Cons

• To get in front of customers, you need a storefront.
• If you want to switch from Shopify to Printful, there is a learning curve for understanding new design features and product migration.
• If you pay for Printful Pro, they let you choose where your product is shipped from and how long it will take to arrive.
  Otherwise, the company chooses those things for you.

Is Printful Hard To Use?

Printful is a bit challenging to use because of its many features and integrations.

However, once you figure out how the platform works—and what products work best for your business—it can be quite powerful.

If you prefer phone support or need help outside of business hours, Live Chat and the Help Center will have to suffice.

Pricing & Plans:

Free to $49/month

Our Take:

You can launch your entire printing and eCommerce business using Printful’s single platform—we love that there are no minimum order requirements, and inventory management is simple.

Compared with some of the other platforms on our list, their product selection is relatively small.

They focus mainly on t-shirts and accessories.

Unfortunately, some of the products they offer—such as prints and canvases—don’t ship worldwide.

Their pricing doesn’t include shipping or taxes.

2. Printify

Printify is another great resource for printing t-shirts, hats, and other apparel items.

It connects you with hundreds of different suppliers so you can find the perfect one for your needs.

Runner Up

Printify is another great resource for printing t-shirts, hats, and other apparel items.

It connects you with hundreds of different suppliers so you can find the perfect one for your needs.

Visit PrintifyRead Printify reviews

Printify offers over 600 products—including organic cotton T-shirts, baby onesies made from 100% bamboo fabric, and more!

The company’s customer service department is available 24/7 via chat or email if you ever need help with anything.

Our Rating: 4.6

Best For:

Printify is best for full automation for beginning businesses.

Notable Features

• Creative: Printful offers a range of additional services, such as photography and video production.
• Printing: The company offers many printing options, including sublimation and direct-to-garment.
• Branding:
•  Add your logo to the inside label of clothes, print it on packages and branded receipts—all for a custom branded experience.

Pros

• The more you print, the bigger your savings.
  Enterprise Premium members get access to new features before Standard and Basic customers do.
• Printify allows users to work with several POD suppliers.
  Dropshipping and warehouse fulfillment mean that you can send products to one of their warehouses, even ones they don’t print for you.
  They will handle fulfillment from there.
• They can set up your eCommerce store for you. Choose between several platforms like Wix, Shopify, and BigCommerce (or move an existing one to their platform).
  Provide images of the products that you sell and print-ready logos.
• Offers a wider variety of products at lower prices, so you’ll have higher profit margins.
• The free forever plan gives you up to five stores and unlimited product designs, which may be enough for small businesses.
  The only charge is per product, not a monthly subscription fee—so the initial investment is minimal.

Cons

• The storage fee for inventory volume increases the monthly cost.
  You’re charged by cubic foot and how many units you keep in your unit.
• You should research the quality of any printing product you purchase.
  Just because a company charges less for their products does not mean that they offer good value—it might mean just the opposite.
• Flat rate shipping is available for all orders.
  However, if you opt to upgrade your account and use the Printify Shipping Calculator, you might find that express shipping costs less than the flat rate.

Is Printify Hard To Use?

Although Printify can be a bit tricky to learn at first, they offer support via email ([email protected]) and through an online form.

Although they don’t offer phone support, they have a wealth of information in their Help Center.

With 24/7 support and live chat features, there’s always assistance close by.

Pricing & Plans:

Free to $24.99/month

Our Take:

Printify makes starting your own business easy.

The large variety of products available lets you start small and grow as needed, rather than investing all your money at once.

You can launch several stores at once, each offering a different niche product for free.

We like how they automatically handle fulfillment, so if one vendor is out of the item you want to buy, they switch to another supplier.

Before offering a product in your shop, make sure you order one with an image printed on it to check the quality of both printing and product.

3. CustomCat

CustomCat is a print-on-demand company that’s popular for its high-quality products and competitive prices.

The company offers a wide selection of products available to choose from, including t-shirts, hoodies, mugs, posters, and more.

Also Great

CustomCat is a print-on-demand company that’s popular for its high-quality products and competitive prices.

The company offers a wide selection of products available to choose from, including t-shirts, hoodies, mugs, posters, and more.

Visit CustomCatRead CustomCat reviews

It’s also easy to use if you want to create your designs or import an existing design from another platform like Etsy or Shopify.

Our Rating: 4.5

Best For:

CustomCat makes it easy to find printable products that are unavailable anywhere else.

Notable Features

• Products: The company provides customers with access to hundreds of unique printable products, including apparel, accessories, and home decor.
• Printing technologies: CustomCat offers a variety of printing technologies, including digital printing, direct-to-garment technology, sublimation, and embroidery.
• Customization: Designs can be customized by your customers, including choosing their colors and fonts. They may also add text to some of the items.

Pros

• They offer discounts on the items if you sign up for $30/month and they have no monthly fee.
  You only pay for the items you order.
• Individual items are less expensive than other suppliers, so this makes them a great choice if you’re looking for a quality product at an affordable price.
• They have a faster turnaround of printed products than others, which is beneficial if time is important in your business.
• CustomCat offers marketing tools like upsells and captures customer data so that you can reach out to them again in the future with new offerings or promotions.
• They have live online and in-person training available for their customers as well.

Cons

• CustomCat does not offer any extra design or branding support.
  That means you’ll have to do the designing yourself and make sure it’s exactly how you want it before submitting it to CustomCat.
• CustomCat doesn’t offer warehouse and fulfillment options.
  If their particular vendor is out of an item, you can’t switch vendors to get that item—you just have to wait for them to restock it.
• Orders placed outside the US can take up to 12 weeks (or more) to ship out—which is much longer than most other companies in this industry offer.

Is CustomCat Hard To Use?

CustomCat is easy to use; the helpful mockup generator helps you envision what your final product will look like.

Pricing & Plans:

Free to $30/month

Our Take:

They don’t offer design services, so you will need to hire someone if graphic design isn’t your strong suit.

CustomCat can be integrated with big-name eCommerce platforms, like WooCommerce and Shopify.

Setting up your online shopping experience on a different platform may require hiring a developer to get it functioning properly.

For those just beginning to sell online, CustomCat is a great option because it works alongside Etsy and doesn’t require setting up an eCommerce website.

4. JetPrint 

JetPrint combines exceptional customer service with an intuitive interface, making it easy to navigate even for the least tech-savvy users.

JetPrint combines exceptional customer service with an intuitive interface, making it easy to navigate even for the least tech-savvy users.

Visit JetPrintRead JetPrint reviews

JetPrint provides top-notch products, from paper to wearables, and makes it easy for customers to get what they want, exactly how they want it.

Our Rating: 4.8

Best For:

Product diversity and availability.

Notable Features

• Over 200 products are available. JetPrint has an entire host of products users can use to bring their printing dreams to life.
• Self-manufacturing. Since there’s no third party that applies the design to the products, orders get completed a lot faster and quality is guaranteed.
  JetPrint boasts a three-day production turnaround with a seven-day delivery guarantee.
• Has eCommerce integration capabilities. If you want to use Shopify or WooCommerce, you can add “buy now” buttons to your products that will link to the buyer to check out via JetPrint.

Pros

• Live customer service is available via phone or chat.
• The simplistic design is perfect for design newbies.
• A design mock-up is provided so you can see your product before officially committing to get it printed.
• Shipping rates are calculated based on each user rather than an average of all users.

Cons

• JetPrint is best for beginners.
  More advanced designers may not like the lack of ability they have to design on this platform.
  JetPrint relies on modifications that can be made to already existing designs rather than from-scratch creating.
• The cost to customize can quickly become prohibitive if you’re already making a small profit on your work.
  You’re allowed to make 200 free designs, however, the price quickly goes up from there.
  If you are planning on making a large profit off of your designs, you’re better off using another platform.

Is JetPrint hard to use?

No, JetPrint is quite easy to use.

There are lots of tools and help available to you if you struggle with using the interface.

Support is readily available 24/7.

Pricing & Plans:

You’re charged by the number of products you order rather than a flat monthly cost.

Our Take:

If you are new to the world of customized products, or if you’re just interested in getting a few products for an event or a gift, then JetPrint is the way to go.

There are not a lot of individualistic creative opportunities, but there are tons of design templates you can choose from and modify.

5. Sellfy

Sellfy helps business owners sell digital, print-on-demand products and subscriptions.

Sellfy’s platform provides sellers with a suite of tools that help them create their store and manage sales.

Sellfy helps business owners sell digital, print-on-demand products and subscriptions.

Sellfy’s platform provides sellers with a suite of tools that help them create their store and manage sales.

Visit SellfyRead Sellfy reviews

The platform also offers a marketplace where products can be listed and sold to customers around the world.

Our Rating: 5.0

Best For:

Sellfy is best for businesses offering digital assets in a boutique setting.

Notable Features

• No software needed: An all-in-one platform that can be set up for free and takes only minutes to integrate into an existing website.
• You can also add “buy now” buttons on your website that link to this store.
  If you don’t already have a website, use Sellfy as your main domain.
• Drag-and-drop editor: The five pre-designed templates make it easy to create a landing page and a store that matches your brand.
  Change font sizes and styles, customize button colors, upload your logo—and then tweak the design until you’re satisfied with how everything looks onscreen.
• Subscription services: You can offer subscription services directly on your website by using their built-in tools.
  While Shopify offers subscriptions, you have to pay more for a third-party app if you want to install it on your site and handle that part of the business.

Pros:

• No coding skills are required to set up this software.
  It works right out of the box.
  Don’t worry about maintaining your platform, like with WooCommerce.
  You can just set it up once and let it run autonomously!
• There are no transaction fees, and the pricing structure is tiered by how much sales volume you do per year.
  For a monthly fee of $29, you can save 34% if you pay for the year in advance.
• This software suits your needs if you have a limited budget for building an online store.
• With every page, you’ll have access to SEO tools that will help your business gain more organic views on Google searches.
• Email automation and POD integration make email marketing simpler by using systems you are already familiar with.

Cons:

• The platform isn’t developer-friendly.
  Developers won’t like that they can’t change the source code; this means you don’t have much control over the look and feel of your store—and customization is limited to a few basic options only.
• Sellfy does not offer design or warehousing services.
  You will need to hire someone for design and keep best sellers in stock yourself.
• The free plan allows you to sell only 10 different physical products, so if you want to sell more than that—or digital goods like e-books or mp3s—you’ll need the starter plan, which costs $29/month.

Is Sellfy Hard To Use?

Sellfy is easy to use.

With Sellfy, there’s no need for you to install any software on your computer—you can get started right away with an internet connection!

Pricing & Plans:

Free to $119/month

Our Take:

If you run a small business and want to sell only a few products, then this might be the best option for you.

Choose from five different themes to create a basic store.

For those who want convenience over customization, the drag-and-drop editor is nice.

Features to Look For In A Print-on-Demand Company

When looking for a print-on-demand company, there are a few features that will help you determine which one is the best fit for your needs.

1. Printing Options

You can choose from many printing options, including laser transfer, cut and sew embroidery, and direct-to-garment.

Sublimation, 3D dye infusion, laser etching, and other options are available on many of the sites that offer POD services.

If you have a specific product you want to be printed, look for companies with a wide variety of printing options.

2. Custom Branding

Some companies allow you to upload your art files or design elements as part of their service, while others use templates that don’t allow any customization at all.

If you want more control over how your products look and feel, some POD businesses allow this feature.

However, if you’re not an artist and aren’t interested in creating original artwork or designs, then this might not be important to you—so check out what each service has available before making any decisions!

3. Inventory Availability

Inventory availability varies based on the company itself.

Typically, they have anywhere between 1 and 50+ products available at any given time when ordering through them directly, with no extra fees associated with listing items individually on platforms like Etsy or Shopify.

Be wary of hidden charges after purchasing anything related (such as shipping costs). Otherwise, everything becomes less affordable than expected!

4. eCommerce Integrations

Consider integrations carefully if you plan on selling on multiple platforms or want your inventory accessible anywhere in the world.

For some companies, this means integrating their platform with other popular online marketplaces such as Amazon or Etsy (and many more).

For others, it may just mean that they have an API for developers to use or even a store that allows users to sell products alongside them.

Retaining control over pricing and product listings can be very useful for those who don’t set up their website.

5. Shipping

Shipping can be a huge pain for anyone who sells online.

Some platforms offer free or discounted shipping, but many places charge by weight or size of the item being shipped.

If you’re planning on selling internationally, make sure that they offer international shipping options as well.

If you want to avoid fees, make sure that your customers get their products as quickly as possible—and don’t mind waiting a few extra days for shipping—then it might be best to find an online marketplace with reliable international delivery options.

On some online marketplaces, sellers can choose their shipping methods or even set up their shipping departments.

This can be a great option for businesses that want to expand their customer reach or have an existing shipping operation and would like to integrate it with new software.

6. Customer Support

Customer support is another factor that you should consider when choosing an online marketplace.

Many platforms offer support in the form of a ticketing system or live chat, but some also have phone lines or even a call center where sellers can get help from experts.

Having access to customer support makes it easier for sellers to handle issues with their customers and allows them to focus more on growing their business.

Redbubble

Redbubble is a popular print-on-demand service that specializes in art prints, apparel, and accessories.

It’s an international company based out of Australia with offices in both the United States and Europe.

The site offers over 200 products for artists to create their designs on, including t-shirts, hoodies, wall art like canvas paintings or posters (both digital and physical), phone cases, and tech accessories such as laptop skins.

With Redbubble’s wide range of options and products, it’s easy to see why the site has become so popular.

It gives you a chance to create something that’s truly yours while also offering a variety of different options for what type of product you want to make.

Frequently Asked Questions

These are some questions people typically ask when looking for the right print-on-demand company for them.

Final Thoughts

In this article, we explored the benefits and drawbacks of Print On Demand (POD) companies.

We hope that you’ve learned about PODs and their possible applications for your business.

If you’re still not sure which one is right for them, don’t worry!

We recommend starting with one of our top picks above and then making a decision based on your specific needs and goals.

In digital marketing, “conversion” refers to your customer performing a specific action.

For example, it could be buying a product, subscribing to a newsletter, filling out a form, or achieving your conversion goal.

Your conversion rate is the percentage of website visitors responding to your call-to-action prompt.

Conversion rate optimization (CRO) increases this percentage by learning your customers’ motivation, reservations, and buying patterns and marketing your products or services based on this information.

How Does CRO Work?

We can divide the CRO process into five steps.

Step 1: Research and Data Gathering

The research and data stage involves gathering information about the behavioral patterns of the people who visit your website.

Obtaining this information allows you to figure out the best optimization strategy for your website.

Some CRO tools used in this stage are Abobe Analytics and Google Analytics.

Step 2: Forming a Hypothesis

After researching and gathering quantitative and qualitative data, the next step in the CRO process is forming a hypothesis based on your collected statistical data.

The hypothesis typically involves estimating how much you can improve your CRO rate by making specific changes to your website.

Step 3: Prioritization

During the prioritization process, you’ll figure out the areas where your website is performing the worst so you can focus on the most severe issues first.

PIE, PXL, and TIR are some of the most popular prioritization frameworks.

Step 4: Implementation and Testing

The implementation and testing stage is essential to the CRO process.

It’s where you see if your hypothesis was correct.

The three main testing methods are A/B, split, and multivariate.

Step 5: Learning and Reviewing

In this final stage, you make permanent changes to the website based on your results.

What Are the Benefits of CRO?

There are several benefits of conversion optimization.

Here are the most noteworthy ones.

It Gives You Insight Into Your Customer Base

Every business needs to know its customer base, which is especially crucial in eCommerce.

You need to know the products and services your customers are interested in and the best ways to market to them.

You Gain More Profits

The primary purpose of conversion rate optimization is to turn the traffic from your website into sales.

In addition, CRO improves the user experience for your website visitors, which earns you more customers by leveraging the current amount of website traffic you receive.

It Allows You To Spend Less on Marketing Campaigns

As we mentioned, CRO leverages the current amount of people visiting your website.

That means you gain customers without needing to pay for a marketing campaign, effectively lowering your customer acquisition costs.

Does CRO Affect SEO?

Your search engine optimization (SEO) and CRO strategies should go hand-in-hand.

If your website visitors leave your website and return to the search page, then this reflects poorly on the SEO value of your site.

Having meaningful content that gives your customers what they need helps your SEO ranking.

The Difference Between Conversion Rate and Click-Through Rate

Your click-through rate is the percentage of people who visit your website from ads.

The metric helps measure the traffic to your website.

Conversely, the conversion rate shows how many people complete an action.

Let’s say someone clicks on one of your Google ads but doesn’t respond to any of your call-to-action prompts.

They would increase your click-through rate but not your conversion rate.

What Is a CRO Agency?

A CRO agency is a team of conversion rate experts who commit to increasing the profitability of your website and lowering your customer acquisition costs.

They carefully analyze your website and then develop strategies for improving your website conversions.

The conversion optimization experts at these agencies are intimately familiar with the conversion funnel and will help your business achieve your conversion goal.

What Do CRO Agencies Do?

CRO Agencies can significantly improve your conversion metrics.

What this improvement looks like varies based on your company’s needs, but the agency will devise a plan for you after discussing your goals and analyzing your website.

Generally speaking, CRO agencies increase your website’s revenue and create a better user experience (UX) for your customers, which improves your brand perception, reduces your customer acquisition costs, and increases your customer lifetime value.

They upgrade everything, from your website copy to your layout, for a better customer experience.

What CRO Services Do Agencies Typically Offer?

CRO agencies offer a wide range of services to ensure they can accommodate the varying needs of their clients.

These services generally include:

• CRO strategy
• Data analysis
• Development and design
• Reports on your conversion metrics
• SEO services
• UX optimization
• Landing page optimization
• Experience with web analytics tools
• Copywriting

What Is the Importance of CRO Agencies?

CRO is an essential part of your business’s success.

If you don’t have an internal team of experts to develop your CRO strategy, it’s in the best interest of your company to work with an agency.

Top CRO Agencies in 2022

After extensive research, we compiled this list reviewing the best CRO agencies of 2022.

Conversion Fanatics

Our Pick

Conversion Fanatics is a picky agency with incredible results.

Conversion Fanatics is dedicated to the Kaizen business model and, as such, commits to constantly finding new ways to optimize your website and improve its value.

They pride themselves on being relentless in their pursuit of improvement.

Visit Conversion FanaticsRead Conversion Fanaticsreviews

Conversion Fanatics is a picky agency with incredible results.

Overview

Conversion Fanatics is dedicated to the Kaizen business model and, as such, commits to constantly finding new ways to optimize your website and improve its value.

They pride themselves on being relentless in their pursuit of improvement.

Best For…

Conversion Fanatics is the perfect choice if you’re looking for a results-driven company that uses PPC and CRO strategies to give you the best results.

They’re results-driven, masters of data analysis, and believe there’s always room for improvement.

Core Services

• Brand design
• Traffic management
• Analytics insights
• Reporting
• A/B testing

Minimum Project Size  

Their minimum project size is $10,000.

Notable Results

Conversion Fanatics has optimized more than 250 websites and has a perfect 5-star review on Clutch.

Optimizely and VWO have given them their stamp of approval, and they’re one of Convert.com’s six premium results.

Our Take

Conversion Fanatics is extremely picky about their clientele, but we highly recommend using them if you fit their criteria.

They aren’t empty talk and will give your business results.

SiteTuners

Runner Up

SiteTuners could be the perfect option if you’re a small business.

SiteTuners is one of the most famous CRO companies in the world because they’re willing to help any business achieve its optimization goal, regardless of size or sector.

As a result, SiteTuners has impressive results from both start-ups and industry leaders.

Visit SiteTunersRead SiteTuners reviews

SiteTuners could be the perfect option if you’re a small business.

Overview

SiteTuners is one of the most famous CRO companies in the world because they’re willing to help any business achieve its optimization goal, regardless of size or sector.

As a result, SiteTuners has impressive results from both start-ups and industry leaders.

Best For…

SiteTuner is the best option for you if you’re a small or medium business that wants to grow and increase sales.

Core Services

• CRO
• A/B testing
• Consulting
• Business strategy
• Funnel optimization
• Cart abandonment strategies
• Conversion audits
• Website audits

Minimum Project Size

Their minimum project size is $1,000

Notable Results

SiteTurners has helped more than 1500 clients generate a billion dollars.

Some noteworthy companies they’ve worked with include Google, Jacuzzi, Verizon, American Express, and Yahoo.

Our Take

SiteTuner should be one of your top picks.

They offer top-notch service, having worked with several leading brands, and are an affordable choice.

ViralNation

Also Great

True to its name, ViralNation commits to making your business go viral, then converting that traffic into sales.

ViralNation is an influencer marketing agency that organizes return on investment (ROI) focused marketing campaigns for your business.

They specialize in creating top-of-the-line digital strategies that could easily make your business the next pop culture phenomenon.

Visit ViralNationRead ViralNation reviews

True to its name, ViralNation commits to making your business go viral, then converting that traffic into sales.

Overview

ViralNation is an influencer marketing agency that organizes return on investment (ROI) focused marketing campaigns for your business.

They specialize in creating top-of-the-line digital strategies that could easily make your business the next pop culture phenomenon.

Best For…

If you want your brand to increase both traffic and sales, ViralNation is the perfect option.

They’ve mastered combining SEO and CRO.

Core Services

• SEO
• Funnel development
• App growth
• Tracking consultation
• Mobile and web campaigns
• Social media marketing
• Reporting
• Content marketing
• Creative services
• Lead generation
• Demand generation
• Marketing strategy
• Influencer marketing

Minimum Project Size

Their minimum project size is $100,000.

Notable Result

Some of ViralNations biggest successes include a Discover Boating Campaign that exceeded projected goals by 300%.

They consistently perform at this level and have earned three digital awards for their continued excellence.

Our Take

ViralNation takes a unique approach to marketing that’s highly effective.

They’re a perfect choice if you’re searching to boost your website’s overall popularity with a high ROI.

Conversion Rate Experts

As the company that coined the term conversion rate optimization, Conversion Rate Experts are seasoned optimization professionals.

Conversion Rate Experts is the world’s leading CRO agency.

They used data from their ten years in the industry to create a new CRE Methodology™.

Visit Conversion Rate ExpertsRead Conversion Rate Experts reviews

As the company that coined the term conversion rate optimization, Conversion Rate Experts are seasoned optimization professionals.

Overview

Conversion Rate Experts is the world’s leading CRO agency.

They used data from their ten years in the industry to create a new CRE Methodology™.

Their team includes Cambridge Ph.D. graduates, former Google employees, and agency heads.

It’s a team that knows what they’re doing and fully commits to your business’s success.

Best For…

Conversion Rate Experts pride themselves on providing you with results in a short time.

Their business model can triple your sales in 12 months and have a six-week money-back guarantee.

Core Services

• Web design
• A/B testing
• Landing page optimization
• Digital marketing
• E-commerce
• Conversion rate optimization
• Digital strategy
• Copywriting
• Growth hacking
• UX

Minimum Project Size

We didn’t find any specific information about their minimum project size, but they offer free website strategy sessions.

Notable Results

Conversion Rate Experts has a 24-foot-long page showcasing all their successes.

For example, they increased Vodafone’s profits by 300%, provided Google with “off the charts” results, and increased MyFitnessPal’s sign-ups by 241%.

These are only a few of their incredible results.

They won the Queen’s Award For Enterprise—twice!

Our Take

Experience is priceless.

It can be challenging to find a trustworthy agency, but with Conversion Rate Experts, you can rest assured that your brand is safe in their hands.

Linear Design

Linear Design is a PPC agency that offers premium CRO services.

Linear Design’s process is simple.

They complete a CRO audit of your company and then optimize your website’s copy, layout, and design based on the data they gather.

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Linear Design is a PPC agency that offers premium CRO services.

Overview

Linear Design’s process is simple.

They complete a CRO audit of your company and then optimize your website’s copy, layout, and design based on the data they gather.

They do A/B testing and custom landing pages to help your website.

Best For…

Linear Design is the best option for your business if you’re searching for a combination of CRO and PPC services.

Core Services

• Smart pop-ups
• Detailed reporting
• Google ads management
• Facebook ads management
• Form optimization
• Heat mapping
• Landing page design
• Competitor intel

Minimum Project Size

Their minimum project size is $1,000.

Notable Results

They raised return on advertising spend (ROAS) by 1000 in the first two months, increased Stanlick Chiropractic’s conversions by 549% in the first six months, and increased BairesDex conversion rate by 57% in the first three months.

They have also won several global awards for their service.

Our Take

There’s no cheat code to growing your business, but the rapid results you get from Linear design are as close as possible.

The results they provide in a short time are incredible.

Inflow

Inflow is a leading agency for mid-sized eCommerce businesses.

Inflow helps e-Commerce businesses in all areas of their marketing efforts.

You get direct access to industry veterans without the help of a middle man.

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Inflow is a leading agency for mid-sized eCommerce businesses.

Overview

Inflow helps e-Commerce businesses in all areas of their marketing efforts.

You get direct access to industry veterans without the help of a middle man.

In addition, they’re highly affordable, so they work well for small businesses.

Best For…

Inflow is the best option for eCommerce businesses looking for a fast-paced agency that gives them control over decisions.

They work best with midsize businesses but have options for small and large companies.

Core Services

• Conversion optimization
•  Digital strategy
•  Pay-per-click

Minimum Project Size

Their minimum project size is $1,000.

Notable Results

Inflow’s accolades speak for themselves. Here’s the list:

• 97% client retention rate
• 9.3/10 client satisfaction
• Average two-year average client relationship length
• 88% strategist retention rate
• 134% increase in average ad revenue
• $2M managed ad spend per month

Our Take

CRO is crucial for eCommerce businesses, and Inflow’s cutting out the project manager gives you a level of control over your business that you’ll appreciate.

ConversionAdvocates

ConversionAdvocates is one of the top-ranked B2B digital marketing companies.

ConversionAdvocates provides a premier all-in-one conversion service using their proprietary IIEA Framework to help you find and solve complicated problems with your website.

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ConversionAdvocates is one of the top-ranked B2B digital marketing companies.

Overview

ConversionAdvocates provides a premier all-in-one conversion service using their proprietary IIEA Framework to help you find and solve complicated problems with your website.

Best For…

ConversionAdvocates is an excellent option for eCommerce websites that generate high traffic and want to drive sales.

Core Services

• Conversion optimization
• Traffic analysis
• Customer research
• Advanced analytics
• Digital strategy

Minimum Project Size

Their minimum project size is $5,000.

Notable Results

ConversionAdvocates has been ranked among the top five CRO agencies for three consecutive years.

They increased Kettlebell Kings’ sales conversion rates by 151% and their monthly recurring revenue by 35%.

Clutch currently ranks ConversionAdvocates as the third-best CRO agency.

Our Take

CoversionAdvocates is an excellent option for anyone looking for support in every aspect of the marketing process.

They have the data to back their results.

Thrive Agency

Thrive prides itself on supporting you in every area of the marketing process.

Thrive Internet Marketing carefully creates CRO strategies that address all the issues with your website.

They don’t just create personalized strategies that work.

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Thrive prides itself on supporting you in every area of the marketing process.

Overview

Thrive Internet Marketing carefully creates CRO strategies that address all the issues with your website.

They don’t just create personalized strategies that work.

They also work with you to let you know why the strategies work.

Best For…

They nurture a close relationship with their clients while providing results.

Core Services

• Website design and development
• Split testing
• Google Analytics
• CRO audit
• Heat maps testing
• Content writing

Minimum Project Size

Their minimum project size is $1,000.

Notable Results

As a results-driven agency, Thrive has a long history of success.

Some of its awards include Clutch Top SEO Company, UpCity National Excellence Award, and Influencer Marketing Hub Top 10 Agency.

They have increased several customer conversion rates by over 100%.

One of these companies is Nationwide Construction, which saw an 800% increase in conversion rate and a 640% increase in conversion rate.

Our Take

We admire Thrive Internet Marketing’s impressive results, but what truly makes them stand out to us is the relationships they build with their clients.

They’re an agency that cares about their customers.

Disruptive Advertising

Disruptive Advertising builds the foundation for your business’s lifetime of marketing success.

Disruptive Media declutters your website for maximum benefits and reorganizes your marketing budget for maximum efficiency.

They can set your business up for long-term success by establishing the best marketing foundation.

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Disruptive Advertising builds the foundation for your business’s lifetime of marketing success.

Overview

Disruptive Media declutters your website for maximum benefits and reorganizes your marketing budget for maximum efficiency.

They can set your business up for long-term success by establishing the best marketing foundation.

Best For…

Disruptive Media is an excellent option if you want your current marketing plan reorganized for the best results.

Core Services

• Split testing
• Heat maps testing
• Pay-per-click
• Email marketing
• Social media marketing
• Site performance audits

Minimum Project Size

Their minimum project size is $1,000.

Notable Results

Disruptive Advertising has won over 50 local and international awards for its performance.

They’re a favorite of top brands like Adobe and currently boast more than 1,000 positive google reviews and a 4.8 Clutch rating.

Our Take

The approach of decluttering that Disruptive Media uses is simple but highly effective.

We appreciate how they organize your marketing plan and website for the best long-term results.

How To Evaluate and Choose a Conversion Rate Optimization (CRO) Agency?

Here are some tips on choosing the right agency for your business.

Ask for Case Studies

Case studies give you tangible proof that a CRO agency can provide results.

They also allow you to see what companies the agency works best with.

Choose a Company With Relevant Industry Experience

A company with experience relevant to your industry will already know the market and will be able to create better strategies.

Focus on Results and Value

Don’t be persuaded by flashy words.

Instead, choose an agency with proven results that will give you a good ROI.

Final Thoughts

CRO is an aspect of your business that you can’t ignore.

We hope this article helps you find the perfect agency for your business.

Check out the rest of our articles for more helpful tips.

That’s why it’s essential to ensure that the material you put out is eye-catching and creative.

There are many ways you can ensure that your brand makes its way to your target audience’s eyes, but one of the most effective is through professional content marketing services.

So if you’re trying to get your business’s name out there, stick around because we’ll cover everything you need to know about content marketing services and how they can help you increase your traffic.

What Is Content Marketing?

Content marketing is a form of digital marketing where the content itself advocates a company’s brand, products, or services.

They usually come in the form of videos, blog posts, podcasts, and other types of virtual media.

Unlike traditional marketing, where the goal is to sell something directly, these ads are content with the purpose of entertaining and attracting an audience.

They may not directly promote the company in the associated media, but the content is usually related, and when the business shares this media, they are intrinsically spreading their reach.

What Is the Difference Between Content Marketing and Social Media Marketing?

While content marketing and social media marketing serve a similar name and purpose, they should not be confused with each other as they are different forms of marketing.

Content marketing is the creation of relevant, compelling content to increase traffic on a business’s platforms.

Social media marketing uses social media for marketing a brand and maintaining a following directly.

Here are some of the primary similarities and differences between the two:

Similarities

• Creates brand awareness
• Usually done through social media or other web-based platforms
• Professional services available
• Expands company reach
• Uses algorithms to target particular niches

Differences

• Content marketing doesn’t always promote the brand in the media
• Social media marketing is better for engaging with an audience
• Content marketing is more about production
• Social media marketing defines the business structure
• Content marketing is more focused on the production of high-quality content, while social media marketing is focused on the distribution of content

Why Invest in Content Marketing Services?

Now that you know the difference between content marketing and social media marketing, it’s time to discuss why you should consider investing in a digital marketing service.

SEO

Search engine optimization, or SEO, is the use of keywords, headings, descriptions, and metadata to increase a website’s placement higher on the search results of search engines such as Google.

SEO is imperative for increasing findability and creating a stream of traffic to a business’s media.

A content marketer can help you optimize the SEO of your content so that you rank higher on the list and are more accessible to users.

Answers Questions

Maybe you’re a small business owner, and marketing isn’t your thing.

If that’s the case, you probably have many questions about the subject that make matters overly convoluted.

Fortunately, most content marketing services have a dedicated support feature where you can talk to a real person and get any questions you have answered.

Builds Trust

When you invest in a service that consistently helps you create and distribute amazing content for your audience, you build trust between brand and consumer.

Trust is established when both parties bring something equally beneficial to the table.

In this instance, the company offers informational blog posts, funny videos, and other forms of entertainment for their customers, and their customers use their services and generate money-making traffic as a result.

Generates Leads

While not all quality content will immediately convert viewers into consumers, they can serve as a gateway to your company later down the line, and those consumers may become potential customers.

If you’re up for playing the long game, try generating some leads through your content that will help slow expand your company and invest in the future.

Improves Conversions

Speaking of conversions, implementing helpful/interesting media will undoubtedly improve them.

When you have enjoyable, relevant content vouching for your brand’s name, there will likely be higher conversion rates of traffic to sales.

What Do Content Marketing Services Include?

What are you actually getting when you invest in a content marketing company?

Here’s the rundown of the primary features most marketing services offer:

Content Marketing Strategy

The first thing a service will do is help you establish an effective marketing content strategy.

They will organize a plan of action that includes your business’s significant goals, demographics, content creation, and distribution.

They’ll also be sure to consider your target audience, competitors, and other essential factors.

Content Creation

Once a digital marketing strategy is established, the next step is to create the content.

Digital content marketing services will actively generate media or outsource to creators to make the material relevant to your business.

If you’re running a small business, this can help streamline your marketing process and begin to establish a following early on.

Content Optimization

A content marketing service will ensure that your website content is optimized to be found on the internet by using SEO content writing and tactics and clever psychology-backed tricks,

Content Promotion

Once your content is made, published, and optimized, there’s usually another step in the traffic generating process.

Content marketing services will assist in promoting your web content so you can start to see results immediately.

Content Maintenance

Content shouldn’t be static; it should be a living, breathing entity updated constantly with new information and knowledge.

This may mean correcting facts that have been proven false, inserting recent studies as they come, and correcting grammatical errors on your page.

Maintenance is crucial for ensuring that your content does not become outdated and fall into obscurity.

Given that this is usually a tedious, demanding task, content marketing services are best utilized here.

Content Analytics

Finally, content marketing services will usually provide you with analytics and data reports.

This will help you better understand your traffic demographics and what type of content does best on your websites.

The information here will give you insights into how you can improve your business and enhance the capabilities of the service you are using.

How Much Do Content Marketing Services Cost?

Prices can vary depending on the provider and service, but here’s a rough estimate of how much you can expect to pay for each service.

Average Cost per Service:

Content Strategy

$800 – $5000 a month

Creation

This depends on the type of content, but here are some rough estimates for popular content types:

• Blog posts: $50 – $1000 per article
• Video creation: $1200 – $20,000 per video
• Social media updates: $800 – $5000 a month

Optimization

About $500 a month.

Promotion

Anywhere between $100 and $2500 a month (though it could be much more).

Maintenance

Between $300 and $8000 a month.

Analytics

Between $10 and $1000 a month.

Keep in mind these are rough estimates for the individual services.

Many content marketing services have packages that include these features for a much lower price.

To get a more accurate idea of your cost, get a quote from a professional service based on your business’s specs.

Where To Get Content Marketing Services From

You have three options if you’re ready to start growing traffic through content marketing.

1. Marketing Agencies

The most expensive yet most effective option is using a content marketing agency.

These specialized agencies have numerous resources and connections at their disposal to help you get the best out of their service.

Usually, marketing agencies have inclusive packages with tons of useful features to create, optimize, and promote your content.

If you need a wide array of services and are launching a large-scale marketing campaign, these specialists are your best bet.

2. Freelancers

Freelancers are another viable option for companies who wish to have content created for a much lower price than a content marketing agency.

Freelancers are usually great at what they do and provide excellent media for your company; however, there is a caveat.

Unlike large marketing agencies, freelancers typically only offer one service and don’t work quite as fast.

Still, if you’re trying not to break the budget or only need one service, freelancers are much more optimal than a content marketing agency.

3. Do It Yourself

The last option is to do it yourself.

This will take a lot more work and research than the other options, but it’s way cheaper, and you have complete creative authority over what you do.

You can still create great content even if you’re inexperienced.

Final Thoughts

The internet is vast, and it’s easy for any content you make to disappear from existence.

That’s why it’s vital to make captivating SEO media and routinely maintain it to generate a steady traffic flow.

And while not everyone can do it themselves, fortunately, a plethora of innovative agencies and freelancers are there to make digital marketing easy.

Printing can be expensive, time-consuming, and difficult if you aren’t familiar with printing techniques and resources.

Fortunately, some companies specialize in printing services, such as Printful and Printify.

Both of these companies allow for custom designs and offer similar products.

However, each has unique features that set it apart from its competitor.

To determine which is the best service to use, we have a Printful vs Printify review highlighting the similarities and differences between the two companies, so you can figure out which one will work best for your online business needs.

What Is Print-on-Demand?

Print on demand (POD) refers to a business model in which items are printed only after placing an order.

A print-on-demand company relies on a network of printing facilities and fulfillment centers.

POD also avoids inventory costs and storage space while giving your customers more customization options.

You can find POD services in many industries, including e-commerce and retail clothing.

If you’re looking for a way to get started with eCommerce but don’t want all of the hassles of running a traditional online store, print-on-demand may be your answer.

What Is Printful, and How Does It Work?

Printful is a print-on-demand company that lets you create your store and sell printed products like t-shirts, phone cases, mugs, pillows, etc.

It’s an easy way to sell on your online store or marketplace.

You create an account with Printful and upload your designs.

You can customize each product, set your prices, and use Printful’s tools to design products and manage inventory.

Then when someone orders something from your shop, Printful will print out that item on-demand and ship it directly to them for you.

You pay a fee per item sold, covering shipping costs to get it printed and shipped to your customer.

What Is Printify, and How Does It Work?

Printify is a print-on-demand (POD) platform that helps eCommerce stores sell customizable products. Printify works with various third-party order fulfillment centers and print providers to provide customers with high print quality, on-demand service products at competitive prices.

The process starts when you pick from over 500 products on the platform, such as t-shirts, socks, and mugs ready for you to customize.

You can acquire samples from your selected print providers to ensure that the final items are what you envision.

Once you upload your design, set up your product options for sale in your store by adding it to an existing category or creating a new one based on your specific needs.

You will then sync your inventory between your store and Printify’s so customers can purchase.

Printful vs Printify: An In-Depth Comparison

Many factors come into play when choosing a POD platform.

It may take some research, but ultimately you’ll want to find an online print provider that ticks all your boxes in terms of price, print quality, speed, and customer service.  

To help you decide which of these two is better for your needs, we’ve put together a comprehensive comparison of their features below.

Integrations

A great print-on-demand company should be able to integrate with your preferred eCommerce platform.

You’ll be able to manage inventory, fulfill orders, and more without jumping back and forth between different platforms.

Printful Integrations

Printful allows you to integrate with many popular e-commerce platforms, including Shopify, Etsy, WooCommerce, Webflow, Amazon, and eBay.

Printify Integrations

You can connect Printify to the sales channels of your choice, including Squarespace, PrestaShop, Wix, BigCommerce, and eBay.

Once you’ve connected a channel, you can manage orders from that channel in Printify’s dashboard.

For example, if you have an order placed through eBay, it will show up in your dashboard as an eBay order.

This is great for streamlining order fulfillment and inventory management across multiple sales channels.

Product Designs and Quality

It’s essential to find a print service with high print quality products.

You want your designs to look their best in whatever format you choose.

It’s also crucial to understand how much leeway your provider gives you regarding art direction and approvals.

Printful’s Design and Quality

You can choose from a catalog of print quality items available for customization, such as accessories.

They also have pre-made product templates so you can use their products without having to hire a designer or purchasing expensive software.

What Are Printful’s Branding Options?

Printful lets you brand your products however you want.

This includes adding a custom packing slip message, customizing your order tracking page, placing inside or outside labels on your clothing merchandise, and packaging inserts like flyers.

Does Printful Have Good Print Quality?

Many user reviews indicate that Printful has the excellent print quality and their products are of high standards, which is one of their most significant selling points.

You want to be sure that your products will turn out to look professional and not pixelated or blurry in any way.

Printify’s Designs and Quality

Printify has a wide variety of products, including hats, stickers, hoodies, t-shirts, etc.

You can also choose from various colors and finishes to match your brand or product perfectly.

What Are Printify’s Branding Options?

Customized items are available for most products in various sizes and colors, so you’ll be able to create unique merchandise for your customers.

These include printed neck labels for clothing items provided by Stakes Manufacturing and Textildruck Europa and sleeve prints done by OPT OnDemand.

Printify also offers custom return address branding for your products.

Does Printify Have Good Print Quality?

Printify considers print quality as their number one priority, and they work hard to make sure your products look as good in real life as they do in your designs.

The platform partners with trusted manufacturers who have years of experience creating great products for your brand.

Ease of Use

Before choosing a print provider, ensure that it’s easy to use.

The last thing you want is to be stuck at your computer trying to figure out how to send orders and waste valuable time.

Is Printful Easy to Use?

Printful is intuitive, so you can concentrate more on creating than designing your products.

They have a simple interface that takes no time to get used to and will have you creating and fulfilling orders in no time at all.

However, if you want to take full advantage of everything Printful offers, familiarize yourself with some of its terminology and features.

Is Printify Easy to Use?

Anyone with basic computer literacy should be able to use Printify without any issues at all.

You don’t need any special training or expertise in e-commerce or graphic design to get started.

You can quickly begin uploading your designs and products for sale in minutes.

The process is intuitive, from adding images and descriptions to selecting your shipping options.

Fulfillment and Shipping costs

The cost of shipping your items and storing them in a warehouse could eat up a significant portion of your revenue.

So whether you use a third-party shipping company or handle order fulfillment yourself, consider which method will be best for your customer and your business.

Printful Shipping

Printful classifies products into shipping categories based on their size, weight, and packing.

They compute standard shipping costs based on the average shipping time and rates for each product category.

The company delivers to nearly every nation around the globe, with a few omissions owing to government constraints or freight provider restraints.

Printful does not currently ship to Cuba, Iran, Crimea, Syria, or North Korea.

Where Does Printful Ship From?

Printful has warehouses for order fulfillment purposes in Charlotte, NC, Los Angeles, CA, in the US, and Toronto, Ontario, in Canada.

The Barcelona, Spain fulfillment center serves the European market and close regions.

How Long Does Printful Take To Ship, and What Are the Shipping Rates?

The shipping time it takes Printful to develop your product and execute the order is around two to five business days.

The Printful shipping cost for common products include:

Shirts (T-shirts, tops, 3/4 sleeve shirts, long sleeve shirts, polo shirts):

• USA: $3.99
• Canada: $6.29        
• Europe: $4.59                        
• Australia/New Zealand: $7.19

Hoodies, sweatshirts/pants, jackets:

• USA: $7.99
• Canada: $9.29
• Europe: $6.99                        
• Australia/New Zealand: $11.29

Printify Shipping

As mentioned, Printify outsources printing services to third-party providers.

The shipping cost depends on your preferred print provider and where your customers want the packages shipped.

With Printify’s shipping time, you’ll be able to track shipments from start to finish using a unique tracking number and link that will also be available in your dashboard.

Where Does Printify Ship From?

Printify ships its products from multiple warehouses around the world.

They have the best print providers across North America, Europe, and Asia to fulfill your order as quickly as possible.

ArtsAdd, for example, ships out of China while AVMM ships from Latvia.

How Long Does Printify Take To Ship, and What Are the Shipping Rates?

Again, the timeline depends on your selected best print service and customer location.

Local express shipping time is about 2-3 business days, while international shipping time is 3-5 business days.

Pricing

Naturally, you’ll want to seek out an online print service that charges competitive pricing for its services.

To ensure you get a fair price, compare quotes from various providers.

Print Pricing

The Printful pro version costs $49 per month or $539 per year.

You get extra features, including exclusive clipart images, a custom mockup maker, a background removal tool, and a carrier-based shipping option.

Do Printful Charge Commission or Membership Fee?

Printful’s Pro package option isn’t mandatory.

They don’t impose a membership payment or a one-time setup fee.

Instead, they make money when your clients buy something from your store.

Printify Pricing

Printful offers various pricing packages that allow you to customize your offerings, each with different features.

They include:

• Free Plan: $0 per month. Suitable for new retailers. Supports up to five stores and Unlimited product options.
• Printify Premium: $24.99 per month. Printify Premium fits the bill for merchants seeing a surge in demand for their products. Supports ten stores on your account and unlimited product options. You also get up to a 20% discount on all products.
• Enterprise: A custom-priced solution Designed for sellers with more than 10,000 orders daily. You get unlimited stores and unlimited product options with significant discounts.

Do Printify Charge Commission or Membership Fee?

Printify offers you the listed packages above, but they are not compulsory.

Their platform is completely free to use, and you may link your preferred sales channel to your business.

You will, however, have to pay standard costs for the products each time you make a purchase.

Earning Potential

Consider what your work is worth and select a platform that allows you to bring in maximum profits.

For example, choosing a service that offers discounts on high volume or bulk orders makes sense.

Printful Earning Potential

Your earning performance depends on the things you sell.

Every product has a different profit margin, and it’s up to you to decide which products are worth selling in your store.

Hoodies and Sweatshirts, for example, can get you better margins compared to T-Shirts.

To determine how much to charge for your products and generate a profit, keep track of Printful’s product options, pricing, design, and delivery expenses, whatever taxes that may apply, and additional fees.

Printful recommends setting a 30% profit margin to the equation.

Can You Make Money With Printful?

Print enables you to sell your products through various marketplaces and make money.

The company ensures never to link your capital to inventory and that you don’t have to spend money on warehousing or storage expenses.

What Percentage Does Printful Take?

Printful will not charge you any minimums.

However, they will charge you for production and delivery after placing an order.

Printify Earning Potential

Printify’s online business model allows you to make decent profits depending on your sales and marketing efforts.

The company sets a price for product options containing your custom designs.

Then, based on your calculation, you can list it for a price above the original cost.

When s customer purchases, Printify receives the order, and your preferred print provider fulfills it.

You get to keep any surplus funds above Printify’s cost.

Can You Make Money With Printify?

With Printify, you can make money by having a big enough audience who buy your merchandise.

The more people who see your products, the more likely they will buy them.

If you have an established social media following, you’re already in a great position to start making some cash with Printify.

What Percentage Does Printify Take?

Printify does not take a percentage of your profits.

Instead, they charge you for each item sold.

However, there are additional costs when using Printify, such as design and shipping costs which they can add to each order.

Customer Support

If you’re ordering prints in bulk, you may as well look for a company that can scale with your needs and offers support for as long as you need it.

You must find a company that provides 24/7 customer service and has polite staff who can answer questions accurately and promptly.

That way, you can focus on other business areas, knowing that professionals are handling your products.

Printful Customer Support

Printful provides learning resources such as marketing guides and the Printful Academy, which offers eCommerce lessons and courses.

The company aims to provide 24/7 customer support, so if you have any questions or issues with your order, they are available to help.

They have a live chat function and a contact form on their website.

You can contact the company via email, and they will get back with an update.

Alternatively, on the Printful app, navigate Settings, select Customer support and click on Support chat.

Printify Customer Support

Printify offers a vast library of featured articles and tutorials that are easily accessible.

In addition to these, they also have an extensive knowledge base that answers all questions about shipping and order fulfillment.

The site also has a help center where customers can ask questions, get support, or share feedback.

For more direct assistance, there’s a live chat option on every page of their website.

Customers can also contact customer service by email.

Similarities Between Printful and Printify

For both companies, getting started with your online business is free and easy.

Designing and uploading your products onto their print-on-demand company takes only a few minutes.

Once you’re up and running, it’s easy to earn money as an online seller by either selling pre-made designs or creating your custom designs on each site.

With Printful, you can sell shirts, posters, phone cases, and other in-house accessories.

With Printify, you can sell t-shirts that are screen printed by third-party suppliers worldwide.

Each platform offers multiple shipping options for customers, including international express shipping.

Both Printful and Printify include APIs that allow merchants to connect to popular eCommerce platforms like Shopify, BigCommerce, and WooCommerce, so you don’t have to worry about building your storefront from scratch.

The two platforms have excellent customer service departments if you ever need help along the way.

And finally, both companies offer referral programs for existing sellers who want to invite friends into their businesses.

What Type of Products Do Printify and Printful Offer?

Both Printify and Printful offer a variety of products to print on, such as posters, t-shirts, hoodies, hats, phone cases, mugs, and more.

Pros and Cons of Printify and Printful

The print-on-demand service has advantages and disadvantages.

It’s essential to understand them to decide which is best for you.

To help you make an informed decision, we’ve outlined some of their pros and cons below.

Pros

Let’s see what benefits each platform has to offer.

What To Like About Printful

• User-friendly interface: Prinful’s platform is intuitive and easy to use, benefiting new users.
• Experiment with designs: The platform will allow you to upload your images and play around with designs.
• No equipment needed: The company handles all your bulk printing needs after ordering. You do not need to purchase any expensive equipment.
• No monthly fees: The platform is free to use without mandatory monthly packages.

What To Like About Printify

• Save time: Redirect valuable time and effort towards creativity as Printify takes care of your orders.
• No minimum order purchase: The organization has no set rules on a minimum order amount. Your customers can order their preferred amount of products at any time.
• Dropshipping business model: Printify’s print-on-demand service policy lowers the risk on customers’ capital. You also benefit from not paying storage fees.
• Customer support: The company offers several customer support channels, such as live chat and email.

Cons

We review the potential drawbacks of using each platform.

What Not to Like About Printful

• Refund policy: The company only provides refunds for damaged or mislabeled goods.

What Not to Like About Printify

• Few branding options: We’d like to see Printify expand its product line from the current offering.

Frequently Asked Questions

Let’s look at frequently asked questions (FAQs) regarding print-on-demand platforms.

Wrapping Up

Printing on demand is a great way to avoid inventory and shipping costs.

Print and Printify are two of the best print-on-demand companies available today.

They both offer great products and competitive pricing.

Ultimately, it comes down to what you need from your POD provider to decide which one is right for you.

We’ll cover all aspects of marketing services to help you decide which one is right for your business.

What Is Marketing?

Marketing refers to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.  

What Is the Purpose of Marketing?

The goal of marketing is to maximize returns on investment (ROI) by increasing customer value and satisfaction.

Marketers achieve this by developing strategies to help them reach their target audience.

Who Requires Marketing Services?

Companies who want to increase their revenue, grow their customer base, or both require marketing services.

Marketing is essential for businesses of all sizes, including small and medium-sized enterprises (SMEs), non-profit organizations, and large corporations.

Types of Marketing Services

We’ll discuss four different types of marketing services you can use to help your business grow.

Learn how they differ to decide which might be right for your business.

Creative Marketing Services

A creative marketing agency offers a wide range of services, from strategic development to entire campaign creation.

They involve marketing strategies that include: branding, photography, video production, PR services, and digital media outreach.

Designing Services

A graphic designer or web designer typically provides design services.

These companies are in charge of creating web pages, logos, and icons that can help boost your company’s visibility.

Promotional Products or Personalized Services

If you’re looking to give customers something they relate to, promotional products might be a good option.

These could include pens, bags, or t-shirts that bear your logo and can help build brand awareness over time.  

Digital Marketing Services

Whether you’re an established or just starting, digital marketing services can help you reach more customers online.

An excellent digital marketing agency will help you develop a cohesive brand identity across all channels.  

What Are the Top Marketing Services of 2022?

As a business owner, you need to know your marketing service options and how they can help you grow your business.

Ignite Visibility

Our Pick

Ignite Visibility is a marketing service that helps companies gain more visibility for their brand, products, and services.

Ignite Visibility ranks best for search engine marketing in the US and Canada.

Visit Ignite VisibilityRead Ignite Visibility reviews

Ignite Visibility is a marketing service that helps companies gain more visibility for their brand, products, and services.

Best For

Ignite Visibility ranks best for search engine marketing in the US and Canada.

Notable Features

• Amazon Marketing Services – Ignite Visibility offers several options to help you increase your Amazon sales.
• Franchise Marketing – The organization develops a marketing strategy that benefits your main offices and regional franchises.

Pros

• Industry Recognition – You get to work with a recognized digital marketing service.  
• No Long Term Contracts – The organization does not require long-term contracts from clients.

Cons

• Service limitations – Several standard offerings among SEO firms, such as keyword research, are noticeably absent.

Pricing & Plans

Contact the Ignite Visibility team for a consultation and a customized quote.

Our Take

With Ignite Visibility, you can reach new customers and grow your business in a way that works best for you.

By working with them, you’ll be able to create an online presence that will help your company become more visible on search engines like Google and Bing.

Web.com

Runner Up

Web.com is a leading provider of web services, including domain name registration and management, website hosting, and design.

The company’s best offerings include website creation tools and security features for online marketers.

Visit Web.comRead Web.comT reviews

Web.com is a leading provider of web services, including domain name registration and management, website hosting, and design.

Best For

The company’s best offerings include website creation tools and security features for online marketers.

Notable Features

• Website DIY builder – Includes drag and drop functionality with more than 150 professionally designed templates.
• Webpage Security – Web.com enables you to protect yourself and your customers from cyber-attacks using SSL certificates.

Pros

• Improved online presence – Pay-per-click advertising, internet marketing, and search engine optimization contribute to a more substantial online presence.
• Security features – The company utilizes SSL certificate packages to secure critical information.

Cons

• Limited customization tools – The row-based editor on the platform might be rigid for advanced users and limits your creative control.
• Lack of advanced components – The drag and drop feature on the site builder is not available for sophisticated elements such as promotional pop-ups.

Pricing & Plans

• Essential Hosting – $5.95 per month.
• Professional Hosting – $7.95 per month.
• Premium Hosting – $9.95 per month.

Our Take

Small businesses can benefit from increased traffic, better search rankings, and higher conversion rates by utilizing Web.com’s features.

Vertical Measures

Also Great

Vertical Measures is a leading marketing services provider for small and medium-sized businesses.

Their services include editorial content creation, local SEO auditing, paid social media management, and display advertising.

Visit Vertical MeasureRead Vertical Measure reviews

Vertical Measures is a leading marketing services provider for small and medium-sized businesses.

Their services include editorial content creation, local SEO auditing, paid social media management, and display advertising.

Best For

The company thrives on social media management services in the context of your target key performance indicators (KPIs).

Notable Features

• Quality link building – Vertical Measures helps businesses deepen audience ties and improve business performance.
• Conversion rate optimization (CRO) – assessing the user experience at all touchpoints to optimize your website to reach specific business goals.

Pros

• Customized services – The company provides tailored services based on your unique business objectives.
• Analysis and Reporting – Vertical Measures uses operational metrics collected from your website..

Cons

• Transparency – The company’s site doesn’t mention any pricing packages.

Pricing & Plans

Contact the parent company, Investis Digital, for a customized quotation.

Our Take

Vertical Measures ensures that your company will have all of its bases covered in its online presence.

Additionally, they provide top-notch backlink analysis work that helps companies look professional online.

Klientboost

KlientBoost is a marketing platform designed to give marketers and businesses the tools to run smarter, more engaging, and more successful social ad campaigns.

You can track your campaign’s performance to tweak your marketing tactics using its toolset.

Visit KlientboostRead Klientboost reviews

KlientBoost is a marketing platform designed to give marketers and businesses the tools to run smarter, more engaging, and more successful social ad campaigns.

Best For

You can track your campaign’s performance to tweak your marketing tactics using its toolset.

Notable Features

• Landing Page Design – From copy to button colors, the company creates high-converting landing pages for social media campaigns.
• Custom Link Building Services – The platform uses referral traffic to raise your ranking in the SERP via link building.

Pros

• Communication – Klientboost has direct communication channels in place to speed up workflow.
• Professionalism – Klientboost professionals display remarkable organizational skills. They also have a thorough awareness of the rapidly evolving digital landscape.

Cons

• Speed – The company might require different workflows from your end, which slows up your marketing processes.

Pricing & Plans

To get a pricing guide, one must fill out a form and select desired services.

The team at Klientboost later reaches out with three different pricing plans to choose from.

OBI Creative

OBI Creative is a research, strategy, and advertising agency that helps clients develop innovative marketing strategies.

OBI Creative specializes in branding and reputation management which involves discovering and reworking your brand towards customers’ desires and attitudes.

Visit OBI CreativeRead OBI Creative reviews

OBI Creative is a research, strategy, and advertising agency that helps clients develop innovative marketing strategies.

Best For

OBI Creative specializes in branding and reputation management which involves discovering and reworking your brand towards customers’ desires and attitudes.

Notable Features

• Customer Journey Mapping – The company employs unique research methods to map out where your customers and your brand connect and their demands at various points of the sales funnel.
• Crisis Communications – The company has public relations experts skilled in handling your public image’s positive and negative aspects.

Pros

• Leverage media advertising – The OBI Creative team displays a great understanding of media advertising.
• Marketing automation – The agency helps you acquire and retain leads by tailoring your customers’ experience and providing accurate reporting.

Cons

• Service limitations – Their service list might be limited compared to other providers.

Pricing & Plans

You have to reach out to their team for customized pricing by providing your name and email.

Our Take

Whether you need a PR campaign or a full-scale digital marketing strategy, OBI Creative has what it takes to make your business stand out from your competitors.

Acceleration Partners

Acceleration Partners is a digital marketing agency that focuses on driving the acquisition of new online customers for leading brands in the world.

Acceleration Partners excel at acquiring, accelerating, and expanding your affiliate or partner program.

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Acceleration Partners is a digital marketing agency that focuses on driving the acquisition of new online customers for leading brands in the world.

Best For

Acceleration Partners excel at acquiring, accelerating, and expanding your affiliate or partner program.

Notable Features

• Migration and Launch – The company manages the movement of your affiliate program to another supplier or service efficiently, ensuring your program launch is uninterrupted.
• Account management – The company has in-market experts who develop a detailed marketing strategy to manage your program locally and internationally.

Pros

• Reliability – Many leading brands entrust the affiliate program management, including Linkedin, Reebok, NOOM, Thorntons, and The White Company.
• Consultancy – The company observes your affiliate or partner program’s performance and structure and evaluates what is working well, and identifies gaps for improvement

Cons

• Not upfront about the cost – The lack of this provision might be inconvenient for customers.

Pricing and Plans

Contact the Acceleration Partners team on their website and provide your name, email, phone number, company name, and budget for pricing.

Our Take

Rapidly growing brands benefit from increased brand awareness accrued from better affiliate programs.

Acceleration Partners increases your brand awareness and contributes to efficient company growth in the long run.

GOInfluencer

GOInfluencer is an AI-powered search engine that helps marketers find and work with influencers.

It’s a marketplace where anyone can buy and sell social media marketing services, such as sponsored posts.

Visit GOInfluencerRead GOInfluencer reviews

GOInfluencer is an AI-powered search engine that helps marketers find and work with influencers.

It’s a marketplace where anyone can buy and sell social media marketing services, such as sponsored posts.

Best For

GOInfluencer specializes in matching marketers with social media influencers based on their goals and budget using advanced algorithms.

Notable Features

• GOInfluencer Analytics – The company conducts comprehensive data analytics among its influencers to enhance the quality of your campaigns.
• GOInfluencer Campaigns – The organization creates customized campaigns for your marketing goals with different influencers.

Pros

• Increased engagement – GOInfluencer matches you with experienced influencers who work to increase your brand’s reach.
• Save on valuable time – You can focus on growing the business as your influencers take care of creating good content for promotion.

Cons

• Mistakes can cost your brand – Even the best make mistakes. Influencer errors such as not following FTC endorsements guidelines are costly.
• Not easily quantifiable – It is difficult to measure the success of influencer marketing campaigns.

Pricing & Plans

GOInfluencer requires you to fill out an online form with your campaign details (your target audience, preferred features, and campaign type) before connecting you with relevant influencers.

Different influencer sets each have a unique pricing guide.

Our Take

GOInfluencer allows users to find influencers who can help spread their message through social media.

If you’re trying to start a new business but don’t have a huge budget to spend on advertising, GOInfluencer is an excellent way to reach your target audience.

SmartSites

SmartSites is an award-winning digital marketing agency that helps you gain customers, get more traffic, and sell more products for small and large businesses.

SmartSites specializes in SEO, PPC Advertising, and CRO.

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SmartSites is an award-winning digital marketing agency that helps you gain customers, get more traffic, and sell more products for small and large businesses.

Best For

SmartSites specializes in SEO, PPC Advertising, and CRO.

Notable Features

• Web Design and Development – The company provides on-demand design and development, dedicated developers, graphic design, branding design, custom website design, and e-commerce websites.
• PPC Management – The institution partners with Google Premier and Facebook Marketing to provide dedicated project management, real-time marketing reports, analysis, and management.

Pros

• Online Security – The company implements the latest website security to protect your information.
• Traffic Analysis – The company gives you a deep insight into your site’s users, enabling you to track your traffic gains.

Cons

• No straightforward pricing – SmartSites lacks a general price list for services provided.

Pricing and Plans

Each matter is evaluated and priced accordingly by a team of experts.

The company offers proposals regarding web design, pay-per-click, and optimized search engines.

Our Take

SmartSites help you plan, design, and develop an appealing website using their set of skilled workers.

Additionally, they are highly knowledgeable in all aspects of digital marketing.

Utilizing these aspects might be what you need to take your business to the next level.

Endless Events

Endless Events is an innovative event planning and management company.

The company handles event management, production, technology, strategy, and event creativity to ensure your event is perfect.

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Endless Events is an innovative event planning and management company.

The company handles event management, production, technology, strategy, and event creativity to ensure your event is perfect.

Best For

Endless Events offers the best in class management and strategic planning services for corporate events, concerts, conferences, festivals, and private parties.

Notable Features

• Event Management – Endless Events helps you manage the numerous elements of an event, such as compliance with health guidelines and attendee accommodation.
• Event Production – The organization takes care of your production needs with advanced technology and limitless creativity.

Pros

• Numerous Endless Events locations including Virtual, Hybrid, Chicago, Las Vega, Orlando, and Seattle Event Management Companies.
• Event Planning Resources – The company has a library that provides a knowledgeable base behind their most successful events.  

Cons

• Costly – Endless Events charge a premium for their services. While many users accept that they live up to the billing, this might price out lower-scale clients.

Pricing and Plans

For pricing, request a proposal on the website.

Our Take

Endless Events experts have high pre-production, event days, and post-production event process standards.

We recommend using their services for well-prepared marketing events of any size that are free from confusion.

Mayple

Mayple is a data-driven marketing platform that allows users to create, deploy and manage their entire digital marketing strategy.

With a few clicks, users can build content campaigns and send them out to customers in real-time.

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Mayple is a data-driven marketing platform that allows users to create, deploy and manage their entire digital marketing strategy.

With a few clicks, users can build content campaigns and send them out to customers in real-time.

Best For

The platform allows channel tracking, reporting, and analytics across email marketing, paid advertising and social media management.

Notable Features

• AI-powered matching – The company employs an AI system with data sources to ensure that the professionals you deal with are the best fit.
• Data-based vetting – A verification procedure ensures that you only work with top professionals who can help you grow your business.

Pros

• Analytics – Mayple provides an in-depth analysis to reveal errors and highlight areas to improve your marketing campaign.
• Needs assessment – The company makes it easy to understand what services or products are currently missing from your processes and why those problems exist.

Cons

• Time-consuming – It may take longer to get a good return on investment (ROI) than other cost-effective options.

Pricing and Plans

• Starter – $2,850 per month
• Plus – $3,950

Our Take

Use Mayple’s AI-powered platform to make sense of consumer data and make better decisions.

Convertica

Convertica is a conversion rate optimization-focused agency that helps companies increase their conversions by using data-driven methods to analyze each stage of your sales funnel.

Convertica does a fantastic job with CRO analysis and auditing your site to understand your business.

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Convertica is a conversion rate optimization-focused agency that helps companies increase their conversions by using data-driven methods to analyze each stage of your sales funnel.

Best For

Convertica does a fantastic job with CRO analysis and auditing your site to understand your business.

Notable Features

• Mockups and Re-design – this service allows you to improve conversions with an updated look for your website, landing pages, or emails.
• AB & Weekly Reporting – this will help you test multiple variations of your site to determine which one performs best.

Pros

• More effective website – With their help, you can develop a more effective website to convert visitors into customers.
• Free audits – When you sign up for Convertica, you get free website audits, which can help you identify where your most significant problems lie.

Cons

• Not transparent on pricing – No pricing makes it difficult to know exactly how much you will be paying for their services.

Pricing & Plans

The company needs to gauge its customers’ needs and budgets before offering a price quote.

Fill out a form and provide your name, email, and password.

The Convert team should reach out soon with proposals.

Our Take

Convertica’s combination of features like split testing and audits gives them an edge over some other competitors in terms of value per dollar spent.

If you want an affordable way to improve your conversion rates, Convertica could be a good option.

How Online Marketing Services Benefit Your Business

As businesses grow, it becomes necessary to outsource some of the business’s marketing duties to experts.

Benefits and Services of Online Marketing Services

When you work with an online marketing service provider, you gain access to an entire team of experts who will design an effective strategy for your business.

By choosing a partner that offers digital advertising and SEO services, you’ll get two powerful tools for building your brand.

How to Choose a Marketing Service or Marketing Agency?

Researching your options before signing any contracts or paying any money will help you select the best company or agency to meet your marketing needs.

Let’s look at the several factors to consider when looking at services and agencies.

Determine Your Business Goals

Before you begin your search for a marketing agency, sit down and clearly define your company’s goals.

Make sure you have specific key performance indicators (KPIs) in mind when choosing an agency to avoid confusion about what success looks like.

Define Your Budget

Finding an agency or service on par with your company’s marketing vision is essential, but so is managing your expectations.

You have to consider what you can afford and whether you need long-term services or just one-off projects.

What Features Do You Require?

Before choosing an agency, consider what you need from your marketing team.

Your answers will help you determine what kind of marketing service is right for your business.

What Is Your Timeline for Deliverables?

When you’re looking for marketing services, timing is crucial.

A good marketing agency will be able to give you an idea of how long it takes them to complete specific tasks.

Wrapping Up

Marketing services encompass everything from advertising and promotion to public relations and sales.

You’ll likely need to hire marketing services to help get your name out there if you’re starting your own business.

While it has grown immensely in popularity since it began, it seemed to lose traction as the digital marketing era took off.

However, with more recent happenings, direct mail services are once again gaining popularity in 2022.

With digital marketing making an expansive boom in the past several years, it is challenging to consider consumers appreciating a break from digital chatter.

Because of the current health crisis, most consumers find themselves behind a computer or phone screen as they work from their homes.

This has caused an increasing number of individuals to desire a break from the digital world and seek an escape.

Therefore, print marketing is making a comeback in 2022, making direct mail marketing an effective advertising tool.

What Is Direct Mailing

Direct mailing is the process of sending print marketing materials directly to consumers’ mailboxes via post mail.

This physical correspondence is intended to stoke consumers’ interest in purchasing a product or service from the related company.

What Is Direct Mailing Used For?

Direct mail is used as a means to market to a specific demographic for a product or service.

This concept began with the distribution of newspapers and continues to grow in popularity.

Most direct mailing materials include a call to action (CTA) with contact or order information to take the next steps.

While door direct mail does not provide the convenience of one-click ordering to simply clicking a link to learn more about a product, as with most digital marketing, it does possess its benefits.

The benefits of direct mailing are plentiful, with one of the key benefits being the ability to produce a dual-marketing strategy.

When consumers are not responsive to digital marketing efforts such as email, social media, or pop-up ads, using print marketing as a means to follow up or grab the attention of views proves beneficial.

Sending print marketing directly to consumers via post mail ensures they see the ad and it makes it into their homes.

How Does Direct Mail Work?

Direct mail marketing works as both a B2C and B2B marketing strategy.

When businesses choose to participate in a direct mail marketing campaign, they select a specific neighborhood or zip code they wish to target.

Once the area is selected, they use a direct mailing service as a means to send the print marketing piece via Postal Service to the mailboxes of consumers or businesses.

This is a way to meet consumers and businesses where they are without having to entice them to sign up for an email or enter the store.

Direct Mailing Services

Direct mail marketing has made a comeback in the last few years due to current events.

The global pandemic has caused many individuals to spend more time working from home and staring at a computer screen all day.

Whether it is Zoom meetings, answering emails, or validating databases, the constant strain of the blue light emissions that computers portray is taxing on the eyes.

All to say, 2022 offers a unique opportunity for direct mailing marketing efforts among businesses and is an effective tool for dual marketing strategies.

What Are Direct Mailing Services?

Direct mailing services can vary greatly depending on the type of company sending the mail and the purpose of the marketing tactic.

Common direct mail products are postcards, flyers, magnets, coupons, and free product samples.

More often than not, direct mailers that take a unique and uncommon approach are deemed successful as they spark the interest of consumers.

Does Direct Mail Marketing Still Work?

A direct mail marketing service is effective in more than one way.

Not only does it offer an escape from the digital universe, but it also poses a variety of other benefits that consumers may not experience in digital marketing.

It’s Interactive

The best part of direct mail is the level of interaction it offers consumers.

Having something to physically hold and touch has a different effect on consumers than an ad you can simply scroll past.

Interacting with a promotional offer and creative piece of print material can spark interest a digital ad cannot.

Consumers are more likely to keep the ad if it offers them something in return, such as a gift or a coupon.

Direct Mail Has a Greater Reach

When door direct mail is sent to the mailboxes of consumers, businesses don’t have to worry about enticing the potential customer to like their content on social media or visit their website.

Therefore, direct mail has the potential to reach more potential customers on your mailing list than some digital marketing platforms.

Offers Multiple Ways To Express Creativity

Direct mailing marketing materials don’t have to be boring.

While getting letters can be nostalgic for some, it is mundane for others.

Therefore, when utilizing direct mailing services, it is vital to add creativity to your print marketing pieces to spark the interest of consumers.

While sending a flyer or brochure serves its purpose, it may not always be the correct means to grab consumer attention.

One way to add creativity to print marketing pieces is to send something that serves a dual purpose or isn’t just a typical letter.

For instance, consider sending a piece that has ink that is only visible with a black light.

Provide a blacklight in the envelope so they can reveal the secret message.

Or send a calendar magnet with an important date circled to encourage a purchase.

No matter the type of mailer sent, creativity plays a vital role in the success of direct mail marketing campaigns.

Do Not Experience as Much Competition

Because companies have turned away from print marketing and are focusing on digital platforms, it gives businesses less traffic to compete against.

Door direct mail ensures consumers on your targeted mailing list will see your ad without the digital clutter.

Pros and Cons of Using a Direct Mail Service

As with any advertising campaign, direct mail service offers users a variety of pros but also several cons.

Before deciding whether or not your company will utilize direct mail services as part of your marketing efforts, consider both the pros and cons.

Pros

• Dual marketing strategy – Providing your target audience with a dual marketing strategy proves to yield greater results. Incorporate direct mailing services into your social media marketing campaigns as a way to reach a greater audience.
• Level of competition – With most businesses relying heavily on digital marketing, switch it up and send physical advertisements to consumers. The level of competitors is meek compared to the digital alternative.
• Ability to reach consumers – Reaching consumers where they are at is one of the most beneficial aspects of direct mail marketing. When potential customers don’t have to make any effort to learn about current sales or offerings, it makes them more likely to consider the product or service.
• Level of creativity – Direct mail marketing offers businesses another way to get creative to reach their customers. Personalized printing will ensure you stand out from the competition.

Cons

• Cost to print – Printing marketing materials adds cost to the direct mailing programs. While you can often print through the company that offers the services, this additional cost may not be in the marketing budget.
• Ability to track reach – Tracking whether or not a consumer spent time reading a print ad is difficult. QR codes, promo codes, and keywords help determine if interest was sparked due to a print ad but tracking whether or not a consumer showed some interest isn’t always possible.  
• Content editing – The editing process for print materials must take place before the mailers are distributed. As with business cards or a postcard, once these materials are printed, there is no way to edit the content unless it is reprinted.

How Much Do Mailing Services Cost?

The cost of mailing services depends on the company and what they offer.

Do they provide printing services?

How do they label the pieces?

Do they have an in-house graphics team that creates the ads?

There are a lot of factors that play into the end cost of the program.

The average direct mail campaign typically costs between 30 cents to $10 per person.

Finding a direct mail service that fits your budget and provides the services required is essential to campaign success.

The Top Direct Mail Services of 2022

The top direct mail services in 2022 may vary depending on the business that is requesting its services.

The best services offer creative leadership, fit within your budget, graphic design services, and obtain industry knowledge.

1. Gunderson Direct

Our Pick

Gunderson Direct is a one-stop-shop for businesses looking for competitive direct mail services.

The years of experience and creative leadership at Gunderson Direct ensure content is thought-provoking and will grab the interest of consumers.

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Gunderson Direct is a one-stop-shop for businesses looking for competitive direct mail services.

The years of experience and creative leadership at Gunderson Direct ensure content is thought-provoking and will grab the interest of consumers.

List sourcing services ensure content is delivered to the right audience for your content and will help you set your target audience.

While gaining insights on reach and effectiveness of print ads proves difficult, Gunderson Direct provides insightful analytics as they measure campaigns to provide a response rate for mailings.

2. MailShark

Runner Up

MailShark provides targeted direct mail to a wide variety of industries.

They provide design, printing, and mailing services, meaning you don’t have to outsource the print materials.

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MailShark provides targeted direct mail to a wide variety of industries.

They provide design, printing, and mailing services, meaning you don’t have to outsource the print materials.

Whether you are sending a modern postcard, flyers, or magnets, MailShark will provide the content your company needs to effectively reach the mail list.

Pricing plans depend on the level of customization required of your direct mail marketing program.

MailShark proves one of the best services to use for a DIY marketing campaign as customization is their specialty.

3. Valassis

Also Great

Advertised as offering a direct mail service that is sure to engage consumers at home, Valassis creates and mails print marketing materials for your company at a competitive price.

Through a company survey, it is noted that 71% of consumers read Valassis ads, and 54% say direct mail ads motivate trying a new business.

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Advertised as offering a direct mail service that is sure to engage consumers at home, Valassis creates and mails print marketing materials for your company at a competitive price.

Through a company survey, it is noted that 71% of consumers read Valassis ads, and 54% say direct mail ads motivate trying a new business.

Valassis advertises to targeted areas and neighborhoods where the type of product you are marketing is relevant.

As with other direct mail services, the program cost depends on the type of ad and the targeted areas.

Exceptional customer service is another benefit Valassis offers users.

How To Choose the Best Direct Mail Service for Your Business

Knowing who you want to reach with your direct mailers, your end budget, and what message you want to portray, are vital steps to determining the best direct mail service for your business.

Without an understanding

Who Is Your Audience

Understanding who your audience is and how you want to reach them is the first and most vital step to determining any marketing campaign.

Do you want to reach the areas closest to your store?

Or perhaps the surrounding neighborhoods?

What about targeting households with a specific income?

These factors play a part in determining who you will reach and what service is the best to reach these potential customers.

Some direct mail services allow consumers to be more specific about who they reach than others.

Define Your Budget

Running a business is all about money management.

Without proper income management, the business will go bankrupt, and all efforts will be lost.

Therefore, determining a direct mail marketing budget and sticking to it is essential to program success.

Weigh your options and the cost of each program, and what is included in the program.

If your budget does not allow you to reach your target audience, consider a more simple program or mail piece.

Using a service that includes printed materials in the cost may also help you stay within budget.

What’s Your Message

Whether your message is geared towards FOMO, humor, or a current crisis, knowing what message you want to get across to consumers will help you choose the correct service.

Full-service direct mail companies will help you create an ad perfect for your company that will grab the attention of your target audience.

Wrapping Up

Direct mail marketing has been making a comeback in 2022.

By utilizing direct mailing services, companies can reach a wider audience, boost creativity, and capture the interest of consumers, which is not possible through digital marketing.

Before selecting a direct mailing service, consider who your audience is, define your budget, and determine your message.

Understanding these tactics will help you determine the service to choose and how it can help your company.

Whether you are part of a small business or an established one, it’s time to begin a direct mail marketing campaign if you’re looking for a way to spice up your advertising efforts.

For instance, surveys can be a great way to get brand feedback from your customers.

You can ask them about their experience with your product or service or ask them questions about themselves.

This information is precious for business owners who want to improve their products and services or expand into new markets.

What Do Survey Companies Do?

Survey companies conduct market research and public opinion polls.

This helps them find out whether or not their target audience is happy with your products and services or if they have room for improvement.

Once the responders answer these questions, businesses can use that information to decide on plans and marketing strategies.

What Kinds of Surveys Are There?

There are many different surveys, but you can generally categorize them into six categories based on their creation and distribution.

1. Market Research Surveys

Market research surveys are a form of business research in which you learn about your customer demographics.

Market research data can be invaluable to any company, large or small, that intends to provide goods or services to a specific population base.

You can analyze the collected data for conclusions that may not have been initially apparent about specific groups regarding income level, frequency of purchases, and existing brand loyalty.

2. Lead Generation Surveys

Lead generation surveys collect information about individuals or businesses to sell them a product or service.

The contact information is stored in a database and sorted by zip code or geographic area.

When a company has gathered enough leads from its survey efforts, it can begin contacting these individuals directly with sales pitches for products or services.

This approach enhances targeted marketing efforts since you will only contact those most likely to purchase.

Compile results into reports that include demographic information, answers to specific questions posed during the survey process, and other valuable data.

Utilize that data to identify trends among its potential customers.

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If you want to take a targeted approach to collect leads instead of guessing with surveys, check out our favorite companies that specialize in lead generation.

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3. Brand Awareness Surveys

A brand awareness survey is market research that measures how well-known your product or service is.

The goal is to see if your target audience has heard about you, what they know about you, and whether they are interested in using your product or service.

The answers will give you a sense of how much work you have to do to raise awareness.

You can then use the results to create marketing strategies to increase your exposure.

These surveys also help you identify which products and services people already associate with your company, so you can capitalize on those associations by creating more content around them.

4. Customer Satisfaction Surveys

Customer satisfaction surveys evaluate customer experience regarding a company’s products or services.

Typically these surveys are completed by customers who have recently purchased a product or been serviced by an employee and ask them about their satisfaction with said product or service.

The information collected from these surveys is then analyzed to determine any patterns, trends, or issues that need addressing immediately.

Customer satisfaction surveys can also help your organization predict churn rates and identify high-value customers.

5. Event Feedback Surveys

An event feedback survey is conducted on-site, usually at a trade show or seminar, where you can collect valuable information about customers and allow them to provide feedback regarding your company’s services.

By implementing an event feedback survey, you not only learn what people like and dislike about your products and services but also receive answers to questions such as:

• What do attendees think of our location?
• What can we do to improve?
• Who would they recommend we partner with next year?

Use the results from these surveys to improve future events, grow your business, and increase client satisfaction.

6. Employee Satisfaction Surveys

Employee satisfaction surveys typically ask employees to assess various aspects of their experience at a company, such as communication, culture, and leadership.

An employee’s participation in a survey is voluntary, but employers are legally allowed to offer incentives for taking part.

These surveys can be done internally by companies themselves or externally by third-party research firms.

Internal surveys can be more cost-effective, but they may lack objectivity.

External studies are more objective, but they often cost more money.

Regardless of who conducts them, these surveys usually produce data that can help companies make decisions about training programs or leadership changes.

The Best Survey Companies In 2022

As the world becomes more interconnected and digital, companies focus on understanding and engaging with their customers.

Companies and entrepreneurs can gather vast amounts of qualitative information through survey companies that will help them refine their ideas and improve their products.

1. Material

Material is a modern marketing, global consumer intelligence, and customer experience consultancy service that helps international brands create customer experiences that drive loyalty and revenue.

Our Pick

Material is a modern marketing, global consumer intelligence, and customer experience consultancy service that helps international brands create customer experiences that drive loyalty and revenue.

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How it Works

Material provides companies with in-depth market insights and analysis.

Also, it gives them robust data-driven solutions to support their customers at every stage of the customer experience journey, from identification to analysis and action.

Services Offered

Material provides a wide variety of services to help businesses develop and enhance their customer experience.

They include:

• Brand Growth Insights and Strategy
• Marketing Analytics & Market Targeting
• Customer Analytics an Experience
• Product Design and Service Design
• Digital Transformation

Cost

The organization does not display its pricing on its website.

To get their pricing guide, you have to contact them directly, and they’ll tailor their pricing guide according to your needs.

2. SurveyStance

SurveyStance is a software company providing feedback survey software for businesses.

Runner Up

The platform allows you to create custom paid surveys with pre-built templates that you can customize to fit your needs.

Users can choose from different question types, including free-form text, multiple-choice, rating scales, etc.  

Once you’ve created your survey, you can either have them send it out via email or embed it into your website so that users can take it without leaving your site.

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This includes customer satisfaction surveys, employee engagement surveys, and other surveys that collect data on your customers or employees.

How it Works

The platform allows you to create custom paid surveys with pre-built templates that you can customize to fit your needs.

Users can choose from different question types, including free-form text, multiple-choice, rating scales, etc.  

Once you’ve created your survey, you can either have them send it out via email or embed it into your website so that users can take it without leaving your site.

Services Offered

SurveyStance offers three customer feedback survey solutions such as:

• A feedback kiosk
• One-click feedback
• Email feedback survey

Cost

The feedback kiosk starts at $59/month per kiosk, while the one-click feedback service costs $29/month.

Gallup

Gallup offers management consulting services, research, and analytics to companies committed to aligning their talent strategies with their business objectives to maximize employee engagement, business performance, and customer experience.

Also Great

Gallup offers management consulting services, research, and analytics to companies committed to aligning their talent strategies with their business objectives to maximize employee engagement, business performance, and customer experience.

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How it Works

Gallup uses a unique strengths-based approach and actionable data insights that inspire better management decisions, more effective employee engagement, and rapid growth in your bottom line.

Services Offered

Gallup offers various management consulting services divided into different groupings.

The solutions include Workplace, Employee Engagement Survey, CliftonStrengths, and Education solutions.

Each set focuses on other parts of an organization that touches on overall growth and expansion.

Cost

Management consulting services vary in cost depending on the situation.

For example, CliftonStrengths reports and guides cost $49.99, while the Employee Engagement Survey offering sets you back $15.

Smith Research

Smith Research is a Chicago-based market research company.

The company utilizes an extensive consumer, medical, and business database to conduct its primary research.

Smith Research uses this vast database to create a survey that captures qualitative and quantitative data from target markets.

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The company provides extensive data on your competitors and consumer trends that impact your business decisions.

How it Works

The company utilizes an extensive consumer, medical, and business database to conduct its primary research.

Smith Research uses this vast database to create a survey that captures qualitative and quantitative data from target markets.

Services Offered

Smith Research provides customers with survey data that you can use to better market products and gauge consumer sentiment in various industries.

The surveys can help you determine what consumers think about your product or service, which is key to knowing whether you should alter it, add it to your line of products or discontinue it altogether.

Cost

Smith Research does not list product prices on its website.

However, you can request a bid through their platform to get tailored pricing and services according to your business needs.

Accelerant Research

Based in Charlotte, Accelerant Research is a marketing research firm that focuses on providing clients with high-quality, actionable data that you can use to drive more sales and enhance product development.

Based in Charlotte, Accelerant Research is a marketing research firm that focuses on providing clients with high-quality, actionable data that you can use to drive more sales and enhance product development.

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How it Works

Accelerant Research utilizes qualitative and quantitative research to help companies make strategic decisions.

The company then translates that data into actionable insights for clients by providing them with clear recommendations on how they can improve their business strategies or marketing campaigns.

Services Offered

Accelerant offers full-service research, custom qualitative and quantitative market research solutions, including traditional focus groups, market structure & segmentation, online surveys, and customer experience.

Cost

Accelerant Research tailors its services to fit each client’s specific needs.

You can contact them directly to estimate how much it will cost to work with them on your next project.

Support Your App

Support Your App is a third-party customer service company that works with businesses to provide support for their products and services.

Support Your App offers outsourced customer service for organizations.

The company uses various means of communication to respond to your clients, such as email, phone, and chats.

Support Your App aims to provide a seamless experience for your customers to boost sales and enhance market retention.

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The company takes care of your customers’ needs so you can focus on product developments and growth.

How it Works

Support Your App offers outsourced customer service for organizations.

The company uses various means of communication to respond to your clients, such as email, phone, and chats.

Support Your App aims to provide a seamless experience for your customers to boost sales and enhance market retention.

Services Offered

Support Your App offers various customer service services, including 24/7 phone support, email support, and Live Chat support.

Cost

The services are all offered at prices that you can tailor to your needs.

You can calculate your cost here.

Survey Companies That Pay You to Take Surveys

Here are the top survey companies that pay you to take surveys.

The Best Paid Survey Companies

Pinecone Research

Pinecone Research voices the opinions of consumers and helps companies better understand their needs.

Our Pick

When you sign up for Pinecone, you’ll receive paid surveys that you can complete online.

Each survey takes about 15 minutes to complete.

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How it Works

When you sign up for Pinecone, you’ll receive paid surveys that you can complete online.

Each survey takes about 15 minutes to complete.

How Much They Pay

You earn points for every survey you complete, and the company pays you a minimum of $3 for each.

MyPoints

MyPoints allows users to earn money online by answering questions and sharing experiences on various topics.

Runner Up

MyPoints allows users to earn money online by answering questions and sharing experiences on various topics.

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How it Works

Sign up for a free account and then answer paid surveys on automobiles, fashion, travel, etc.

How Much They Pay

You earn points that you can redeem for rewards such as a visa gift card or a PayPal cashout by answering surveys.

SwagBucks

SwagBucks is a rewards site where you earn points for actions you do online already.

Also Great

You shop online, watch videos, and take paid surveys to earn points.

You can redeem the points for a gift card or get cashback on Paypal.

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How it Works

You shop online, watch videos, and take paid surveys to earn points.

You can redeem the points for a gift card or get cashback on Paypal.

How Much They Pay

According to the SwagBucks website, users earn an average of $1 to $5 a day.

Survey Junkie

Survey Junkie is a free survey site that rewards you with points, which you can redeem for cash or gift cards.

How it Works

To get started, enter your email address and set up a password.

The company prompts you to answer questions about various topics so they can match you with paid surveys that are relevant to your demographic profile.

How Much They Pay

The platform pays $1 to $3 per survey, and you can earn $3 up to $12 per hour, depending on your demographic profile.

Points2Shop

Points2Shop is an online rewards program that allows users to earn points by completing paid surveys, watching videos, and shopping online.

Points2Shop is an online rewards program that allows users to earn points by completing paid surveys, watching videos, and shopping online.

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How it Works

Sign up for free at Points2Shop and complete a profile so they can match you with relevant surveys.

When a survey becomes available, they’ll send you instructions on participating.

How Much They Pay

Points2Shop pays $0.50 and $1.50 per survey.

Who Should Use Survey Companies?

Two major groups can utilize survey companies to gain an advantage over competitors.

They are:

Business Owners

Running a business is all about staying on top of consumer demands.

Market research surveys are essential for gaining feedback from customers and potential clients.

Business owners can use them to gauge public opinion on new products, proposed business expansions, potential advertising campaigns, and much more.  

If you’re looking to learn more about your target audience or get some constructive criticism on how you can improve your services, survey companies are an excellent way to do so.

You must find out how your target audience feels about your company before jumping into any costly initiatives.

Marketing Specialists

Marketing specialists may find survey companies a valuable resource for market research.

These professionals are constantly looking for ways to improve their marketing strategies, and surveys can help them do just that.

Surveys can give them insight into how customers feel about their products or services, which allows marketing specialists to make changes that will increase sales.

Wrapping Up

Surveys are most effective when they are easy to take, have a clear call to action, and give users something in return.

You can also use many different techniques to create your surveys to elicit the information you need from respondents.

Knowing how to best tailor your survey will significantly improve your results.

We now work from home, play from home, and shop from home.

Therefore, keeping your business up to date is important with the world shifting to an online-based society.

That means using online marketing strategies to conquer and excel in your trade.

Of course, everyone’s using digital marketing these days, and sometimes it’s hard to keep up.

And with a rapid increase in entry-level digital marketing jobs, knowing where to turn can get confusing.

Unsure where to start?

You’re in luck because there are services that can easily help you promote your brand.

If you’d like to see your business flourish in 2022, keep reading to learn about the best digital marketers.

Our Pick

Ignite Visibility

• Ignite Visibility is one of the best-known digital marketing agencies in the world
• This company does outstanding work - their results speak for themselves
• One of the highest recommended agencies on Clutch.co

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Runner Up

LYFE Marketing

• Offers a wide variety of digital marketing services, but has a heavy specialization on social media
• Great team culture and we're told they are very pleasant people to work with

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Also Great

Instaboost

• A relatively small team, meaning less overhead and less agency bloat that some of the bigger firms
• Specialied focus on Google Ads and Facebook ads, meaning consistent results time and time again

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What Is Digital Marketing?

Digital marketing is the promotion of a business’s brand, products, or services done through the internet.

Digital marketing plays a large role in e-commerce and company growth.

The concept of digital marketing is fairly recent, so new developments are always being made to increase its efficiency.

How Does Digital Marketing Work?

When a company wants to promote a product or service, they employ various mediums to convey ads about the product/service.

They may also have influencers endorse their brand, making it more enticing to the public.

These mediums may include the use of social media, apps, email listings, online advertisements, and search engine marketing.

Why Do I Need Digital Marketing?

Online marketing is essential for most companies in 2022 since companies are doing more business online.

This is partly due to the recent pandemic, where society was pushed to such measures.

Even more so, some sources claim that the average person spends about 7 hours a day on the internet.

That’s the majority of a person’s waking day.

With such an online-centric way of life, it’s undeniable that the digital market is imperative for the success of any business.

Examples of Digital Marketing

These are some examples of ways businesses use digital marketing:

1. Youtube Ads

Youtube is one of the largest media platforms out there, with tons of content tailored to every group you could possibly think of.

This platform is great for businesses because you can choose which audiences you appeal to.

A company that sells tents would be able to promote its products through youtube videos that revolve around camping.

Likewise, a gaming company would be able to promote its games through videos based on gaming.

2. Email Lists

Businesses can use email lists to advertise products based on a person’s shopping habits.

By doing this, they can offer coupons to urge people to buy their products.

Businesses may also use them to inform customers of sales, special promotions, and new items.

3. Local Search Ads

Local search results usually include those ads that pop up when you look something up on google.

Usually, these ads relate to the search and are a great way for a business to find its target audience.

What are Digital Marketing Services?

Digital marketing services are paid web services that help businesses market their brand and gain online traffic.

These services help optimize web design, social media usage, search engine discoverability, and other useful resources.

Digital marketing services can vary greatly, but the average costs tend to fall around a few thousand dollars, which can be more or less depending on your needs.

Benefits of Digital Marketing Services

There are many benefits of using digital marketing services, such as:

• Targeting the right audience: A digital marketing service can help you advertise to potential customers efficiently. They can help you avoid generalization and pinpoint people who would be interested in your brand.

• Specialized needs: Many digital marketing services focus on specific services, making them experts on the subject. They are often more optimized for specialized features and dedicated to their craft.

• Saves you time: Marketing can be time-consuming, especially when you need to divert your efforts elsewhere. Digital marketing services make marketing simple and can save a ton of time if you’re pressed for it.

• They’re affordable: Advertisements in the past were extremely pricey—TV ads, radio broadcasts, billboards, etc. Fortunately, digital marketing services are cheap comparatively and way more effective.

• Helps build a following: Digital marketing services can help you build a loyal following over time and allow your business to prosper.

How Digital Marketing Services Drive Business Growth

Due to their ability to work with great efficiency, digital marketing services are proficient at promoting business growth.

Marketing services help locate potential customers and promote the best aspects of your brand.

They will streamline the process using clever marketing tactics and various software.

The constant engagement will increase business and get your company’s name out there.

Furthermore, these marketing services will help your business establish its online presence and allow it to become marginally more recognizable.

These aspects are all essential for a company’s digital success.

Top Digital Marketing Services of 2022

Our findings have concluded that these are the 15 best digital marketing services available in 2022.

1. Ignite Visibility

Ignite Visibility is a California-based digital marketing service founded in 2013.

Our Pick

Ignite Visibility is a California-based digital marketing service founded in 2013.

They offer a variety of high-end software and resources to boost a business’s online performance.

Ignite Visibility is best known for its search engine optimization (SEO) and social media marketing.

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They offer a variety of high-end software and resources to boost a business’s online performance.

Ignite Visibility is best known for its search engine optimization (SEO) and social media marketing.

They also offer pay-per-click advertising, local search advertising, franchise marketing, Amazon marketing, and basically any other service you could think of.

Ignite Visibility secures its place on our list as one of the most versatile and best quality services that offer essentially anything a business could need.

2. Lyfe Marketing

Lyfe Marketing is a renowned social media management firm.

Runner Up

Lyfe Marketing is a renowned social media management firm.

They put their marketing efforts into helping businesses flourish in the social media world and maintain an online presence.

Businesses can hire them to create and manage high-performing social media campaigns, optimize businesses for search engines, and to create successful email listings.

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They put their marketing efforts into helping businesses flourish in the social media world and maintain an online presence.

Businesses can hire them to create and manage high-performing social media campaigns, optimize businesses for search engines, and to create successful email listings.

Lyfe Marketing specializes in managing social media accounts such as Twitter, Instagram, Facebook, and Linkedin accounts, which includes gaining followers, posting, analytics, promotional, and marketing automation.

Given how important social media marketing services have become, Lyfe Marketing finds its way on our list as a company that provides an essential service for all businesses.

3. Instaboost

Compared to some of the other services on this list, Instaboost is relatively small.

Also Great

They offer paid advertisements for Google ads and Facebook ads and related statistics, demographics, and customer review tools.

Their services are mainly for SEO purposes, specifically to be found in local searches.

Instaboost may have a limited range of services and a smaller client base, but this actually works in their favor.

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They offer paid advertisements for Google ads and Facebook ads and related statistics, demographics, and customer review tools.

Their services are mainly for SEO purposes, specifically to be found in local searches.

Instaboost may have a limited range of services and a smaller client base, but this actually works in their favor.

They’re able to dedicate more resources to their customers.

They are great for small businesses looking to get their names out there.

4. SmartSites

SmartSites is a web design and search engine optimization-based service created in 2011.

Like Ignite Visibility, this one’s pretty well known in the business world and one of the top-rated.

SmartsSites is mainly centered on online presentation and appeal.

Their services include web design, SEO, pay-per-click (PPC) advertisements, and conversion rate optimization (CRO).

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Like Ignite Visibility, this one’s pretty well known in the business world and one of the top-rated.

SmartsSites is mainly centered on online presentation and appeal.

Their services include web design, SEO, pay-per-click (PPC) advertisements, and conversion rate optimization (CRO).

The main focus is on web design, specifically creating business websites that are appealing to customers and easy to navigate.

They also ensure that your site is easily found on major search engines such as Google and Bing through search engine optimization.

Web design is important to the presentation of your company.

SmartSites understands this and offers a high-caliber service to improve your online presence.

5. WebFX

WebFX is another versatile digital marketer that provides a variety of online-based functions.

The site claims to have a 21% increase in traffic for its customers and is optimal for small to mid-sized businesses.

WebFX specializes in SEO, social media marketing, and digital advertising.

They also have options for eCommerce and web design.

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The site claims to have a 21% increase in traffic for its customers and is optimal for small to mid-sized businesses.

WebFX specializes in SEO, social media marketing, and digital advertising.

They also have options for eCommerce and web design.

Alongside everything, there are numerous statistics and analytics available.

We put WebFX on this list because they have one of the best revenue generation results available.

Additionally, their digital marketing is top-notch, and their software is amazing.

6. Web.com

Web.com is a website creation service that makes building your business’s website simple.

Their builder is specifically tailored for DIY sites and WordPress sites.

The site specializes in web design and offers SEO utilities.

In addition to site creation technology, Web.com recently has begun to offer e-commerce related services, including creating online stores, selling through online marketplaces, and shipping services.

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Their builder is specifically tailored for DIY sites and WordPress sites.

The site specializes in web design and offers SEO utilities.

In addition to site creation technology, Web.com recently has begun to offer e-commerce related services, including creating online stores, selling through online marketplaces, and shipping services.

Web.com makes website creation simple, inexpensive, and quick – all things we love to see in a digital marketing service.

7. Vertical Measures

Vertical Measures (now known as InvestisDigital to their 2019 acquisition) is a service that aids businesses in improving their online presence and image.

Vertical Measures (now known as InvestisDigital to their 2019 acquisition) is a service that aids businesses in improving their online presence and image.

They offer brand-promoting content creation, web-design options, SEO, and various other digital marketing firms.

Their main goal is to improve corporate responsibility, brand reputation, customer reach, and company recruitment.

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They offer brand-promoting content creation, web-design options, SEO, and various other digital marketing firms.

Their main goal is to improve corporate responsibility, brand reputation, customer reach, and company recruitment.

Vertical Measures has a more socially-engaging method of brand promotion.

They seem to specialize in creating innovative ways for customers to get involved with the brand.

Overall, we like this one because it offers a more interesting way of creating a following.

It deviates from traditional marketing and takes a more proactive, human approach.

8. Mainstreethost

Mainstreethost was introduced back in 1999 and served as a simple-to-use SEO-based digital marketing agency.

The site’s main role is to increase a business’s website traffic through SEO strategy.

However, they also offer web design, PPC campaigns, social media marketing, and content creation options.

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The site’s main role is to increase a business’s website traffic through SEO strategy.

However, they also offer web design, PPC campaigns, social media marketing, and content creation options.

Mainstreethost is one of the best options for optimizing your business search engine and creating a steady traffic flow.

Additionally, they are affordable, straightforward, and reliable.

9. Conversion Rate Experts

Conversion Rate Experts are a conversion rate optimization (CRO) company that prides itself on its results and qualified employees.

In addition to optimizing conversion rates, the site will conduct tests on web pages and verify business growth.

Conversion Rate Experts offer consultations, digital strategy sessions, and tips on how to make certain aspects of your business’s site conversion rate optimized.

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In addition to optimizing conversion rates, the site will conduct tests on web pages and verify business growth.

Conversion Rate Experts offer consultations, digital strategy sessions, and tips on how to make certain aspects of your business’s site conversion rate optimized.

They also offer several free resources on their main site.

This one is pretty straightforward but dedicated to their craft.

Their effectiveness and diligence to a single focal point makes them one of the best, if not the best, option for CRO-related needs.

10. Klientboost

Klientboost is another multi-channel digital advertising agency that encourages the creation and use of online marketing strategies.

They offer standard functions such as paid advertising, SEO, PPC ads, CRO, and email listings but deviate from similar services in execution.

The main focus of Klientboost is to create a plan of action that considers revenue, competitors, reports, trends, and studies.

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They offer standard functions such as paid advertising, SEO, PPC ads, CRO, and email listings but deviate from similar services in execution.

The main focus of Klientboost is to create a plan of action that considers revenue, competitors, reports, trends, and studies.

Klientboost is exceptional in its services because they’re more involved with its clients.

As a result, they’re a great digital marketing company for startup businesses that don’t have a particular plan of action.

11. Stellar SEO

Stellar SEO was created in 2011 and serves as a means of increasing the visibility of a business.

They work to increase the searchability of a company through targeted hyperlinks and content marketing related campaigns that put the company in the spotlight.

Stellar SEO helps businesses rank higher in searches by increasing the number of links that lead to the business.

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They work to increase the searchability of a company through targeted hyperlinks and content marketing related campaigns that put the company in the spotlight.

Stellar SEO helps businesses rank higher in searches by increasing the number of links that lead to the business.

In addition, they help create a plan of where the links are placed and to whom they appeal.

Stellar SEO is another service that specializes in a single yet important function.

It’s interesting to see the intricacy of a single marketing tactic and how it can impact a business so profoundly.

12. Moburst

Moburst is a digital advertising agency tailored entirely for mobile experiences.

They help create a mobile-based digital marketing strategy and promote businesses through various features.

Moburst can help businesses optimize their apps for the app store, reach target audiences, and generate creative assets, such as digital art, music, and videos.

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They help create a mobile-based digital marketing strategy and promote businesses through various features.

Moburst can help businesses optimize their apps for the app store, reach target audiences, and generate creative assets, such as digital art, music, and videos.

They even have options for influencer marketing.

Given that everyone has a smartphone nowadays, mobile compatibility is important for any digital marketing campaign, and why we believe Moburst is the best option for doing so.

13. Disruptive Advertising

Disruptive Advertising is an ad-oriented digital marketing agency.

They provide services to manage a business’s paid promotions, email listings and paid social advertisements.

While the company specializes in advertising paid ads, they also have functions for website optimization and content creation.

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They provide services to manage a business’s paid promotions, email listings and paid social advertisements.

While the company specializes in advertising paid ads, they also have functions for website optimization and content creation.

Overall, Disruptive Advertising has a good reputation and is one of the top-rated services that focus on paid ads.

14. Column Five

Created in 2009, Column Five is an American-based visual communication company that specializes in creating promotional content for digital content marketing.

This company focuses on four main aspects: brand strategy, content creation, content strategy, and distribution strategy.

They essentially work on a company’s image through a variety of creative, visual mediums.

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This company focuses on four main aspects: brand strategy, content creation, content strategy, and distribution strategy.

They essentially work on a company’s image through a variety of creative, visual mediums.

Why does this one belong on this list?

Because Column Five offers business growth through creative measures.

Getting innovative is extremely important in the modern age and why companies are being forced to get craftier with their content marketing campaigns.

15. Pearl Lemon

The last entry on our list is Pearl Lemon.

They are an SEO-based agency focused on generating leads to your company site.

They offer website optimization for site creation tools like Weebly and WordPress and e-commerce optimization for major providers such as Amazon.

Additionally, they have PPC, CRO, and content writing services.

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They are an SEO-based agency focused on generating leads to your company site.

They offer website optimization for site creation tools like Weebly and WordPress and e-commerce optimization for major providers such as Amazon.

Additionally, they have PPC, CRO, and content writing services.

This is another great all-around option to make your business more easily found around the web and has quite a few testimonials backing its authenticity.

How to Choose a Digital Marketing Service

Choosing which digital marketing service can be tough, especially with so many great ones currently available.

 If you’re struggling to find the perfect one for your business, here’s a little guide on choosing a digital marketing service.

Step 1: Determine What You Need the Digital Marketing Service For

First, you will have to decide which digital marketing service(s) your business needs to focus on.

These are the most common ones:

• Social Media
• Search Engine Optimization (SEO)
• Conversion rate optimization (CRO)
• Link Building
• Email Marketing
• Advertisement

Step 2: Determine Your Budget

Determine how much you’re willing to spend on each service beforehand.

Then, create a budget to avoid spending too much.

Step 3: Compare Features of Each Service

The last step is to compare each service.

Find which ones specialize in your needs, and compare them by price, ratings, and efficiency.

Wrapping Up

Digital marketing is fairly new yet extremely prevalent in the growth of every business.

A few decades ago, the concept didn’t even exist.

Now, the world is completely reliant upon it.

Navigating this new way of promoting a brand can be a bit confusing, but luckily you can employ the aid of all the services listed in this article to find success and improve your online presence.

Don’t wait.

Get on the digital marketing train now.

There are so many new businesses popping up online that the competition constantly evolves.

Everyone knows that, but what is less known is how to use lead generation tools to attract and convert prospects into paying customers.

That is where lead generation services in the form of lead generation software, and database management come in.

The right lead generation service can take a bold lead and be the difference between stagnation and company growth.

Whether you are a seasoned marketer or working in an entry-level digital marketing job, the following list of the best lead generation companies is something you should check out.

Our Pick

CIENCE

• High level of lead-generation capabilities, including email, phone, social, chat & ads
• Trusted by over 2,000 organizations, including Microsoft, Uber, and Yamaha

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Runner Up

callbox

• callbox collaborates with customers to use their lead generation tools most effectively
• Flexible pricing structures that include team approach, multiple methods of lead generation, and back-of-house support

View callboxRead callbox Reviews

Also Great

upcall

• Combines proprietary software with top 3% of sales professionals to generate more leads
• Utilizes a conversation-driving marketing and sales platform that uses real people to gather insights

Visit upcallRead upcall Reviews

Lead Generation Companies: A Primer

Before we dive too far into the list, let’s first cover a few of the basics.

What is Lead Generation?

In the simplest of terms, lead generation is the process of figuring out what makes a quality lead for a business by identifying its core customer profile.

Additionally, it is using B2B lead generation data on prospective customers via traditional contact methods such as cold calling, online lead generation and email marketing to create strategic sales products and services that prompt prospects to convert to customers.

Creating a customer profile entails a lead generation or marketing agency collecting data on an individual or company that aids in determining the type of product(s,) price range and terms a new lead might be interested in procuring.

The data that is collected includes, but is not limited to:

With individuals:

• Contact information
• Purchasing preferences
• Expenditure data
• Shopping preferences (the stores and websites a customer prefers)
• Types of Purchases
• Financial information

With Corporations:

• Company and organizational info
• Type of industry
• Type of work
• Financial information
• Personnel information
• Purchase habits

The goal with either is to allow a business to create a profile of their customer to compare to available datasets and find other customers that have similar characteristics.

Depending on how many similarities there are, the potential for a sale exists.

With individuals or businesses where there are several similarities, the chances are high.

What Do Lead Generation Companies Do?

Lead generation companies actively build sales lead lists consisting of data that matches specific criteria and use a demand generation marketing framework.

They get that data from several sources that meet lead qualification criteria and put them into various subsets of data.

The lead gen company offers those subsets to companies with customers that match that profile.

The goal is to sell those matches to companies that a data record matches.

Depending on the type of small business trying to get inbound leads, the interaction might simply be to buy the contacts in list form.

Another option is to let the B2B lead generation company handle contacting the prospects and tracking what prospects responded favorably via a lead generation tool.

The third type of list company provides broader traditional and digital marketing advice and sets up an entire prospect management program.

How Do Companies Generate Leads?

There are multiple ways a company can generate a B2B lead.

The most common way to achieve inbound lead generation is to get a potential lead from the following:

• Internal Commercial customer lists
• Organizational lists (Chambers of Commerce membership lists, etc.)
• Tailored surveys
• Retail organization’s customer lists
• Commercial list companies
• Prospect requests for information

A lead generation service will take that data and formulate subsets of data that are associated with specific organizations, industries, or purchase habits.

A contact that meets multiple criteria is considered a qualified lead.

Depending on the company purchasing leads, a master list can be broken down by just about every type of collected data.

Often, lists will be split based on specific criteria and a small sample will be “tested,” both as a list and against each other list.

Companies will then compare how each list compares and do expanded testing of the better-performing list.

After several tests, a client may decide to “rollout” the list and use all available data that matches the criteria that work.

The customers that respond are bundled into a master list that is then sold as leads for that specific criteria.

The Best Lead Generation Companies For 2022

The following are some of the top lead generation companies in the industry.

1. CIENCE

Our Pick

CIENCE uses a multi-tiered approach to lead generation.

Their approach merges human experts in content curation and lead generation, AI, machine learning, and software to give customers a tailored, precision-focused approach.

Each of these works to create a product that hits every source of social media and other communications techniques.

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How it Works

Their approach merges human experts in content curation and lead generation, AI, machine learning, and software to give customers a tailored, precision-focused approach.

Each of these works to create a product that hits every source of social media and other communications techniques.

What Sets CIENCE Apart

The biggest advantage a customer gains by working with CIENCE is their employees.

Not only are they each trained in data curation, but they are also experienced in working with lead generation, marketing, sales, or all three.

You get a team when you sign on that is highly skilled and experienced.

How Much Does CIENCE Cost?

Pricing for CIENCE products is based on an assessment and recommendation provided by the company or submitted by the potential client.

It is subscription-based or potential customers can be billed monthly (with a 3-month minimum.)

Pricing includes an entire team committed to giving the customer the best lead generation data and methods possible.

2. Callbox

Runner Up

Callbox has been in business since 2004, so it has a long history of lead generation.

It uses a pre-formulated database system that lets companies target businesses based on type.

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How it Works

Callbox uses an “account-based marketing approach” to generate leads from over thirty-five million businesses.

It uses voice, email, social, chat, website, and online seminar traffic generation strategies.

What Sets Callbox Apart

The company provides customers with a slate of tools for sales and marketing and collaborates with customers to use those tools in the best manner possible.

How Much Does Callbox Cost?

Callbox has flexible pricing structures that include a team approach, multiple methods of lead generation, and back-of-the-house support, including training, lead qualification, customized reports, and appointment setting and confirmation.

3. Upcall

Also Great

This company is the first collaborative call outsourcing platform that let non-profits, businesses and individuals create and implement lead generation call campaigns.

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How it Works

Callbox contacts real people and gathers information from them.

They do this via multiple tested strategies, such as using written templates and surveys.

The business also employs a highly scheduled call strategy that increases the chances of getting a positive response.

What Sets Upcall Apart

The Upcall system uses local phone IDs, personalizes each customer’s scripts, and targets calling times to maximize potential results.

How Much Does Upcall Cost?

Enterprise uses three tiers of pricing, based on customer needs (Standard, Reseller, and Enterprise.)

Each tier has duplicate and unique features that increase the applicability of a tier to a customer’s lead generation needs.

4. Salespanel

Salespanel offers B2B lead generation via identifying website visitors and capturing and aggregating leads from multiple marketing channels.

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How it Works

The concept behind Salespanel’s product provides businesses with a centralized management point that lets employees administrate marketing programs from conception through fruition.

Businesses can identify customer profiles and tailor campaigns to match what those customers want to see.

What Sets Salespanel Apart

Apart from the software, which is unique, Salespanel focuses heavily on the reporting end of lead generation to allow tracking of leads and outreach efforts as well as quantifying results.

This allows business leaders to make tactical decisions regarding who to focus on and what to present.

How Much Does Salespanel Cost?

Salespanel has three distinct levels for pricing: Basic ($49/mo,) Growth ($249/mo,) and Scale ($499/mo.)

Each tier offers additional features and functions from the one below it.

5. LeadGeneration

A WebiMax company, LeadGeneration provides a phased approach for identifying, contacting, and converting customers.

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How it Works

A LeadGeneration team uses multiple channels of marketing (social, traditional, website development, print, electronic, etc.) to open new doors to generate leads.

It then utilizes proprietary software to track leads and convert them to customers.

What Sets LeadGeneration Apart

LeadGeneration’s approach to identifying and converting customers is comprehensive.

Each component works to further the overall marketing goals of the company.

Additionally, the principals are highly experienced and very successful at lead generation, business management, sales conversion, etc.

How Much Does LeadGeneration Cost?

Pricing is quoted as part of a free consultation of a potential customer’s marketing needs and existing program structure.

6. DiscoverOrg

DiscoverOrg helps businesses identify and convert leads, manage contacts and maximize outreach strategies based on real-time results.

From a highly accurate list of businesses, a customer collects and appends data that helps sell products and services.

DiscoverOrg’s software analyzes leads and general business data to create a customized lead generation and contact management engine.

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How it Works

From a highly accurate list of businesses, a customer collects and appends data that helps sell products and services.

DiscoverOrg’s software analyzes leads and general business data to create a customized lead generation and contact management engine.

What Sets DiscoverOrg Apart

The product is highly compatible with existing lead generation, marketing, contact management, and sales platforms.

It can be integrated with other marketing and sales management platforms such as Microsoft Dynamics 365, Salesforce, Bullhorn, Eloqua, and many more.

How Much Does DiscoverOrg Cost?

DiscoverOrg has multiple plans that are customized to individual needs based on an assessment by the business of a company’s core vision, focus, and optimal customer base.

7. CandorWorks

This B2B technology business provides international lead generation and management for media agencies, publishers, and B2B clients using technology and seasoned professionals.

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How it Works

Candorworks relies on over two hundred marketing professionals to create hybrid and customized solutions to contact and manage 24.6 million B2B contacts.

What Sets CandorWorks Apart

The organization is highly professional and is GDPR, CAN-SPAM, CASL, and CCPA compliant with 10+ CRM and Marketing automation software systems.

How Much Does CandorWorks Cost?

Pricing is determined upon consultation with company representatives and is based on customer needs as well as the scope of those needs.

8. Overdrive Interactive

Overdrive Interactive creates digital advertising programs and marketing solutions for small businesses, non-profit organizations, and large businesses.

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How it Works

• The core services Overdrive Interactive provides are:
• Account-Based Marketing
• Lead Generation
• Search Engine Optimization
• Media Planning and Management
• Search Engine Marketing
• Social Media Marketing
• Creative Services
• Web Development
• Content Creation and Marketing

All those services equal a company that develops a comprehensive marketing solution for any sized organization.

What Sets Them Apart

Overdrive Interactive provides a comprehensive approach to B2B sales, communications, and market positioning.

You get more than just a lead generation platform and instead get an entire suite of services and business tools that position you for success.

How Much Does Overdrive Interactive Cost?

Contact the company for a consultation and quote based on the services your company needs.

9. SalesRoads

SalesRoads merges lead generation with appointment setting to provide customers with a proven core of prospective clients.

The company contacts leads and collects information on them so that when their customers contact those leads they are fully prepared to make a positive connection.

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How it Works

The company contacts leads and collects information on them so that when their customers contact those leads they are fully prepared to make a positive connection.

What Sets SalesRoads Apart

Salesroads is very customer contact intensive and they create a very detailed description of each potential customer.

How Much Does SalesRoads Cost?

Contact SalesRoads for a consultation, needs assessment, and quote for services.

10. Belkins

Belkins provides full-scope lead generation and contact services.

Belkins staff assess a client’s needs, develop sales leads, and sets up B2B appointments to ensure their customers are fully prepared to meet with any prospect.

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How it Works

Belkins staff assess a client’s needs, develop sales leads, and sets up B2B appointments to ensure their customers are fully prepared to meet with any prospect.

What Sets Belkins Apart

The scope of their coverage is second to none in terms of using B2B sales development representatives, marketing experts, and copywriters to create fully customized enterprise solutions.

How Much Does Belkins Cost?

Belkins has three levels of pricing, ranging from newbie to using lead generation tools to fully tailored programs.

11. Martal

Martal is a full-service company that offers B2B contact and lead generation, appointment setting, marketing, and sales strategy, and sales outsourcing services.

Martal representatives meet with customers and define their needs.

They then create a comprehensive marketing and lead generation strategy that covers everything from traditional appointment setting to social media management.

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How it Works

Martal representatives meet with customers and define their needs.

They then create a comprehensive marketing and lead generation strategy that covers everything from traditional appointment setting to social media management.

What Sets Martal Apart

Martal is very data-driven and can offer details analysis of what works, what does not, and what might with some modification.

How Much Does Martal Cost?

There are four tiers of pricing, ranging from outbound lead generation only to comprehensive lead generation and management services.

Who Should Pay for a Lead Generation Company?

There are no specific criteria for who should pay for lead generation.

A better question might be whether paying for lead generation makes sense for a company?

If, however, a B2B company or organization has the money to pay for contact generation and lead capture, that company’s marketing personnel should think about at least running a few tests.

Or maybe you’re in the affiliate marketing space and looking to increase sales to a course, product, or brand.

Whether hiring a lead generation company makes sense, is a separate debate.

A business considering B2B marketing may want to think twice before hiring a lead generation company if:

• It does not normally prospect for customers and has no plans on doing so
• Its products or services have limited appeal
• The client company relies almost entirely on referrals
• It is unable to handle an increase in its customer base
• It does not have a clear profile of its core customers
• It has the internal capacity to generate leads without any external help

Is it Worth it to Pay a Lead Generation Company?

Whether it is worth paying for a lead generation company comes down to several variables.

The most important is whether the company in question can take on an influx of new customers.

If they do, then the question of worth comes down to the pros and cons of going with professionals to generate leads.

Pros of Hiring Lead Generation Companies

The following are the pros associated with hiring a lead generation company.

1. Access to Lead Generation Experts

Your sales team might be the best in the business at convincing an interested party to purchase your goods or services, but are they good at generating leads from scratch?

Chances are, you have a few who enjoy cold calling, but most people, even salespeople, like to go in with a little bit of an edge.

Lead generation services give those folks contacts that have expressed an interest in at least hearing from your sales team.

Plus, lead generation pros have generated excitement for your product, service, or company.

2. Speed Up the Slow Periods

Few businesses are constantly busy, and most have “seasons” when business is slower than normal.

A lead generation service can serve as a “gap filler” for those periods by giving your sales team contacts that have expressed interest in your products.

If done properly, a robust lead generation process for slow periods can even help businesses avoid seasonal layoffs.

3. No More Cold Calling

Just about everyone would choose to sell to an interested contact versus cold calling.

Most people hate cold calling.

Lead generation companies put interested parties at your fingertips and you or your staff do not have to do any cold calling.

For many companies, that reality, in and of itself, is a good enough reason to contract with a lead generation company.

4. Greater Visibility

Any contact with potential customers you would not usually have is more publicity for your company than you currently enjoy.

It is indirect, free advertising.

5. Quicker Close Times

Interested parties convert to customers quickly and easily because they already know about you.

A lead generation team does the legwork in informing potential customers and referring them to your sales team.

At that point, your sales personnel can focus on selling to these contacts what they need versus describing your company.

6. Quality Contacts Versus Hit or Miss Contacts

The contacts from a lead generation company want to buy from you because the lead generation team promoted your company and its products or services.

That means your sales team will spend less time on dead leads or building interest and more time selling your products to those that have expressed a desire to work with you.

Cons of Hiring Lead Generation Companies

While many positive aspects of lead generation companies or campaigns exist, there are a few downsides.

1. ROI Can Be Difficult To Recoup

Using a third-party lead generation company to promote your business may not work.

Even if it works, it might be years before you see enough businesses from a lead to warrant the expenditure.

In some cases, the best outcome is just higher rates of publicity.

An ROI that is hard to quantify or achieve is why you do a lot of analysis into what will work to generate new customers for your company.

If the strategies used by lead generation companies will not work, you could spend a lot of money on an insignificant return.

Related: How to run a break-even analysis

2. Leads Demand Attention

To get the most out of any lead generation activities, you must act quickly to migrate an interested lead into a paying customer.

If you do not act quickly the potential customer may lose interest or walk away, and be much harder to convert in the future.

You must make sure your sales team can handle the influx of appointments or leads to follow up on.

Additionally, you must be able to deliver on what you promise.

If your supply chain is put in jeopardy because of a large influx of customers, it might not be worth the potential clients.

Failing to provide an expected product to a generated lead will mean converting them in the future is much more difficult, if not impossible.

3. Lead Generation Is Not A Guarantee for More Work

Some lead generation efforts must be too broad to have a chance of yielding results.

When that happens, contacts you think can be converted, may not want or need exactly what you offer.

For example, if you have a flooring company that installs hardwood floors, your contacts may have expressed an interest in carpeting, but you get them because they technically have a flooring need.

That could lead to you paying for contacts that you never really have a chance to convert.

The client company avoids this pitfall by coordinating extensively with the lead generation team to define the ideal customer profile.

Understanding that can help you avoid wasting resources by contacting people that are not interested in your services.

4. Generated Leads are Not Exclusive

Lead generation companies own the records they contact.

If you convert a lead into a client or if they do on your behalf, the lead generation businesses get that contact information to market to their customers.

You “own” the record to contact in the future and try and get them to buy more.

The records contacted on your behalf are not yours exclusively and are available for other parties to purchase.

You do not “own” a record until the contacted prospect purchases from you unless you already own part of the list contacted or stipulate exclusive access to those records in your contract.

Some lead generation companies will not grant you exclusivity.

Final Thoughts

Lead generation companies play a significant role in helping businesses expand by identifying prospective contacts that have expressed an interest in specific products or services and thus, can convert easier.

For lead generation strategies to work, however, a plan is needed.