Copywriting probably sounds like a dream come true with many opportunities, plenty of needs, and a flexible schedule.

But before you make any life-changing decisions, you should stop and ask yourself: what is copywriting?

Do you really understand enough about the subject to make it your career?

Fortunately, you can learn all you need to know about copywriting here!

What Is Copywriting?

Copywriting is a specific type of writing that serves the world of advertising, marketing, sales, and other business-oriented fields.

Copywriting is any written content that has the express purpose of:

• Raising brand awareness
• Persuading an individual to action
• Motivating sales
• Initiating some direct response

Copywriting is used most often for marketing.

Difference Between Copywriting and Content Writing

There are many different types of content and content writing that some people might confuse with copywriting.

It’s essential to make a distinction between copywriting and content writing.

Copywriting aims to initiate some direct response from the consumer, such as the purchase of a product.

Content writing is broader, potentially covering any writing from website landing pages to magazine articles.

What Is the Purpose of Copywriting?

The purpose of copywriting is to get an individual or a group to take a specific action based on the information provided through the copy.

An excellent example is a carefully worded advertisement for a business that inspires an individual to check out the company and become a customer.

Copywriting’s primary purpose is to persuade an individual or a group to act.

Why Is Copywriting Important?

Copywriting plays a vital role in advertising and marketing for businesses.

One of the critical ways that certain brands communicate about themselves is through copywriting.  

Brands need copywriting because it’s an effective and efficient way to communicate to the public and raise awareness about their products, services, and other features.

Benefits of Copywriting

Copywriting serves as a great boon to businesses of various kinds.

There are some undeniable benefits of copywriting that are worth considering:

• Copywriting can help drive sales
• Copywriters can help companies to find their voice
• Copywriting can increase search engine rankings
• Copywriting gives your business a professional look
• Copywriters can help you find new markets and sales avenues

Common Types of Copywriting

There are different kinds of copywriting content, from copywriting for blogs to SEO or social media copywriting.

Copywriting never takes one elemental form.

It can apply to different fields and take shape in various forms and varieties.

Let’s look at some basic types of copywriting that often appear on the market.

1. Copywriting for Blogs

Just like copywriting, there are many different types of blog content that you can explore.

Blogs are sometimes informational, and sometimes they have the intended purpose of making a sale.

Copywriting for blogs is intended to inspire sales, generate revenue, or garner more traffic for the blog host.

2. Marketing Copywriting

Have you ever heard that content is king?

Well, when it comes to marketing copywriting, that has more accurate than ever before.

The content you produce for marketing is an essential element of your entire business structure.

Marketing copywriting is one of the most common types of copywriting.

Marketing copywriting aims to generate revenue, sales, and awareness for your business, product, or service.

3. Public Relations Copywriting

Copywriting and public relations are not identical fields.

Although they have many similarities, some critical differences set them apart.

That being said, copywriting for public relations is integral to keeping up with the public and ensuring your business has a presence worldwide.

Public relations copywriting boosts the face of your business, service, or product.

What Types of Copywriting Are Most Popular?

There are many different types of copywriting that are increasingly popular.

In a world increasingly dependent on digital content, copywriting is more in demand than ever.

The most popular types of copywriting include:

• Brand copywriting
• Website copywriting
• SEO copywriting
• Blog copywriting
• Email copywriting
• Sales copywriting
• Script copywriting (for videos)

Examples of Copywriting

There are a lot of great copywriting examples that you could point to for a better idea of what your copywriting should look like as a finished product.

Let’s take a quick look at three copywriting examples that communicate effectively and are worth remembering when it’s time to create your content.

1. Moosejaw

Check out this excellent copywriting example from Moosejaw for a better understanding of what good copywriting looks like.

This particular copywriting example is a great one to reference because it hits a few copywriting basics that are worth noting:

• It’s short and to the point
• There’s no fluff to speak of
• It adds humor in a tasteful way
• It incorporates graphics effectively

2. Trello

Check out the Trello website for another example of great copywriting.

Trello communicates effectively, incorporates essential visual elements, and tells the reader precisely what they are.

The main reason Trello serves as a great example is its website copy’s precise, concise nature.

It tells you what you need to know to use the product and how using the product can benefit you long-term.  

3. Duluth Trading Company

If you’ve never heard of Duluth Trading Company, check out their excellent website copy and learn from some of the best in the business.

The copy from Duluth Trading is suitable for a few reasons:

• It communicates meaningfully to a specific demographic
• It translates the company’s voice into every piece of copy
• It focuses on things that are important to all communities

Copywriting Ideas & Inspiration

If you need some effective strategies for writing content or you’re looking for inspiration for your own copywriting, there are plenty of places to look.

Where To Find Ideas & Inspiration for Copywriting

The first step is checking out your favorite websites.

Examine their copy as a copywriter instead of a consumer to see where it ranks.

You can also do a generic search for excellent copywriting examples to find plenty of ideas and inspiration.

How Do I Get Into Copywriting?

Getting into copywriting is easy, especially with online tools and resources.

There are a few practical methods for getting into copywriting:

• Take an online class from an expert
• Examine copywriting examples
• Begin marketing yourself to small local businesses

You should always begin by asking your friends if they need free copywriting to give you practice, experience, and the beginnings of a portfolio.

How To Start Copywriting

Copywriting consists of essential habits that can vary depending on your work style or personality.

How To Start Copywriting

There are plenty of topics to write about when you start copywriting.

With these simple steps, you can get started on your copywriting journey and have the hang of it in no time.

Step 1: Research Your Topic

When you start copywriting, researching your topic is the first and most important thing to do.

You want good sources, plenty of accurate information, and different perspectives to sort through on your topic.

Step 2: Organize the Information

Take all the information you carefully researched and organize it sensibly.

The order of things will depend on your topic and your project.

Step 3: Write the Copy

Now you sit down to write the copy. You don’t have to worry about editing as you go.

You simply want to get all your thoughts and ideas down on paper in an organized fashion.

Step 4: Edit Your Work

Once you have your piece written, you can begin editing.

Start with big issues, like content in continuity or misapplied research.

Work your way down to smaller issues, like grammar and spelling.

You can always use an online grammar tool to make this process go much faster and to ensure accuracy.

Step 5: Review and Finalize

Your copy is tentatively complete once you get to the last step.

Reviewing it will determine if your copy is ready to send out or if it needs a few more edits and revisions.

Copywriting Best Practices

Let’s look at three best practices you should always remember when you’re ready to write your copy.

1. Avoid Fluff

Filling your content with unnecessary words is a sure way to lose the interest of your audience.

In addition to losing your audience’s attention, adding fluff or filler content will hurt your long-term SEO aspirations.

Make sure every sentence is compelling, meaningful, and concise.

2. Add Facts

You should absolutely include facts and figures in your copywriting whenever possible!

Adding appropriately sourced and relevant facts lend credibility to your copy.

Facts and figures prove to be invaluable regarding your relationship with the audience.

3. Always Listen

Make sure you’re in tune with the things your audience is communicating.

Listen to what they want to learn and what speaks to them.

This will improve your copy and your effectiveness as a copywriter.

Copywriting Tools To Save Time and Money

Tools for copywriting will help you save time and money in the long run, two essential resources you should always preserve when possible.  

What Is a Copywriting Tool?

Good copywriting tools include more than simple explanations on how to write a blog post.

Copywriting tools provide you with critical resources that improve your writing.

A great example of a copywriting tool is a writing assistant that helps you check your grammar, spelling, tone, and style.  

Our Favorite Copywriting Tools

Let’s look at some of the best copywriting tools available to you as a copywriter.

1. Jasper

Jasper.ai is ranked as one of the best copywriting tools that you can find.

It can help you curate original content faster than other content producers on the market and guarantees that your content will be accurate.

You’ll love Jasper.ai for its ease of use and original content.

2. AI Writing Software

AI Writing Software helps you generate content, saving time and improving the quality of your copywriting.

If you’re struggling to find inspiration for a topic, try using AI writing software to jumpstart the copywriting process.

You can find many software options to fit your budget and style.

3. Blog Post Template

Consider using a Blog Post Template to give yourself an easy way to follow a certain style or tone.

Templates are a great way to take some of the stress out of copywriting.

Blog post templates give you automatic access to the organizational part of copywriting.

Other Related Content Types To Check Out

Other content types are similar to copywriting yet have different structures or purposes.

• Branded Content: An advertiser usually funds branded content to build brand awareness. Branded content links the brand with content that shares the brand value to create greater awareness and increase audience reach.
• Social Media Content: Social media content consists of anything you might share on a social media platform, like Facebook or Twitter. Social media content is usually informational, humorous, or designed to produce empathy with an audience.  
• Quality Content: Quality content is content that adds value to the reader without extra pomp and circumstance. Quality content is generally straight to the point, with an industry focus that captures the reader’s attention.  

Frequently Asked Questions

Let’s take a quick look at some frequently asked questions concerning copywriting.

Wrapping Up

Copywriting is a piece of writing, usually geared toward advertising or marketing, that is meant to compel an individual or group to take action.

Copywriting is an increasingly popular field, offering many opportunities for flexibility and personal autonomy.

The next time you’re browsing your favorite website or doing some online shopping, keep an eye out for the copywriting that those websites employ. You might just learn a thing or two.

With the online world constantly expanding, these opportunities are only growing.

So, where does branded content fit into this picture? Whether you’re a small business owner looking to increase your brand’s awareness or a writer looking for a new way to earn cash, branded content is worth checking out.

Let’s learn more about branded content!

What Is Branded Content?

There are so many different types of content on the Internet these days that it can seem impossible to keep them all straight.

Branded content sets itself apart by serving a specific purpose.

Branded content comes from an advertiser with the express purpose of building awareness for a particular brand.

Difference Between Branded Content and Sponsored Content

There is one key difference between branded content and sponsored content.

Although they have similar purposes and look nearly identical, their origins and audiences are different.  

Branded content is always produced in-house to reach the brand’s audience.

Sponsored content is created with an editorial team and reaches the publisher’s audience.

What Is the Purpose of Branded Content?

Branded content is critical to any content strategy.

Branded content engages the brand’s audience and builds awareness through positive interactions.

It should leave a good impression on the audience and encourage them to tell others about the experience.

Why Is Branded Content Important?

Perhaps you’ve heard someone tell you that content is king, and the more content you have, the better off you’ll be in the business world.

The truth is brands need branded content because branded content helps them:

• Build a relationship with their audience
• Maintain a good name in the business world
• Generate engagement and customer loyalty

Benefits of Branded Content

Branded content has proven benefits.

Some studies show that 61% of consumers say they’re more likely to buy from brands that create their custom content.

With such a high percentage of buyers more likely to buy when branded content is involved, the primary benefit of branded content seems to be that it increases visibility and sales for a business, product, or service.

Common Types of Branded Content

There are plenty of things to write about when it comes to branded content.

It can take the shape of various content and mediums, including blog posts and podcasts.

Let’s look at the common types of branded content.

1. Blog Posts

You might stumble upon different types of blog content, but one of the most common forms of blog posts is branded content.

Blog posts are an easy and effective way for businesses to communicate, explain, inform, and encourage a customer base.

2. Infographics

One highly effective means of engaging with a customer base is through infographics.

This form of branded content allows customers the chance to understand visually, which is generally more appealing than reading walls of text.

Infographics are a great way to create interactive experiences with customers and draw them in with genuine interest.

3. Podcasts

Podcasts are not a recent development.

However, their popularity has spiked recently, especially for people looking for new channels to consume news.

Because they are highly accessible and often free, podcasts are an excellent way for brands to engage with customers and bring in new potential clients by covering fun and exciting topics.  

4. Webinars and Other Videos

Brands that use webinars, video shorts, and other types of videos to engage with their clientele benefit from the fact that people will almost always choose to watch videos that interest them rather than pick another medium.  

What Types of Branded Content Are Most Popular?

There are a few main types of branded content, each serving a specific purpose for the brand that produces it.

The first type serves a utility purpose, explaining something about using a product that the reader didn’t know before.

It can also take an educational bent, explaining the history behind something.

Another kind of branded content serves an inspirational purpose, explaining some story or event in detail to keep the consumer’s attention.

Finally, there’s a form of branded content intended to entertain, often as a challenge sponsored by the brand.

Examples of Branded Content

Each type of branded content shows up in various mediums across the internet.

Let’s take a quick look at three solid examples of thoughtful, interesting, and engaging branded content.

Educational Branded Content

One key way brands engage with current customers and bring in new consumers is through educational resources explaining aspects of their products or services.

This example shows how a deeper explanation of a specific product or service can get consumers interested enough to visit the brand for themselves.  

Inspirational Branded Content

Look at this article about a prodigy photographer sponsored by a camera company.

It tells the tale of a young man with skills and abilities that others his age lack.

The article serves as a great example of branded content because of the way it tells a human story that centers around a usable product.

EntertainmentBranded Content

Check out this branded content video that features a unique challenge with well-known influencers and sponsors by a movie that was coming out at the time.

This example is excellent branded content because it combines humor, recognizable faces, and a little bit of a shock factor that often draws people in.  

Where To Find Ideas & Inspiration for Branded Content

If you’re looking for ways to get into branded content, you might be curious about finding inspiration and ideas for where to begin.

Coming up with ideas on your own can be difficult and time-consuming.

Sometimes it’s worthwhile to look elsewhere for ideas.

You can use anything from resources on how to write a blog post to idea lists available online to get your creative juices flowing.

How Do I Get Branded Content?

If you’re wondering about getting access to branded content, that all depends on what you’re willing to spend and what products you want to promote.

You can hire specialists to create branded content for you or try it yourself.

You can also work with creators who might be willing to use your product and feature it themselves.

How To Create Branded Content

Let’s take a more in-depth look at creating branded content to see how you can start making your own branded content right away.

1. Define Your Brand and Audience

While this step might seem obvious, it’s the first one because it’s the most critical step on your branded content journey.

To create compelling branded content, you must know what you’re selling and who you are selling to or engaging with; you’ll start on the right track if you take the time to define your brand and identify your audience.

Without a set audience, you’re not likely to be able to catch attention and your attempt at creating a brand will fail.

2. Strategize

Bring others in to help you create a branding strategy you can follow throughout your branded content adventure.

Use this time to determine your content campaign’s what, when, where, and why. You can use your strategy as a blueprint to guide the rest of your time.

A strategy also works as a plan so you don’t have to keep tabs on the next steps.

3. Brainstorm

Make ideas for content.

List everything that comes to mind without hesitation, even outrageous ideas.

You can always root out the bad ideas later.

It’s a good idea to look at examples of branded content during this stage.

Seeing what others have done will help you know what to do to engage your audience.

If your niche is relatively new, look at similar content, even if it’s not exactly what you are trying to create.

4. Create Authentic Materials

Now it’s time to start creating, but be aware of how you go about it.

You want to ensure that your content is authentic to the definitions you began with at step one.

Ensure that the materials you create align with who you are, what your product or service does, and what your audience wants to see.

Avoid copying successful content creators.

Not only will this detract from your personal appeal, but it may also put off potential consumers who may feel cheated.

5. Review for Storytelling

Examine your created content for storytelling.

Telling a story with your content is one of the key ways that you’ll engage with your audience and help them connect with your content.

If your content is not telling a story, it will be very hard for your audience to identify with it.

You need to tell your story, rather than simply educate or entertain.

6. Remember Your Audience

Before you publish your content, remember your audience.

Does your content communicate with your intended audience?

Does it solve a problem for them or provide a needed service?

Without a set audience, you’ll fail because of the high competitiveness of branded content online.

Best Practices for Branded Content

Now that you know a little bit more about creating branded content, you might wonder if there are any universal standards to follow.

You can always adhere to a few standard best practices when creating branded content to ensure that you make the best message possible for your product.

1. Show

You might have heard the expression that you should always show in your content instead of telling.

It’s true for any writing or creating, especially for branded content.

You want your content to communicate with your audience, not simply state facts or figures.

Use engaging language and avoid passive attitudes.

2. Use Characters

Using characters that can identify as or personify your brand and your core values is a great way to engage with consumers.

Characters are personable, relatable, and easily accessible to people of all ages and demographics.

It’s advantageous if you use real people!

3. Be Honest

Your consumer base wants to know who you are.

They want to know they can trust you and feel good about working with you.

When you have a brand built on family values, let your audience know.

If you love your community and industriousness, use that to connect with your audience.

Branded Content Tools To Save Time and Money

One of the best things you can do to create branded content is to invest in tools and resources that will save you time and money.

Spending a little money on tools that ultimately free your time and make your life easier is a great way to expedite content creation.

What Is Branded Content Tool?

Branded content tools are anything that helps you create, manage, produce, refine, or publish your content.

Tools might include anything from an online grammar tool to an idea-generating website that inspires ideas and gets your content flowing.  

Our Favorite Branded Content Tools

There are many options out there for tools you can use to refine your process and make content production more efficient.

Here are some of our favorite branded content tools you can check out for yourself!

1. Brand Story Generator

Brand story generators will help you brainstorm ideas and write unique content that fits your message and brand goals.

It’s easy to waste time coming up with ideas; brand story generators can help.  

2. Professional Instagram Accounts

Professional Instagram Accounts allow for branded content and help you create it! You can access a vast world of ideas that might not be available otherwise.

3. Podcast Software

Podcast Software is an excellent tool for anyone looking to get into podcasts or looking to expand the podcast they already have.

Other Related Content Types to Check Out

Lots of content resembles branded content, with slight differences that are worth noting:

• Social Media Content: social media content appears on social media platforms. It can be branded content or not, depending on the context.
• Ultimate Guides: ultimate guides give lots of information condensed in one place. They provide answers without necessarily associating with any brands.
• Blog Post Template: if you need a sure way to create great blogs every time, you can do that with a template that helps guide you through the process.

Frequently Asked Questions

Now that you know more about branded content let’s take a quick look at some frequently asked questions.

Wrapping Up

Branded content is a crucial piece of marketing or advertising for any brand looking to build its client base and a good reputation within an industry.

You can engage with your audience deeper when you invest in branded content, and you can simultaneously increase your brand awareness.

Branded content can take many forms across various media.

You can always find branded content that fits your needs.

Why not get started today?  

A case study can explain and examine why something happens, how people or animals behave, and how the natural world reacts to specific situations or developments.

Read on to learn more about what case studies are and how to write one.

What Is a Case Study?

A case study is an examination of any one topic that uses scientific methods to come to a conclusion within a real-world context.

Case studies are one of many types of content and cover complicated or complex situations, including groups, communities, and individual people.

Difference Between a Case Study and Testimonial

A case study is different from a testimonial since it will have scientific evidence and information.

Case studies are often replicable, and the results should be easy to reproduce for readers who want firsthand accounts of the claim.

What Is the Purpose of Case Studies?

The purpose of a case study is to explain something, demonstrate how something works, or use scientific evidence to support a claim.

For example, someone may use data collected through observation and experimentation on a specific group of people to make a claim in a case study.

Case studies may help others understand challenging concepts and how they apply to your life.

Why Are Case Studies Important?

Case studies can explain how or why people or animals act.

For example, a case study on the effects of artificial dyes on dogs might explain why canines that consistently eat these dyes are more sickly or hypersensitive than their dye-free counterparts.

This information can help people make more informed decisions about a dog’s health, life, and wellness.

Benefits of Case Studies

There are many benefits to case studies.

In particular, they can expand on an idea or speculation and help people live healthier, understand the world, and make better choices.

That also makes case studies some of the most effective types of blog content. 

Common Types of Case Studies

There are many case study types, from health and wellness to animals, pets, and science.

Some may try to explain the relationship between two things, while others may explore why something exists.

1. Descriptive Case Studies

Descriptive case studies focus on the small details of a topic.

These case studies often home in on a niche question many may not ask and aim to expand on the topic with as much detail as possible.

2. Explanatory Case Studies

Explanatory case studies usually revolve around why things happen or how things happen.

They will seek to explain an already existing condition.

A researcher may not need to do much more than observe when crafting an explanatory case study.

Moreover, such a case study may need little intervention from scientists and researchers.

3. Exploratory Case Studies

Exploratory case studies answer what is happening and who is making it happen.

An exploratory case study looks at capturing data and includes plenty of firsthand information from participants in the study.

This type of case study may explore Earth science topics, often asking what happens to the Earth when another condition is added.

4. Intrinsic Case Studies

An intrinsic case study will discuss specific instances or news events.

It might also focus on an organization, person, or group in which researchers will dive deep into who they are, why they are crucial, and what they’ve done to garner interest.

What Types of Case Studies Are Most Popular?

Intrinsic case studies are the most popular, but exploratory and explanatory case studies follow closely behind.

They often generate the most interest since they address why something is happening, how something happens, and what has happened.

Examples of Case Studies

There are thousands of examples of iconic case studies that you have probably already heard of and are familiar with, but you may not realize they are case studies.

1. Descriptive Case Study

One example of a descriptive case study would be a precise, highly detailed examination of the Watergate scandal’s aftermath.

A descriptive case study would dive into every minor detail, ask rigorous questions, and meticulously analyze propositions within the study.

2. Explanatory Case Study

Explanatory case studies usually focus on explaining how or why.

For instance, an explanatory case study might delve into why a type of minivan has high crash rates.

3. Exploratory Case Study

An example of an exploratory case study could be the impact of a pet dog on alleviating human PTSD symptoms.

This case study would focus on detailing why a dog is introduced to someone with PTSD and what happens when that occurs, it would then examine the results of this interpersonal relationship.

4. Intrinsic Case study

Intrinsic case studies are the most common since they examine something that has happened, with a person, group, or organization at the front and center of the story.

For instance, Jean Piaget developed theories on cognitive development by observing his children.

Where To Find Ideas & Inspiration for Case Studies

Inspiration for a case study can be found anywhere.

Even a single question can lead you to a more comprehensive case study.

Asking why, how, what, and who are ideal questions to find a good case study for your blog, podcast, or social media platform.

Brainstorming inspiration for your next case study can be simple when you look around with a critical eye.

Consider keeping a log of your questions as one of your strategy types for content creation.

How Do I Get Case Studies

You can view case studies online to get inspiration from others.

Some of the most reliable resources for case studies are Harvard, Stanford, and other accredited institutions.

Process of Writing a Case Study

The process of writing a case study will start with a question and end with a list of data or results you can use to back up your claim.

Content is King so you’ll need to back up claims with data and authoritative sources.

1. Ask a Question

Figuring out what to write about can be challenging, but a case study usually starts with some kind of question.

Start by asking yourself prompts to guide the focus of your case study.

2. Decide Your Case Study Type

Decide what type of case study you want to follow.

For instance, will your case study benefit from a methodic descriptive approach or will it need to be exploratory as a precursor to more thorough research or investigation?

3. Research

A credible case study needs to be supported by authoritative research.

You’ll need to back up your claims to ensure you address the focus of your case factually and accurately.

4. Produce Results

Record all results from your research, such as testimonials, firsthand accounts, and physical evidence from replicable scientific experimentation.

How To Write a Case Study

Writing a case study will mean addressing questions, compiling data, creating graphics, and backing up your claims.

1. Collect and Compile Data

The first step when writing a case study is to compile all the data you have collected.

That may include interviews, scientific experimentation, and other evidence.

2. Choose Your Format

Consider which format may be the best for your case study. Some of the best options are blog posts, podcasts, or videos.

Learning how to write a blog post may help you broaden your range and enable you to reach a larger audience with your findings.

3. Create Infographics

Create graphics, tables, and other visual content that can showcase your results and data.

Visual delivery of information can make complex topics more engaging and digestible.

4. Make Your Claim and Back It Up

You’ll need to clearly articulate your position and back it up with logic tied to your scientific evidence or interviews.

Best Practices for Case Studies

There are some things you can do to boost how well your case study comes out and encourage readers to the content.

These best practices and tips for blogging can help draw in readers.

Be Specific

When you write your case study, you’ll need to focus on offering specific information.

Taking this approach might involve paying attention to the small details in your topic, but it will also apply to any numerical values in your case study.

Try not to round up or down when discussing numbers, and use specific dates wherever it’s applicable in your piece, such as addressing the time and date of an event.

Stay Succinct

Of course, you’ll want to be specific with your information.

However, you need to avoid veering off-topic or including fluff or other auxiliary information.

Instead, hone in on what you’re discussing and be succinct.

Consider carefully what information your case study needs to ensure you are adding precise and valuable information.

Offer Content in Multiple Formats

You’ll want to offer your case study in a variety of formats to ensure that it gets to the widest possible audience.

If applicable, consider sharing your case study through blog posts, videos, or social media platforms.

Case Study Tools To Save Time and Money

Several tools exist to help check your grammar and even develop content for your case study.

What Is a Case Study Tool?

A case study tool is anything that could enhance your work, such as identifying issues with your formatting and punctuation.

Other tools are driven by machine-learning AI, which can generate new content for your case study.

Our Favorite Case Study Tools

Read on to learn which of these tools could benefit your case study and give you all the support you want to give it a professional tone.

Whether you are looking for the best format, writing software, or grammar-proofing technology, these suggestions can be valuable aids for your case study writing.

1. Blog Formats

Blog format may be the best suited to showcasing a case study.

They are ideal for most case studies, especially those that use numerical value and explain why or how something happens.

However, some case studies will benefit from having a different format.

2. AI Writing Software

AI writing software can be the perfect companion to your case writing.

These tools use machine learning to power their AI.

You input keywords into an AI writing software tool, which then generates content ideas and more to help you develop your work.

Some AI writing software tools might be able to predict what experiments you’ve run and what you are about to type, making them perfect for assisting with clarity.

3. Grammar Checkers

Grammar checkers will ensure that your writing is clean, clear, and makes sense.

These kinds of programs are optimized to deliver a final product that has the highest quality content possible.

Grammar checkers will pick up on typos, poor syntax, and incorrect sentence structure.

Other Related Content Types To Check Out

Consider these other types of content you can use to give additional depth to your case study and make your work more professional, thorough, and engaging:

• Evergreen Content: Offers consistently new and fresh content. As the name suggests, evergreen content is not dated and is constantly relevant.
• Quality Content: Anything laden with value, which has application to several types of case studies.
• Infographic: A graphical-based visual component used to make data, statistics, and complex information easier to digest.

Frequently Asked Questions

These questions may come up often when explaining what a case study is and how they apply to the world.

Wrapping Up

Writing a case study may be challenging, but there are some ways to make it easier and help you share your case study with the world.

Make sure you research your claim and ensure that you compare your work to that of other case studies from reputable sources on the internet.

Whether it’s an unboxing video or customer review, user-generated content, or UGC, is a crucial part of a brand’s content strategy.

In many cases, it’s what elevates a brand to the next level.

But what’s the best type of UGC for your brand?

More importantly, how do you implement it?

Furthermore, do you even need it?

Keep reading to find out.

What is User-Generated Content?

User-generated content is digital content created by content creators for brands.

Online influencers, everyday consumers, and other brands can and do create user-generated content that helps brands promote their products.

Difference Between User-Generated Content and Branded Content

There’s a big difference between branded content and user-generated content.

Branded content is sponsored by a company, while user-generated content isn’t.

For example, a photo of an influencer drinking a Pepsi would be user-generated.

On the other hand, a sponsored advertisement would be posted by Pepsi and have the little “Sponsored” tag.

What is the Purpose of User-Generated Content?

User-generated content is designed to engage viewers and draw in new traffic.

Whether you’re an influencer or a brand, content is king.

UGC should be a key feature of your digital marketing campaign.

Why is User-Generated Content Important?

When asking why user-generated content is important, you should take a step back and view UGC from the consumer’s perspective.

In a time when written reviews are in every corner of the web, videos and images speak a thousand words.

Visual content shows the product in the real world instead of behind filters or video edits.

Benefits of User-Generated Content

A user will see two main benefits each time they post brand-related content.

First, it helps build their online following.

Second, it increases their chances of free products from their chosen brand or a similar one.

Brands benefit from UGC because consumers will see their products in use.

This allows brands to use UGC to demonstrate the truth behind product claims they may have made.

It also boosts interaction around the brand and a specific product.

Common Types of User-Generated Content

User-generated content comes in all forms, but the three most common types of content are social media content, forum content, and reviews or testimonials.

Each of these has its own levels of importance for brands and consumers.

It’s also worth noting that each type of user-generated content will have a different impact depending on your industry or product.

So, when you start developing a user-generated content strategy, consider each option carefully before choosing which best suits your brand.

• Social Media Content: Social media content is likely the most well-known type of user-generated content available. Influencers will do unboxings, test out products, or give a video overview of the product and its features. Consumers typically put a lot of trust in social media UGC.
• Reviews and Testimonials: Another popular type of user-generated content is customer reviews. Product and business reviews help businesses expand their digital footprint while helping consumers make informed choices.
• Forum Content: Forums like Reddit or Quora are popular places for users to discuss products. Consumers can share experiences, answer questions, and gain more information about a product before purchasing.
• Case Studies: Case studies allow brands to examine real-world use cases by existing customers. Case studies typically involve entities or individuals as opposed to physical products. They’re also a bit more intricate than standard UGC.

What Types of User-Generated Content Are Most Popular?

With nearly 147 million people on social media daily, it’s no surprise that it’s the most popular place for user-generated content.

For example, as of this writing, the hashtag #productreview has more than one billion views on TikTok.

That number highlights precisely how crucial user-generated content is to consumers.

Reviews and testimonials are the next most popular type of user-generated content.

Many users consult dozens, if not hundreds of reviews before making a purchase.

From Amazon to Goodreads, reviews are an invaluable source of information users tap into before spending money.

Examples of User-Generated Content

Examples of user-generated content are abundant online.

In some cases, UGC is generated by users from the ground up. In others, a brand might kickstart a UGC campaign with a hashtag, then let the content snowball. Here are a few quick examples.

1. Apple #ShotOniPhone

In early 2022, Apple launched its #ShotOniPhone campaign.

This campaign encouraged users to flood social media with images taken on their new iPhone 13s.

The purpose was to show off the iPhone’s high-tech camera.

In April, Apple announced several winners.

As of this writing, the hashtag appears on more than 26 million posts on Instagram.  

2. National Geographic #WanderlustContest

In 2015, National Geographic launched its #WanderlustContest.

The social media-based contest was intended to showcase amateur photographers with Nat-Geo-style images.

National Geographic often hosts photography contests, but this was the first focused on UGC.

3. Calvin Klein #MyCalvins

As a throwback to the 80s-era branding, Calvin Klein kicked off the #MyCalvins campaign in 2021.

Users were encouraged to share their CK style on Instagram for a chance to grace Calvin Klein’s social page.

Where to Find Ideas & Inspiration for User-Generated Content

Coming up with ideas for user-generated content might seem like a hassle, but you’d be surprised at how easy it can be.

Once you find an idea, developing ways to expand it will be easy.

How Do I Get User-Generated Content?

Acquiring user-generated content involves turning your consumers into brand advocates.

In some cases, you’ll barely need to put out any effort.

For example, big brands like Apple won’t need to do much courting.

However, smaller companies and startups will have a bit of legwork.

First, determine which social networks work best for your brand.

TikTok, Instagram, and YouTube are the biggies, but each has pros and cons.

Once you’ve chosen a platform, start seeking out users who already enjoy your product.

As you find users, share their posts, stitch their videos, and give them callouts.

These actions will help boost brand loyalty and increase UGC and engagement.

How to Collect User-Generated Content

Now, let’s discuss the steps to collecting user-generated content in more detail.

Each step could vary from brand to brand, but the overarching rules are the same.

1. Choose Your Platform

The first step in gaining quality UGC is choosing the right platform.

Short-form social content is typically best for UGC because the hashtags that accompany it are a valuable feature.

However, it’s not as simple as simply picking TikTok over Instagram and being done.

Demographics across social platforms vary wildly, so you’ll need to find out where your base is.

2. Audit Existing Content

Next, take a look at your brand’s current footprint. Your footprint includes all mentions, ads, and posts about your product or brand.

This audit will give you a feel for who knows about your product and which demographics you need to tap.

As you perform your audit, take note of who seems most interested in your brand and build from there.

3. Identify Trends

When looking for user-generated content, you need to ensure you have your finger on the pulse of social media.

Social media trends include hashtags, vernacular, and user activity, and they come and go weekly.

You need to know what those trends are and how to ride each into the next.  

4. Develop a Campaign Strategy

Your campaign strategy will take form once you’ve identified trends and your online presence.

A good digital strategy will include influencer outreach, a solid social media presence, and often a giveaway or contest.

5. Make Contact

The final step to gathering user-generated content is to make contact with creators.

There are a few ways you can do this.

The simplest is to reach out via email or direct message to discuss some type of collaboration.

However, some brands or companies will send users a free product in exchange for an honest review.

Best Practices for User-Generated Content

Keep the following best practices in mind as you gather user-generated content for your marketing plan.

Adhering to best practices is an easy way to ensure your plans are effective and, most importantly, not annoying to your base.

1. Be Authentic

A crucial part of your social media presence involves authenticity.

Most consumers are more likely to trust a content creator’s review than one provided by a brand.

For that reason, UGC is crucial to ensuring consumer acceptance.

2. Be Trustworthy

In the real world, people ask people they know for recommendations.

However, approximately 80% of users now consult UGC when purchasing decisions.

Encouraging user-generated content and backing it up in practice will go a long way in proving yourself trustworthy.

3. Have Attainable Goals

Your UGC goals might vary a bit from your standard business goals, but they must be attainable.

Some common goals relating to user-generated content would be to increase engagement, collaborate with influencers, or launch a UGC-fueled contest.  

4. Be Entertaining

Social media is often about short quips and quick responses.

As a brand, you need to perfect the brief, witty response.

The perfect example is Xbox UK’s response to a teen who built the entire universe in Minecraft.

Xbox Tweeted the user-generated content with a witty sentence, then let users explore the product.

User-Generated Content Tools to Save Time and Money

In a perfect world, user-generated content would be free.

Fortunately, in many cases, it is. However, you can invest in a few tools to ensure your UGC is top-notch.

What is a User-Generated Content Tool?

User-generated content tools simplify curating content, especially when you can’t think of things to write about.

These tools will help you expand your reach and boost engagement more efficiently than from the ground up.

Our Favorite User-Generated Content Tools

Our favorite user-generated content tools include blogging and social media tools, as well as content templates.

1. Blogging Tools

Blogging tools will help you create all types of blog content without the hassle of coding or designing.

Tools you might consider are keyword research tools, infographic generators, or stock photo sites.

Each has a learning curve, of course, but they’ll make your blog more appealing to users.

2. Social Media Tools

Social media tools take the pain out of crafting your online presence.

Post schedulers, graphic design programs, and content generators are just a few examples.

These tools will help you create and publish professional posts that engage your audience.

3. User-Generated Content Template

Blog post templates provide a baseline for your posts.

Instead of spending an hour figuring out how to write a blog post, a template will lay it out for you.

All you’ll need to do is fill in your images and content, and you’ll be all set.

Other Related Content Types to Check Out

In addition to user-generated content, here are a few other content types to check out.

• Curated Content: Content you gather from other brands and share on your own accounts is called curated content.
• Sponsored Content: When you and another brand join forces to promote each other’s brands, that’s called sponsored content.
• Blog Post Template: Blog post templates help you organize website and blog content in a streamlined manner.

Frequently Asked Questions

Still confused about user-generated content?

Here are a few common questions.

Wrapping Up

User-generated content is an integral part of any robust marketing campaign.

Gathering content will help you build an excellent reputation among consumers and long-term relationships with creators and influencers.

Most importantly, you’ll gain organic, honest reviews about your products you can use to back up each claim you make.

In doing so, you’ll highlight your brand’s trustworthiness and authenticity, which are invaluable to consumers.

Having a presence on social media platforms is a way to increase awareness of your online brand.

You can use graphics and videos to grab attention and engage with your followers.

Social media content is an effective way to market your website, but you want to ensure you’re using it correctly.

What Is Social Media Content?

Social media content encompasses anything you post on social media platforms.

Posting a photo and caption on Instagram or Facebook is social media content.

While the definition sounds straightforward, you’ll get the most out of social media content with a social media strategy.

What Is the Difference Between Social Media Content and Blog Content?

There are many types of blog content, just as there are for social media.

But the main difference is that blog content is long form.

You’re writing an informative post for your audience to spend time reading.

Social media content is more like marketing, where you’re grabbing your followers’ attention and directing them to your blog or site with sound bites, engaging multimedia, or catchy captions.

What Is the Purpose of Social Media Content?

The purpose of social media content is to present your brand or website as a cohesive entity.

You want to use the same colors and personality as on your blog or online store.

Social media profiles are a natural extension of your company, so they need to be recognizably “you” to grow your audience and increase revenue.

Why Is Social Media Content Important?

Social media content is essential because it’s a chance to engage with your audience.

Instead of hoping your static website is enough to make sales, social media is more proactive.

You’re reaching people on outlets like Instagram, Facebook, Twitter, YouTube, TikTok, and more.

On these platforms, you can let your brand’s personality truly shine.

Benefits of Social Media Content

Social media content lets you expand your reach and interact directly with people on multiple platforms.

You can use those outlets for advertising, building customer loyalty, and spreading information about your products and services.

Common Types of Social Media Content

There are many types of content to use online, but you want to focus on those most suited to social media.

Most platforms have designs that encourage users to scroll through their newsfeeds and timelines, so you need content that will grab their attention.

Unsurprisingly, some of the most effective are visual:

• Images: Images are the most common social media content. They include photographs, branded graphics, and illustrated quotes.
• Videos: They’re engaging because they auto-play as users scroll, so the action demands attention. You can explain a concept or show off a product in video format.
• Infographics: These images share data and statistics about something relative to your brand or blog. The visuals are clear, eye-catching, and easy to understand.
• Interactive Graphics: These graphics are a hybrid between an image and a video, often involving animation to highlight key aspects.

What Types of Social Media Content Are Most Popular?

Engaging materials like videos and interactive graphics are the most popular social media content.

Viewers stop to watch the footage play out instead of skimming right past a static image.

It helps to know the best times to post on social media, so you can maximize your audience reach and give your content a good chance of being seen.

Examples of Social Media Content

Before you can develop a strong content strategy for your brand, you should check out examples of social media content.

Moz helps users understand what type of content to share on what platforms, along with how to analyze the results.

Infographics

Canva showcases different types of infographics so you understand the general layout.

The goal is to share detailed information engagingly.

Canva includes templates so you can input the data and quickly create a stunning, factual graphic to share.

Infographics are an effective way to illustrate statistics and key information.

They make data more accessible and are highly shareable, ensuring they’re a popular choice for marketers, non-profit organizations, and businesses.

Images

Images don’t have to be selfies.

They could be a product, a photograph of your team, a glimpse of office life—anything that might resonate with your audience.

Many images add graphical elements and text to provide interactivity or additional context.

Instagram is particularly well-suited for images.

In fact, the platform’s design makes a great choice for using image themes to help your content stand out.

You could play around with posting only specific colors, use the “checkerboard” approach, or experiment with “moods.”

Adobe has examples of images that could give you ideas for sharing your brand personality.

Videos

There’s no need to hire an award-winning director to create social media videos—you can do it yourself with countless apps and tools.

Animoto is one of the top programs that simplifies video creation.

They have templates for Facebook, YouTube, and Instagram video content, along with examples to help you come up with content ideas.

Where To Find Ideas & Inspiration for Social Media Content

It takes a lot of work to constantly create engaging social media content to maintain your audience.

Instead of getting burned out, consider keeping a list of your ideas, scheduled posts, and upcoming sales or collaborations.

Remember, Content is King, so you don’t want to share boring posts on social media.

Look at other profiles in your niche to see what they post. You can get inspiration from these brands without needing to copy their content.

How Do I Get Social Media Content?

One of the best ways to generate fresh, relevant social media content is to conduct keyword research.

Online tools help you see what users search for so you can craft relevant content that will appear in the results.

This method is a proven way to organically increase your traffic.

You can also find information about trends or ask your audience what they want to see.

How To Create Social Media Content

Following these four steps to create social media content make the process more manageable and purposeful.

Step One: Pinpoint Your Goals

Social media content is a great way to showcase your brand, but you want to have a purpose in mind.

When you pinpoint your goals before posting, you’ll get the most out of each element you share.

Knowing your goals can also help you find things to write about because you’re working towards specific outcomes.

Step Two: Target Your Audience

Once you know what you’re working toward, you’ll have a better idea of your audience.

You can use the right visuals and language that will draw them in and encourage them to spend time on your page.

You can streamline the goals from step one, so you’re aligning your content with what your audience wants and needs.

Step Three: Create the Right Content

If you’re a fitness influencer targeting active women, you don’t want to constantly post static content—they’ll engage more with videos.

However, people posting recipes don’t want to use videos or animations when their audience needs time to see the measurements and ingredients.

Creating relevant content leads to better engagement rates.

Step Four: Analyze the Data

Analyzing data might not seem like it fits in with creating social media content, but it does because it impacts what you’ll design in the future.

If you’re posting static images and getting great engagement, you might not feel the need to change course.

But if you’re not getting results from one method, you’ll know to experiment to get the outcome you want.

Best Practices for Social Media Content

Just as there are tips for blogging, there are best practices for social media content.

1. Try Something New

Even if your image posts perform well, take time to try something new.

If you have a new product, film a short video to show it from all angles and entice your followers to buy it.

Share data in a vivid infographic instead of writing out a longer blog post with the same content.

You might find that a different format helps you go viral and attract more followers.

2. Make a Plan

It’s tough to keep generating engaging content day after day, but being active on social media can really elevate your brand and traffic.

Make a plan for posts so you’re not scrambling to create something new at the last minute.

Schedule regular content, special announcements, sales, and other unique ideas, so you know what’s coming next.

3. Track Your Performance

Tracking your performance helps you see what works and what you should avoid.

Your audience might never watch your videos, but you get hundreds of likes on interactive graphics.

Knowing your engagement on social media will show you how to spend time and effort on content creation.

Social Media Content Tools To Save Time and Money

Using tools for social media can help streamline your process.

You’ll save time and money by automating some aspects of posting and engaging online.

What Is a Social Media Content Tool?

A social media content tool is a way to keep your content scheduled and organized.

You can easily design posts and write content to engage with your followers.

Our Favorite Social Media Content Tools

These are a few of our favorite social media content tools.

Whether you’re writing a blog post or designing an infographic, these products can help you.

1. Social Media Calendar

A social media calendar is a way to plan out your posts in the weeks and months to come.

It keeps you organized and gives you a big picture of what you’re sharing online.

You can see patterns and understand when to promote a sale or big event to get the most engagement.

2. Graphic Design Software

You don’t have to be an artist to create stunning social media content.

Graphic design software includes templates for specific social media formats and design elements and text you can add to photos.

You can export the files as images and post them to your social media profiles.

3. Grammar Checkers

Whether you’re writing a photo caption or a blog post, grammar checkers ensure you’re posting your most polished work.

You don’t want a typo to turn away a customer or for your audience to stumble over a confusing sentence.

These tools help you sound clear in your written content.

Other Related Content Types To Check Out

There’s no limit to the type of social media content you can share online.

Check out these other related types and see how they inspire you.

• Infographics: Infographics are an engaging way to share information that might otherwise be wordy or difficult to understand.
• Case Studies: Case studies share information about groups of people regarding their lifestyles, interests, online patterns, and more.
• Interactive Posts: Interactive posts feature images and information in an engaging way, using animation to liven up a previously-static image.

Frequently Asked Questions

If you need more information about social media content, check out the answers to these questions.

Wrapping Up

There’s no limit to what you can create and share on social media.

Finding the right outlet for your social media content helps you organically grow your audience and make more sales or passive income on a monetized blog.

Following the tips above can help you create, post, and analyze social media content to give your followers what they want.

Although it doesn’t have the same quick return as traditional advertising, evergreen content’s ability to keep earning money over time makes it a viable long-term strategy for increasing revenue.

Read on to learn more about evergreen content and how it can work for you.

An Overview of Evergreen Content

Here are the basic things to know about evergreen content.

What Is Evergreen Content?

The adage on the internet is that content is king, and nowhere is that more true than evergreen content.

As the name suggests, evergreen content remains perpetually relevant to audiences, or at least for a long time.

Difference Between Evergreen Content and Trending Topics

Evergreen content is always relevant.

Trending topics are shorter-term content with expected end dates for performance.

Some companies (like news organizations) focus almost entirely on trending topics, while regular companies usually have a mix of trending and evergreen material to help reach both audiences.

What Is the Purpose of Evergreen Content?

The primary purpose of evergreen content is to increase revenue by pulling in consistent traffic over time.

For example, let’s say that every piece of evergreen content a company publishes increases its revenue by $50 a week by attracting traffic, and it publishes one article each weekday.

In one week, the company will be up $250 per week in ongoing revenue.

In a month, they’ll be up $1000 per week, or $4000 a month.

Simple math tells us they could increase revenue by $48,000 per year at this rate.

Why Is Evergreen Content Important?

Evergreen content is important because it’s one of the best ways for companies to reach audiences that ignore traditional outbound advertising.

Further, evergreen content’s proven reliability for increasing profits over time makes it an attractive option for companies looking at new ways to advertise and expand.

Benefits of Evergreen Content

Evergreen content has several advantages for companies.

There’s an entire online writing industry that can help create it on request, and its performance as an ongoing revenue source means it quickly pays for itself.

Common Types of Evergreen Content

Here are some of the most common types of evergreen content that companies produce.

1. Blog Posts

Blogs are the most common way companies and individuals produce evergreen content.

Blogs are a great way to connect with readers and provide timely, helpful information that wouldn’t fit elsewhere on your site.

There are countless types of blog content, but when done well, they can drive traffic to your products or services, reinforce your brand presence, and help build you as an authority in your field.

2. Video Content

Video is one of the more expensive types of content, but provides engagement on a completely different level than blog posts if shared widely.

Videos are particularly good for showing things that aren’t easy to do with text, such as how to use certain products.

A few video topics that are likely to stay evergreen for a long time are history, cooking, and of course, entertainment.

3. Social Media Posts

Social media posts aren’t quite as evergreen as other options unless they’re highly sharable and keep getting passed around.

However, they can help link to true evergreen content like blog posts.

That’s right, it’s marketing for your marketing.

Done well, however, this can drive a lot of traffic.

4. Ultimate Guides

Ultimate guides (like what you’re reading now) are in-depth looks at a specific topic designed to help the reader master them.

Most readers prefer short content, but anyone who bothers to read through long-form content is probably serious about learning, and therefore someone likely to stick around.

What Types of Evergreen Content Are Most Popular?

Blog posts are easily the most popular form of evergreen content.

A little creativity can give you plenty of things to write about, and as long as you focus on high-quality content, every blog post essentially becomes a landing page that brings steady traffic to your website.

Examples of Evergreen Content

Here are some examples of evergreen content on the web.

Moz: How to Identify and Refresh Outdated Content

Moz has an outstandingly relevant blog post for inbound marketing.

Even evergreen content can occasionally fade out of what’s most relevant, so finding and tweaking that content to make it relevant again can help ensure its continued performance.

Wikipedia Articles

Encyclopedia-type sites like Wikipedia have plenty of evergreen content, and you may recall that Wikipedia is one of the most-visited websites in the world.

While you’re probably not making a wiki yourself, the point here is that robustly informative content works for attracting readers.

However, it’s important to note that anyone can alter a Wikipedia page and may include inaccurate information in those edits.

While these are usually quickly resolved, the content may be incorrect for a time.

Home-Buying Checklist

Rocket Mortgage, a lending company, has a great home-buying checklist with evergreen content.

The details of the list don’t change much over time, and when they do, the page is easy to update.

It’s also content relevant to many people, important enough that others care to research it, and capable of driving traffic by converting some people into customers.

Evergreen Content Ideas & Inspiration

Here are some things to think about when you’re looking for evergreen content ideas.

Where To Find Ideas & Inspiration for Evergreen Content

There are many places to find ideas for evergreen content, and the more ideas you have, the better off you will be.

You can look at industry news and recent trends, get feedback from customers, or consider different use cases for products or services.

Online idea generators can also spit out titles and topics to work with, though you may have to pay for these generators.

Inspiration can strike anywhere, so don’t be afraid to experiment with ideas.

How Do I Get Evergreen Content?

You need two things to get evergreen content: a topic and somebody to create the content.

You can write the content yourself, or hire someone to complete it for you.

You can conduct keyword research to see what topics are most relevant to your audience, then use those as inspiration when writing out your instructions.

How To Create Evergreen Content

Creating evergreen content isn’t hard.

You’re already most of the way there if you know how to write a blog post, and if you don’t, you can easily hire someone to do it for you.

Process of Creating Evergreen Content

To create evergreen content, all you have to do is follow these simple steps.

• Figure Out What Content Attracts Customers: Some customers like videos, others like how-to guides, checklists, or expert advice. Do some research and find out what overall types of content your audience likes.
• Pick A Content Format: Decide how you want to convey the content. Most companies do blogs, so that’s a safe default, but formats like videos can help you stand out.
• Research Topics: Research specific topics that are relevant to your company. Make sure to pick content that
• Make The Content: Finally, it’s time to make the content. You can do this in-house or hire it out.

How To Create Evergreen Content

Here’s a little more detail on how to create evergreen content.

1. Figure Out What Content Attracts Customers

Audiences like different things, so it’s important to test several types of content to see what works best.

Take a look at what your competitors do, paying particular attention to formatting types instead of subject matter.

Also, consider your budget and what you can invest in this.

2. Pick a Content Format

Once you know what customers like, it’s time to pick a format.

Consider the timetables, cost, and expected return for each option.

Remember, it’s okay to use several formats for different types of content.

You don’t have to pick one and stay with that forever.

3. Research Topics

Use our tricks for inspiration to research topics that match the format and style your customers are looking for.

Try to create a long list of topics because the more evergreen content you have, the better.

4. Make The Content

Finally, make your content. Don’t forget to utilize some strategies for content to maximize its performance.

If you’re not good at this yourself, and many business people aren’t, hire an expert to do this for you.

Best Practices for Evergreen Content

Here are some best practices for content marketing and tips for blogging more effectively.

Ask Why Readers Should Care

Why should anyone read your content? What makes it valuable to them and worth spending time on?

There are plenty of ways to write content, but your material should always focus on giving value to the reader.

That’s what convinces people to convert into customers.

This will also draw more attention to your content from companies if you want to earn sponsorship deals from companies in the future.

Make It Scannable

Did you notice how few of the sections in this article are more than one or two paragraphs long?

That makes it easy for you to scan the headings and find specific content instead of digging through pages upon pages of solid text.

You can get the basic information just by reading the headings, while these text sections provide more detail.

Ensure It’s Evergreen

Make sure you understand the difference between things that are likely to change and things that aren’t.

Evergreen content provides a higher ROI the longer it stays up attracting traffic, so maximizing that is key to getting more revenue.

Making sure you have an evergreen niche can help with this.

Evergreen Content Tools To Save Time and Money

Here are some writing tools to help you produce evergreen content more efficiently.

What Is an Evergreen Content Tool?

Evergreen content tools are anything that can help quicken or automate the process of creating evergreen content.

These can include keyword generators and AI tools.

Our Favorite Evergreen Content Tools

Here are some of our favorite tools for making evergreen content.

1. AI Writing Tools

AI writing tools can help analyze topics, identify relevant headers, and suggest ways to approach content.

They’re not good enough to be a reliable substitute for human writers, but they can reduce the amount of time you need to spend researching and planning content.

2. GPT-3

GPT-3 is a natural language-learning model that helps create human-sounding text.

This is a good way to smooth things over if you’re not good at writing and don’t want to hire a human for it, but it relies on having some content to work with.

You will have to make edits and add in some of your own text after GPT-3 writes for you, but it provides an excellent base to work with.

3. Paraphrasing Tools

Paraphrasing tools can help you rephrase things so you aren’t simply copying and pasting from competitors on the web.

This can be helpful when you want to create similar content but need to avoid plagiarism.

However, like the other tools, this still isn’t as good as having a human writer who can incorporate more original ideas into your content.

Other Related Content Types To Check Out

Here are some other terms related to evergreen content.

• Copywriting: Copywriting is the process of creating blogs and other written material, especially for marketing purposes. This is the heart of most inbound marketing strategies.
• Quality Content: Quality content is high-performing material with few structural or grammatical mistakes. AI is still bad at making this because most readers will notice flaws in computer-generated text, so human writers are still the best way to get quality content.
• Longform Content: Longform content includes material that’s longer than average for the internet. Although not as widely appealing, it tends to attract people who are more likely to convert, making it a valuable part of inbound marketing.

Frequently Asked Questions

Here are some common questions people have about evergreen content.

Wrapping Up

Evergreen content is the heart of modern marketing. Particularly high-performing content can improve revenue by hundreds of dollars a day (meaning over 100% ROI overnight), but even on the lower end, building up a steady amount of evergreen content can provide long-lasting cash flows to companies.

Evergreen content adds up over time, so if you haven’t already started making this, get started as soon as you can.

Listicles are a type of content that can go viral.

This type of content presents information in an easy-to-read format that viewers can quickly scan to absorb lots of information.

Continue reading to discover the different types of listicles, how to write them, and ways to incorporate listicles into your content strategy.

What Is a Listicle?

A listicle is an article or blog post that’s in list form.

Each item in a listicle typically includes a description with more information about why it’s worth being included on the list.

Difference Between Listicles and Roundup Posts

A roundup post and a listicle are similar because these types of content list things and include descriptive text for each item.

However, roundup posts feature expert advice, while listicles are generic lists.

For example, someone writing a roundup post about the best blogs would ask bloggers about their go-to inspirational websites and compile their answers into a list.

On the other hand, a listicle about the best blogging sites is written by the blogger based on their opinion or research.

What Is the Purpose of Listicles?

The purpose of a listicle is to compile related items or concepts and present them in an easy-to-read format.

Listicles are one of the best types of blog content to insert affiliate links into so that bloggers earn a commission from affiliate sales.

Why Are Listicles Important?

Listicles are important because they are easy for our brains to digest and offer a wide selection of similar options so users can compare products before making a purchase.

Listicles have many benefits to both the reader and the writer.

For the reader, listicles are easy to skim without missing pertinent information.

Listicles also offer choice and product information so readers make educated buying decisions.

For the writer, listicles allow several opportunities to make an affiliate sale from one blog post.

Common Types of Listicles

Some of the most popular types of listicles include the following:

• Informational Listicles: These types of listicles present information in an easy-to-read list form. For example, 15 facts about the stock market or 23 fashion tips.
• Recommendation Listicles: These types of listicles recommend products to readers. A recommendation listicle can include one product type, like the 12 best red lipsticks, or follow a theme, such as the 27 best Amazon finds.
• Educational Listicles: Educational listicles feature a list of facts. Like flashcards, educational listicles quickly show the reader information as a heading, then go into details in the text.
• How-To Listicles: How-to listicles outline the list of steps for doing something, like DIY home decor, how to write a blog post, and how to find a job.

What Types of Listicles Are Most Popular?

All types of listicles perform very well.

What makes a listicle more popular than others is the content inside.

Listicles are easy-to-read and can focus on lighter topics to gain popularity with wider audiences, like the 15 things all dog lovers do or the 37 funniest memes.

Or, a listicle goes viral because it provides useful information that broad audiences find interesting, like the 13 things you need to know about the food you eat or 12 things not to do on a date.

Examples of Listicles

Below, we’ll explain more about the different types of listicles and include examples for each.

1. Informational Listicles

Informational listicles present readers with a list of information that doesn’t look like a textbook.

Check out this listicle by Timeout about the best films of 2022.

This informational listicle by Timeout features the movie title as headings, an image from the film, and text underneath.

The text provides readers with a brief synopsis and reasons why they’ll enjoy the film.

Each heading is a link directing readers to other content on the Timeout site or sending readers to recommended product pages.

2. Recommendation Listicles

Recommendation listicles share a list of recommended products with readers.

For example, check out these best makeup dupes from the writers at Self.

In this listicle, readers will find affiliate links to the expensive brand name-product and the cheaper dupe product.

Each heading is a type of makeup, and the text under each heading comprehensively compares the dupe and name-brand products.

3. How-To Listicles

How-to listicles give step-by-step instructions on how to do something.

For a remarkable example of a how-to listicle, check out this post about how to do a smokey eye by Ipsy.

Readers will quickly spot the headers listing steps for how to apply products to recreate the iconic makeup look.

Under each header are detailed instructions.

What we love about this listicle is that it also includes an educational listicle after the how-to section.

The headers become the names of varying smokey eye looks, and the text underneath discusses the details between the different types, so readers walk away as smokey eye experts.

4. Listicle Content Ideas

If you’re wondering what topics to write about, listicles cover all types.

Writers often feature topics like health, beauty, finance, entertainment, and fun facts as listicles.

Remember, content is king.

When choosing content ideas, ensure that the listicle fits the blog’s niche.

For example, a writing blog is better suited for a listicle about the best WordPress plugins than a listicle with steps for how to catch a fish.

Where to Find Ideas & Inspiration for Listicles

Explore other listicles and articles online to find inspiration for content to include in your listicle.

Pinterest is a great place to find posts with ideas for listicle content.

Another easy way to find inspiration and ideas for listicles is to do keyword research for things people frequently search for on search engines.

How Do I Get Listicles?

Listicles are relatively easy to write compared to long-form blog posts, so bloggers will write listicles themselves or hire a guest writer or ghostwriter to produce listicles for their blog.

How To Write a Listicle

Below, we’ll go into more detail about every step of the listicle writing process.

Step 1: Pick a Listicle Topic

The first step of writing a listicle is choosing a topic.

Keep your listicle themes within the theme of your blog niche to ensure consistency in your content.

Once you decide on the topic, choose which type of listicle style suits the topic best.

Pick from informational, recommendations, how-to, and educational listicles.

Step 2: Do Keyword Research

After you’ve decided on your topic, do keyword research to optimize your content for search engines.

Keyword research also ensures that your listicle touches on subjects that readers are interested in.

Step 3: Create a Numbered List

Now that you have insight into popular searches, you’re ready to create a list of things for your listicle to discuss.

Do a quick Google search to determine how many items to include on your list.

If the number one Google search discusses 21 things, include 23 things on your listicle.

Step 4: Add Text for Each Item

Add text for each item on your numbered list.

The text should be brief but meet the user intent for each item.

Bloggers don’t have to include text for each item in a listicle.

Some listicles only use images.

However, adding text allows the blogger to insert keywords for better on-page SEO.

Step 5: Insert Images

For the final touch, add images to your listicle.

Images help break up the content, so it’s easier to read and help the reader to visualize the products or concepts better.

Once you’ve completed these steps, you’re ready to publish your listicle.

Listicle Best Practices

Now that you know how to write one, check out these tips for listicle best practices.

1. Avoid Clickbait Titles

Clickbait titles are exaggerated claims or attention-grabbing headlines for the sole purpose of generating a click.

While clickbait is catchy and enticing, many readers are put off by them and prefer titles that better represent the article’s content.

2. Remember the Reader

Remember your readers and speak to them like friends.

Listicles should be engaging, so speak to the reader using first-person and second-person pronouns.

Remember that a reader is a person on the other side of the screen, and focus your content on that person.

While recommendation listicles are great places to include affiliate links, don’t bombard your readers with too many options or recommend products you wouldn’t purchase yourself.

3. Go In-Depth

Listicles can be light and fluffy, but sharable listicles offer readers something they didn’t have before they opened your post.

Good listicles go in-depth for each item on the list without going overboard.

The length of a listicle should be between 1500 and 200 words.

Treat each numbered item like a mini-essay.

However, if you find you have more to write about for each item, perhaps your topic is better suited as a long-form blog post than a listicle.

Listicle Tools to Save Time and Money

Maximize your efficiency by using listicle tools to save time and money.

What Is a Listicle Tool?

A listicle tool is something that helps bloggers write listicle posts in less time and with less effort.

Below, we’ll discuss our favorite listicle tools.

Our Favorite Listicle Tools

Bloggers have lots of helpful tools to maximize their time.

Our favorite listicle tools are blog writing services, AI writing tools, and pre-made templates; we’ll discuss each in detail.

1. Blog Writing Services

Blog writing services are services that write blogs for you.

Blog owners with a large platform needing consistent content sometimes hire ghostwriters or have guest writers write their content.

Choose from blog writing services with monthly subscriptions or pay per assignment.

2. AI Writing Software

AI-powered writing software is similar to blog writing services.

However, this software uses artificial intelligence (AI) instead of humans to write blog posts.

AI writing software can create attention-grabbing headlines and generate long-form pieces of content.

So, you can save a lot of time and forego writer’s block with this listicle tool.

3. Listicle Content Template

Templates are excellent if you’re not sure where to start when writing a listicle.

Listicle templates are outlines for listicles that bloggers use to format their posts quickly.

Templates don’t usually include content but instead are a template for formatting and how to organize information.  

Other Related Content Types to Check Out

There are many other ways to present information apart from a listicle.

Below are some related content types worth checking out.

• Ultimate Guide: An ultimate guide is a detailed article about one topic with some elements of a listicle within the text. Ultimate guides include elements of how-to articles, informational listicles, and expert advice so that readers leave the post feeling more educated on the subject.
• Curated Content: Curated content is similar to recommendation listicles because curated content recommends products and services to readers.
• Exclusive Content: Exclusive content posts are typically reviews of products that are not yet available to everyone. Companies launching new products sometimes reach out to influencers and bloggers to advertise the exclusive item or service before it hits the shelves.

Frequently Asked Questions

Find answers to frequently asked questions about writing a listicle below.

Wrapping Up

Now that you know the ins and outs of listicles, you’re ready to begin writing your own.

Engage your audiences with captivating listicles with recommended products, interesting facts, and adorable images.

Be sure to follow our best practices to maximize the impact of your listicle.

Happy blogging!

Not to mention, we may have some blog content planned, but it may not get the interaction we hope for.

Then, we’re left racking our brains for a good idea and trying to figure out where we went wrong.

But you know what helps?

The average blogger would benefit from having an extensive resource file full of content ideas and frameworks.

After all, you can just go through it and get the inspiration you need.

This is where we come in.

We’ve previously discussed how to write a blog post, and now we’ll list 34 types of blog content that you can use on your own.

This way, you don’t have to worry about running out of ideas again!

Now let’s dive into what each is in detail.

1. How-to Post

Also known as tutorials, these how-to posts tend to be super popular.

After all, their target audience is beginners in your niche that look for valuable content.

As long-form content, a tutorial is likely to do well in terms of Search Engine Optimization (SEO) because that’s the type of content people Google.

Even better, it’s probably easy for you to put together because you’re breaking down an all-too-familiar process.

When creating how-to guides, you want to add videos and images to help readers be on the same page as you.

You should also ensure your information is specific, so break down the process into small steps.

And don’t assume your reader knows niche-specific terms.

So, what should you create a step-by-step guide about?

If you’re a beauty guru, do a makeup tutorial.

If you’re a designer, write a design tutorial. If you’re a fitness coach, create a workout routine.

So, it depends on your niche and target audience.

2. Listicles

List articles are some of the most popular types of blog posts, giving readers the needed guidance and getting tons of shares on social media platforms.

They’re also easy to skim with consumable information since each point is typically unrelated to the next.

In other words, readers don’t need to focus too much to follow.

List posts are an excellent idea for your content marketing strategy.

However, you’ll need time and effort to create a memorable list post.

And you can create lists of almost anything, such as this list of content types, smart cabinets, evergreen shrubs, and more!

Now, let’s go over some of the sub-types of list posts:

Resource Lists

When you compile a list of resources, you offer your audience real value, demonstrate your expertise, attract social media shares, and get backlinks.

You can even add an affiliate link to each resource for some revenue!

The key to resource lists is research.

Find valuable resources, and share their links.

Also, mention why you’ve picked each and how the reader would benefit from them.

These can be lists of books, websites, tools, videos, social media influencers, or else.

Checklist

Who doesn’t love lists?

Checklists are super practical and easy to digest.

They include items to remember or actions to take.

Also, they can be downloadable in PDF format and have an empty box next to them for your audience to check.

And they’re easy to create and not at all time-consuming.

Depending on your niche, you can publish a checklist for cupboard essentials, open houses, gardening, spring cleaning, travel essentials, and more.

3. Frequently Asked Questions (FAQs)

Readers already search these common questions, so why not answer them in a long post or, better yet, a series of regular blog entries?

As you’d imagine, this is helpful for SEO purposes.

If you get tons of questions, this content type can benefit beginners.

And it’s evergreen, as it can remain relevant and helpful for a long time.

4. Case Study

Case studies are compelling because they showcase real examples.

They’re also a good tool if you’re looking to generate social proof.

Do you have a service or product you’d like to promote?

Choose customers that have a positive experience with it, email them, and ask them how they’ve used it, how it helped them, and so on.

Then, create a case study using that intel, and be generous with the details!

5. Interview

A blog post idea is to interview other bloggers, readers, or people in your niche; it can be in a video, audio, or written format.

And you can get your readers engaged by interviewing people they look up to.

If you’re a new blogger, conducting interviews is an excellent idea because your readers can get the experience from the interviewee rather than you.

Also, you get to leave the bulk of writing to them.

You can even turn it into a series, with standard questions you ask each person, saving you time and energy.

Make sure you ask questions that interest your readers.

Get the person’s business insights, professional advice, and more.

And if you’re interviewing a famous person, try to come up with interesting questions they haven’t been asked before.

6. Beginner’s Guide

Beginner’s guides focus on a critical point in a field and cover it thoroughly.

These long-form posts are very popular and great for SEO purposes.

Not to mention, they allow you to show your expertise.

Although they may require occasional edits, they’ll be helpful and relevant for several years.

You can also monetize them by adding affiliate links to relevant products.

For instance, you can write a guide to video editing, kite flying, or thought leadership.

7. Review

If you want to increase search engine traffic and build brand awareness, review products, services, or apps on your blog.

You’ll find a relevant item to review regardless of your niche.

And you can turn these blog posts into an excellent source of affiliate revenue and earn a commission for each purchase.

8. Product Comparisons

Product comparison posts are similar to reviews in content but different in structure.

After all, you compare two products, services, or so to help your blog readers make a purchasing choice.

So, naturally, you won’t be as detailed as in a single product review.

When curating a comparison post, settle on certain features and discuss them for each product.

Mention the pros and cons of each. You can even announce a winner at the end.

Also, we recommend adding infographics and video footage of you testing the products to make your blog post more engaging.

9. Industry News

This blog post type works for a specific blogging style where you break local news, company news, latest trends, current events, or big news in the industry or field.

Make this kind of post a regular feature, and you can build an audience that comes back for your blog content.

News content is a good fit for bigger blogs. With a staff of writers, they can accommodate the industry’s needs and keep up with the latest news, publishing it on time.

For such blog post types, you can state the news briefly or compile several pieces of info and link to your sources.

Also, don’t be afraid to jump in with your commentary or opinion about it.

10. Infographic Post

Let’s talk about those attention-grabbing images.

Although infographic posts aren’t as popular as they used to be, they’re still handy.

They also generate shares and backlinks.

You can use various tools to create an infographic.

Although it helps to get professional infographics done by a designer, you can make helpful charts via PowerPoint.

Additionally, Canva and Venngage can help.

And if you’re struggling to find ideas, try charts, lists, or myths vs. facts.

11. Problems and Solutions

There’s nothing like problems in generating interest; the excitement draws people in!

Give your readers a solution to their problem, or, better yet, alert them to a mistake they’re making and tell them what to do instead.

Give your audience a list of things not to do, and tell them what to do.

For instance, talk about vetting guests from other blogs, gaining lean body mass, or lead generation and ways to fix them.

12. Guest Post

Guest posts are a great way to get free content from any niche.

Why not invite a fellow guest writer to create a post for you?

These can be other bloggers or people of interest in your niche, and they can write about anything in the field.

This way, your audience can get a new perspective, and you can take a break from writing.

Curating guest blogger guidelines is a good idea if you intend to make guest posts regularly.

13. Quiz

If you’re looking for fun post ideas, why not entertain your audience with a quiz?

This allows your audience to engage with your content.

Meanwhile, you can collect valuable insights and data.

If you post a quiz, don’t forget the social share at the bottom and the call to action so that many people can join in on the fun.

Also, WordPress has accessible quiz plugins to use!

14. Inspiring Post

One of the most rewarding parts of the job is inspiring others to make a change.

When people read success stories, they feel much more reachable.

It gives them the push they need.

The trick is to find an inspiring success story that sparks interest.

It can be about a milestone for your blog, the reason you’ve started your blog or craft, a turning point in your life, another motivating personal experience, an underdog success story, or something else.

15. Profile

The blog content of a profile is essentially a story of a specific person, typically a celebrity.

But it can also be about a customer or an up-and-coming person.

In a profile post, you want to give your blog readers a biography of the person and add links for further info.

Talk about why they became famous, how they stand out from the crowd, why you’ve picked them, and what they’ve accomplished.

Try to pick interesting details that aren’t well known about their life.

An example would be sharing the story of one of your customers who turned their life around with your fitness program.

This is a great way to promote your digital product!

16. Controversial Topic

Controversial articles tend to garner much attention, clicks, and social media shares because people love the drama.

These blog posts are easy to write.

So, do you have the guts to voice your unpopular opinions?

Just pick a controversial topic that interests you, and do some keyword research to use the related keywords.

Also, don’t be afraid to throw in some sarcasm if you want! But be very selective with your word choice because things can get heated.

These blog types are the way to go if you have a bold statement to make or a hot take on a topic like gun control or euthanasia.

17. Ebook

Are you looking for downloadable content?

An eBook in PDF format can help you have more email subscribers and be fun to make!

If you find it too intimidating, remember that the eBook doesn’t have to include all-new content.

Instead, you can pull from your blog posts, email newsletters, notes, and helpful resources.

Then, add in some bonus material, and voila! Now, you can announce your eBook’s launch in one of your blog posts.

18. Cheat Sheet

A cheat sheet is a quick and practical reference on a particular subject matter that readers can turn to for guidance.

The target audience for such blog posts can be beginners or professionals.

When it comes to cheat sheets, the trick is to be straight to the point.

You don’t want to go into details; compile all the critical information into an organized PDF file.

A great example of cheat sheets is a conversion one for common measurements to use while cooking.

19. Debate

Another blog idea is to start a debate.

Why not engage your readers in a stimulating discussion?

Of course, this requires that you have an active audience, so we wouldn’t recommend it for new bloggers.

Demonstrate your opinion about a particular topic.

Then, cover its different sides, and let your audience join in on the conversation.

Are you pro or against it, and why?

Once you feel the discussion is finished, you can disable the comments and write a follow-up blog post detailing the most critical points in the debate.

20. Survey or Poll

Other engaging types of blog posts are surveys and polls, as they allow your audience to interact directly with your blog content.

If you run a successful blog with an active audience, surveys can help you gather some insights into your audience.

This way, you can choose what blog topics to tackle and what products to design or promote.

Even better, you can share the survey results with your readers, which can get you a lot of social shares.

In a poll, you pose a question and offer several possible answers for readers to choose between.

In a survey, you create a questionnaire with multiple-choice questions, essay questions, and fill-in-the-blank questions.

Lastly, you’ll find various survey and poll tools (like Typeform.com) and WordPress plugins.

21. Twitter Post

Do you want informative and fun written content? Twitter posts are essentially “what people are saying” posts.

They’re super easy to put together.

You can compile 20+ tweets about a particular topic, preferably a trending one, into an entire blog post.

Use embedded content rather than screenshots of the tweets or threads, and don’t hesitate to offer your commentary about them.

They can be about a Twitter campaign or any relatable topic.

22. Contest

Do you want to publish content that engages your audience or even helps you build an audience? Shake things up with a contest or competition.

This is a relatively easy idea for most blogs, but it requires some investment or a sponsor because the prize has to be worth the competition.

The contest can even serve a need of your brand or blog!

For example, if you have a photography blog, you can host a contest where readers submit their photos, and you pick the best ten photos and a winner.

23. Presentation

Publishing a new blog post with a PowerPoint presentation or slideshow is a solid idea.

After all, it can provide your readers with high-quality content in an attractive visual format.

It’s easy to make, and you can reuse one you’ve previously prepared.

To create presentations and slideshows, use PowerPoint for Windows or Productivity Office for Mac.

Otherwise, you’ve got plenty of online tools, including Canva and Adobe Express.

Afterward, you can upload them to SlideShare, an excellent platform for presentations and one you can go to for inspiration.

Then, embed the slideshows into your blog posts.

Finally, explain their topics, dates, and locations (if you’ve presented them in front of an audience).

24. MP3

Why not try an audio podcast if you’re uncomfortable putting out videos?

Podcasts are super popular with a growing audience, and there are various statistics proving that.

They can be anything from simple MP3s to full-blown series with written transcriptions.

If your podcast grows, you want it to be easily accessible, and the regular blog post won’t do.

We recommend you register your own podcast on iTunes, Stitcher, or else, as cross posting can get you more subscribers.

As for the content of the audio recording, it can be anything from jokes to literary discussions.

25. Video Blog

Commonly known as a vlog, you can post this content as a video podcast (like in the form of Youtube videos) or embed it in your blog posts, which creates a more personal connection with your audience.

Not to mention, the algorithms of several platforms tend to push up video content.

With little effort, you can discuss different topics, and you’re done.

In other words, there’s no content writing, editing, formatting, or else.

But you need to be comfortable in front of the camera or open to it.

If you opt for the latter, you can add a brief introduction and some additional notes to the blog entry.

Another idea is to use these vlogs in the middle of regular posts as an example, tutorial, or else.

And make sure the topic is engaging.

26. Screencast

Screencasts are screen recordings that usually walk you through a process, and they may be accompanied by a voice-over.

They’re easy to consume, thanks to the visuals.

And it’s quick to film with about 30 minutes of editing.

You can use TechSmith to make screencasts and post them to your blog and even YouTube.

With screencasts, you can post a feature review, product use tutorial, setting up Windows tutorial, or else.

27. Webinar

A webinar isn’t a live video but a pre-recorded one.

You can use webinars in your content marketing strategy.

By joining your email list, readers can get access to your free webinar.

And you can add extra content (like slideshows) for them to download.

28. Behind-The-Scenes Content

Give your readers a peak behind the curtains with a behind-the-scenes post into your real life and business.

In other words, invite people to shadow you throughout your day.

Not only is this informative, but it also creates a personal connection with your readers.

There’s no need to reveal corporate secrets.

Instead, you can share your morning routine, income report, top tips, photos of your office setup, video footage of how you work, or else.

29. Memes

We can’t talk about viral content ideas without mentioning Memes and Gifs.

They help you add a fun twist to your content, making it more engaging and shareable.

For one, you need to ask yourself if memes fit your style.

You can look for the inside jokes of your industry and create those memes via a meme generator.

Otherwise, you can use your favorite memes and GIFs that relate to your niche and incorporate them into a post.

When it comes to GIFs, note that they can increase your page load time because they’re short videos, so keep them to a minimum.

30. Quotes

Other post ideas we have for you are quotes.

They’re another way of sharing what other people are saying.

The quotes can be insightful, inspirational, funny, or silly ones that relate to your niche.

They can be in text form with photos of who they’re by or in a graphic format.

31. Live Video

It doesn’t get more engaging than a livestream, as you interact with your audience in real time.

Live videos aren’t as structured as webinars, so you can sit back and hang out with your audience.

To host a livestream, you can use YouTube, Facebook, Twitch, Instagram, or any platform with a streaming feature.

32. Online Course

An online course is the type of long-form content that can help teach you a subject or skill.

You can offer your course for free via a blogging tool, email, or downloadable PDF.

There are numerous formats that you can choose from, including written content, voice-overs, video recordings, and combinations of these.

In addition, you can publish blog posts for each point you want to tackle.

Then, post a gathering post with links to the previous posts and some final tips and tricks.

33. Glossary

If your priority is SEO, posting a glossary is an excellent idea.

Just think of the different keywords you can insert into your post!

Not to mention, these posts are informative and helpful to readers of all levels.

After all, beginners may be unfamiliar with field-specific terms, and more advanced readers could use the occasional reminder.

If you use jargon and complex terminology, publishing a glossary post is probably a good idea.

Your job is to find the most searched terms and combine them into a glossary.

Ask your audience about that via a questionnaire or poll.

With such a thing, you’ll have some cornerstone content and probably earn backlinks and shares.

34. Charity/Awareness Posts

Is there anything better than bringing awareness to a cause you deeply believe in with a post?

Aside from supporting a cause or charity, you’re also painting your brand in a positive light!

You might even know of charities that are related to your niche.

For example, you can support new cancer research if you’re a health guru.

If you’re a tech blogger, you can raise funds for One Laptop Per Child charities.

Hit Publish!

Now that you’ve got tons of new content and content marketing ideas, you’ll be hitting that button more often!

Just choose the content ideas that suit your blog niche and style, and start writing and pumping quality content!

Finally, don’t be afraid to make mistakes because that’s the only way to learn.

You can have a great theme, stellar ideas, and a strong understanding of your audience, but if you don’t produce content, your blog will go nowhere fast.

In my time working on blogs, I’ve developed a passion for thinking about content.

In this article, I’ll break down some of the key types of content that can make your blog the best on the internet.

Content: The Basics

Before we get into the best types of content to produce, let’s get a sense of the basics.

How Many Different Types of Content Are There?

Long story short, content is pretty much any form of communication.

That means, theoretically, there is an unlimited number of content types, each of which belongs to its context and has its affordances.

Content could look like a report, a documentary, an ebook, or, as is more common in blogs, a video, a product review, or a how-to guide.

What Type of Content is Most Popular

Since there are so many types of content, each of which has particular purposes, it’s difficult to say what is most popular.

That said, two of the most common are videos and how-to articles content.

What Type of Content is Most Effective?

Again, this question is difficult to answer since effectiveness is all relative.

Authority content focuses on brand reliability and makes yourself dependable to an audience.

Viral content is great for short-term, intense engagement.

Video posts and other visual content are optimal for consistent viewer engagement.

Types of Content

Content is adaptable and dynamic, depending on the content creator’s unique circumstances.

There are hundreds of content options you can create.

What should a would-be blogger do?

Not to fear, dear reader.

Here are the 20 best types of content to produce to make your blog stand out from the competition.

1. Blog Content

Whether you’re trying to start a WordPress blog on cooking or a Blogspot page to review xylophones, these are the types of content you should keep at the top of your mind.

They’re especially good for audiences who want quick, quality content, like blog readers.

Informational Blog Posts and Blog Articles

There is no shortage of topics about which people want to learn.

That means if you have a passion you want to share or a penchant for research, you can create content simply by informing your audience about a topic.

Yet, informational blog posts and articles aren’t effective simply by existing.

They should give readers intelligence on a topic they genuinely care about, which is easier said than done.

You will have to research to find the intersection between your interest area and the area your audience most cares about to determine the best ideas for blog posts.

Additionally, to make informational posts successful, you should use SEO.

Your goal should be to get your post to the front page of search engine results.

How-To Guides

The loveable sibling of the informative article is the how-to guide.

How-to guides inform the reader about a topic, but it tends to get more specific, walking a reader through the process of doing a certain task or achieving a certain result.

If you’re interested in writing a how-to guide, follow the same principle as you would with informational posts: find the intersection between your knowledge and the audience’s interest.

You might be able to write a great article on opening doors, but your audience probably already knows how to do that.

But, just because your audience is interested in learning how to fly doesn’t mean you can write a how-to article on that topic—unless you’re a bird.

When you’re selecting a how-to topic, draw from the niche problems you’ve experienced.

Have you ever wondered how to make tomatoes work in place of peppers in an article?

Maybe you’ve gotten anxious preparing to talk on the phone with an important person.

Experiences like this can form the basis of great how-to articles.

Product Reviews

For blogs whose topics deal with specific products, you have ready-made content in the form of a review.

No matter what industry you’re in, there are so many products out there that customers are sure to struggle with picking the right one.

Consumers tend to be risk-averse—they don’t want to gamble on a product and end up disappointed.

This means that they are eager to hear the experiences of an actual product user.

Case Studies

Case studies are an attractive type of content for the same reason as product reviews.

They give examples and offer guidance to customers overwhelmed by uncertainties.

If you’re writing a case study, it should come from authentic experience.

It might be tempting to fudge the details to appeal to clients, but if they find out you are lying you will lose all credibility in their eyes.

Still, it’s best to craft a clear narrative that makes sense of a real-world problem.

As with other content, uniqueness is the name of the game for case studies.

When composing this type of content, find a situation that is truly unique to your experience and use it.

The odds are that it won’t be as unique as it seems; a potential customer might be in the same boat!

White Papers and Technical Reports

Whether you are in the for-profit or nonprofit sector, this type of content is key for building your authority with potential clients.

White papers and technical reports are overlapping terms for pieces of content that lay out a specific problem, dive into its nuances, and potentially report on solutions.

Similarly, technical reports tend to illustrate a project and its results.

These content types are most useful for organizations that want to show off the work they do and build their authority.

If your blog has endless pages of wispy content, you’re losing out on the opportunity to show your technical savvy, which is precisely what white papers and technical reports prove.

Thought Leadership Content

Thought leadership content is a coveted category of blog content.

It’s called thought “leadership” for good reason; it reflects that you are a serious voice in your industry, a mover and shaker who inspires new ideas.

Thought leadership content is a post that states an opinion rooted in one’s status in an industry.

For instance, when you have enough clout in your field to know why an initiative has failed, how a culture change happened, or what employers should do next, you can share those insights via thought leadership content.

The reason that thought leadership content is so powerful is that it has a recursive effect.

When you engage in thought leadership, you use your existing authority to share your insights and further grow your authority.

2. Downloadable Digital Content

The next category on our list is downloadable digital content.

Incorporating digital content into your blog is a fantastic strategy if you are looking for ideas for blog content upgrades.

Like other types of content, this variety can take on many forms, but at the most general level, it refers to content that users receive via download, rather than by consuming it on a persistent Internet page (such as on a blog post).

Ebooks

Ebooks represent a huge part of the content market; about one-fifth of all book sales are in digital form, and thirty percent of Americans read digital books.

It might seem that ebooks are irrelevant when you’re producing content for a blog, but that couldn’t be further from the truth.

Writing an ebook is an easy way to promote your work, all while getting direct profits from consumers; you can link to ebooks in blog posts, directing readers to pay you directly.

Although publishing a physical book can be challenging, publishing ebooks is incredibly easy.

Publishing on Amazon, for instance, costs nothing save for Amazon’s 60% royalty fee.

On top of that, you don’t necessarily need to write an entire book of your own: you “print,” sell, and promote your unique edition of a public domain ebook, making the process incredibly simple.

Gated Content

Gated content, content that requires users to fill out a form (or enter a “gate”) before downloading, belongs more to the realm of technical industries.

Typically, gated content might include white papers, technical reports, or case studies, though it can also include ebooks—university libraries, for example, host gated content that requires an authorized login.

While certain forms of gated content can provide a cash stream for your blog, you don’t need to charge readers money for them to use it.

Instead, you can leverage gates as methods for registering users to your site or adding them to your email lists.

3. Audio Content

Audio content represents another mode of content creation.

Its focus, as its name suggests, is on the auditory over the written or visual, and it offers a growing field for creators interested in reaching their audience in new ways.

Podcasts

Podcasts have become an immensely popular form of content in the past several years.

Over 40% of Americans have listened to one, and that share has doubled in the past ten years.

As a microcosm of the content itself, a podcast is less a fixed medium and more a set of tools for content creators to deploy.

The only requirement is that the podcast is audio-based; beyond that, there are no fixed requirements.

Podcasts can focus on any topic, be of any length, and follow any format (or non-conversational podcasts are easy and popular).

Beyond the sheer joy of creation that podcasts offer, they can also be robust tools for blogs.

You might use a podcast to promote your brand, make yourself accessible to your audience, build your authority, or all three.

You can reach an audience in more traditionally isolated moments, such as their commute or during a casual meal.

Further, subscription-based models of podcasting provide direct revenue streams for your work.

Finally, if your podcast proves successful, you can reap extra cash via advertising.

The flip side, of course, is that the podcast needs to be good.

While a strong podcast can be a boon to a brand, a weak podcast can potentially tarnish your reputation.

Take the time to craft a concept that works for you, learn the medium’s conventions, and get in touch with what listeners might enjoy.

4. Media and Supporting Content

Another wing of content is that of media and supporting content.

This type of content is not standalone but rather works to boost the impact of articles, product reviews, and the like.

Infographics

Infographics are an invaluable form of content for anyone writing informative content.

They help visualize data for readers, crafting abstract information into implicit narratives and legible ideas, which is essential when you’re trying to make an argument and build your brand authority.

You can use software such as Adobe InDesign or Canva to create infographics.

Be sure to spend time learning the conventions.

If a good infographic engages the reader and bolsters your authority, a bad infographic distracts the reader and weakens your brand ethos.

Interactive Content

Interactive content is a great way to increase audience engagement.

Interactive content includes any element of your blog that a reader can respond to, change, or manipulate.

You can make interactive content as simple as a comment section or as complex as a game.

For instance, if your blog belongs to a lifestyle niche, such as fashion or home renovation, you could create a style quiz to pair alongside an article about design styles.

Likewise, if your niche is the news and current events, you can post an opinion poll about a controversial news item.

Testimonials

Testimonials are any first-hand accounts from your followers that endorse your blog’s content.

You should utilize testimonials if your blog niche deals with any advice or how-to subjects.

Testimonials will enhance your credibility and encourage new readers to stay involved.

Testimonial content should be more than a quote from a reader.

Take one or two reader testimonials and turn them into a full-length blog post that recounts the reader’s experiences and connects the testimonials to other blog content.

If you can, get in contact with the reader and get enough quotes to write a substantive interview, as this will be more credible.

5. Video Content

In the contemporary digital environment, producing video content is essential to having a successful online presence.

While YouTube once dominated the video content market, there are now several platforms you can use.

For optimal engagement, you should aim to produce short-form video content that can be posted across all major platforms, including Instagram, TikTok, YouTube, and, of course, your blog.

Informational Videos

Recent research has shown that younger audiences are relying more and more on video content for basic research questions.

Thus, informational videos are a great content idea for increasing your audience.

Informational videos are any video that answers a question or explains a subject.

You can make in-depth informational videos on a hyper-specific topic relevant to your niche or overview videos that summarize the main elements of your area of interest.

Hands-On Video Reviews

Hands-on video reviews are an excellent content idea for demonstrating your blog’s value to your followers.

If your followers trust your opinions within your niche, they will love seeing you try products, experiences, and other niche-relevant consumables.

Pay attention to the items and activities trending within your subcommunity, since these will be the things your audience is most interested in learning about.

Be sure to film yourself interacting with the product or place you’re reviewing, to give the audience the most useful content possible.

Always clarify to your viewers if you are sharing a sponsored review with them.

Tutorial Videos

Much like hands-on video reviews, tutorial videos give you the chance to use your credibility to give direct advice to your followers.

Tutorial videos are also useful for attracting new audience members, who may come across your content when searching for instructions on how to do something.

Tutorial videos apply to most niches, whether you’re guiding your viewers through how to style hair, fix an appliance, or use accounting software.

You can even make a video tutorial on how to use blogging platforms.

Webinars

Webinars are a slightly more involved form of video content, but the results are often worth the effort.

A webinar is the sophisticated cousin to the tutorial video and usually mimics the format of a classroom lesson.

A webinar should be a live event, ideally where participants can leave questions and comments.

If you are interested in generating income from your blog, you can charge a fee for people to participate in the webinar.

Furthermore, if you record your live webinar, you can continue to earn passive income from new viewers who purchase the video.

6. Email Content

Emailing content is an excellent tool for establishing a strong internet presence.

Most internet users check their email inboxes multiple times a day, making email a great way to incorporate your blog into your audience’s regular content consumption.

Email Newsletters

Email newsletters are the main form of email content for a blog.

You can get people to sign up for an email newsletter directly from your blog.

Place the sign-up option in a prominent location on your blog page, and your devoted audience will likely choose to enter their emails.

Depending on your workflow and the norms of your blog niche, you can send a weekly or monthly email newsletter.

In the newsletter, include links to your most recent blog content, as well as some small article or insight exclusive to newsletter readers.

7. Social Media Content

Of course, no internet presence is complete without quality social media content.

If you want your blog to have a sustainable following, you must have a consistent presence on several social media platforms, such as TikTok and Instagram.

Social Media Posts

Post regularly on your social media accounts to successfully promote your blog.

Most platform algorithms favor accounts that post frequently, as well as accounts that post video content with high engagement rates.

You can increase the odds that your social media posts gain popularity if you use proper hashtags and take part in trending subjects and memes.

You should also use social media to announce when you have posted exciting new content to your blog.

Social Media Engagement Content

Like other blog content types, the best social media content is the kind that promotes engagement.

Luckily, social media platforms give you all the tools you need to create engaging and interactive content.

As an example, Instagram stories let you post polls and reaction buttons.

Most social media platforms also let you go live and interact directly with your followers.

Frequently Asked Questions

Here are answers to some of the most frequently asked questions about blog content.

Wrapping Up

There are many types of content you can produce for a blog, ranging from simple articles to highly interactive live streaming experiences.

With so many content options, you can develop a strategy that plays to your skillset and works well for your blogging niche.

Understanding the best types of content for your blog can open the door to blogging success.

If you want to learn more about how to utilize content to build your internet presence, comment below with your questions!

With a little time, energy, and creation, you can create fantastic blog content that will attract a wide audience.

But what if you could get that content without having to write it yourself?

Sounds too good to be true, right?

Wrong!

Private Label Rights Content is a great way to get high-quality, original content without spending hours writing it yourself.

So what are you waiting for?

Check out the benefits of Private label rights (PLR)content and see how it can help you take your blog to the next level.

What Is PLR Content?

PLR (Private Label Rights) articles are those which can be bought with a wholesale price and they are resold repeatedly.

It means that if a bundle of 100 PLR articles are bought by 10 bloggers, all the 10 blogs can publish the same content from the PLR article bundle.

When you purchase PLR content, you’re essentially buying the right to use that content as your own.

You can edit it, customize it, and share it on your blog however you see fit.

The best part?

You don’t have to spend hours writing it yourself.

Buying PLR articles were a huge craze in the past and seeing by the number of mini PLR marketplaces around, one is disposed to think that many new or intermediate bloggers are still using PLR articles regularly.

What Are The Types of PLR Content?

There are many different types of PLR content available, including articles, eBooks, graphics, and more.

No matter what type of content you’re looking for, there’s a good chance you can find it in the form of PLR.

And because you have the freedom to customize PLR content however you want, it’s easy to make it fit your specific needs.

• Articles: PLR articles are one of the most popular types of PLR content, especially in article marketing. They’re perfect for sharing on your blog or website, through content creation and you can use them to provide valuable information to your readers.
• E-Books: Ebooks make great lead magnets or opt-ins. You can offer them as a free download in exchange for an email address, and they’re also great for promoting affiliate products.
• Graphics: Graphics can be used in a variety of ways, including on your website, in your blog posts, or even on social media. They’re a great way to add some visual interest to your content.

Should You Use PLR Articles in Your Blog?

By asking “In” your blog, I mean using the PLR articles for purposes related to blog marketing.

Therefore, my answer would be both YES & NO.

Why YES?

You can use the PLR articles for article directory submissions.

Leave out popular article directories like Ezine and Associated Content because they have changed their policies and thus, they don’t accept PLR articles.

Nevertheless, there are thousands of article directories out there where you can submit the PLR articles and gain traffic.

The cost of PLR articles is very less. For a bundle of 50 articles, you may be asked to pay $10.

With some editing, they are good to go for article directories.

On the other hand, if you hire a writer, the writer will charge at least $10 per article for article directories.

So instead of spending $500, you are spending $10 but remember, the PLR articles will not offer
“quality” content.

Why NO?

You should not use the PLR articles on your blog “as it is” because you will seriously jeopardize not only your blog but your reputation too.

Further, not every PLR article has quality content. Most of them are just mindless scribbling, so be sure from whom you are buying them.

Again, you can buy PLR articles to get some ideas on your niche topic if you are running out of them.

A friend of mine buys and sells PLR articles. When she buys them, she uses the PLR articles to gain topic ideas and then write on her own.

PLR articles are at their best only “filler content”.

Personally, I don’t buy them.

If you buy them with the purpose to publish them on your blog, make sure:

• You don’t publish it “as it is”.
• You edit them rigorously to maintain your blog quality.
• You use them to develop ideas.

…that’s it.

How to Find High-Quality PLR Content

Not all PLR content is created equal.

There’s a lot of low-quality PLR content out there, so it’s important to know how to find the good stuff.

Here are a few tips.

1. Look For Reputable PLR Providers

There are a lot of PLR providers out there, but not all of them are created equal.

If you’re not sure where to start, take a look at some of the most popular PLR providers, such as Private Label Rights Weekly and PLR.me.

When you’re looking for PLR providers, it’s important to choose a reputable source.

PLR is a great way to get high-quality content for your website or blog, but it’s important to make sure you’re getting content from a reliable source.

There are a few things you can look for when choosing a PLR provider:

1. Make sure the provider offers a money-back guarantee.
   This shows that they stand behind their product and are confident that you’ll be happy with it.
2. Read testimonials from other customers.
   This can give you an idea of the quality of the PLR and whether or not other customers have been happy with it.
3. Choose a provider that offers a variety of different PLR products.
   This way, you can find content that’s relevant to your niche and that will appeal to your audience.

2. Read The Reviews

Before purchasing any PLR content, be sure to read the reviews.

This will give you a good idea of what other people think of the content and whether or not it’s worth your money.

When you are looking for PLR reviews, it is important to read them carefully.

There are a lot of PLR products on the market, and not all of them are created equal.

Some PLR products are better than others, and some are just plain bad.

By reading PLR reviews, you can get a good idea of what to expect from a particular product.

For example, if a reviewer says that a PLR product is “rehashed” or “poorly written,” then you know that you should probably avoid that product.

On the other hand, if a reviewer says that a PLR product is “high quality” or “original,” then you know that it is worth considering.

In short, by taking the time to read PLR reviews, you can save yourself a lot of time and money.

3. Make Sure It Is High Quality

When you’re looking at PLR content, pay attention to the quality.

Is it well-written? Does it provide value? If not, you might want to keep looking.

PLR content can be a great way to get high-quality content for your website quickly and easily.

However, it’s important to make sure that you’re getting PLR content from a reputable source.

There are a lot of PLR content providers out there, and not all of them are created equal.

Some PLR providers produce lower-quality content that is full of grammatical errors and typos.

Other PLR providers produce high-quality content that is well-written and error-free.

When you’re looking for PLR content, make sure to read reviews and testimonials from other users to make sure you’re getting high-quality content.

4. Check For Exclusive Rights

If you’re looking for truly unique content, be sure to check for exclusive rights.

This means that you’ll be the only person with the right to use the content, so you can be sure that it’s not being used by anyone else.

5. Ask For A Sample

Before purchasing any PLR content, be sure to ask for a sample.

This will give you a good idea of what you’re getting and whether or not it’s something you can use.

Top 5 Benefits of Using PLR Content in Your Business

There are many benefits of using PLR content in your business, including.

1. PLR Contents Save Time

If you’re like most entrepreneurs, you don’t have a lot of time to spare.

Creating high-quality content can be time-consuming, and it’s often difficult to find the time to do it yourself.

By using PLR content, you can get the content you need quickly and easily, without having to spend hours creating it yourself.

2. PLR Contents Save Money

PLR content can save you a lot of money.

With PLR content, you can get the same high-quality content that you would from a professional writer, but at a fraction of the cost.

PLR content is also much easier to come by than hiring a professional writer, which can save you even more money.

Not only that, but PLR content is also typically faster to receive than having a professional write your content for you.

This can save you valuable time, which is also money.

In short, PLR content can save you a lot of money in many different ways.

So if you’re looking to cut costs, PLR content is worth considering.

3. PLR Contents Are Flexible

Another great thing about PLR content is that it’s very flexible.

You can use it in a variety of ways, and you can tailor it to fit your specific needs.

For example, if you need content for a blog post, but you don’t have time to write it yourself, you can simply buy a PLR article and use it as is.

Or, if you need content for an email newsletter, you can easily edit the PLR article to fit your needs.

The possibilities are endless, and the flexibility of PLR content makes it a great option for busy entrepreneurs.

4. PLR Contents Help You Build Your Business

When you use PLR content, you’re not just getting quality content.

You’re also building your business.

By using PLR content, you can quickly and easily create a professional image for your business.

This can help you attract more customers and clients, and it can help you grow your business.

In short, PLR content can be a great way to build your business.

5. PLR Contents Are Easy to Find

If you know where to look, finding PLR content is easy.

There are many different places you can find PLR content, and with a little bit of searching, you should be able to find what you’re looking for.

The best place to start is with a simple Google search.

Just enter “PLR content” into the search bar, and you’ll be presented with a long list of options.

You can also find PLR content on many different websites, including freelance sites, article directories, and even forums.

Tips for Using PLR Content Effectively in Your Blog Posts

If you’re going to use PLR content in your blog posts, there are a few things you should keep in mind to make sure you’re using it effectively.

Here are some tips.

1. Make Sure the Content Is Relevant

When using PLR content in your blog posts, it’s important to make sure the content is relevant to your niche.

If it’s not, your readers will quickly lose interest.

So before you use any PLR content, take a moment to make sure it’s relevant to your blog and your audience.

2. Make Sure the Content Is High Quality

It’s also important to make sure the PLR content you use is high quality.

There’s no point in using PLR content if it’s not going to help your blog posts.

So before you use any PLR content, be sure to check it for grammar and spelling mistakes, and make sure it’s well-written.

3. Customize the Content

Another great tip for using PLR content effectively is to customize it to fit your needs.

Don’t just use the PLR content as is. Instead, take some time to edit it and make it your own.

This will give your blog posts a more personal touch, and it will help you stand out from the crowd.

4. Use PLR Content Sparingly

Finally, don’t overdo it with the PLR content.

If you use too much PLR content in your blog posts, your readers will quickly get bored.

So use PLR content sparingly, and only when it’s truly necessary.

By following these tips, you can make sure you’re using PLR content effectively in your blog posts.

And by doing so, you can save yourself a lot of time and money.

We hope the blog post was helpful.

Given modern low attention spans, many consumers simply won’t read detailed blog posts, no matter how well laid out they might be or how well-researched their data is.

However, there’s a solution if you need to impart key information to prospective or current audience members: infographics.

But what is an infographic, how does it work, and how can you create one for your brand?

Read on to find out!

What is an Infographic?

An infographic is an informative chart or graph that includes pictures (graphics) and data or other useful information.

Retail brands, educational institutions, and the government use infographics for specific goals.

What Are Infographics Used For?

People use infographics for a very wide range of purposes, including:

• Selling products (often by comparing two similar products against each other)
• Persuading audience members to see a certain point of view
• Providing complex information in an easy-to-digest format
• Educating audience members
• And more

Why Are Infographics Used?

Simply put, infographics effectively transmit important information to a target audience without that audience having to read through dense paragraphs.

They’re also useful for presenting potentially complex ideas and breaking them down into more easily understandable chunks or steps.

What Are Different Types of Infographics?

While an infographic can be useful and persuasive to your audience, you need to craft the right one for each situation.

Let’s break down the most common infographics you can create for your next presentation.

• Statistical Infographics – Infographics that focus on data above all else.
  They leverage layouts and visuals to help presenters tell the full stories behind the numbers, often expressed as percentages.
  Such infographics may have more text than others.
• Informational Infographics – Infographics divided into sections to communicate a new or specific concept to the audience.
  Some informational infographics are employed to overview subjects cleanly and easily.
  Many include numbers so audiences can easily follow the infographic’s flow.
• Timeline Infographics – Infographics devised as left to right or top to bottom timelines.
  They include lots of visual aids such as lines, photos, labels, and dates to ensure audiences read them correctly.
• Process Infographics – Infographics that provide detailed overviews or summaries of steps in a given process.
  Each step leads with a header that includes a brief description or paragraph beneath.
  An infographic might include photos or graphs for added clarity.
• Geographic Infographics – Infographics based on maps.
  These maps may be geographically accurate, focus more on national lines, or be heat maps depending on the creator’s needs and the goals of the infographics.
• Comparison Infographics – Infographics that clearly compare and contrast two different objects or subjects.
  They often have top-down charts and leverage columns and rows to highlight categories of comparison and differences between their subjects.
• List Infographics – Infographics that include numbered, easy-to-read tips.
  The tips usually have a brief title or header followed by a descriptive paragraph breaking down each tip in more detail.

What Makes an Infographic Design Effective?

As you can see, there are tons of different infographics you can leverage for a presentation, advertisement, or educational content piece like a blog.

But you can’t just whip up a few quick icons, add some bullet points like a list, and assume your infographic will be successful.

Indeed, an infographic design is competitive if its creator uses effective design techniques.

Not to worry; you don’t have to be a master at graphic design to create compelling infographics! Instead, ensure each infographic you create has the below four elements.

Focus

A good infographic has to have a strong focus.

The focus should be present in your item titles, the infographic’s layout, colors and theme, and more.

Not sure whether your infographic is focused enough?

Put yourself in the shoes of a viewer and ask:

• Do you know what the infographic is about?
• Can you clearly see what the infographic means to say by the time you reach the end?
  Or are you unsure what the “point” is supposed to be?
• Does the infographic “flow” easily?
  Determine whether your eyes naturally move from point to point or graphic to graphic on the chart.

Powerful Title

A great infographic should also have a powerful and engaging title.

A good title catches the eyes of audience members and convinces them to read through the rest of the content.

That said, make sure that an infographic’s title isn’t overly long or complex.

The best titles are short, sweet, and to the point, even if the infographic in question distills a complicated topic into a handful of bullet points or pictures.

Compelling Data

Naturally, the best infographics feature compelling data points.

That’s doubly true if you want to make a statistical infographic.

Compelling data includes properly sourced statistics that clearly demonstrate a point one way or the other.

For example, the total number of shark attacks yearly isn’t very interesting.

But the total number of shark attacks per month – and data showing that more shark attacks occurred during summer – is much more compelling.

If you have a lot of data and want to present a point to your audience, consider how to organize the data in a new infographic.

If your infographic is chock-full of confusing numbers, you’ll lose your audience before they begin reading.

For sources, make sure to include them listed at the bottom of your infographic.

Not only does this build audience trust, but it also allows infographic readers to review your sources and verify their legitimacy after the fact.

Easy to Understand

Lastly, every top-tier infographic is easy to understand.

So, if you want your infographics to persuade readers, you should also ensure your graphics are:

• Streamlined
• Informative without being too cluttered
• Designed with a visible, clear font

Ease of understanding is important because readers easily dismiss hard-to-understand infographics.

How Do You Create an Infographic?

You know why infographics are so important and how to ensure your infographics convert visitors into customers or persuade readers to see your perspective.

Now it’s time to dive into the details of infographic creation.

Start with a Brief

First, you need a brief or overall goal for a new infographic. The brief should include:

• The point of the infographic in question
• The information it should contain
• The target audience for the infographic

These points help you determine what type of infographic you should make (as detailed above), plus how you should outline the infographic.

Brainstorm Ideas

Next, sit down with your marketing or design team and brainstorm infographic ideas.

Say that you want to break down your online company’s average traffic worldwide to present the data to a shareholders’ meeting.

The data says that most of your visitors come from the US, while a sizable minority come from China.

You could do an infographic based on geography, for instance.

Or you could do a chart-based infographic highlighting the percentages of each visitor category.

The sky’s the limit, so get creative during this phase!

Creative infographics can be very compelling and persuasive (provided they are still streamlined and focused properly).

Collect Content and Data

You’ll then need to collect the content and data for your infographic.

If you’re lucky, you already have this data ready to go and can simply include references at the bottom as you create the graphics and chart outlines.

If you don’t already have the data, gather it and be sure to verify its legitimacy.

Incorrect data can quickly get you in hot water with your target audience, particularly if your industry is full of experts.

Choose a Type

Now it’s time to choose the type of infographic you want to create.

This should be an easy step, as your infographic brief, ideas and focus, and data type will limit your options and force you to pick between a few.

Use a Program to Put it Together

Once all the above pieces are in place, use an infographic creator program to make the full chart in a matter of minutes.

Some popular infographic creation software options include:

• Canva
• Crello
• Visme
• Genially
• Venngage
• Infogram
• Piktochart
• Easelly

How To Nail Your Infographic Research

Accurate infographic research is key if you want to persuade your audience and avoid making major mistakes.

Good infographics can improve brand authority and audience trust – ones with bad infographic research can do the opposite, leaving your marketing team scrambling.

Doing good infographic research relies on following these key steps.

Check for Relevance

Always check for data relevance – the best way to do that is to check when it was last updated or when it was published.

A study about a modern subject from 1980 isn’t nearly as valuable as a study about the same subject published in 2012, for instance.

Check Intent

You should also check the intent of the people behind published data, especially statistics or scientific conclusions.

Put yourself in their shoes and ask why they would publish the data and whether it is authentic or may have been meddled with.

More broadly, ask yourself whether a publication is an opinion piece, a part of a scientific journal, or something else.

Doing so can give you insight into the intent of the publisher.

Check Opinion vs. Fact

Just to double down on this point, always make sure you consider whether a piece of data is opinion or fact before including it in an infographic.

Opinion pieces are much less reliable.

Check Source Links

Do your due diligence when it comes to including data in an infographic by checking source links.

The most authoritative and trustworthy links usually end in .edu, .gov, and.org.

These all signify that the link in question came from a scientific, educational, or government-run institution.

Check for Accuracy

If you have the time and means to do so, take one extra step and double-check the accuracy of each included source.

Once more, it’s more important to do this if your industry is filled with experts or specialists who can easily point out inaccuracies in your data.

How To Choose the Right Infographic Colors

Infographic colors can heavily impact its aesthetic attractiveness, flow, and focus.

Therefore, choosing the perfect colors for each infographic your team creates is a good idea.

Match Them to the Mood

Always match colors to the current mood of the content piece.

An infographic about ice cream flavors, for instance, might benefit from bright, sugary colors like baby blue, pink, dark chocolate, etc.

Use Brand Colors

You might also consider leveraging your brand’s colors for an official, more professional-looking infographic.

For example, Walmart’s brand colors are blue, yellow, and white, so any official infographics from that organization might also use these shades.

Use Two to Three Colors Only

No matter what colors you choose, limit yourself to two or three colors maximum.

Too many colors clutter up the infographic and make it difficult for your audience to read.

How To Write Compelling Content for Your Infographics

The best infographic written content is punchy, uses simple words and phrases, and doesn’t get overly complicated.

It’s also generally a good idea to use bullet points, especially if you have a lot of charts or graphs.

Bullet points are easy to follow and flow nicely with most small pictures.

How To Improve Your Infographic

After finalizing the first draft of a new infographic, it’s a good idea to have a few people read it and give you their honest impressions.

Ask them:

• What points they took away from the infographic
• Whether they thought the infographic was confusing
• What changes they would make to make the graphic more compelling

Take that feedback into account and consider implementing it depending on its source.

How To Promote Your Infographic

Have a great infographic ready to share with the world?

Fantastic!

Luckily, there are lots of ways to quickly promote it:

• Consider adding a new blog post about the infographic or adding it to an existing blog post
• Make a social media post with the infographic as the highlight
• Make physical posters of your new infographic and put them up around the office
• Take physical photos of the infographic and share them among your social network

Remember, infographics are tools for your brand; use them as often and wherever you need to!

Examples of Great Infographics

Below are some of my favorite infographics that you can use as a reference to design your own.

1. Ways to Improve Back Posture

This is a good example of a great infographic because of its readability and design.

The words can easily be read and its thoughts are well laid out.

In other words, anyone can understand what the infographic is all about.

The way this infographic about improving posture is organized also makes it more enticing for viewers to keep on reading.

It follows a dynamic layout where viewers are compelled to read from top to bottom.

2. The Growth of Artificial Intelligence in eCommerce

Single-color themes are also a great way to create a stunning infographic.

See how this effectively utilized the different shades of blue in its background and font.

The robots also reflect what the infographic is all about — artificial intelligence.

It also follows proper spacing as the words and images aren’t clustered in one single spot.

3. How Steve Jobs Started

Create a well laid-out timeline of an influential person such as Apple founder Steve Jobs and you’ll have hundreds if not thousands of people sharing your infographic.

As big as a legend he is, there’s no doubt that everyone will take a peek at your infographic.

Apart from that, you can also see how simplicity and proper designing are implemented.

Frequently Asked Questions

Wrapping Up

Infographics are highly valuable tools your brand can’t afford to ignore.

They break down complex information into image or chart-based posters and graphics.

Luckily, now you know how to create high-quality, compelling infographics with a basic set of tools and a few guiding principles.

Share your infographic tips in a comment below, or reach out for further advice!

What makes something go viral?

And how can you create content that has the potential to go viral?

These are all important questions that we will be answering in this blog post.

We will discuss what viral content is, why it is so popular, and some tips on how you can create your viral content.

So if you’re interested in learning more about this topic, keep reading!

What Is A Viral Content?

Viral content can be anything from videos, articles, or pictures that get very popular and spread across the internet.

Anything you find on social media platforms like Facebook would qualify as viral!

You might have heard of viral marketing, right?

Viral marketing is a technique that uses social networks to promote a product or service.

And viral content is the key to making this marketing strategy successful.

Viral content is any piece of online material – be it a video, article, social media post, or even an image – that is so successful in terms of engagement that it starts to enjoy exponential growth in terms of views, shares, and overall reach.

Read: What Is A Blog?

In other words, viral content is the holy grail of online marketing: content that spreads like wildfire and ultimately delivers a huge return on investment.

While there is no surefire formula for viral success, there are certain characteristics that viral content tends to share.

For one, viral content is often highly shareable, whether because it’s funny, heartwarming, controversial, or simply fascinating.

In simple words, viral content grasps the attention of the target audience.

User-generated content is liked and shared by the target audience.

Viral content ranks in the search engines and gets a lot of organic traffic and usually ‘how to posts’ are read more often.

12 Reasons For A Content Being Viral:

There are many reasons why something may go viral.

Here are some of the 12 most common reasons :

1. It Is Entertaining

In today’s world, it seems that everyone is looking for ways to be entertained.

Social media platforms are full of viral videos and meme-worthy content, and users are always on the hunt for the next big thing.

This desire for entertainment has led to an explosion in the popularity of online content creators, who produce everything from cooking shows to comedy sketches.

While some people may see this as a waste of time, there is no denying that entertainment plays an important role in our lives.

It can provide a much-needed break from the stresses of everyday life, and it can also help to promote bonding and laughter.

In a world that is often filled with negativity, it is essential to find ways to relax and have fun.

After all, life is too short to be anything but entertaining.

Also read: 22+ Best Free Blog Sites In 2022

2. It Is Unique

In a sea of content, it can be hard to make your voice heard.

However, there are a few things that can help your content stand out from the crowd.

One is to create viral content.

This is the kind of content that people can’t help but share with their friends and followers.

To create viral content, you need to identify what makes your product or service unique.

Once you know what sets you apart from the competition, you can create content that highlights those differences.

If you can successfully create viral content, you’ll be well on your way to making your voice heard above the noise.

3. It Is Useful

People are also more likely to share content that is useful or informative.

If your content can help others in some way, they will be more likely to share it.

For example, content marketing is a great way to promote your business or website.

However, for your content marketing campaign to be successful, you need to create content that is useful to your target audience.

If you can create content that is both useful and entertaining, you’ll be sure to have a winner on your hands.

In recent years, we’ve seen viral content spark important conversations about social justice and raise awareness about critical issues.

From Black Lives Matter to #MeToo, viral content has played an instrumental role in driving social change.

As we continue to navigate a rapidly changing world, the importance of viral content will only increase.

So next time you see something trending on social media, take a moment to consider its impact before you hit share.

Read: How To Write A Blog Post

4. It Is Emotional

You might have seen some emotional Facebook posts, right?

Content that evokes strong emotions is also more likely to go viral.

If your content makes people laugh, cry, or otherwise feel strongly about it, they will be more likely to share it with others.

The emotionally charged content becomes viral very soon.

Take, a great example, the viral video of a man proposing to his girlfriend at a baseball game.

The video starts with the man getting down on one knee and asking the woman to marry him.

The woman, clearly shocked and emotional, says yes and the crowd goes wild.

The video then cuts to footage of the couple kissing and embracing, set to heartwarming music.

This video went viral because it was an emotional roller coaster- people were touched by the man’s gesture and felt joyful when the woman said yes.

They were also invested in the couple’s story and wanted to see them happy.

Viral content appeals to our emotions because we can all relate to feeling happy, sad, angry, or excited.

And when we see others experiencing these emotions, it makes us feel connected to them.

We are drawn to viral content because it makes us feel something- and often, that something is emotion.

5. It Is Relatable

People are more likely to share content that they can relate to.

If your content is relatable, your potential customers will be more likely to share it because they know that others will be able to relate to it as well.

In the age of social media, viral content is the holy grail.

But what makes something go viral?

While there’s no one-size-fits-all answer, one ingredient that’s often essential is relatability.

When people see themselves in a piece of content, they’re more likely to share it with their friends and followers.

That’s why relatable content often has a huge impact, resonating with people on a personal level.

And in an increasingly connected world, that kind of connection can be invaluable.

Whether it’s a funny meme or a heartfelt story, viral content often has the power to connect us with others in a way that feels personal and real.

And that’s why it often has such a lasting impact.

Also read: 7+ Free Tools to Help You Increase Website Traffic Exponentially

6. It Is Short And Sweet

People are often looking for quick and easy content that they can consume quickly.

If your content is short and to the point, people will be more likely to share it because they know that others will be able to read it without taking up too much of their time.

7. It Is Visually Appealing

People are more likely to share visually appealing content.

If your content has attractive visuals, people will be more likely to share it because they know that others will be able to appreciate it.

Any emotional response can be a reason for sharing.

But, in general, people are more likely to share visually appealing content.

8. It Is Easy To Share

If your content is easy to share, people will be more likely to share it.

If you make it easy for people to share your content, they will be more likely to do so.

If you write a blog post on trending topics, you are planning the content to go viral.

9. It Has A Call-To-Action

The best viral content always has a call to action.

Whether it’s sharing the article, signing up for a newsletter, or watching a video, viral content needs to be easy to consume and have a clear next step for the reader.

Without a call-to-action, viral content will quickly lose its momentum and fail to generate the desired response.

So if you’re hoping to create viral content, make sure to include a strong call to action that compels your audience to take action.

10. People Like The Person Who Created It

If people like you or the person who created the content, they will be more likely to share it.

People are more likely to trust and share content from someone that they know and like.

11. The Content Is Shocking

People are more likely to share shocking content.

If your content is unexpected or controversial, people will be more likely to share it because they want to see the reaction of others.

The human tendency is to share content that shocks or surprises us.

If you can make your posts interesting enough, people will be more likely to give them a taste because they want to see what reaction others have had when reading it themselves!

12. It’s Timeless

If your content is evergreen, meaning it will be relevant and useful for a long time, people will be more likely to share it.

People are always looking for content that they can use and share with others, so if your content is timeless, it has a good chance of going viral.

Now that you know what viral content is and some of the reasons why it goes viral, you may be wondering how you can create your viral content.

While there is no surefire way to guarantee that your content will go viral, there are some things you can do to increase your chances of success.

How To Create Content That Goes Viral? 07 Tips To Follow

Here are some tips to help you create content that has a chance of going viral:

Tip 1: Create Unique Content

Whether your content is video, audio, text, or something else, it should be unique and different from anything else that is out there.

If your content is the same as everything else, people will not see any reason to share it.

Tip 2: Make It Useful

Your content should be useful or informative if you want people to share it.

Nobody wants to share content that is not going to be useful to others.

Tip 3: Make It Emotional

Your content should be able to evoke strong emotions if you want people to share it.

If your content makes people laugh, cry, or otherwise feel strongly about it, they will be more likely to share it with others.

Tip 4: Make It Visually Appealing

Your content should be visually appealing if you want people to share it.

People are more likely to share content that is attractive and easy on the eyes.

Tip5: Make It Easy To Share

If you want people to share your content, you need to make it easy for them to do so.

Include social sharing buttons on your content and make sure the links are easy to copy and paste.

Tip 6: Use Influencers

If you want to increase your chances of creating viral content, try working with influencers.

Find people who have a large following and see if they would be willing to share your content with their followers.

Tip 7: Create A Contest

People love contests, so try creating a contest around your content.

This will encourage people to share your content to enter the contest and increase your chances of going viral.

By following these tips, you can increase your chances of creating viral content.

However, there is no guarantee that your content will go viral no matter what you do.

Sometimes, luck plays a big role in whether or not content goes viral.