MailChimp is among the most popular services that facilitate email marking.

This article will explore MailChimp – what it is, its benefits, how it works, and its features.

In addition, this article will provide an overview of MailChimp’s pricing and promotions as well as discuss MailChimp’s main competitors.

Finally, we will touch on user experience with MailChimp and some frequently asked questions.

What Is Mailchimp?

Mailchimp is an email marketing service provider founded in 2001.

Mailchimp allows businesses to design and send newsletters, automated emails, and targeted campaigns.

What Is Mailchimp Used For?

Mailchimp works by first building a list of subscribers.

You can do this through signup forms on your website or Facebook page or by importing a list of subscribers.

How Mailchimp Works

Mailchimp is an all-in-one email marketing service.

You can do everything from design emails to creating landing pages and A/B testing your emails.

Mailchimp allows its users to customize every aspect of their email marketing campaign.

Mailchimp works by first building a list of subscribers.

You can do this through signup forms on your website or Facebook page or by importing a list of subscribers.

Once you have a list of subscribers, Mailchimp allows you to create email campaigns that can be sent to your entire list or segments of your list.

Mailchimp also provides templates and tools to design emails and track and report features to see how your campaign is performing.

Notable Features of Mailchimp

Mailchimp offers a wide range of features to its users.

Some of the most notable features include:

• A drag-and-drop email builder
• Hundreds of pre-designed email templates
• The ability to send automated emails
• Targeted campaigns based on subscriber behavior
• Detailed tracking and reporting
• Integrations with a wide range of third-party apps and services

Are There Any Minimum Requirements Necessary to Use Mailchimp?

Mailchimp does not have any minimum requirements necessary to use the service.

However, Mailchimp recommends having 2,000 subscribers to get the most out of their features and tools.

How Much Does Mailchimp Cost?

Mailchimp offers a free plan for users with up to 2,000 subscribers.

Paid plans start at $10/month for up to 500 subscribers.

Pricing increases incrementally as you add more subscribers, with the most expensive plan being $299/month for up to 50,000 subscribers.

Mailchimp also offers discounts for annual plans.

The details of each plan are broken down below.

Free

The free Mailchimp plan costs absolutely nothing to use.

With the free plan, you get a marketing customer relationship manager (CRM), a creative assistant, a website builder, a Mailchimp domain, and access to forms and landing pages.

The free plan limits you to 10,000 emails per month and a maximum daily limit of 2000 emails.

You are also limited to 2,000 contacts.

If you exceed any of these limits limit, Mailchimp will stop sending your emails.

The free plan only allows for one user per plan.

Essential

The essential Mailchimp plan starts at $11/month and includes everything in the free plan.

Additionally, you gain access to email and landing page templates, custom branding, A/B testing for your emails, a customer journey builder, and, most importantly, 24/7 customer service through email and chat.

The essential plan dramatically increases the number of emails and contacts you can have.

The essential plan allows you to have 500 contacts, and you can pay for more as your business grows.

You can have a maximum of 50,000 contacts, which increases the price to $299/month.

Your monthly email limit is 10x your maximum contacts.

The essential plan allows for up to three users on your account.

The users can either be owners or admins.

Standard

The standard Mailchimp plan starts at $17/month and gives you everything in the essential and free plans.

Additionally, you get branching points functionality, send time optimization, behavioral targeting, and custom templates.

The standard plan allows you to have up to 100,000 contacts at $605/month.

Your monthly email limit is 12x the number of maximum contacts you have paid for.

With this plan, you can have up to five users.

The users can be owners, admins, authors, and viewers.

Premium

The premium Mailchimp plan starts at $299/month and includes everything in the previous three plans.

Additionally, you gain access to advanced segmentation, multivariable testing, comparative reporting, unlimited users, and priority customer service support.

The premium plan does not have a maximum number of contacts.

You can arrange the number of contacts and the cost directly through Mailchimp.

Additionally, your monthly email limit increases. You get 15x your maximum number of contacts.

Mailchimp does not have an enterprise version.

The closest thing is the premium account. However, Mailchimp does offer special rates for nonprofits and charities.

Who Are Mailchimp’s Main Alternatives?

The main Mailchimp alternatives are Constant Contact, AWeber, and Mailerlite.

1. Constant Contact

Constant Contact is one of Mailchimp’s biggest competitors.

The company was founded in 1995, two years before Mailchimp.

Constant Contact offers a 60-day free trial with no credit card required.

After the free trial, plans start at $20/month.

Constant Contact offers a similar service to MailChimp.

It provides email marketing, websites, online stores, and other digital marketing services.

However, its focus is on small businesses.

2. AWeber

AWeber is another one of Mailchimp’s main competitors.

The company was founded in 1998. AWeber offers a 30-day free trial.

After the free trial, plans start at $19/month.

AWeber is the second most popular email marketing service after Mailchimp.

AWeber provides similar services as Mailchimp.

Unlike Mailchimp, AWeber offers a free trial of their paid plans.

3. Mailerlite

Mailerlite is Mailchimp’s newest competitor.

The company was founded in 2010.

Mailerlite offers a 14-day free trial with no credit card required.

After the free trial, plans start at $10/month.

Mailerlite provides similar email marketing services as Mailchimp.

However, Mailerlite focuses on providing these services for small businesses with different needs than large companies. 90% of Mailerlite’s users are small businesses with less than 50 employees.

Mailerlite is also more budget conscious and does not offer the advanced features that Mailchimp has.

Most Mailerlite users don’t need the advanced features on the more expensive Mailchimp plans.

How Does Mailchimp Differentiate Itself From Competitors?

Mailchimp differentiates itself from its competitors by offering a free plan, being the most popular email marketing service, and having more features than its competitors.

Mailchimp’s free plan allows users to have up to 2,000 contacts and send 10,000 emails monthly.

Ten thousand monthly emails are more than what Constant Contact and AWeber offer.

Mailchimp is also the most popular email marketing service.

Mailchimp has more than 15 million customers, Constant Contact has over 600,000, and AWeber has over 100,000.

Mailchimp’s popularity gives it a competitive advantage.

Mailchimp also offers more features than its competitors.

Mailchimp’s features include automation, landing pages, postcards, and more.

However, most email marketing services provide these services.

Mailchimp stands apart from the competition regarding its advanced metrics and A/B testing methods.

Mailchimp allows users to customize their email marketing campaigns at a high level.

Most other email marketing companies do not provide these services.

Who Is Mailchimp Best For?

Mailchimp is best for established businesses who need an email marketing service with advanced features and good customer support.

Mailchimp is also a good choice for companies looking for an all-in-one marketing solution.

Mailchimp’s automation features are some of the best in the industry.

Mailchimp’s user interface is also easy to use. The company offers good customer support via phone, email, and live chat.

Mailchimp is not a good choice for companies only interested in essential email marketing.

Mailchimp’s plans offer advanced customizations and the ability to look at advanced metrics.

These advanced features can confuse users who want basic email marketing features.

Is Mailchimp Easy to Use?

Mailchimp is one of the most accessible email marketing services to use.

Mailchimp’s user interface is simple and easy to navigate.

The company offers a wide variety of features, but they are all easy to use.

Additionally, Mailchimp also offers good customer support.

Mailchimp’s customer support team is available via phone, email, and live chat.

So if you are ever having trouble with your email marketing campaign, Mailchimp customer support can assist you anytime to solve your problems.

What Features Do Some Users Love?

Mailchimp is loaded with features, and given the company’s popularity, it can be challenging to narrow down the specific features that Mailchimp users love.

However, here are some of Mailchimp’s most popular features:

Easy to Use User Interface

Mailchimp users love how easy it is to use the service.

Users have access to a drag-and-drop editor for both websites and emails.

Mailchimp provides premade templates so you can quickly build new emails and landing pages.

Additionally, Mailchimp has spent much time and effort making the menus intuitive and easy to use.

Campaign Management

One of the most popular Mailchimp features is in-depth campaign management.

Mailchimp allows users to edit and tweak every aspect of an email marketing campaign.

Mailchimp also allows users to track their campaign results to see what is working and needs improvement.

You can put this information into action immediately.

You do not have to wait for the end of a campaign to begin making changes.

Mailchimp users love this high degree of flexibility and customization.

What Features Do Some Users Find Frustrating?

Despite Mailchimp’s success, some users have found fault with some of Mailchimp’s features.

Some of the features that users complain about are:

Style Options

One of the number one complaints about Mailchimp is the lack of themes and the stylistic options for the themes.

Several users mentioned poor fonts and the inability to change them.

Mailchimp focuses more on the marketing campaign side rather than the stylistic side.

Reporting and Analytics

Despite Mailchimp’s reputation for providing high-level analytics and analysis, some users complain about how the data is communicated and the challenge of getting custom reports.

The dashboard you use to access the reporting and analytics can be challenging to understand.

The poor dashboard makes it difficult to utilize the report to inform your marketing campaign.

Frequently Asked Questions

These are some of the commonly asked questions about Mailchimp.

Why is Mailchimp so popular?

There are several reasons why Mailchimp is so popular.

Mailchimp’s free plan allows users to have up to 2,000 contacts and send 10,000 emails monthly.

The free plan provides tremendous value to any business looking to try email marketing for the first time.

In addition to the free plan, Mailchimp is popular because it is feature-rich.

Mailchimp’s features include automation, landing pages, postcards, and more.

Mailchimp also integrates with many different applications.

Mailchimp also has advanced features that allow for high-level customization and testing.

These services are not available with some of Mailchimp’s competitors.

The high level of customization and testing will enable businesses to optimize their email marketing campaigns for maximum results.

Mailchimp is also popular because it has a simple user interface that is easy to navigate.

The company’s features are well organized, and Mailchimp’s customer support is excellent.

Wrapping Up

Mailchimp is one of the most popular email marketing services.

The company offers a free plan, excellent customer support, and various features.

Mailchimp is a good choice for companies looking for an all-in-one marketing solution.

The email service provider also features marketing automation, which you can use to automate repetitive tasks, such as sending follow-up emails or adding people to a drip campaign. 

In this article, we will show you what ActiveCampaign is and how the email service provider works.

As well, you’ll get a list of its features and gain an understanding of who can benefit from using it.

What Is ActiveCampaign?

ActiveCampaign is an email service provider.

It offers a platform to automate your marketing and sales activities. 

What Is ActiveCampaign Used For?

You can use ActiveCampaign for a variety of purposes.

• Automation
• Segmenting your contacts
• Creating targeted email campaigns
• Tracking your results

How ActiveCampaign Works

ActiveCampaign works by adding your email subscribers to its database.

It segments your contacts and creates targeted email campaigns.

It also tracks your results so you can see what’s working and what’s not.

Notable Features of ActiveCampaign

Here are some of the best features offered by ActiveCampaign.

Segmentation: You can segment your contacts and send targeted email campaigns.

Automation: ActiveCampaign automates everything inside your sales and marketing system.

Tracking: Using the Advanced Performance Reporting features, you can track your results to see what’s working and what’s not.

Templates: ActiveCampaign comes with a library of templates so you can create beautiful email newsletters.

Integrations: Easily integrate your ActiveCampaign account with several third-party apps, making it even more powerful.

Drag-and-Drop Builder: You will do everything inside ActiveCampaign using the straightforward builder.

Forms: ActiveCampaign comes with a library of customizable forms so you can collect leads and track results.

SMS Marketing: ActiveCampaign’s SMS marketing feature allows you to send text messages to your contacts.

Contact Scoring: Prioritize your leads using the contact scoring feature.

Use it to send more personalized emails to your most engaged prospects.

Import Leads: ActiveCampaign’s import leads feature allows you to quickly and easily add new contacts to your database.

Website Personalization: ActiveCampaign’s website personalization feature allows you to show targeted content to your website visitors.

Are There Any Minimum Requirements Necessary To Use ActiveCampaign?

No, there aren’t any minimum requirements to worry about with ActiveCampaign.

You will log into a web-based platform.

All you need is a solid Internet connection to use your account. 

How Much Does ActiveCampaign Cost?

Here is a breakdown of each ActiveCampaign pricing plan. 

Lite Plan

The Lite plan provides the following features. 

• Drag and drop builder
• Marketing automation
• Unlimited email sending
• Email marketing
• Send newsletters
• Segmentation
• 125+ email templates
• Site and event tracking
• Subscription forms
• Campaign and automation reporting
• Sales emails
• Import leads
• Segmented outreach
• Lead capture forms
• Customer analytics
• One user
• Chat and email support

Cost: $29 per month (paid annually)

Plus Plan

The Plus plan includes everything from the Lite plan.

It adds these additional features.

• 50+ Landing page templates
• Contact scoring
• Facebook custom audiences
• Automations map
• SMS marketing
• Custom branded forms
• Custom branded landing pages
• Conditional content
• Lead scoring
• CRM with sales automation
• Mobile CRM app
• Sync inbox with CRM
• Task reporting
• Customer success pipelines
• Up to 25 users
• Advanced mobile reporting

Cost: $49 per month (paid annually)

Professional Plan

The Professional plan adds the following features to the Plus plan.

• Predictive sending
• Website personalization
• Marketing attribution
• Attribution reporting
• Predictive content
• Site messages
• Split automation
• Conversion reporting
• Sales engagement automation
• In-app messaging
• Up to 50 users

Cost: $149 per month (paid annually)

Does ActiveCampaign Have an Enterprise Version Available?

Yes, you can talk to the ActiveCampaign sales team to receive a cost estimate for the Enterprise plan.

With the Enterprise plan, you get some of the following features added to everything inside the Professional plan. 

• Custom domain
• Custom reporting
• Custom mailserver domain
• Unlimited email design testing
• Free design services
• Social data enrichment
• Custom objects
• Unlimited users 
• Phone support
• Customized branding

ActiveCampaign Promotions & Savings

You might wonder whether you can find savings, promotions, and deals when starting an ActiveCampaign account. 

Does ActiveCampaign Have a Free Trial?

Yes, ActiveCampaign offers a free 14-day trial.

When using the free trial, you can add up to 100 contacts and send out up to 100 emails.

You will see all the Professional plan features during your first 14 days.

You can then decide to continue with the Professional plan or drop down to the Lite or Plus after it’s time to begin paying. 

If you need more than 14 days, reach out to the ActiveCampaign customer support team.

They will sometimes extend the 14 days to allow you more time to make a buying decision. 

Does ActiveCampaign Offer Coupon Codes?

No, ActiveCampaign does not offer any type of coupon code that we could find.

You will pay the monthly price listed on their website. 

Does ActiveCampaign Have a Lifetime Deal?

No, ActiveCampaign does not have a lifetime deal available at this time.

You will pay the monthly price for whichever ActiveCampaign plan you choose. 

Who Are ActiveCampaign’s Main Alternatives?

Mailchimp, ConvertKit, and Constant Contact represent ActiveCampaign biggest competitors.

Mailchimp

Mailchimp is an ActiveCampaign alternative because it offers a similar product.

With Mailchimp, you get most of the ActiveCampaign features, including automation, reporting, segmentation, a visual campaign builder, and integrations. 

You can start with Mailchimp for free.

However, the email service provider limits you to send 12,000 emails per month to only 2000 contacts.

If you need more than that, you will need to upgrade to a paid plan.

The most significant distinction between the two is that ActiveCampaign’s features are widely regarded as more robust and more straightforward to use.

ActiveCampaign also has better automation capabilities when compared to Mailchimp. 

ConvertKit

ConvertKit is a good ActiveCampaign alternative for bloggers and YouTubers.

A ConvertKit account combines well with other tools such as ThriveThemes.

ConvertKit allows you to segment your audience based on actions they take, such as subscribing to a newsletter, downloading a PDF, or making a purchase. 

With ActiveCampaign, you can do this as well.

However, ActiveCampaign is more focused on giving businesses the ability to automate their sales and marketing processes. 

The two platforms price themselves similarly, with ActiveCampaign being a little more expensive.

Both ActiveCampaign and ConvertKit offer a free 14-day trial. 

Constant Contact

Constant Contact is an ActiveCampaign competitor that’s been around for a long time.

However, the two platforms are quite different from one another.

ActiveCampaign is generally seen as more modern with better automation capabilities, whereas Constant Contact focuses on being easy to use. 

Constant Contact’s main features include email marketing, online surveys, and event management. 

Pricing is similar between the two platforms, with ActiveCampaign being a little more expensive.

ActiveCampaign offers a free 14-day trial.

Constant Contact offers a 60-day free trial.

How Does ActiveCampaign Differentiate Itself From Competitors?

Rather than focus simply on email marketing, the platform differentiates itself based on marketing automation features. 

ActiveCampaign’s approach to marketing automation is more flexible and customizable than many of its competitors.

It offers a wide range of features in this area.

They include automation workflows, contact segmentation, and CRM integrations. 

ActiveCampaign also allows users to send targeted emails and create landing pages without having to learn code.

These features make ActiveCampaign an attractive option for businesses that don’t have the budget to hire a developer or marketing agency. 

A third way that ActiveCampaign differentiates itself is its pricing model.

The platform offers several different price points, which makes it affordable for businesses of all sizes.

Finally, the free trial helps its prospects feel comfortable giving it a try before making any commitments to a paid plan. 

Who Is ActiveCampaign Best For?

ActiveCampaign is best for small businesses and solopreneurs who want a comprehensive email platform. 

Why Is ActiveCampaign Best for Small Businesses and Solopreneurs?

ActiveCampaign is best for small businesses and solopreneurs because it offers a comprehensive platform that includes both email marketing and marketing automation features.

ActiveCampaign’s features include the following features that these types of businesses want without breaking the bank.

• Customizable templates
• Segmentation
• Split testing
• Autoresponders;
• Deliverability reporting

Is ActiveCampaign Easy To Use?

ActiveCampaign gives you a user-friendly marketing automation platform.

The interface is clean and straightforward, making it easy to find your way around the platform.

If you run into any difficulty, ActiveCampaign offers excellent customer support, with a team of experts on hand 24/7 to answer any questions. 

What Features Do Some Users Love?

ActiveCampaign users love the platform’s ability to track their website visitors and create custom contact forms with just a few clicks.

These features allow businesses to capture more leads and keep track of their website activity in one place. 

ActiveCampaign’s marketing automation features are also top-notch, making it easy to create and track complex customer journeys.

Add in ActiveCampaign’s excellent deliverability rates, and you’ve got a platform that works for any business.

What Features Do Some Users Find Frustrating?

Some users become frustrated by the reporting feature.

It can be challenging to use for anyone without experience with data analysis. 

However, most email service provider dashboards can seem confusing when it comes to reporting and analytics when you’re new to looking at this type of data.

Give it a little time to become more familiar with what data looks like and how to use it to improve your email marketing plan. 

The lack of phone support is another aspect of ActiveCampaign that frustrates some people.

You can’t get phone support from ActiveCampaign unless you’re an Enterprise plan user. 

Few small business owners and solopreneurs can invest the money required for the Enterprise plan.

As well, new business owners are more prone to avoid tech issues.

When they run into ActiveCampaign tech issues, they sometimes want someone to guide them on the phone. 

If you run into this issue, one way to make the best use of email and chat support is to provide a quick Loom video or a screenshot of the problem.

If you give that to an ActiveCampaign agent, they should quickly help you correct the issue.

Frequently Asked Questions

You may still have a few questions about ActiveCampaign.

Here are the answers to three of the most commonly asked questions about the email service provider.

Wrapping Up

ActiveCampaign is a comprehensive email service provider that can benefit a wide range of businesses.

It offers an impressive number of features, it’s easy to use, and its customer support is top-notch. 

Are you ready to try the ActiveCampaign free trial?

We encourage you to do so here. 

After using ActiveCampaign, please come to leave a review in the comments below.