Backlink Analysis Tools – Bloggingtips.com https://bloggingtips.com Start, Grow, and Monetize a Blog Tue, 27 Sep 2022 05:45:29 +0000 en-US hourly 1 BrightLocal https://bloggingtips.com/staff-review/brightlocal/?utm_source=rss&utm_medium=rss&utm_campaign=brightlocal https://bloggingtips.com/staff-review/brightlocal/#respond Sat, 02 Jul 2022 14:09:21 +0000 https://bloggingtips.com/?post_type=product_review&p=90968 coming soon

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BrightLocal https://bloggingtips.com/listing/brightlocal/?utm_source=rss&utm_medium=rss&utm_campaign=brightlocal https://bloggingtips.com/listing/brightlocal/#respond Wed, 29 Jun 2022 09:23:18 +0000 https://bloggingtips.com/?p=90497 Read more]]> If you have been creating content you are proud of but are having trouble reaching an audience.

BrightLocal might be what you are looking for to take your content to the next step.

BrightLocal can help businesses or even just a single person with a blog looking to improve their marketing.

Using BightLocal is like having a local SEO staff at your disposal.

With the work taken off your shoulders, you will have time to complete other tasks.

BrightLocal offers countless features like local search insights, easy ways to identify issues in business listings easily, and competitive insights to help your business outrank your competitor.

What is BrightLocal?

BrightLocal is a local marketing platform that provides help to businesses and bloggers.

They give the tools necessary for generating more traffic, improving your reputation, and ranking higher than your competition.

What Is BrightLocal Used For?

When used by workers looking to improve their SEO content, BrightLocal will compile reports and attract customers.

BrightLocal is used for growing your website’s search visibility and helps monitor and respond to your reviews.

How BrightLocal Works

BrightLocal offers you tools to improve your local SEO.

When using the tools provided by BrightLocal, their highly trained team will identify the problems with your SEO and give you feedback to help you fix the problem efficiently.

Just looking at your dashboard on BrightLocal will give you access to each report and insights on what is working well and what needs further attention and fixing.

They also offer a free interactive training course with BrightLocal Academy.

BrightLocal at a Glance

Market Segment: Local Marketing

Best For: Business owners

Plans & Pricing:

  • 14-day free trial
  • Just Reviews: $8/mo
  • Single Business: $29/mo
  • Multi Business: $49/mo
  • SEO Pro: $79/mo

Notable Features of BrightLocal

  1. Rank tracker: this tool will keep you up to date on where your position is for the keywords you are using to be ranked. It will also show you where your website is found using geolocations.
  2. Local search grid: Similar to the rank tracker, this tool gives you more ranking and competitor data. It will help you better understand how to improve your local search landscape and visibility.
  3. Reputation manager: the reputation manager helps monitor reviews you receive from countless review websites, enables you to receive new reviews from customers, and automatically showcases the best reviews on your website.
  4. Citation Builder: using the citation builder will eliminate the work needed to create citations on your own manually. It also makes sure you always have complete and accurate citations displayed.
  5. BrightLocal Academy: BrightLocal not only provides you with the tools to help you improve your SEO, but they also offer a free training course to teach you how to take your local SEO knowledge to the next level.

Are There Any Minimum Requirements Necessary to Use BrightLocal?

BrightLocal does not have any minimum requirements necessary to use their website.

Although, it is helpful to know the basics of running a website and have a basic understanding of SEO and keyword research.

How Much Does BrightLocal Cost?

Depending on what you want to accomplish when using BrightLocal, you may want some tools, not others.

BrightLocal offers four different plans to choose from:

Just Reviews

$8/mo – this plan gives you the reputation manager tool, allowing you to monitor, generate, and showcase any reviews you get from customers.

Single Business

$29/mo – includes everything in Just Reviews, local SEO tool credits, integrations tools, citation tracker, rank tracker reports, local search grid, and local SEO audit reports.

Multi Business

$49/mo – includes everything in Single Business, API access, agency lead generator, additional local SEO tools, and reputation manager credits.

Seo Pro

$79/mo – includes everything in Multi Business, additional local SEO tools, and reputation manager credits and unlocks the remaining features of the website.

Does BrightLocal Have an Enterprise Version Available?

BrightLocal does offer an enterprise plan.

They are very flexible and will work with you to create a plan that suits your business’s needs.

If your business is expanding and you need to expand your plan, BrightLocal will work with you.

BrightLocal Promotions and Savings

BrightLocal can be expensive, but there are chances to save if you know where to look.

Does BrightLocal Have a Free Trial?

If you are unsure if BrightLocal is for you, consider trying out their 14-day free trial.

All their tools will be available for you during those two weeks; no card will be required.

Does BrightLocal Offer Coupon Codes?

Even though BrightLocal does not offer coupon codes at the moment, they do have discounts for the Single Business, Multi Business, and SEO Pro plans when you choose to pay annually.

Does BrightLocal Have a Lifetime Deal?

Due to how popular and used the website is, BrightLocal does not currently offer a lifetime deal.

Who are BrightLocal’s Main Alternatives?

You may have asked yourself, why should I use BrightLocal over some of the other options out there?

Here are some competitors, how they work, and their difference from BrightLocal:

My Web Audit

My Web Audit helps customers to grow their businesses.

They will automatically check 40+ critical factors quickly to find and report any issues with your website.

They provide you with a “top priorities” list as a to-do list.

They also have tools to help your website design and digital branding look more professional.

How is BrightLocal Different From My Web Audit?

Unlike My Web Audit, BrightLocal has tools like the reputation manager to help you stay on top of the reviews left by your customers.

BrightLocal also gives ranking reports on your keywords and competitor data.

Moz Pro

Moz Pro is one of the latest products from Moz.

Moz Pro only offers the basics of SEO research and insights, catering to users of all skill levels and those just starting to learn SEO.

They help you find the right keywords and create custom reports.

They have a site crawl tool that provides feedback on every part of your site on how to fix any harmful issues.

How is BrightLocal Different From Moz Pro?

BrightLocal is a far cheaper option between the two.

They provide more advanced tools and features to their users.

With a wider range of tools, BrightLocal helps you understand how an issue occurred and how to fix it.

Visit Moz Pro Bloggingtips listing here: Moz Pro

Semrush

Semrush provides competitive data to marketing professionals to increase traffic to their websites.

With their domain analytics, you can see an overview of how much traffic your website receives from organic search and paid search.

You can also use domain analytics to analyze your competitors.

They give your recommendations on how to improve your content to increase rankings.

You can also draft, schedule, and post content on social media using Semrush.

How is BrightLocal Different from Semrush?

While BrightLocal has the local search grid tool to give you extra data on your competitors, it is not as in-depth as Semrush is.

But BrightLocal offers more tools and, unlike Semrush, will help you identify and fix issues with SEO.

Visit Semrush Bloggingtips listing here: Semrush.

How Does BrightLocal Differentiate Itself From Competitors?

BrightLocal is by far the cheapest option out there, with the most tools at your disposal.

BrightLocal will work with you to fix any issues you might be having.

They will also be helping you learn exactly how to fix an issue to prevent it from happening later.

BrightLocal has a user-friendly website and dashboard, making it easy to find the information you need to succeed.

Who Is BrightLocal Best for?

BrightLocal works best for single-business owners and small to medium businesses.

As your business grows, your plan with BrightLocal will grow with it.

With their enterprise package plan, you can add or remove any tools whenever you or your business needs.

With their rank tracker and local search grid, you can keep up with your competitors and see how you are doing in comparison.

BrightLocal also helps you improve your website and increase traffic, helping grow your business further.

Why is BrightLocal Best For Smaller Businesses?

BrightLocal is a great tool for small to medium-size businesses or single-business owners.

When owning a small business on your own or with a small team, it can be difficult to maintain everything on your own all the time.

BrightLocal makes it possible to reduce your workload significantly by acting as your local SEO team.

Many of the tools provided by BrightLocal work on their own in the background, like the citation builder, and need minimal work done by you.

Is BrightLocal Easy to Use?

BrightLocal is easy to use.

With their user-friendly dashboards, information is simple for you to find.

Looking further into each tool, they will provide you with additional, very accurate information.

Their interface is very intuitive to each user’s needs.

They make it easy to monitor everything from online reputation to customer reviews in one place, along with insights and rankings.

BrightLocal also provides a free training course to help cover any questions you might have while using their tools.

What Features Do Some Users Love?

A large number of users have said that they love the reputation reporting tool.

Monitoring online reviews is made easy with this tool by putting reviews from multiple websites into one place for users to find.

Users have reported that they love the ranking reports and the local SEO competitor reporting.

BrightLocal has made it easy to track any ranking changes and create multiple local ranking reports from different locations.

What Features Do Some Users Find Frustrating?

Users have reported that the system can be slow and sometimes buggy due to how much information it is trying to give at once.

It can be very frustrating for those who do not have much time to wait for the system to load or need a piece of information quickly.

Using credits/tokens can be a hassle and become costly for some users.

Credits are needed to use some tools like the citation builder and the local search grid.

Credits also get used up very quickly, and users have reported that they run into needing extra credits when trying to complete a task.

Some users have reported that when trying to order citations for a large number of clients at once can become very costly and possibly lose that money if the client cancels.

Frequently Asked Questions

Do citations help SEO?

Citations have practical information about a business in the form of an online business listing.

Citations appear on many different sites like online directories, review sites, event sites, and news and blog sites.

Citations have local SEO value, improving your tanking in local search engines.

Search engines compare data displayed in a citation with the business data.

Ranking becomes more elevated for the business when there is a high level of data confirmation.

How does BrightLocal help with schools?

BrightLocal not only helps business owners, but they help schools as well.

They have been working with schools in the Philippines to create better student work environments.

They have supported three schools so far by donating materials, repairing classrooms, and creating safety by building fences around the schools.

They also have provided resources such as printers and reading materials.

They also provide scholarships to promising students in need of some support.

Conclusion

BrightLocal is an easy-to-use platform for small to medium businesses and single-business owners looking to improve their marketing and traffic to their website.

BrightLocal helps to fix any SEO issues with your website along with helping you to learn how to fix the SEO issues.

They provide you with various tools like reports on your keyword rankings, competitor data, citation builder, and a reputation manager.

The platform does have its cons, with its slow loading times and credit system, but in the end, it is a helpful tool for those in the marketing field looking to improve and expand their business.

If you have used BrightLocal or are currently using it, please consider leaving a review below.

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Moz Pro https://bloggingtips.com/staff-review/moz-pro/?utm_source=rss&utm_medium=rss&utm_campaign=moz-pro https://bloggingtips.com/staff-review/moz-pro/#respond Thu, 09 Jun 2022 19:18:31 +0000 https://bloggingtips.com/?post_type=product_review&p=89750 Coming Soon

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Moz Pro https://bloggingtips.com/listing/moz-pro/?utm_source=rss&utm_medium=rss&utm_campaign=moz-pro https://bloggingtips.com/listing/moz-pro/#respond Thu, 09 Jun 2022 19:12:09 +0000 https://bloggingtips.com/?post_type=company_review&p=89748 Read more]]> Moz (formerly SEOMoz) has a reputation as the pioneer of Search Engine Optimization (SEO) since bringing it to the market in 2004.

The company is also the pioneer of industry-standard metrics still in use in boardrooms today.

The explosion of the marketing technology industry has seen Moz develop several SEO tools that help marketers bring in more traffic.

One of their most popular products is Moz Pro, a monthly subscription service with many features to help you create more effective SEO campaigns and improve your digital marketing results.

This in-depth Moz Pro review focuses on the tool, so you decide whether it meets your business’ SEO requirements.

Moz Pro at a Glance

Below are some of the basics to help you get a better idea of Moz Pro.

  • Market Segment: Small to medium businesses and SEO agencies
  • Best For: Digital marketing and SEO professionals
  • Plans & Pricing:
    • Free 30-day trial
    • Standard: $99/month
    • Medium: $179/month
    • Large: $299/month
    • Premium: $599/month

What is Moz Pro?

Moz Pro, from Moz, is a premium all-in-one tool that helps businesses manage several aspects of their search engine optimization campaign and improve search engine visibility.

Moz Pro collects, analyzes, and uses website visitor data to offer you the metrics that help spur growth.

The software and keyword explorer helps you understand how visitors find your business site, what they are looking for in content, and how you can reach the visitors better.

What is Moz Pro Used For?

Moz Pro helps you implement SEO strategies by gathering data on your website page optimization, rankings, and link metrics.

A Moz Pro campaign can help identify site errors affecting the visitors’ experience.

How Moz Pro Works

The web application tracks the performance of all inbound marketing efforts comprehensively using a suite of tools (more on them later).

You get information on how people share your content via social channels and how this drives traffic to your site.

Moz Pro also crawls each page and offers site monitoring warnings for issues affecting page authority and crawl depth.

Notable Features of Moz Pro

The tool offers you many features, but the most prominent are below.

1. Keyword Explorer

The Moz Keyword Explorer tool is excellent for doing keyword research.

It uses an impressive amount of SEO data to calculate metrics for marketers.

Some things you can do with the tool include analyzing keywords by search volume, generating and saving keyword lists, exporting the data, and predicting the ability to rank using specific keywords.

A Priority Score shows whether you should chase a keyword.

2. Rank Tracker

Use the tool to check the real-time ranking performance of any site for specific keywords you’re tracking.

You can also see the progress of target keywords in organic rankings, so you know what your web visitors are looking for.

3. Site Crawl

A Moz website crawling tool that does site spot checks and routine crawls.

The tool checks for technical issues preventing Google from crawling and indexing your content.

Some issues include missing title tags, faulty redirects, and response code errors.

4. Page Optimization

Moz’s on-page optimization tools offer a step-by-step guide for optimizing page content.

The tool also identifies areas that require improvement by assigning a Page Optimization Score for target keywords.

5. Link Explorer

Moz Pro’s Link Explorer provides an in-depth assessment of your site’s backlink profile so you can improve the entry links.

Some features include link viewing, researching competitor backlinks, discovering link-building opportunities, and checking backlink spam scores.

6. Customized Reports

The Moz custom reports cover your site’s SEO metrics such as links, search rankings, and crawl data.

Customizable report templates, pre-generated graphs, and charts make creating reports fast.

You can also set up the tool to deliver automatic weekly or monthly reports.

Are There Any Minimum Requirements Necessary to Use Moz Pro?

You don’t have to meet any minimum requirements before using Moz Pro.

Moz Pro targets marketers and site owners who want to improve their SEO campaigns.

As such, the tool is more helpful if you already have a working knowledge of keyword research and SEO.

How Much Does Moz Pro Cost?

Subscribing to Moz Pro gives you access to the complete SEO toolkit from Moz, and each price plan comes with:

  • MozBar premium toolbar
  • Access to the Moz Q&A forum where you connect with other SEO experts
  • Keyword tracking across Google US and International, Google Mobile, Bing, and Yahoo
  • 24-hour, 7-days-a-week support
  • A personal walk through all the features and functionality of Moz Pro
  • SEO insights and actionable recommendations depending on the content

We get various pricing plans to meet different SEO requirements, limits and features increase per plan level.

  • Standard: $99/month—Includes up to 3 campaigns, 1,200 total search results, and several other website optimization tools.  
  • Medium: $179/month—Includes up to 10 campaigns, 6,000 total search results, and offers more functionality than the standard plan.
  • Large: $299/month—Offers 25 campaigns, 12,000 total search results, and builds on the functionality of the medium plan with unlimited branded reports, unlimited report templates, and 3 user seats.
  • Premium: $599/month—You get up to 50 campaigns, 18,000 total search results, and 5 user seats.

Here is a detailed look at the pricing table from the Moz website:

Does Moz Pro Have an Enterprise Version Available?

Yes, Moz Pro has an enterprise version (Moz Pro Enterprise) that meets the requirements of marketers who want higher limits.

However, you’ll have to contact Moz to get an estimate based on your requirements.

Moz Pro Promotions & Savings

Moz Pro can be expensive, especially if you don’t have an in-house team of SEO experts.

However, you can get opportunities that will help you save.

Does Moz Pro Have a Free Trial?

Yes, users can get a free trial to test the tool for 30 days.

However, you must enter your business information and credit card details for access.

It’s also critical we mention the listed prices do not include sales tax, so expect a slightly higher bill when you check out.

To start the free trial, go to the Moz website, hover your mouse over the Products menu item, and tap Moz Pro.

Click the “Try Moz Pro free” button and sign up for an account.

The platform will then prompt you to start the free trial.

Does Moz Pro Offer Coupon Codes?

There are no coupon codes for Moz Pro during writing, but you get discounts when you prepay their annual plan.

Paying for a year of Moz Pro subscription means you get a 20% discount on all plans, so you save between $238 (standard plan) to $1,438 (Premium plan).

Does Moz Pro Have a Lifetime Deal?

No, Moz Pro is not offering any lifetime deal at the moment.

Does Moz Pro Usually Offer Black Friday or Cyber Monday Discounts?

Unfortunately, there is no mention of any special campaigns.

However, Moz holds annual marketing conferences dubbed MozCon.

Digital marketers get to learn from industry experts and network with their peers during the conference.

Paying members of a Moz Pro, Local, API, or STAT plan are eligible for a customer rate to attend MozCon.

Who are Moz Pro’s Main Alternatives?

Here’s a list of the top three competitors of Moz Pro along with a description and the difference.

1. SEMrush

SEMrush is a hugely popular SEO software with critical SEO features such as a rank tracker, on-page SEO checker, and a powerful keyword research tool.

How is Moz Pro Different From SEMrush?

The crawl limits of Moz Pro are more generous, making the software suitable for anyone working on numerous websites.

The Moz Pro entry-level is cheaper than that of the SEMrush equivalent.

Moz Pro also has a longer free trial period of 30 days compared to SEMrush’s 7 days.

2. Ahrefs

Ahrefs is an all-in-one search engine optimization and competitor analysis software.

How is Moz Pro Different From Ahrefs?

Moz offers you more items for the price when you consider the number of keyword and backlink data you get each month.

Further, Moz Pro has a spam score feature that makes evaluating the domain quality easy, and you also get a convenient list of potentially spammy links.

Find out more about the differences between the two tools in this Moz vs. Ahrefs review.

3. Spyfu

Spyfu is a competitive intelligence tool offering deep insights into SEO and Pay-per-Click (PPC) campaigns to improve search rankings by tapping into the competitor keyword strategies.

How is Moz Pro Different From Spyfu?

Moz Pro boasts a more powerful on-page optimization feature than Spyfu’s.

The software also offers deeper data compared to what you receive from Spyfu, enabling effective SEO planning.

How Does Moz Pro Differentiate Itself From Competitors?

Moz Pro lets you know what online users see by tracking national and local keyword searches across Google, Yahoo, and Bing search engines.

The platform adopts a proactive approach to tracking unlinked mentions and competitive link opportunities, giving you comprehensive data on keywords.

Further, Moz pro can help you rank target keywords by auditing your page content and recommending improvements.

Proprietary metrics such as Domain Authority (DA), Page Authority (PA), and Spam Score give you an edge over the competition.

Who is Moz Pro Best For?

Moz Pro is best for small to medium businesses looking to manage their organic search within a single interface.

The application also targets the marketing departments of businesses in various industries.

It can support small to medium established enterprises to streamline their digital marketing operations.

Some tools in Moz Pro allow limited free use, making the web application suitable for freelancers.

Why is Moz Pro Best For Small to Medium Businesses?

Moz Pro offers SMBs a dedicated all-in-one suite of SEO tools without requiring support from third-party integrations.

The tool also offers convenient recommendations on issues site owners can fix to rank higher in search results.

Moz Pro is also a useful tool for SMBs in the United States, so you can make use of the entire Moz database across the different products – including Moz Local.

Is Moz Pro Easy to Use?

The Moz Pro interface is easy to navigate and clean.

The platform is one of the easiest tools for novices looking for an overview of critical SEO metrics.

What Features Do Some Users Love

The reports and analytics Moz Pro offers are some of the most popular features for users because they are accessible and comprehensive.

Moz Pro provides fantastic customer support and even includes a customized 1-on-1 walkthrough session when you register.

The keyword tools are another Moz Pro strength, offering you impressive suggestions and creative new content ideas to explore.

What Features Do Some Users Find Frustrating?

However, the price tag is high for many uses, especially those not using the Moz Pro daily.

You also get a lot of data and too many options that can overwhelm novice users, and the learning curve is steep.

Some users complain the analytics are sometimes not available or even inaccurate.

Wrapping Up

Moz Pro is currently one of the best performing platforms for SEO marketing with a versatile toolkit that makes it ideal for small to medium businesses.

The platform offers an intuitive interface that is easy to navigate and offers easy access to tools critical to any digital marketing campaign.

Some users find Moz Pro too expensive because they don’t use it daily, but it is overall a critical tool for anyone looking for an all-in-one SEO marketing tool.

Are you using Moz Pro and want to share your experience? Leave your review below.

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SEMrush https://bloggingtips.com/staff-review/semrush/?utm_source=rss&utm_medium=rss&utm_campaign=semrush https://bloggingtips.com/staff-review/semrush/#respond Tue, 17 May 2022 16:34:31 +0000 https://bloggingtips.com/?post_type=product_review&p=86496 Read more]]> Driving traffic to a website is hard work, and it is more work when the competition is fierce.

One strategy I’ve adopted is copying what works for my competitors.

After all, why put in all that hard work testing what works when you can use a formula already proven to give you solid results?

That’s where SEMrush comes in.

This SEMrush review shows you exactly how to find out what your competitors are doing.

We’ll find out what SEMrush does well, where it falls short, the pricing, and more.

What Is SEMrush?

SEMrush offers an all-in-one suite of digital marketing tools that help you research and track multiple critical elements of your online business, including paid advertising, social media, and Search Engine Optimization (SEO).

SEMrush is a true Swiss army knife for competition analysis and keyword research.

It’s also the preferred SEO tool for many marketing experts looking for an all-in-one platform that offers content marketing, social media, and advertising toolkits.

Having one place for all these features can help you go from a steady decline in traffic to improved incoming numbers.

SEMrush History

SEMrush is the brainchild of a small group of IT and SEO specialists who came together in 2008.

The objective was to create a single online marketing tool that provides accurate and relevant keyword research and competitor analysis to help level the playing field for all sizes of businesses.

Decades later, SEMrush now employs over 1,000 employees in nine offices spread across North America and Europe.

From only two tools in 2008, SEMrush now has a suite of over 50 tools offering comprehensive, reliable, and accurate data.

The platform is the recipient of several awards, including the 2018 German Search Marketing Award (SEMY), the 2019 Interactive Marketing Awards, and the 2020 European Search Awards.

SEMrush claims they have served over 10 million users as of July 2022.

Pros and Cons of SEMrush

Every tool has its positives and negatives, and SEMrush is no exception.

The platform is a useful tool with many features, but it has some limitations.

Pros of SEMrush

SEMrush has several advantages for businesses looking to improve their SEO results.

Some top benefits of using the platform include:

  • Users get reliable and up-to-date SEO and PPC data
  • A one-stop solution for all your digital marketing, SEO, and business intelligence needs
  • An impressive number of PPC and SEO features
  • Helps users identify toxic elements, such as spammy backlinks
  • Detailed information on the demographics of users to help you identify your target audience

Cons of SEMrush

Here are some things about SEMrush users aren’t too fond of:

  • The SEMrush organic traffic results are not always accurate
  • You don’t get a total breakdown of keywords
  • The platform has many features, which means it takes three to five clicks to get a specific report and may not be as efficient as other tools in this way
  • Only one user can use a single SEMrush login
  • Some users complain the platform sends too many warnings, which can be interruptive and a turnoff

How Much Does SEMrush Cost?

You get multiple pricing plans that meet different business requirements.

Here are the different pricing plans SEMrush offers users.

  • Pro: $119.95/mo
    • 5 projects
    • 500 keywords tracking
    • 10,000 results in each report
    • Competitor analysis
    • Keyword research
    • Website audit
    • Advertising and social media tools
    • $45/mo for each additional user
  • Guru: $229.95/mo
    • 15 projects
    • 1,500 keywords for tracking
    • 30,000 results in each report
    • All tools in the Pro plan
    • Content Marketing Toolkit
    • Historical data
    • GDS integration
    • Device and multi-location tracking
    • $80/mo for each additional user
  • Business: $449.95
    • 40 projects
    • 5,000 keywords tracking
    • 50,000 results for each report
    • All tools in the Guru plan
    • Extended limits
    • PLA analytics
    • Share of Voice
    • API Access
    • Free migration from other tools
    • $100/mo for each additional user

SEMrush also offers extra tools that you can add to your plan at an extra cost.

  • $200/mo per user for SEMrush.Trends
  • $150/mo for the Agency Growth Kit
  • $200/mo for the ImpactHero AI tool

Is SEMrush Worth the Cost?

From our research, SEMrush is worth the price, but not entirely necessary.

The platform is not cheap, with their basic plan coming in at $119.95 per month.

But if you run a monetized website and use the service, you can make much more from using SEMrush in just a year.

Why Semrush Is Worth the Cost

SEMrush is worth the cost because it’s an all-in-one platform for all digital marketers.

This means you can get a lot done for your digital marketing efforts and website without moving from one provider to another.

The Problem SEMrush Solves

SEMrush has many tools within its package, but SEO is one of the biggest reasons people use the platform.

SEMrush helps you solve SEO problems so you have a friendly website and engaging content.

It also helps you identify keywords for a PPC campaign and track those the competition uses.

Why Would Somebody Want To Use SEMrush?

SEMrush comes with tons of features and reports that can help marketers climb the Search Engine Results Pages (SERPs).

SEMrush can assist you in carrying out effective keyword research by finding variations associated with the root word for a better understanding of what the target audience is searching for online.

The platform can take a deep dive into your website’s performance for a snapshot of backlinks, paid and organic traffic, search performance, and more.

The Organic Research tool in SEMrush also takes a deeper look at competitor sites, so you find out what keywords are generating the most traffic for them.

Who is SEMrush Best For?

We highly recommend SEMrush for businesses looking to increase traffic to their website.

Maybe you don’t have the best experience or the hours to dedicate to researching SEO for yourself.

SEMrush makes the process simple, heavily reducing the time you need to spend on driving traffic to your page.

Why SEMrush Is Best for Businesses

Having all your data in a single place is an incredibly valuable benefit, and the data from SEMrush is more accurate and robust than you get from free tools.

SEMrush also syncs up with your Google Webmaster and Google Analytics tools accounts, so you get the latest and accurate data.

On top of being a tool for online business website owners or blogs, SEMrush is ideal for anyone running a small agency or freelance SEO business.

Keep in mind that your competitors are likely using the same tool, so going down the route means investing in a premium platform.

Other reasons that make SEMrush the perfect tool for businesses include:

  • The platform helps businesses avoid losing out on high-quality organic traffic that converts to revenue or sales
  • SEMrush helps websites generating some revenue grow via strategic measures
  • Businesses facing steep competition can get ahead of the curve
  • When businesses are looking for new ideas to open new channels for acquiring customers in different geographies, categories, and segments, SEMrush can help you identify potential new audiences and frame your site in a way that appeals to them.

Who Should Not Use SEMrush?

SEMrush is a suitable tool for people with intermediate to advanced skills in the digital marketing space.

The platform is not suitable for anyone in the beginner stage or doing normal blogging tasks.

Why Beginners Should Not Use SEMrush

Investing in the premium services of SEMrush will not provide value to a beginner.

Instead, it’s advisable for beginners to put their money into creating a site and publishing content.

After your posting schedule, target audience, revenue goals, and overall intent are established, then you can look into an SEO tool.

Beginners also have access to many free tools for each service SEMrush is offering.

An investment in SEMrush is also not worth the money if:

  • You have little to no online business experience, especially one where lead generation and customer acquisition are critical
  • There’s no content in your blog or website
  • Free keyword research tools satisfy your current requirements
  • You don’t know what SEO is
  • You’re not looking to turn your website a source of high-revenue

What To Think About Before Buying SEMrush

Many consider SEMrush the gold standard of SEO platforms.

But the cost may be prohibitive, and many features and tools can be overwhelming if you’re just starting in SEO.

Try thinking about the features, the number of sites you’re monitoring, team size, and SEO budget before buying SEMrush.

Before you commit to a subscription, take advantage of the free trial as well.

Doing so may save you a lot of money and heartache.

If SEMrush works for your business, go for it, but keep yourself open to future alternatives.

Features and Benefits of SEMrush

SEMrush comes packed with many features.

Here are the most notable.

1. Keyword Research

SEMrush is best known for its keyword research capabilities.

The platform offers three primary keyword research tools, and each has its purpose:

  • Keyword Magic Tool—A tool for generating tons of unique keyword ideas based on your original word.
  • Keyword Overview—Use the tool for a fast summary of critical metrics of your target keywords, including monthly search volume and difficulty.
  • Topic Research Tool—Use it to generate long lists of new topics for your next content.

Reverse engineering the competitor’s keywords is an excellent keyword research strategy, and SEMrush is a great SEO tool for this approach.

The platform’s database contains 21.1 billion keywords, and the list is growing daily.

2. Traffic Analytics

The SEMrush Traffic Analytics tool shows non-Google sources of traffic coming into your site.

You also get an overview of how the visitors interact with the site on arrival.

The estimates include SEO and traffic from social media, YouTube, other sites, and direct traffic.

3. Competitive Research

The SEMrush competitor analysis toolkit is the ultimate spying tool.

Type in your keywords, and SEMrush compares several competitor sites with yours.

It shows high-ranking keywords for these sites with extra information on whether you can or cannot compete with the same keywords.

4. Keyword Gap

The SEMrush Keyword Gap analysis tool lets you identify the search queries your website should target to get more traffic.

Keyword gap reports show specific keywords working best for your competitors.

You stand to gain if you target these keywords because they’re already performing well for your competitors.

Further, you’ll get more traffic while your competitors will get less.

5. SEMrush Site Audit

The Site Audit functionality in SEMrush looks for issues harming your search ranking.

Finding the small details is a real headache, so having the tool find them for you saves you a lot of time and energy.

Some things the tool looks for include:

  • Duplicate content
  • Crawl errors
  • Missing headers
  • Keyword overuse
  • Slow-loading content

Site Audit allows exporting tasks to popular project management tools such as Trello and Zapier.

The feature also gives you suggestions on what to do to improve your site using a “Why should I do this?” link next to each tip.

6. Local SEO

The SEMrush Local SEO feature helps improve your search visibility when operating directly in the community.

This tool lets you have a real-time view of your site’s online visibility while tracking online reviews so you can respond fast through SEMrush.

You can also use the Local SEO app to make quick updates to your Google Business Profile (GBP) directly from the platform.

7. Rank Tracking

Rank tracking involves monitoring your site performance in search engines for a specific keyword over time.

SEMrush makes tracking your rank easy, and you can also do so on a per-country basis.

More data coming into SEMrush about your website allows easy monitoring of the attempts to rank high.

The tracker tool can also help you track competitor website data and compare it to your site.

Plus, you get regular rank tracking email notifications whenever content enters or drops from the top 10 results.

SEMrush Customer Service

Customer support can break or make a company’s reputation.

This is especially true for companies that offer complex services, such as SEMrush.

Customer support is critical if you have questions to do with anything from getting started to billing, from how to create a content plan, to how to automate reporting.

Does SEMrush Offer Customer Service?

SEMrush provides links to all customer support outlets.

You get little tips when scrolling over the features.

What Types of Customer Service Does SEMrush Offer?

SEMrush customer service is available through various channels, including:

  • A comprehensive knowledge base 
  • SEMrush webinars
  • All social media platforms (look for links at the bottom of any page on the SEMrush website)
  • Online form
  • Free phone support at +1 (800) 815-9959 (Monday through Friday from 10 AM to 6 PM EST)
  • A chat option (as long as you log in)
  • email at [email protected] 

Why Should You Trust Us?

Bloggingtips.com is an industry-leading site where people across different niches come together to share their expert knowledge and experiences.

We have a continuing commitment to providing actionable, well-researched, and high-quality reviews, insights, and guides to help you run a business more effectively.

What SEMrush Users Are Saying

SEMrush is a popular tool among professional bloggers and marketing experts.

Here are a few things SEMrush users are saying about the platform:

  • “SEMrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators….”
  • “SEMRush is undeniably the best tool that caters to all SEO needs. SEMRush is a dense feature tool and second to none for SEO Requirements and suggestions to improve as we progress. It is much more reasonable and easy to use than its competitors…”
  • “We use this for a wide range of things: Competitor research to help us find great M&A targets and value them correctly, we use it to assess inbound linking, we use it a TON for SEO work, and we even explore PPC opportunities with it. We find it to be a very flexible tool that meets a lot of business needs.”

SEMrush Alternatives

SEMrush broadly belongs to the SEO services category.

Before you decide whether the platform is the right SEO tool for your business, let’s look at the features the alternatives offer.

1. Ahrefs

The closest competitor to SEMrush is Ahrefs.

It offers comparable features with a few bonuses.

If you want an in-depth review of the two tools, check out this SEMrush vs Ahrefs comparison post.

screenshot of the ahrefs homepage

How Does Ahrefs Differ from SEMrush?

Ahrefs does everything you’d need from an SEO standpoint, from powerful competitor analysis to advanced keyword research.

The platform boasts the largest backlink database, second to Google, making it one of the best for link-building research and analysis.

Ahrefs’ spider crawls an impressive 5 million web pages every 5 minutes, so you get a lot of data.

You also get access to Ahrefs Webmaster Tools for free.

Who is Ahrefs Best For?

Ahrefs is the best tool for agencies looking for advanced capabilities to track keyword movement across multiple projects and accounts.

If that sounds like you, give it a go before you commit!

2. Moz Pro

Moz Pro is another all-in-one SEO platform that offers users the best in competitive analysis, content marketing, and keyword research.

The Moz layout is easy to navigate, making it a user-friendly and practical option for many.

Users can access most Moz Pro features with limitations while in the free tier.

screenshot of the moz pro homepage

How Does Moz Pro Differ from SEMrush?

Critical SEO tools, such as backlink research and keyword explorer, are available free in Moz Pro.

The platform also offers users a Google Chrome Extension, MozBar, which provides a look into your website domain authority and page authority.

Open Site Explorer feature allows tracking your link profile to uncover new link-building opportunities.

Who is Moz Pro Best For?

Moz Pro is perfect for smaller businesses looking for a way to improve their SEO strategies using powerful free tools.

If you’re looking to try your hand at SEO but aren’t ready to commit monthly payments, try Moz!

However, the platform doesn’t offer in-depth data.

3. Majestic

Majestic offers users up-to-date, reliable information.

You get access to a massive link database that will help when digging down into the finer SEO details.

The biggest Majestic advantage is that it can explore a URL or domain using a unique site explorer tool.

screenshot of the majestic homepage

How Does Majestic Differ from SEMrush?

The Majestic Clique Hunter feature gives you information on websites linking to your competition and not you.

A full backlink profile helps improve website link building, while custom reports make understanding data easy.

The platform boasts unique trust and citation flow metrics for sites with a similar link profile, and the result is a score and link quality report that will help improve your backlink profile.

Who is Majestic Best For?

Majestic is the best tool for marketers looking to compare their website backlinks to their competitors for an advantage.

Try it and see how Majestic can serve your business!

Frequently Asked Questions

Here are some of the most popular questions about SEMrush.

Does SEMrush integrate with Shopify?

Yes, using the SEMrush Shopify Finder app.

The app carries out in-depth research of all products on Shopify and AliExpress, so you can identify the best products to sell based on various filters.

Use the app to uncover critical information for each product, including the release date, specifications and description, pricing model, and even how other sellers are selling the product.

How do you use SEMrush effectively?

Effective use of SEMrush will help you crush the competition.

Some strategies to use the platform include: Identifying competitors in your niche, earching and identifying the competitors’ top content, identifying the best ranking keywords on your website to drive traffic, and offering new ways of monetizing your website.

Wrapping Up

A steady stream of organic traffic is critical for your website’s long-term success.

But you need to carry out keyword research, target profitable keywords, understand what the competition is doing, and stay 10 steps ahead.

If you’re serious about growing your online business site, SEMrush is a strong contender that will undoubtedly provide massive advantages—as long as you can afford it.

If you’re on a tight budget, consider using the other alternatives!

Remember; while they may not cover everything SEMrush does in one single platform, you can save money by utilizing multiple free ones.

Overall, SEMrush offers you an extremely powerful set of tools to uncover almost all SEO aspects, taking your digital marketing strategies to the next level.

If you are looking for a suite of robust search engine marketing tools, then it’s time to check out SEMrush!

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