They are effective at getting your visitors’ attention.

Using a popup correctly can help you convert more prospects into customers.

In this article, we will discuss what WordPress popup plugins are and why they are important.

We will review 10 of the best WordPress popup plugins on the market and reveal why OptinMonster is our top choice.

An Overview of WordPress Popup Plugins

Before reviewing which WordPress popup plugins work best, it’s good to gain an understanding of what they are and why they’re important.

What Is a WordPress Popup Plugin?

A WordPress popup plugin is a tool that you use to create and customize popups for your website.

Popups are effective at getting visitors’ attention.

Marketers and business owners use them to promote special offers, collect email addresses, or display important information.

Why Is a WordPress Popup Plugin Important?

There are several reasons why you should consider using a WordPress popup plugin for more opt-ins.

First, popups are an effective way to increase engagement on your website.

They can help you convert more prospects into customers.

Second, they are a way to collect emails.

Using it for lead generation is valuable because it helps you build a database of leads that you can market to in the future.

Finally, popups allow you to display important information to your visitors without interrupting their user experience.

Best WordPress Popup Plugins

Below, you will discover a collection of 10 of the best WordPress popup plugins to consider using on your website.

OptinMonster

Our Pick

OptinMonster is a WordPress popup plugin that works as an all-in-one solution to help you create, customize, and manage your popups from one place.

One of the reasons OptinMonster is so popular is because it’s simple to use.

Creating a popup only takes a few minutes.

Visit OptinMonsterRead OptinMonster reviews

OptinMonster is a WordPress popup plugin that works as an all-in-one solution to help you create, customize, and manage your popups from one place.

One of the reasons OptinMonster is so popular is because it’s simple to use.

Creating a popup only takes a few minutes.

You can also use the pre-built templates to save time.

Our Rating:

Five

Best For:

Pre-built Templates

Notable Features:

• Drag-and-drop builder: OptinMonster includes a builder that makes creating and customizing your popups easy. Slide your preferred elements into the editing canvas as you decide the type of information to capture from prospects.
• Split testing: Use A/B tests with your popups to test and improve their conversion rates. This type of testing helps your business continuously generate more leads from the same traffic numbers.
• Page-level targeting displays a popup on specific pages of your website. Tell the system which category pages, for instance, to add a popup to. Page-level targeting is a feature that saves you from going page-to-page to create lead forms.

Pros:

• Pre-built template designs are available: You don’t have to start from scratch when creating your popup. With dozens of pre-built templates to choose from, you can start generating new leads moments after opening a new OptinMonster account.
• Powerful targeting and segmentation engine: OptinMonster targets and segments your audience so that you can deliver the right message at the right time. Use this feature to ensure your website visitors see messaging that fits their needs.
• Test and adjust in real-time: The split testing feature helps test different versions and see results immediately. After one popup outdoes another, you can create a new popup to test against the winner.
• OptinMonster includes a minimal setup process. You can be up and running quickly to start generating results.
• Advanced traffic redirection lets you send first-time visitors to a specific offer and repeat visitors to a different offer.

Cons:

• Fails to perform a basic security check: At times, OptinMonster has suffered from malicious threats. Try using a security plugin like Wordfence to combat security breaches.
• The setup process for OptinMonster can be confusing for beginners. The interface provides many features, which can make it overwhelming.
• The customer support response time is not as responsive as some users might prefer.

Is OptinMonster Hard to Use?

Overall, it’s not hard to use the OptinMonster interface.

However, there is a slight learning curve.

The interface is feature-rich.

Give yourself plenty of time to get used to using your dashboard.

Once you do, you shouldn’t have any trouble quickly creating new popups for your website.

Pricing & Plans:

You can select from four OptinMonster payment plans.

• Basic: $9/month billed annually
• Plus: $19/month billed annually
• Pro: $29/month billed annually
• Growth: $49/month billed annually

Our Take

OptinMonster is an excellent WordPress popup plugin.

The builder is easy to use, you can use it to conduct A/B tests, and the targeting and segmentation features are top-notch.

We recommend it for online businesses of all sizes.

Select one of its affordable plans and start generating more leads today.

TrustPulse

Runner Up

TrustPulse is a WordPress popup plugin that creates social proof popups and notification bars.

The plugin works to help boost conversions and increase social proof on your website.

One of the things we like about TrustPulse is you can create and customize your popup in minutes without touching a line of code.

Visit TrustPulseRead TrustPulse reviews

TrustPulse is a WordPress popup plugin that creates social proof popups and notification bars.

The plugin works to help boost conversions and increase social proof on your website.

One of the things we like about TrustPulse is you can create and customize your popup in minutes without touching a line of code.

Our Rating:

Four and a half

Best For:

Ease of Use

Notable Features:

• Pre-built templates: TrustPulse includes plenty of pre-built popup templates that you can use to create each popup.
• Real-time event tracking: Show visitors multiple types of actions happening in real-time on your website. You can show demo registrations, purchases, email subscriber signups, and more.
• Flexible design options: Use the tool’s design possibilities that give you the images, fonts, and colors that match your website design. Matching popups to the look and feel of your website helps to attract more lead flow and sales conversions.
• The incredibly easy setup process: After signing up for TrustPulse, you will notice that it is easy to get your account set up. Log in and create your first popup form in a matter of minutes.
• Useful analytics help boost conversions: The analytics feature provides you with detailed information on your forms’ performances. It lets you know what’s working and what’s not so that you can adjust quickly for improved results.
• Easily customized notifications: You have complete control over how your notifications display to website visitors. Use this option to help visitors understand what they might miss out on by leaving too soon.
• Reliable support team, 24/7 available: The support team at TrustPulse will help with any questions or problems you might have. You can get the help you need at any time of the day.
• Advanced targeting rules and timing controls: You can use the targeting rules to display the correct messages to specific types of visitors. For example, you might want to show a different message to first-time visitors than you would to returning customers.

Cons:

• The software doesn’t work properly at times: Some users have complained that the plugin periodically doesn’t work as advertised. You may also need to pay attention to when you need to make adjustments after a timed promotion ends.
• The popup message may be disruptive: Be careful about how you use TrustPulse. Using too many popups might decrease website visitor engagement or increase your website’s bounce rate.
• No free trial is available: If you are looking for the ability to test out TrustPulse before you commit to a paid plan, you’re out of luck. The company does not offer any form of a free trial period.

Is TrustPulse Hard to Use?

It’s not difficult to use TrustPulse.

One of the best things about the software tool is that it makes it easy to create popup forms in a matter of minutes.

Pricing & Plans:

TrustPulse gives you four plans to choose from.

• Basic: $5/month
• Plus: $10/month
• Pro: $19/month
• Growth: $39/month

Our Take

TrustPulse is an excellent WordPress popup plugin with a lot to offer users.

While it doesn’t have a free trial period, the software is easy to use and includes many features that help to boost conversions.

With plans as low as $5 per month, you should strongly consider trying TrustPulse.

HubSpot

Also Great

The HubSpot platform offers a WordPress popup plugin that will create forms, pop-ups, and live chatbots.

The plugin will help increase leads and conversions on your website.

Visit HubSpotRead HubSpot reviews

The HubSpot platform offers a WordPress popup plugin that will create forms, pop-ups, and live chatbots.

The plugin will help increase leads and conversions on your website.

HubSpot also offers a free CRM (customer relationship management) tool that helps you track and nurture your leads.

Our Rating:

Four

Best For:

Analytics

Notable Features:

• No-code option: You can create popups without having to write any code. All you need to do is log in, use the intuitive drag-and-drop builder, and select from over 1,000 available form fields.
• Pre-built templates: HubSpot provides a library of pre-built popup templates that you can use to save time. The templates work well for lead capture, live chatbots, and more.
• Integrations: HubSpot’s popup plugin integrates with over 300 other software tools. This includes popular CRMs, email marketing platforms, and eCommerce tools.

Pros:

• CRM and contact management: You get more than a popup builder when using HubSpot. It also includes a CRM tool that helps you track and nurture your leads. Use it to segment your leads, create workflows, and more.
• Automated email marketing: HubSpot’s email marketing tool lets you send automated emails to your leads. For example, you can set up an email drip campaign that sends a series of emails to a lead over time.
• Live chats and chatbots: You can use HubSpot’s chatbot tool to create live chats on your website. You can also use the chatbot tool to create automated chatbots that answer common questions asked by website visitors.
• Available forms and popup tools: HubSpot’s popup plugin includes a wide range of form and popup tools. These tools include exit-intent popups, scroll boxes, inline forms, and more.
• Built-in and easy-to-understand analytics: HubSpot’s analytics tool is easy to use and provides detailed information about your website’s popup performance. Use it to view conversion rates, average time on page, and more.

Cons:

• Minor delays and bugs: Some users have reported minor delays and bugs when using HubSpot’s popup plugin. These issues are typically resolved quickly by the HubSpot team.
• Installation problems: You may run into difficulties when installing the HubSpot plugin on your WordPress website. If you run into any installation problems, HubSpot’s customer support team is available to help.
• Learning curve: HubSpot’s platform can be complex and takes some time to learn.

Is HubSpot Hard to Use?

HubSpot offers more than just popup plugins.

It may take some time for you to become familiar with the extensive features and tools that are available.

However, once you learn how to use HubSpot, creating forms, pop-ups, and chatbots is easy.

Pricing & Plans:

You can choose one of HubSpot’s three pricing plans.

• Starter: $45/month, $540/year
• Professional: $800/month, $9,600/year
• Enterprise: $3,200/month, $34,400/year

Our Take

If you’re looking for a comprehensive platform that offers more than just popup plugins, HubSpot is worth considering.

While it has a learning curve, the platform provides everything you need to capture leads and increase conversions on your website.

The software includes a CRM, live chat support, and many other features.

However, it can be expensive for some businesses.

If you’re on a small budget, other popup plugins may be more suitable for your needs.

Icegram

Icegram is a WordPress popup plugin that enables you to create various popups, including exit-intent popups, opt-in forms, and social media buttons.

The plugin also includes A/B testing capabilities for testing different popup designs and seeing which one performs the best.

Visit IcegramRead Icegram reviews

Icegram is a WordPress popup plugin that enables you to create various popups, including exit-intent popups, opt-in forms, and social media buttons.

The plugin also includes A/B testing capabilities for testing different popup designs and seeing which one performs the best.

Our Rating:

Three

Best For:

User-Friendly Interface

Notable Features:

• Floating action bar: The floating action bar enables you to display a recurring call-to-action (CTA) form on your website. Use this feature to promote special offers, products, or services.
• Triggers: Use the triggers feature to display a popup when a user takes a specific action on your website. For example, you can set up a trigger to display a popup when a user clicks on a button or image.
• Full-screen overlay: It is sometimes effective to take over the entire screen with your popup. Use the full-screen overlay feature to show visitors one of your most important offers before they leave your website.

Pros:

• Easily setup exit-intent popup campaigns: Icegram makes it easy to create and deploy exit-intent popup campaigns. Simply select a template, add your content, and choose when and where you want the popup to appear.
• Various types of lead capture websites: You can use Icegram to capture leads on a variety of website types, including eCommerce, business websites, and landing pages.
• Built-in widgets, pre-built gallery themes: Icegram includes several built-in widgets and pre-built gallery themes. These features make it easy to customize your popups and create beautiful designs.
• Communicate with real customers: Use the Icegram chat feature to communicate with website visitors and turn them into customers in real-time. It is a way to answer questions, provide support, and build relationships with your prospects.
• Sleek user interface and elegant design: Icegram uses a simple dashboard interface. With ease, you can create beautiful popup designs that match your website’s branding.

Cons:

• Messages might look broken: If you don’t have a good understanding of HTML, your messages might look broken when you try to add them to your popup. You’ll need to watch out for this and learn how to adjust for improved copy design.
• Weird formatting at times: The Icegram editor can become quirky at times. You might experience weird formatting issues when you’re trying to add or edit content in your popup.
• Limited integrations: Icegram only integrates with a handful of other software tools. If you’re looking for a platform with more integrations, you might want to consider another option.

Is Icegram Hard to Use?

It isn’t hard to use Icegram.

It offers an intuitive dashboard that makes creating and publishing popup designs easy.

Pricing & Plans:

Choose from four Icegram pricing plans.

• Open Source: $0
• Plus: $2.25 per month, billed as $27 annually
• Pro: $8.08/month, billed as $97 annually
• Max: $12.25 per month, billed as $147 annually

Our Take

Icegram is a quality popup plugin for WordPress websites.

It’s easy to use and offers a variety of features, including exit-intent popups, split testing, and full-screen overlays.

The only downside is that Icegram doesn’t offer as many integrations as some of the other plugins on our list.

Ninja Popups

Here is a plugin that’s a powerful tool for creating opt-in forms.

It gives you a drag-and-drop builder that makes it easy to create beautiful popups.

There are over 50 pre-designed templates to choose from, or you can create your custom popup.

Visit Ninja PopupsRead Ninja Popups reviews

Here is a plugin that’s a powerful tool for creating opt-in forms.

It gives you a drag-and-drop builder that makes it easy to create beautiful popups.

There are over 50 pre-designed templates to choose from, or you can create your custom popup.

Ninja Popups also comes with a built-in email marketing integration that works to capture leads and subscribers.

Our Rating:

Three

Best For:

Pop-ups

Notable Features:

• Ready Themes: You can bypass the requirement to use the Ninja Popups editor by selecting one of the pre-built themes. Of course, you can customize these themes if you want to change any elements.
• Content options: You can change all content elements to match your needs. Customize the main body text, header, bullet lists, sub-header, fields, and button texts.
• Start and end dates: Use this feature when you want to run a timed offer on your website. By using an end date, you can automatically remove the offer’s corresponding popup form.

Pros:

• Professionally designed pop-ups: You can create high-converting popups with Ninja Popups without having to be a design expert. Use pop-ups that make your brand look good.
• Integrates all popular mailing systems: You can use Ninja Popups with any email marketing service. Enjoy using this service whether you use Mailchimp, Constant Contact, Drip, or any of the other popular email service providers.
• High-quality lead increase options: Ninja Popups provide you with the ability to increase leads and conversions. It means that you’ll have more people to sell your products or services to in the future.
• Drag and drop visual editor: The visual editor is one of the most user-friendly aspects of this plugin. You don’t need any coding skills to create beautiful popups.
• Beautifully designed popup themes, popups library: You can use pre-designed popup themes or create your custom popup using the available library of popup elements.

Cons:

• Keeps popping up: You may want to use a popup plugin that only pops up under specific circumstances. For example, you might want a pop-up to appear when someone returns to your website. Ninja Popups doesn’t offer enough flexibility in this area.
• Minor bugs and delays: There have been reports of minor bugs, such as not being able to save changes. And, some users have reported delays in customer service responses.
• Must pay for access to all features: Ninja Popups is a nice plugin, but it doesn’t offer a free version.

Is Ninja Popups Hard to Use?

No, Ninja Popups is not hard to use.

It has a drag-and-drop visual editor that makes it easy to create popups.

Pricing & Plans:

You can select one of two plans with Ninja Popups.

• Regular: $24/6 months, $31.13/ year
• Extended: $155/6 months, $203.75/ year

Our Take

Ninja Popups is one of the most affordable popup plugins that’s easy to use.

It comes with a drag-and-drop visual editor and a vast array of pre-designed templates.

Connect Ninja Popups to your favorite email marketing tool to start attracting new leads today.

Bloom

Bloom is a plugin that’s part of the Elegant Themes package.

If you’re already an Elegant Themes customer, then you have access to Bloom.

If not, you can purchase a membership to get Bloom and all of the other plugins and themes offered by Elegant Themes.

Visit BloomRead Bloom reviews

Bloom is a plugin that’s part of the Elegant Themes package.

If you’re already an Elegant Themes customer, then you have access to Bloom.

If not, you can purchase a membership to get Bloom and all of the other plugins and themes offered by Elegant Themes.

Our Rating:

Five

Best For:

Email Marketing Integrations

Notable Features:

• Targeted content: Use Bloom to include or exclude specific website pages. You can tell the tool to display offers that make the most sense based on the content of each page you create on your site.
• In-line opt-in forms: Sometimes you don’t want to use a fly-in or popup form. Bloom lets you embed forms into pages and posts so you can provide visitors with more targeted offers.
• Below content forms: Do you have a sitewide opt-in offer that makes sense for all pages on your site? Use this feature to place it automatically on each page with one push of a button.

Pros:

• Elegant design options and templates: Bloom comes with a wide variety of pre-designed templates and forms. You can also create custom designs to match your brand’s look and feel.
• Automatic opt-in popup: The automatic opt-in popup is a way to increase leads using a timer or after a visitor scrolls a certain percentage of the way down your page. You can also use purchases or comments as triggers for the form.
• Automatic popup and fly-in triggers: Bloom makes it easy to create fly-ins triggered by specific user actions. Use a fly-in to target visitors when they’re most ready to take you up on the opt-in opportunity.
• Lots of email marketing integrations: Bloom integrates with HubSpot, Mailchimp, AWeber, ConvertKit, and more. Overall, you can integrate with 19 different email service providers.
• Pre-made templates and customizations: You can use one of Bloom’s pre-made templates or create a custom design using a wide range of customization options. Customize elements such as the font, colors, and placement on the page.

Cons:

• Time delays after inactivity: If a visitor remains inactive on your website, Bloom will sometimes show a popup your prospect already declined. It may aggravate your users to see the same form too soon.
• The exhaustive long list of templates: Too much choice can sometimes cause confusion and make it hard to make a choice. Bloom gives you so many templates that it might cause you to feel overwhelmed.
• Only available with Elegant Themes: You can’t purchase Bloom as a standalone plugin. If you don’t plan to use Elegant Themes, then you’ll need to use a competitor.

Is Bloom Hard to Use?

No, Bloom is not difficult to use.

You will discover an intuitive dashboard that you can use to easily set up your next opt-in popup form.

Pricing & Plans:

Bloom gives you two payment plans.

• Bloom: yearly access is $89 per year
• Bloom: lifetime access $249 for 1-time

Our Take

Bloom is an opt-in popup plugin that you should strongly consider using inside your business.

If you’re already an Elegant Themes customer, then you can access Bloom.

If not, then you can purchase a membership to get Bloom and all of the other plugins and themes offered by Elegant Themes.

Elementor Popups

Elementor Popups is a popup plugin that’s available as part of the Elementor Pro package.

If you’re not familiar with Elementor, it’s a WordPress page builder plugin that lets you create custom designs for your website without learning code.

The page builder didn’t always include this popup add-on feature.

Visit Elementor PopupsRead Elementor Popups reviews

Elementor Popups is a popup plugin that’s available as part of the Elementor Pro package.

If you’re not familiar with Elementor, it’s a WordPress page builder plugin that lets you create custom designs for your website without learning code.

The page builder didn’t always include this popup add-on feature.

However, the addition of Elementor Popups to Elementor Pro now makes the page builder even more valuable.

Our Rating:

Five

Best For:

Elementor Users

Notable Features:

• Integrations: Easily integrate with your favorite email marketing tool. You can connect Elementor Popups to GetResponse, Mailchimp, MailerLite, Drip, ConvertKit, and three other email service providers. If you don’t use an ESP supported by Elementor Popups, you can use Zapier to connect the two tools.
• Drag-and-drop editor: The drag-and-drop editor is one of the best features of Elementor. You can use it to create eye-popping opt-in forms without coding skills.
• Triggers: You can trigger popups based on a variety of user actions, including when someone clicks on a button or link, after inactivity, or when someone scrolls down the page. It is a feature that helps increase conversions by placing forms in front of visitors at the most appropriate time.

Pros:

• Connect popups to links and forms: You can use Elementor Popups to display a popup when someone clicks on a button or link. It is helpful if you want to show a form after someone clicks on a CTA (call-to-action) button.
• Lots of templates at the Elementor library: You won’t run out of template options inside the dashboard. Use one of several templates to get your first popup form into use immediately.
• Popup customization: You can use Elementor’s drag-and-drop editor to customize every aspect of your popup. Make changes to fonts, colors, and which fields to display.
• Add sections to popups: You’re not limited to adding just forms to your popups. You can also add content blocks, videos, images, and shortcodes. Video, for instance, can help improve conversions when displayed on opt-in popup forms.
• Customize sections and widgets: Elementor’s sections and widgets help you quickly add common website elements to your popup forms without having to start from scratch.

Cons:

• Minor plugin bugs: Small bugs, such as popups not appearing on the front-end of websites, will sometimes appear. You can easily fix these bugs. However, it can cause frustration.
• Popup is not working sometimes: You might experience issues with your popup not appearing properly. These problems are usually fixed by updating to the latest version of Elementor Popups.
• Requires Elementor Pro: You need to purchase Elementor Pro to use this popup plugin. If you use a different builder, then you’ll need to choose another pop-up plugin.

Is Elementor Popups Hard to Use?

No, Elementor Popups is not hard to use.

The plugin comes with a drag-and-drop editor that makes it easy to customize every aspect of your popup.

Pricing & Plans:

• Elementor Popup costs $99 per year with a 30-day money-back guarantee

Our Take

If you’re an Elementor user, you should consider using Elementor Popups.

It’s one of the best available popup plugins and is easy to use.

Consider building your first popup with it and test for an increase in monthly leads.

MailOptin

With MailOptin, you can create opt-in forms and popups that are responsive, convert well, and look great on all devices.

Inside WordPress, MailOptin also helps you send follow-up emails and well-designed newsletters to the prospects captured by its opt-in popup forms.

Visit MailOptinRead MailOptin reviews

With MailOptin, you can create opt-in forms and popups that are responsive, convert well, and look great on all devices.

Inside WordPress, MailOptin also helps you send follow-up emails and well-designed newsletters to the prospects captured by its opt-in popup forms.

Our Rating:

Four

Best For:

Collecting Leads

Notable Features:

• New post notifications: Use this feature to automatically let your email subscribers know each time you create a new blog post for your website. It will help you attract repeat visitors on autopilot.
• Integrations: Easily integrate your MailOptin account with all the major email service providers. Unless you are using an obscure ESP, you won’t run into any trouble connecting the accounts.
• A/B tests: You can use MailOptin’s A/B testing feature to find the best-performing opt-in form design and popup trigger. Discover which headlines and copy your target market responds to most often as you build your list.

Pros:

• Guaranteed high-quality leads: With MailOptin, you’re guaranteed to get high-quality leads interested in your products or services. You will accomplish this because you can put your opt-in offers in front of website visitors at the most effective times.
• Increases user engagement: MailOptin also helps you increase user engagement on your website. You can send follow-up emails and newsletters with targeted content to people who subscribe to your list.
• Email marketing automation: Use MailOptin’s email marketing automation feature to automate your entire email marketing process. It includes follow-up emails, welcome emails, and abandoned cart emails.
• Multiple display options: You’re not limited to one display option with MailOptin. You can use popups, notification bars, slide-ins, and embed forms to collect leads and make use of lightboxes and sidebar options.
• Segment email lists to send out targeted campaigns: MailOptin also segments your email list for you through the use of triggers and tags. Using this feature, you can personalize your email marketing and improve your chances of making sales on the backend.

Cons:

• Troubles saving contacts and emails: You might have some trouble saving contacts and emails with MailOptin. The plugin sometimes runs into trouble automatically saving them in the WordPress database.
• Opt-In form not showing on the website: In some cases, the opt-in form created with MailOptin doesn’t go “live” properly on your site. It can be frustrating when you cannot figure out which setting to adjust.
• A bit pricey: MailOptin is one of the more expensive plugins on this list.

Is MailOptin Hard to Use?

No, MailOptin is not hard to use.

It’s an overall simple process to add the plugin to WordPress and use the backend dashboard to start creating new opt-in popups.

Pricing & Plans:

Select one of the three pricing plans offered by MailOptin.

• Agency $399/year unlimited sites
• Pro $199/year for three sites
• Standard $89/year for one site

Our Take

MailOptin is an effective plugin for those who want to increase their website’s conversion rates and get more leads.

The email marketing automation feature is especially helpful for busy entrepreneurs who want to set and forget their email marketing.

We recommend it for any business owner already using WordPress.

Sumo

Sumo is a plugin that’s available for both WordPress and Shopify.

It packs a lot of features that help you grow your email list.

You’ll discover not only popups, but the tool also gives you social sharing buttons and email capture forms.

Visit SumoRead Sumo reviews

Sumo is a plugin that’s available for both WordPress and Shopify.

It packs a lot of features that help you grow your email list.

You’ll discover not only popups, but the tool also gives you social sharing buttons and email capture forms.

Our Rating:

Five

Best For:

Building an Email List

Notable Features:

• List Builder: The Sumo List Builder is the lightbox popup form that many people associate with the company. You can show it immediately or with timers. It comes with its own analytics so you can adjust for better conversion rates.
• Welcome Mat: The Welcome Mat feature pushes your homepage content down and shows a full-screen popup with your offer. You can use it as an email capture or a landing page.
• Smart Bar: The Smart Bar is a top bar that sticks to the top of your website. You can use it to increase social shares, grow your email list, or promote specific products.

Pros:

• 50+ modules and integrations: You get a lot of features with Sumo. You’ll discover integrations with all the major email marketing software options.
• Pre-made templates: You don’t have to start from scratch with the available templates. Just edit and customize to fit your brand.
• Advanced account management: You can give other people access to your account and set permissions for what they can do. Sumo works well for solopreneurs and large companies alike.
• Product affiliate links: You can use Sumo to create beautiful product affiliate links and share them on social media or on your email list.
• Promote products without using affiliate links: You aren’t limited to promoting affiliate products only. You can create a call to action that goes directly to the products produced by your company.

Cons:

• Relatively expensive premium plan: The premium plan starts at $39 per month. That’s more expensive than some of the other options on this list.
• Visual-facing branding featured in the free version: Sumo will place its branding on your website when you use its free plan. You’ll need to pay for the paid plan to remove all Sumo branding.
• Slow customer service: The company’s customer service is not as responsive as we would like. You might have to wait a few days to hear back from them.

Is Sumo Hard to Use?

No, Sumo is not difficult to use.

You can install the plugin and start using it without any problems.

The interface is straightforward, and you shouldn’t have any trouble finding what you need.

Pricing & Plans:

Sumo gives you both free and paid options.

• Free trial
• PRO costs $39/month, $468 paid annually, 30-day money-back guarantee

Our Take

Sumo is a solid option if you’re looking for an all-in-one solution to grow your email list.

The company offers a wide range of features, including popups, social sharing buttons, and email capture forms.

We recommend it for businesses of all sizes.

PopupAlly

PopupAlly is a quality WordPress popup plugin because it is both powerful and easy to use.

With PopupAlly, you can create popups that connect to actions, such as when a visitor arrives on your site, when a visitor clicks on a particular link, or when they scroll down to a certain point on the page.

PopupAlly also helps with split testing.

Visit PopupAllyRead PopupAlly reviews

PopupAlly is a quality WordPress popup plugin because it is both powerful and easy to use.

With PopupAlly, you can create popups that connect to actions, such as when a visitor arrives on your site, when a visitor clicks on a particular link, or when they scroll down to a certain point on the page.

PopupAlly also helps with split testing.

Use it to test different versions of your popups so that you can see which ones work best.

Our Rating:

Four

Best For:

GDPR Compliance

Notable Features:

• Video popups: This PopupAlly feature helps add a video to your popups. Use videos on your popups to create a deeper relationship with your website visitors. You should see more conversions when showing videos on your site.
• Page-specific control: A powerful feature that controls which pages your popup appears on. Use this method to make sure your opt-in offers remain relevant to the content read by each site visitor.
• Exit-intent technology: The PopupAlly plugin uses exit-intent technology to make sure your popups will show to people about to leave your site. It is a powerful way to get more opt-ins from people who likely never would have returned.

Pros:

• Easy to use: PopupAlly is one of the easiest popup plugins to use. Just install the plugin and follow the instructions.
• Various and easily customizable PopupAlly templates: You can choose from a suite of templates inside your dashboard. If you want, you can also customize them to match your branding. Change elements such as fonts, colors, and fields.
• GDPR-friendly checkboxes: You can add GDPR-friendly checkboxes to your forms with ease. Doing so is essential to stay out of legal trouble in this area.
• Smart subscriber recognition: The plugin will recognize if a user is already subscribed to your list and will not show them the popup again. It’s an advantage that prevents subscribers from becoming frustrated when seeing the same message each time they visit your website.
• Detailed statistics: PopupAlly will track detailed analytics on your popups. You can see how many times each popup shows, the conversion rate, and more.

Cons:

• Issues with updating the plugin: Some users have reported issues with updating the PopupAlly plugin. If you encounter this issue, be sure to contact customer support.
• Other minor related server issues: There have been a few reports of other server-related issues. These are likely rare and should not be a dealbreaker.
• Customer support: The PopupAlly customer service team isn’t the most responsive group in the industry. Expect delays after submitting a ticket.

Is PopupAlly Hard to Use?

No, you shouldn’t run into any difficulty using PopupAlly.

The plugin is easy to use, even if you don’t have any technical expertise.

You can create beautiful popups without having to code anything.

Pricing & Plans:

PopupAlly offers one simple plan.

• Get started with PopupAlly Pro costing $99 per year.

Our Take

Select PopupAlly if you’re looking for a WordPress popup plugin that is easy to use and comes with powerful features.

The plugin gives you plenty of beautiful templates to use as you create your popups.

We also appreciate the detailed statistics provided by PopupAlly.

Features To Look For in WordPress Popup Plugins

While we’ve attempted to make your WordPress popup plugin decision easy with the above information, let’s make sure you know the most crucial features to look for.

Wide-range of Popup Templates

You should have a wide range of popup templates to choose from.

That way, you can find the perfect look for your brand without starting from scratch.

If you struggle with design, make this one of the first things you look for before investing in your next popup plugin.

Easy To Use

The best WordPress popup plugins are easy to use, even if you don’t have any technical expertise.

Creating beautiful popups should feel simple.

Always look for drag-and-drop editor features.

If you find yourself getting frustrated with a plugin, then it’s time to look elsewhere.

Different Campaign Types

Your popup plugin should offer different campaign types.

It helps to make sure your popups remain relevant to your audience.

Look for a popup solution that lets you easily create campaigns for new leads as well as customers.

Customizable Triggers for Popups

You should be able to customize when and where your popups appear.

That way, you can make sure the popups are not intrusive and they only appear when someone is most likely to convert.

For example, you might want to create an exit-intent popup or one that appears after someone scrolls down a certain amount on your page.

Integrates With Email Marketing Service

Your popup plugin should integrate with your email marketing service.

It makes it easier to collect leads and add them to your list.

The best plugins will offer a wide range of integrations so that you’re not limited in terms of the services you can use.

Excellent Customer Support

Last but not least, always make sure that excellent customer support is available.

You never know when you’ll encounter an issue or have a question.

By having customer support available, you can be confident that someone is there to help if needed.

Frequently Asked Questions

You may still have a few questions.

Here are the answers to three commonly asked questions about popup plugins.

Conclusion

Now that you know what to look for with WordPress popup plugins, you can make an informed decision on which solution is right for you.

Our winner is OptinMonster.

It gives you some of the best pre-built templates, lets you perform real-time testing, and provides results without any difficulty.

Sumo is our top runner-up option.

Unlike OptinMonster, you can use it for free for as long as you like before investing money in your popup plugin.

Are you ready to start attracting more leads?

Make your choice from our list and start using your new WordPress popup plugin today.

So, it is important to think about how you can give your readers an incentive to stick around for more.

One way to do this is by offering them a content upgrade – a bonus piece of content that’s relevant to the article they’re reading.

Offering a content upgrade is a great way to boost website visits through search engines, and it can also help you capture leads and increase conversions.

In this post, we will share some ideas for creating compelling content upgrades.

Read on to learn more!

What Is A Content Upgrade?

A content upgrade is an additional piece of content that is related to the article a visitor is currently reading.

It is designed to offer more value to the reader and help convert them into a lead or customers.

For example, if you have a blog post about ways to improve your blog traffic, you could offer a content upgrade with a list of high-traffic blogs in your niche.

By offering more valuable content, you can increase your website’s traffic and engagement levels.

You already know that the more traffic the more you earn through digital marketing.

Why Content Upgrades are Useful

As already described above content upgrades are an effective way to increase website visits because they offer more value to the site visitors.

By providing a content upgrade, you are giving website visitors a reason to stick around and explore your site further.

Additionally, content upgrades can help you capture leads and convert them into customers.

For example, if you offer a content upgrade with a checklist of things to do to improve blog traffic, you can capture leads by requiring an email address to download the content.

Importance Of Content Upgrades For Your Website

There are several reasons why you should use content upgrades on your website.

1. Content Upgrades Help Increase Your Opt-in Rate

When you offer a content upgrade, it gives your readers an incentive to sign up for your email list.

The more valuable the content upgrade, the more likely people are to sign up.

This can help you increase your opt-in rate and grow your list quickly.

2. Content Upgrades Help Boost Your SEO Efforts

By offering content upgrades, you can encourage people to spend more time on your site.

This can help reduce your bounce rate and increase the number of pages per session, both of which are important ranking factors for Search Engine Optimization (SEO).

3. Content Upgrades Help Increase Your Conversion Rate

Content upgrades are designed to offer more value to your readers.

By offering a content upgrade, you can increase the chances that people will take the next step in your sales funnel.

This can help you boost your conversion rate and generate more leads and sales from your website.

Ideas For Types Of Content Upgrades You Can Create

There are many different types of content upgrades you can create.

Here are a few ideas to get you started:

eBooks

Content is the bread and butter of the internet.

Content is what people are looking for when they go online, and it’s what keeps them coming back for more.

That’s why every website owner should be always on the lookout for ways to upgrade their content and keep their visitors coming back for more.

One great way to do this is to offer an ebook as a content upgrade.

An ebook is a digital book that people can download and read on their computer, tablet, or phone.

By offering an ebook as a content upgrade, you can give your visitors something valuable that they can take with them and read at their convenience.

Plus, an ebook makes a great lead magnet to help you boost your website’s conversion rate.

Read: How To Write A Blog Post

If you’re not sure where to start, here are some ideas for ebooks you can offer as content upgrades: 

• A guide to your industry or niche 
• A collection of helpful tips and resources 
• An insider’s look at your company or products 
• A behind-the-scenes look at how you do what you do 
• An answer to frequently asked questions 
• A step-by-step guide to using your product or service 

No matter what topic you choose, make sure your ebook is well-written and informative.

You want it to be something that your readers will find valuable and worth reading.

Checklists

Content upgrade ideas can help to increase website visits and improve website engagement.

Checklists are a great way to provide readers with valuable content that they can use to improve their own website’s performance.

Content upgrade ideas can also be used to improve the overall design and functionality of a website.

By adding new features or redesigning existing ones, a website can become more user-friendly and engaging.

In addition, content upgrades can help to improve the search engine ranking of a website.

By providing fresh and relevant content, websites can attract more visitors from organic search traffic.

Ultimately, content upgrades can help to boost website visits and improve engagement.

Templates

Another great content upgrade idea is to offer templates.

Templates are a great way to provide readers with valuable content that they can use to improve their own website’s performance.

Content upgrade ideas can also be used to improve the overall design and functionality of a website.

By adding new features or redesigning existing ones, a website can become more user-friendly and engaging.

In addition, content upgrades can help to improve the search engine ranking of a website.

By providing fresh and relevant content, websites can attract more visitors from organic search traffic.

Ultimately, content upgrades can help to boost website visits and improve engagement.

Resource Lists

Content upgrades are a great way to offer your readers additional value.

By providing an incentive for visitors to opt-in to your email list, you can increase leads and conversions. One content upgrade idea is to create a resource list.

This could be a list of free tools, books, websites, or any other type of resources that would be useful to your readers.

For example, if you have a blog about gardening, you could create a resource list of the best gardening tools.

By including a content upgrade on your blog post, you can offer something of value to your readers in exchange for their email addresses.

This is a great way to grow your list and ensure that you’re only reaching those who are interested in what you have to say.

A resource list is a free tool for content upgrade ideas.

Printables

Content upgrades are a great way to spruce up your blog posts and add an extra element of value for your readers.

By offering something extra, such as a downloadable PDF, you can encourage your readers to subscribe to your email list or take another desired action.

Plus, content upgrades are relatively easy to create and can be tailored to match the theme of your blog post.

For example, if you’re writing about organization tips, you could offer a printable daily planner as a content upgrade.

Or, if you’re sharing a recipe, you could include a printable grocery list.

The possibilities are endless!

So, next time you’re looking for a way to add value to your blog post, consider creating a content upgrade.

Your readers will thank you for it!

Also read: 7+ Free Tools to Help You Increase Website Traffic Exponentially

Coupons

A content upgrade is a great way to offer your readers more value and an incentive to sign up for your email list.

And one of the best content upgrades you can offer is a coupon.

Coupons are an excellent way to show your appreciation for your readers while also providing them with a valuable discount on your products or services.

Plus, coupons can be used as an effective marketing tool to help promote your business and attract new customers.

Here are a few tips on how to use coupons as a content upgrade:

1. Offer a coupon code that is exclusive to your email subscribers.
   This will give them a reason to sign up for your list and ensure that they stay subscribed to take advantage of the discount.
2. Make sure the coupon code is easy to remember and enter.
   Use a simple code that can be easily typed or copied and pasted at checkout.
3. Promote the coupon code in your newsletter and on social media to help spread the word about your content upgrade offer.
4. Be sure to include an expiration date on the coupon to create a sense of urgency and encourage people to act quickly.

By following these tips, you can use coupons as an effective content upgrade that will help to boost your website traffic and conversion rates.

The more website traffic, the more successful your digital marketing therefore, try to bring more organic traffic to your website.

Discounts

Content upgrades are a great way to offer discounts to your readers.

By offering a discount for signing up for your email list, you can entice new subscribers and give them an incentive to stay on your list.

Additionally, by offering a discount code for sharing your content with their friends, you can encourage readers to spread the word about your blog or website.

Content upgrades can also be used to offer discounts on products and services.

For example, if you sell eBooks, you could offer a discount to readers who sign up for your email list.

By offering discounts and codes, you can encourage readers to engage with your content and take advantage of your offers.

How To Effectively Use Content Upgrades

Content upgrades can be a great addition to your overall marketing strategy.

Here are a few tips for using content upgrades effectively:

1. Offer content upgrades that are relevant to your target audience.
2. Make sure your content upgrade is high quality and adds value for your readers.
3. Include a content upgrade on every blog post or page on your site.
4. Link to your content upgrade from your social media accounts.
5. Promote your content upgrade in your email newsletter.

By following these tips, you can ensure that your content upgrades are working effectively as part of your overall marketing strategy.

What Is Organic Traffic?

Organic traffic is the traffic that comes to your website through search engines such as Google, Bing, and Yahoo.

This type of traffic is free and is based on the content of your site.

To increase the amount of organic traffic that comes to your site, you can optimize your content for the search engines.

This includes adding keywords to your content, making sure your content is well-written and informative and adding backlinks to your site.

You can also submit your site to directories and submit your content to article directories.

By taking these steps, you can help to increase the amount of organic traffic that comes to your site and improve your website’s visibility in the search engines.

Google ads can help increase organic traffic to your website in several ways:

• First, by appearing at the top of the search results, your ad will be one of the first things that potential customers see when they search for the products or services that you offer.
• Additionally, by including relevant keywords in your ad, you can attract customers who are searching for those keywords.
• Finally, by including a call to action in your ad, you can encourage customers to click on your ad and visit your website.

By following these tips, you can use content upgrades and Google ads to boost the organic traffic that comes to your site and improve your website’s visibility in the search engines.

What Is Inorganic Traffic?

Inorganic traffic is the traffic that comes to your website from sources other than search engines.

This type of traffic can come from social media, paid to advertise, or referrals from other websites.

Inorganic traffic can be a great way to increase the number of visitors to your site, but it is important to make sure that the traffic you are getting is targeted and interested in what you have to offer.

Google Analytics is a great way to measure your website traffic and see where it is coming from.

If you notice that most of your traffic is coming from inorganic sources, you may want to focus your efforts on optimizing your content for the search engines or increasing your social media presence.

How To Boost Your Website’s Visibility And Traffic Levels

There are several ways you can boost your website’s visibility and traffic levels.

Here are a few tips:

1. Submit your site to directories and search engines.
2. Add content regularly to your site.
3. Optimize your content for the search engines.
4. Submit your content to article directories.
5. Promote your site on social media.

By following these tips, you can help to increase the visibility of your site and attract more visitors.

In this article, we’ll discuss Warriorplus affiliate marketing and how it works.

By using the right language, you can encourage readers to explore your content further and learn more about what you have to offer.

So don’t wait any longer – read on to get started!

Warriorplus Affiliate Marketing: How Does It Work?

Warriorplus affiliate marketing is a type of online marketing that allows publishers to earn commission on sales generated by their referrals.

The way it works is simple – if a reader clicks on a publisher’s affiliate link and makes a purchase, the publisher will earn a commission.

There are many different types of affiliate programs, but Warriorplus is one of the most popular.

How to Use Words That Convert Views to Clicks

Now that you know a little bit more about how Warriorplus affiliate marketing works, let’s discuss how to use the right words to convert views into clicks.

Here are a few tips:

1. Use Active Language

When you’re writing, it’s important to use language that is active and engaging.

This means using words that provoke thought and encourage action.

For example, instead of saying “There are many ways to improve your blog,” try something like “Want to know how to make your blog better?

Here are some tips.”

This language change is subtle, but it can make a big difference in how readers perceive your content.

2. Use Powerful Words

Another way to encourage clicks is to use powerful words that pack a punch.

These are words that evoke emotion and create a strong response in the reader.

For example, instead of saying “This product is great,” try “This product is life-changing.”

These types of words are sure to grab attention and encourage readers to learn more about what you have to offer.

3. Use Benefits-Driven Language

When you’re writing, it’s also important to focus on the benefits that your reader will receive by taking action.

For example, instead of saying “Our product is the best on the market,” try “Our product will help you achieve your goals.”

This type of language is more likely to convert views into clicks because it focuses on what the reader will gain by taking action.

4. Use Urgency-Driven Language

Another way to encourage clicks is to use language that creates a sense of urgency.

For example, instead of saying “This sale ends soon,” try “Hurry – this sale ends in 48 hours!”

This type of language is effective because it encourages readers to take action before it’s too late.

5. Use Curiosity-Driven Language

Another great way to encourage clicks is to use language that elicits curiosity.

For example, instead of saying “This article is about marketing,” try “You won’t believe what we found out about marketing.”

This type of language is effective because it piques the reader’s curiosity and encourages them to click through to learn more.

By using these tips, you can start to write content that converts views into clicks.

So don’t wait any longer – get started today!

Benefits Of Warriorplus Affiliate Marketing

You have understood much about warrior plus affiliate marketing, now you might also want to know the benefits as well.

There are many benefits of Warriorplus affiliate marketing:

1. Additional Income

As an affiliate, you have the potential to earn a commission on sales that you generate.

This can be a great way to earn additional income, especially if you can generate a lot of sales.

2. Flexible Schedule

One of the great things about affiliate marketing is that you can do it on your own time.

This means that you can work around your schedule and still make money.

3. Passive Income

Once you have set up your affiliate marketing campaign, it can potentially generate income for you even while you are not actively working on it.

This is what is known as passive income and it can be a great way to make money.

4. Build Your Own Business

Affiliate marketing can be a great way to build your own business.

This is because you will be able to control your marketing campaign and build a brand that you can be proud of.

5. Be Your Boss

One of the great things about affiliate marketing is that it allows you to be your boss.

This means that you can work from home and set your hours.

6. Work From Anywhere

Another great thing about affiliate marketing is that you can work from anywhere in the world.

All you need is an internet connection and you can be up and running.

7. No Stock To Worry About

As an affiliate, you will not have to worry about stocking or shipping products.

This is because you will be promoting other people’s products and they will be responsible for shipping them to the customer.

8. No Customer Service

Another great thing about affiliate marketing is that you will not have to deal with customer service.

This is because the product owner will be responsible for dealing with any customer service issues that arise.

9. Low Start-Up Costs

One of the great things about affiliate marketing is that it can be started with very little money.

You can start an affiliate marketing campaign for free if you are willing to put in the time and effort.

10. Warriorplus Is Free To Join

Yes, you read that correctly. Warriorplus is free to join affiliate marketing program.

This means that you can start making money right away without having to invest any money.

These are just some of the many benefits of Warriorplus affiliate marketing.

As you can see, there are many reasons why you should consider this type of marketing.

So what are you waiting for?

Get started today!

Also read: 7+ Free Tools to Help You Increase Website Traffic Exponentially

How To Get Started With Warrioplus Affiliate Marketing

Now that you know the benefits of Warriorplus affiliate marketing, you might be wondering how you can get started.

There are a few things that you will need to do to get started with Warriorplus affiliate marketing.

Choose A Niche

First, you will need to choose a niche.

This is the market that you will be targeting with your affiliate marketing campaign.

There are many different niches to choose from and you will need to select one that you are familiar with.

You will also need to make sure that there is a demand for products in your chosen niche.

This can be done by doing some research on the internet.

Create A Website

The next thing that you will need to do is create a website.

This will be the platform that you will use to promote Warriorplus products through google ads.

You can either create a blog or a static website.

If you are not sure how to create a website, there are many tutorials available on the internet that can help you in learning digital marketing, online advertising, conversion rate optimization, online purchase, and google analytics.

You can learn how to measure conversions through a mobile device and many more free tools that are available online.

Promote Warriorplus Products

Once you have a website, you will need to start promoting Warriorplus products.

You can do this by writing product reviews, blog posts, and creating banner ads.

You will need to drive traffic to your website to make sales.

This can be done by doing SEO, social media marketing, and pay-per-click marketing.

Join Warriorplus

The last thing that you will need to do is join Warrior plus.

This can be done by visiting their website and signing up for an account.

Once you have joined, you will be given a unique affiliate link that you can use to promote Warriorplus products.

These are just a few of the things that you need to do to get started with Warriorplus affiliate marketing.

If you follow these steps, you will be well on your way to making money with this type of marketing.

You might also like to read: Best WordPress Hosting: Which One Should You Choose For Your Blog?

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take action on the desired goal, such as making a purchase or subscribing to a newsletter.

It is important to note that conversion rates will vary depending on the type of website and the specific goal.

For example, the conversion rate for a product page on an eCommerce website will be different than the conversion rate for a landing page designed to generate leads for a business.

The main goal of CRO is to increase the number of conversions, or sales, that a website generates.

This can be done by improving the design and layout of the website, making the purchasing process simpler, or by providing more relevant and targeted content to target users.

Basic Setup Of CRO

There are a few basic things that you need to get started with conversion rate optimization.

First, you will need to have a goal in mind. This could be anything from generating more sales to getting more newsletter subscribers.

Once you have a goal, you will need to set up a tracking system. This can be done with Google Analytics or another similar service.

Once you have a goal and a tracking system in place, you can begin to test different elements on your website to see what works best.

This could involve testing different headlines, images, or call-to-action buttons.

Once you have found an element that works better than the others, you can then implement it on your website.

What Is Click Through Rate?

Click-through rate (CTR) is a metric that measures how often people who see your ad text end up clicking it.

Most businesses use CTR as a way to gauge how effective their ad campaigns are, and whether or not they need to make any changes.

For example, if you have a CTR of 5%, that means that for every 100 times your ad is shown, 5 people will click on it.

Target users search ads and serve ads and go to source websites.

Click-through rates are important because they help you understand how well your ad is performing.

If your CTR is low, it could mean that your ad is not relevant to the keyword you are targeting, or that your ad is not appealing to users.

There are a few things you can do to improve your CTR, such as using more relevant keywords, making your ad text more appealing, or using a call-to-action.

Wrong keywords usage is one of the major CTR killers.

What Is Digital Marketing?

Digital marketing is the process of promoting a product or service online.

It can be done through a variety of means, such as search engine optimization, pay-per-click advertising, and social media marketing.

Many businesses use many free tools for digital marketing.

Digital marketing is a broad term that can be used to describe several different online marketing activities.

For example, a business could use digital marketing to create awareness of their product or service through online advertising, or they could use it to improve their search engine ranking and drive more traffic to their website.

Lastly, conversion tracking is a process by which businesses track and measure the number of conversions that their website generates.

This could be anything from sales to newsletter signups.

Google Analytics is a popular tool that businesses use to track conversion rates.

This is especially true when it comes to landing pages.

How good a landing page theme you choose can make or break your online business model.

Most businesses and marketers understand how relevant the landing page is.

There are still landing pages I stumble upon that look like stock themes with only different text.

Nowadays, you can get free themes easily on a CMS like WordPress or Joomla.

The problem, however, is that there will be tens of thousands of other people using the same theme.

If you don’t uniquely customize the themes you use, your landing page will fail!

Your conversion rate will suffer, which directly translates into bad business.

Pro Tip: Using Instapage allows bloggers to easily create landing pages on their blog, with minimal effort

What to keep in mind when building a high-converting landing page

Before you start a blog, it’s essential to keep page design in mind.

Before using a landing page theme for your business or personal interest, it’s important to understand what makes landing pages function in general.

Once you understand the “anatomy,” so to speak, of landing pages, you can then proceed onto making each part great.

The components of a landing page can be classified as the:

• headline
• subheading
• call-to-action button
• introduction text
• the list of benefits and features
• conclusion.

You may already be aware of the above components.

You shouldn’t choose themes that do not include all of the above-listed components, no matter how glossy they look.

Simply having a headline or several paragraphs of SEO-friendly text in the body does not make a good landing page, needless to say.

Now, let’s look at the critical factors that will help you choose a conversion-friendly landing page theme:

1. Prominent and Attention-Grabbing Title and Subheading

You need to show visitors right away on your landing page what makes your product or service unique and different from similar things offered by competitors.

The theme you choose should have a layout that communicates this message to the visitor right away.

Marketers refer to this as the “unique selling proposition” or USP.

The USP should be described with the headline and the subheading of the landing page.

The headline should be the SEO-friendly name of your business or organization.

The subheading is where you can send your USP through. It should be written in a manner to hook the reader.

For example, consider Uber’s “Get there: Your day belongs to you” hook.

Takeaway:

The headline and subheadings on your landing page must emphasize your USP.

Don’t pick a theme that uses boring fonts or hard to read fonts for these two landing page components.

Choose the theme that will best allow you to get your USP through to potential customers.

Suggested reading: How to write a blog post that readers and Google will love

2. Allows Eye-Catching Visuals

The visuals on your landing page are just as important as the textual USP to retain traffic, sometimes even more so.

Landing pages with gorgeous images have lower bounce rates than the pages without.

You may have noticed the giant images on popular landing pages of companies like Pizza Hut, McDonald’s, IKEA and Coca Cola.

These masters of advertising understand the importance of visuals in communicating the sales pitch to the user.

Takeaway:

Think of the images on your landing page as a visual USP.

The theme you choose must have a picture slider or a similar element that allows you to post pictures or videos.

The theme should not be cluttered with placeholder images.

Rather, it should have a big space above the fold for you to post breathtaking photos.

Suggested reading: How to create your blog’s visual marketing strategy

3. List Benefits and Advantages of Your Offer

You can write long paragraphs about the many benefits your company offers.

But no one will read that.

A good landing page has components for bullet point lists of benefits and advantages a business has to offer.

This summary of advantages usually follows a small introductory paragraph that follows up on the USP expressed in the subheading.

When you choose a landing page theme, look for this part especially.

Some landing pages only have placeholders for simple text lists. Others allow lists to accompany the small images.

Takeaway:

Make your landing page easier to read by using bullet points.

The theme should offer detailed list creation.

Meaning, you should be able to write two or three words about an advantage, which will be immediately attention grabbing, and then write two or three short sentences below describing the advantages.

Suggested reading: The 5-step process to writing viral blog posts

4. Showcase Customer Testimonials

Businesses must first build trust with potential customers before any conversions happen.

Online businesses build this trust by posting customer testimonials and reviews.

Let’s face it — you need testimonials to gain the trust of your audience.

These are unbiased words of your customers about your products and services.

Your visitors will gravitate from testimonials because it comes from their point of view as potential customers.

The testimonials will help them decide whether or not to buy or subscribe for you, if not click your CTA button (more on this later).

To maximize the conversion of your landing page, you need to gather as many reviews that give you a thumbs up as possible.

If you have no testimonial to show for or have terrible reviews from your customers, then bye-bye visitor!

Takeaway:

Your theme should allow you to post and easily update customer testimonials.

Essentially, the users of your landing page must be able to see customer testimonials as they scroll down to the bottom.

Some pages show customer testimonials above the fold or on a sidebar alongside the introductory text and benefits list. That’s not bad either.

What’s important is that there should be placeholders somewhere in the middle of the page for you to showcase your company’s social proof.

While some themes may not have a default section for testimonials, you can use plugins that allow you to manually set up and embed customer reviews within your content.

If you are having problems getting positive reviews from customers, you should consider using tools like Yotpo and MyRealKarma to gain the trust of visitors and increase your conversion.

Suggested reading: How to write and format a review blog post

5. Make Your CTA Pop Out

As mentioned, the purpose of your landing page is to increase conversion.

All the factors mentioned above are geared to convert your visitors into buyers or subscribers.

However, your traffic is all for naught if you cannot persuade them to convert to your chosen landing page.

This is the reason why you need to make the best call-to-action (CTA) button as possible for your landing page.

The CTA button is a standalone component surrounded by white space to make it stand out from everything else on your landing page.

The idea is to compel a visitor to take action on your landing page that directly leads to a sale.

It will be up to you to write the CTA button copy. However, your landing page must have the CTA button design done perfectly to make it easily clickable without a hassle.

Takeaway:

The theme you choose must have a highly conspicuous and can’t-miss CTA button.

Your CTA button relies on having a compelling design and optimized placement to make it visible for your visitors.

Having a CTA button that your visitor cannot ignore will increase your chances of conversion!

Suggested reading: How the money in blogging is related to the Call to Action (CTA)

Conclusion

Building a website from scratch writing code by hand is tough.

Therefore, your hope for generating leads with a great landing page relies immensely on the theme you choose.

You need to pick a theme wisely based on the relevant factors explained above.

You should not have any trouble designing a good landing page by selecting a theme that allows you to demonstrate your USP with the heading and subheading.

Then, the theme should have space for attention-grabbing visuals and a list of benefits.

The theme must have space for you to post customer testimonials that garner social proof.

Last but not least, the theme must have a cleverly designed CTA button to drive conversions.

It is both interesting and frightening how such a simple decision can, in a high enough volume, have an existential impact on the blogger that is trying to earn some money off of his work.

There is a common misconception that great content drives traffic just by “being there“.

While that may hold true for high authority sites and blogs that already have built up a stable base of regular readers, new and upcoming bloggers have another thing coming.

If you are planning to make a WordPress website or if you are already using WordPress, then you are in luck.

This platform has been with us for quite some time now.

That allowed it to develop a wide array of useful plugins.

One of them is Yoast.

You’ve probably all heard of it and chances are you are already using it.

The question is, are you using it to its full potential?

The only way to be sure is to click and see for yourself.

Here are several tricks you can start employing right away to increase the click-through rates of your articles.

1. Title Optimization

Let’s be honest, from the moment you skimmed upon this topic you knew we would eventually end up here.

If you mess this part up, incoming tips will not count for much.

Contents of your <title> tag have a major impact on both CTR and ranking in search results.

That should be reason enough to make sure your headline writing skills are on point.

Here is where the Yoast gives you a helping hand.

Click on the Edit snippet button in the Snippet preview and start writing your title.

You will notice that the line below it changes color according to your title length.

Aim for green.

This may seem like a minor point at first but you need to consider that title length can, in fact, have an impact on CTR.

Outbrain, a content discovery platform, crawled through 150 000 article headlines and one of their findings was that the titles consisting of 8 words received 21% higher click-through rate than average.

That is a percentage that shouldn’t be discarded lightly.

If you need further help with your title optimization there is one more plugin worth mentioning.

It is called YoRocket.

It actually works great with Yoast and is pretty easy to use.

You just write the title and let the plugin improve upon it.

It also allows you to split test multiple titles to see which one attracts the most clicks.

The only downside is that you will have to part ways with $40/month.

If you really struggle with your titles, this may be an option worth checking out.

2. Meta Description Optimization

The description is an ideal place to entice people to click on your post.

It’s an additional opportunity to grab attention.

Use it wisely.

You don’t have to take my word for it, here is what Neil Patel wrote in one of his posts:

It should provide a clear, well-written and interest-piquing description for your headline and for the content itself.
Think of it as writing subtle ad copy, you want to pique interest and arouse the desire for clicks.

To add Meta description you have to go back to Edit snippet button.

The length of your description should be around 150 characters.

Don’t worry, you don’t have to count every word.

Yoast does that for you.

Just follow the bar below the description box.

When it turns green, it means your word count has hit the sweet spot.

If you don’t use Yoast or if you didn’t bother to make a personalized description, you will probably have the so-called „automated description“.

WordPress will use the first sentence of your post as a description.

And this is rarely what you want if you want to maximize your rankings and click through rates.

If you ever came across a snippet featuring a description that doesn’t make any sense, well, now you know the reason behind it.

3. Adding Publishing Dates

Let’s say you are searching for the policy on medical marijuana use in your state.

You find 3 relevant articles in the first 4 results.

Then you notice that one of them doesn’t have a publishing date, one is from 2014 and the last one is from December 2016.

There’s a pretty good chance you’re first going to click on the latter one.

Of course, not every subject is as time sensitive as this one but people do have an innate desire to look at the newest information available to them.

Adding publishing dates to your articles is really simple.

Go to the Yoast settings and click on Titles & Meta’s.

After that, navigate to the Post Types tab and select Show under the Date in Snippet Preview.

If you encounter any trouble, refer to the pictures below.


When you select the Show button, don’t forget to scroll all the way down to the end of the page and Save changes!

Before we move on, there is one important thing left to discuss here.

If you are not careful, adding the publishing date for your articles can be a double-edged sword.

It should have a positive impact on your recently published articles and time-sensitive topics but it can actually have a negative impact on your older articles.

To combat this problem, you can reset publishing dates by simply updating the article.

You can do that for every article you ever published but don’t abuse it.

I would recommend doing it mostly on the ones where you can actually add new content and for the posts that are time sensitive since they are going to see the most benefits from it.

4. Bulk Editing Snippets

You may think to yourself by now

This is all great and dandy but I don’t have time to go back to every post I published to make these changes.

Don’t worry, Yoast has got your back.

To edit snippets in a bulk go to Yoast, select Tools and click on the Bulk editor.

Now, you should be able to see all of your posts in a list.

What is so convenient about this bulk editor is that it allows you to edit your titles and meta descriptions in one window.

It also has a number of filtering and sorting options so you will be able to quickly navigate to any of your posts when you get the hang of it.

If you plan to apply some of these changes to multiple posts, this will save you an enormous amount of time.

The only drawback of this approach is that you don’t have that “long bar line“ so you need to pay proper attention to the length of your titles and descriptions.

5. Featured Snippet

Before we wrap this up I’d like to mention featured snippets.

This isn’t directly connected to Yoast but since we focused so much on the snippet in this article it would be a shame not to mention it.

You have all probably came across it at some point during your googling efforts.

It looks something like this.
Whose page is chosen and what part of your post/page shows up is decided entirely by Google.

The neat thing is, is that all answers from the first page results are eligible to be featured in this snippet.

Here is a further read if you want to found out how to please the Big G and increase your chances of being selected.

Don’t forget…

There is no magic button that can skyrocket the number of your page visitors.

If there was one, everyone would be using it and we would quickly end up where we started.

Always have in mind that the snippets are the only information on which a reader evaluates his „clicking“ options.

Taking that into account, you should always make it as appealing as possible.

In the end, the only way to make money is to have visitors.

And it would be a shame to lose them by skipping these simple tweaks that can be easily incorporated in your article posting routine.

Coty Lance is a webmaster with 10+ years of experience in setting up and running successful websites.

As the editor of Hosting Manual, he is helping out both new and seasoned webmasters.

Being a WordPress advocate, he advised thousands of people how to jumpstart their online journey.